charity drive report 2

SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN (SABD)

FOUNDATION IN NATURAL AND BUILT ENVIRONMENT (FNBE0115/0815)

INTRODUCTION TO BUSINESS (BUS30104)

CHARITY DRIVE REPORT

GROUP MEMBERS : KOK XUAN YING

CHAM ZHENG CHEE CHIN SHEE WEI

FONG KAH YAN

LEE LIN HUI

LECTURER : MS TAY SHIR MEN

BUSINESS : SHAKEUP (PRODUCT)

SUBMISSION DATE : 14 DECEMBER 2015

TABLE OF CONTENTS

Section Title Page Number1 Executive Summary 3

2 Objectives 4

3 Target Market 6

4 Competition Analysis 8

5 Product and Packaging 9

6 Pricing 12

7 Promotion 13

8 Sponsors 18

9 Distribution 19

10 Green Measures 20

11 Human Resource Planning 21

12 Evaluation of Results 23

13 Appendices 26

FNBE 0115/0815 I ITB I Charity Drive Report �2

1. Executive Summary

SHAKEUP is as brand that we, students of Introduction to Business created for a

Charity Drive Event in Taylor’s University Lakeside Campus (TULC) From 1st to 4th

December 2015. Started of by forming groups with 4 to 5 members, our group were made

up of Kok Xuan Ying, Cham Zheng Chee, Chin Shee Wei, Fong Kah Yan and Lee Lin Hui.

Then, we decided on selling food and beverages that are convenient for the customers

(grab-and-go style).

We have chosen to sell Pasta Shaker, Ribena Sprite (Berrysparkle), Sunquick

Sprite (Sunburst) and grape yogurt (Grapeswirl). Pasta Shaker which is a combination of

salad and pasta and grape yogurt were both healthy and perfect for customers who seek

for healthiness in their food. As for the drinks, drinks that are refreshing and rejuvenating

such as ribena sprite and sunquick sprite were what we have chosen for our customers.

Our goal is to raise a total of RM2500 through sponsorships, product sales and

donations. Therefore, we approached a few sponsors and obtained sponsorships worth

RM 1000. During the whole charity drive event, we reached the targeted sales revenue

with RM 819.70 and obtained RM 1021.75 donations from those who supported us

throughout the week.

The Charity Organization that we have chosen to support is Persatuan Penjagaan

Kanak-Kanak Cacat Klang, Selangor (PPKKCKS). It is a happy multi-racial home that is

currently taking care of over 80 handicapped children ranging from 3 months to 26 years

old with disabilities such as Down Syndrome, Autism, Blindness, Deafness, Muteness,

Mental Retardation, and others. All profit earned were then donated to them to lend a

helping hand to these children.


2. Objectives

2.1 Donation to Persatuan Penjagaan Kanak-Kanak Cacat Klang Selangor

(PPKKCKS)

Details of charity organisation to receive the profits from Charity Drive Week :

Charity of Choice : Persatuan Penjagaan Kanak-Kanak Cacat Klang Selangor

Adress : No,4 Lorong Bunga Raya,

Kampung Raja Uda,

42000 Port Klang,

Selangor Darul Ehsan.

Contact Number : +60 3 3165 4312 / +60 3 3165 4475

Fax : +60 3 3165 5616

E-mail Address : [email protected]

Webpage : http://www.ppkkck.org/cu.html

Person-in-charge : Mr Morgun A/L Nadesan (Founder / Chairman)

Contact Number : +60 12 391 5893

The reason for donating our profit to PPKKCKS is to fund the children for their therapy

sessions and also their living expenses as PPKKCKS is a non-profit organisation and all of

their cost were only supported by donations from people.


mailto:[email protected]

http://www.ppkkck.org/cu.html

2.2 Professional and Personal Quantifiable Objectives

Professional objectives :

i. Profit of RM 2500.00 and above through sponsorship, product sales and donations

within a week.

ii. Target donation of RM 600.00 and above.

iii. Target sales unit : 400 cups of Pasta Shaker

60 cups of Berrysparkle

40 cups of Sunburst

50 cups of Grapeswirl

Personal Objectives :

i. To produce a concrete formal business plan.

ii. To learn and obtain skills required in managing a business (e.g. marketing

technique, accounting skills, planning etc.)

iii. To gain memorable experience and memory.

Video link : https://youtu.be/Pcd8L4QkaJY


https://youtu.be/Pcd8L4QkaJY

3. Target Market

3.1 Customers and Their Backgrounds

University Students :

SHAKEUP primary customers would be university students of Taylor’s University Lakeside

Campus (TULC). Majority students of TULC would be more willing to spend although our

products are sold above market price as TULC is a private institution where most students

came from middle to upper income household (household income ≥ RM 5000). This target

group would be willing to pay a higher price when informed that all profit earned will be

donated for charity purposes.

Family and Friends :

Family and friends are SHAKEUP secondary targeted customers. This customer base has

a great advantage as they can be easily convinced into purchasing large amounts of our

products without being too particular on the price and quality. The need for marketing were

also barely needed as they were willing to spend as an effort to aid us and the charity

home during the event.

University Staffs and Lecturers :

SHAKEUP tertiary customers would be the staffs and lecturers in TULC. These group of

customers have their own source of income and are willing to spend more compared to

students if they find it reasonable, meaningful and worthy.


3.2 Customers’ Wants and Needs

SHAKEUP customers’ wants and needs are diverse. The following informations were

derived from the type of customer presented in 3.1 (Customers and their background).

Students, who are the primary customers generally prefer fast-food and grab-and-go.

SHAKEUP products caters extremely well to this target demographic as all our products

prioritise convenience and are all packed in cups that can be grabbed within a few

seconds.

The one thing that SHAKEUP secondary customers want is, to support us. Majority of

them helped us out as an obligation as family and friends knowing the fact that we are

conducting this charity drive for a good cause.

Staffs and leturers seek for healthy food as they have already reached a stage where they

pay attention to their well-being through consumption of food and exercising. Thus, Pasta

Shaker and Grapeswirl (fruits) are great options for them to stay fit and at the same time

doing some good deeds by donating.

3.3 Customers’ Spending Power

The following informations were derived from the informations presented in 3.1

(Customers and their background).

Students spending power highly dependent on their parent’s income bracket. However,

despite the fact that they depend on their parents, majority of them were allowed to spend

up to RM10 per meal (based on an informal oral surveys done among peers).

For SHAKEUP secondary customers, their spending power depend on how strong their

relationship is to us regardless of their income. The closer the ties between the customer

with us, the more willing they are to spend. For instance, a distant friend would not spend

as much as a close family members.

SHAKEUP tertiery customers’ spending power varies from low spending power (janitors) to

extremely high spending power (lecturers and staff). The lower income group would be

willing to spend RM5 at most (but rarely) while the higher income group would be willing to

spend to spend an average of RM10 and above.


4. Competition Analysis

A full analysis of our 2 main competitors, Tiffin Deli Bar which is a well-established grab-

and-go stall in TULC and Prem’s group, another group involved in the same event as us

and is located right beside SHAKEUP.

Competitors

Comparative

information

Tiffin Deli Bar Prem’s Group

Similar products Salad Pasta Tomato Pasta

Strengths - Has loyal customers- Moderate portion- Authentic taste

- Cheaper price- Strategic location (the nearest

booth from classrooms)- Pasta freshly served and

warm

Vulnerabilities - Slightly higher price- Limited pasta flavour- Less attractive

packaging

- Lack of one-to-one promotion towards passers-by

- Weak product packaging- Lack of innovation in terms of

pasta flavour


5. Product and Packaging

5.1 Products

SHAKEUP offer four products in total with Pasta Shaker being the signature product

accompanied by Berrysparkle (Ribena Sprite), Sunburst (Sunquick Sprite) and Grapeswirl

(grape yogurt). Every SHAKEUP products were prepared using high quality ingredients to

provide rich and delicious flavours to customers and customers are given a freedom to

customise their own SHAKEUP product with various flavours, dressings, etc. Customers

will be the one who decide what flavour they truly desire.

5.1.1 Pasta Shaker

Pasta Shaker is a combination of fresh salads (various vegetables) and pasta, with the

flavour of customers’ choice (chicken, tuna or vege) and their favourite dressings

(thousand island, black pepper, sesame, spicy, cheesy, caesar or honey lemon).

Customers are allowed to customised their own Pasta Shaker according to their

preferences and Pasta Shaker is one of its kind as it engages with the customers where

they are required to shake it, blending every ingredients together to enjoy the meal to its

fullest.


5.1.2 Berrysparkle (Ribena Sprite)

Berrysparkle is a combination of Ribena Cordial

and Sprite to produce a refreshing and cooling

beverage perfect for a hot day. Customers are

allowed to customise their own Berrysparkle in

terms of the sweetness and the amount of ice for

their drinks.

5.1.3 Sunburst (Sunquick Sprite)

Sunburst is a combination of Sunquick Orange

Cordial and Sprite to produce a rejuvenating

beverage for customers. Customers are allowed to

customise their own Sunburst in terms of the

sweetness and the amount of ice for their drinks.


5.1.4 Grapeswirl (grape yogurt)

Grapeswirl is a combination of fresh grapes and

plain yogurt (with no additional sugar) to produce a

healthy grape yogurt that suits the taste of grapes

and yogurt lover. Customers are allowed to decide

on their own whether to pour the yogurt in and

shake it or dip the grapes into the yogurt based on

their preferences. Some customers that do not like

yogurts can choose to not consume the grapes with

yogurt too.

5.2 Packaging

All SHAKEUP products were packaged in plastic cups to allow customers to clearly see

the ingredients as well as its freshness. Plastic cups also make it pleasant to the eyes

where the natural colours of the ingredients can be clearly seen as they were striking and

attractive. Plastic cups also make the products appear convenient as it is portable and can

be grabbed easily. SHAKEUP stickers with minimal design and a little twist of christmas

captivate customers heart as it brings out the festive excitement that everyone awaits, it

were sticked on every cups to ease customers to recognise our product too.

Video link : https://youtu.be/D5N2dOGRnLM


https://youtu.be/D5N2dOGRnLM

6. Pricing

The prices of SHAKEUP product are constant, with no discounts given to bulk orders.

Pricing determined were as stated in the table below :

As stated in the table, our pricing is definitely reasonable although the cost price of our

products is slightly higher than normal due to the quality of the ingredients we are using.

SHAKEUP product utilises shaking mechanism to engage with customers as customers

are required to shake their meal to enjoy it to the fullest. This product design is attractive to

customers as it is unique and fun so customers are willing to spend on SHAKEUP product

although it might appear expensive at first. Pasta Shaker is SHAKEUP signature product

and is selling at the fastest speed among every SHAKEUP product.

Although our products sell well during the first two days, we faced some difficulties on the

third day where our sales dropped. As a result, we came up with a stronger promotional

strategy, where all of our group members enthusiastically promote our product one-to-one

to our customers to ensure that customers understand about our products, the charity

organisation we are supporting, etc.

ProductItems Pasta Shaker Berrysparkle Sunburst Grapeswirl

Selling price per unit (RM) 8.00 4.00 4.00 8.00

Cost price per unit (RM) 5.40 2.00 2.00 6.90


7. Promotion

7.1 Main Marketing Message

During Charity Drive event, our group’s marketing message was straightforward and clear

as we approached each customers that passes by personally and told them that “we are

selling pasta shaker for charity” and the same applies to other products as well. We also

emphasize that all profit will be donated to PPKKCKS which is a home that take care of

disabled children.

7.2 Promotional Strategies and Tools

Our group took advantage of various strategies and tools to promote SHAKEUP products

such as practising consultative approach towards customers, getting feedbacks from

customers, posters and social media.

7.2.1 Consultative Approach

Our group practises consultative approach towards customers and strongly against hard-

selling our products to customers. We present ourselves as salespersons that listen to the

customers need and would never forced a customer to buy our products if they reject us.

An obligation of saying a warm “hello” and “thank you” to every customers were made

regardless of them purchasing our product or not.


7.2.2 Feedbacks from Customers

This is one of the most effective way of promoting SHAKEUP product as some of our

customers helped us to promote on their personal social media such as Snapchat. Some

of them promoted to their friends through verbal messages thus, contributing to the

increase in SHAKEUP sales as more people recognise and form interest towards

SHAKEUP products.


7.2.3 Posters

A2 poster with menu to allow passers-by to glance through the products that we are

selling. The information regarding all profit earned will be donated to PPKKCKS attracted a

lot of customers to proactively approach us.

A3 poster with A3 poster

informations to remind

about PPKKCKS, customers

the charity to recycle

organisation that their plastic

we are supporting cups after

using the profit using it.

earned through

this Charity Drive

Event.


7.2.3 Social Media

Official Facebook page (https://www.facebook.com/shakeup1215/timeline)

Official Facebook page for SHAKEUP was created to promote SHAKEUP online to public

before Charity Drive Week. Pre-sales promotion were also offered through this page for

online pre-orders on the 26th of November 2015.

Pre-sales promotion event :

‘One Day Treat’


https://www.facebook.com/shakeup1215/timeline

Instagram Wechat

Pictures and posts were also posted on Instagram and Wechat to increase publicity

through social media.

Video link : https://youtu.be/gy-XQoq7LHc


https://youtu.be/gy-XQoq7LHc

8. Sponsors

The sponsors that we have approached includes :

i. SpectraBINA (M) Sdn. Bhd.

ii. ECO Group International Sdn. Bhd.

Both sponsors were approached individually whereas they sponsored SHAKEUP as

corporate entities. Both sponsors were obtained by Fong Kah Yan as she was put in-

charged for sponsorship matter. She targeted these two sponsors as she know them

personally and they are financially generous when it comes to doing charity to help those

who are unfortunate. Both sponsors sponsored SHAKEUP RM 500.00 which adds up to a

total of RM 1000.00 in the form of cheques.

Phone calls were made at first, followed by face-to-face meetings with the person-in-

charge. Sponsorship letters were also presented during the official meetings when they

agree to sponsor our business.


9. Distribution

Pasta Shaker were bought readily-made from their main kitchen in Seri Kembangan. One

of our group member, Lee Lin Hui were in-charged to pick up our daily reserved orders

and send it to TULC. All Pasta Shaker will be sent to TULC before the sales starts to

ensure smooth business operation. Ribbon, Sunquick, Sprite and other ingredients were

obtained from Tesco and Giant as the price are cheaper compared to other shopping

markets. Grapes supply were obtained from Selayang as they charge lower price for better

quality fruits.

During Charity Drive week, our group distributed ourselves into 3:2 team as we have five

members in total. Three members were in-charged of promoting the products while the

other two members, one being the cashier and another being responsible for the

preparation of drinks. Thus, customers can be served within minutes without any delay.

We managed to reach out to an average of 50 customers daily through this job distribution.

SHAKEUP products were attractively displayed on the booth and at an interval of a few

hours, two members will walk around the campus to promote our product as well as

collecting donations for PPKKCKS.

Other than that, customers who are interested could place their order through Whatsapp,

phone calls and social media too. These ways make it much easier for customers to make

their purchase with SHAKEUP.


10. Green Measures

All SHAKEUP products are edible so environmental waste produced were relatively low.

With the exception of the packaging, the plastic cups (that could be reused and recycled),

everything else is environmentally-friendly.

Our ingredients were obtained in bulk too so repeated trips were avoided. As majority

distribution is done by foot (throughout campus) the carbon footprint is low too.

We also opted to use ice box instead of fridge to keep the ice needed for drinks and to chill

the grapes. Therefore, electricity is not consumed as all our products were ready-made

(except for drinks) and does not require any machinery to produce it.

Last but not least, serviette and plastics bag were only provided upon request to reduce

the usage and wastage of it.

A3 poster were made to remind customers to recycle their

plastic cups (shaker) after use.


11. Human Resource Planning

Organizational structure and job delegation chart :

We had organized ourselves, assigned roles and distributed tasks among ourselves to

ensure that work is done efficiently during Charity Drive week.

i. Director

The whole team was led by Kok Xuan Ying, who looked over the whole process of

this project, ensuring everyone to work together towards the same objective and

goal.

ii. Sales Executives

Every members participated in the sales of SHAKEUP product and everyone were

present during the whole week to tend the booth. Cham Zheng Chee and Chin

Shee Wei are mainly in-charged of the sales team as they are responsible to

promote SHAKEUP products to the public and advertising through social media.


Director

(Kok Xuan Ying)

Sales Executives

(Cham Zheng Chee)

(Chin Shee Wei)

Product Managers

(Lee Lin Hui)

(Fong Kah Yan)

(Cham Zheng Chee)

(Chin Shee Wei)

(Kok Xuan Ying)

Accountant and

Finance Manager

(Kok Xuan Ying)

(Lee Lin Hui)

Documentation and

Report

(Kok Xuan Ying)

(Cham Zheng Chee)

(Chin Shee Wei)

(Fong Kah Yan)

(Lee Lin Hui)

iii. Product Manager

Led by Lee Lin Hui and Fong Kah Yan, everyone contributed greatly in the

preparation of food and beverages for customers. Lee Lin Hui was assigned to

collect our daily Pasta Shaker order while Fong Kah Yan was in-charged to buy the

grapes supply needed to produce Grapeswirl and delivering our products to

customers who ordered in bulk.

iv. Accountant and Finance Manager

Kok Xuan Ying was responsible for all the transaction process and monetary issues.

Cost of ingredients, targeted profit etc. were handled by her with the aid of Lee Lin

Hui to record all the transactions made.

v. Documentation and Report Team

All photos and videos were documented by Cham Zheng Chee, Chin Shee Wei and

Kok Xuan Ying to aid in promoting SHAKEUP through social media and for report

purposes. The final report were prepared by all members in the team.


12. Evaluation of Results

12.1 Income Statement (Profit & Loss Report) - SHAKEUP Charity Drive Event


12.2 Personal Thoughts

In our opinion, we have learned a lot from this project. Business is an entity which is

carried out in our daily lives. Looking at different businesses such a restaurants, product

sales, and others, it looks easy to manage however in reality, it is not. The most important

thing in business is choosing the right product for sales. For SHAKEUP, our main product

was pasta shaker, the sales of it was average but the profit was relatively low as we

purchased the product at a considerably high price but could not sell it with price that are

too high because it would tighten our sales market. Looking at products from other groups

such as Fruit Twister’s jelly, the cost of their product is very low resulting them to gain

more than 100% of profit. As for us, the profit made is only around 40%. This is why

choosing the right product will ensure us on the right track. Although we have realized this

problem in the very beginning when we were choosing the product, we have never looked

at the downside where we might not have good sales. We believed that our product would

be able to make it. Not only that, we did not do a thorough market analysis through

surveys. If we had been more hardworking and carried out a beforehand market analysis,

we would have understood our customers better and would have made a better product

decision based on the analysis outcome. This way we would have a clear mind state on

our targeted customers for the products we are selling. However, in reality the outcome

was very different from our expectation. This is why our product choice was not the most

ideal product to be sold.

In the beginning of the project, the biggest mistake that we have made was not having a

back-up plan. Not having a back-up plan causes us to sell the same product throughout

the whole week knowing the weaknesses. We were too over confident with our pasta

shaker sales because we thought that if it was popular among our classmates, it would be

popular among customers too. However, we were proved wrong. It was very different in

reality where we were facing strangers instead of those who are close to ourselves. We

discovered that our sales was not as good as the week before charity drive. Although we

have tried heavy promotion and giving out testers to potential customers but it did not work

out well. Since we only had this plan of selling pasta shaker, which is our main product,

and other minor products such as grape yogurt and drinks, we did not try other

approaches in product sales. After the charity drive was completed, we sat down and

thought about our problems and realized that we should have had a back up plan just in

case our sales did not reach the target. Even if we managed to merely reach our target, it


was very difficult for us. Therefore, we have concluded that having a back up plan might

allow us to improve our sales and profit.

Finally, in every group project, it is known that communication among members is the key

factor in succeeding. We worked well with each other during the sales where we were at

the booth selling products together, preparing and convincing customers to visit our booth.

We were very satisfied with our group work because everyone gave their opinions during

discussions and we cooperated very well with each other. For us, understanding each

member’s opinions is the most important because this will clear up any sort of

misunderstandings between ourselves. With such misunderstandings cleared, we will not

have problem when it comes to planning because we are clear of our project main aim.

This increases the efficiency of our group and we were able to finish planning within a

short time span. Due to the fact that we have completed our discussion early, we had time

to start preparing the products sold beforehand. This is the reason why we were not too

rushed on the first day of the business charity drive. We also had enough time to start pre-

sales the week before to increase our sales. All these tiny bits and pieces of events during

the charity drive is definitely the result of proper planning and good communication skills.

Video link : https://youtu.be/dRDS0XcH9rY


https://youtu.be/dRDS0XcH9rY

13. Appendices

i. Typhoid Vacination Injection Certificate and Receipt.


ii. Invoice received from supplier.


PASTA SHAKER RECIPE (002490496-A) 1894, Jalan SK 13/2, Taman Bukit Serdang, Seri Kembangan 43300 Selangor.

Tel: 012-631 1018 Email: [email protected] Facebook & Instagram: Pasta Shaker

Pasta Shaker REDEFINING BREAKFAST

INVOICE

Att:

______________________________________

______________________________________

______________________________________

______________________________________

No Description Qty Unit Price (RM)

Sub-Total

1 2 3 4 5 6 7

26/11/2015: Pasta Shaker (Mixed Pasta) with dressing 27/11/2015: Pasta Shaker (Mixed Pasta) with dressing 30/11/2015: Pasta Shaker (Mixed Pasta) with dressing 01/12/2015: Pasta Shaker (Mixed Pasta) with dressing 02/12/2015: Pasta Shaker (Mixed Pasta) with dressing 03/12/2015: Pasta Shaker (Mixed Pasta) with dressing 04/12/2015: Pasta Shaker (Mixed Pasta) with dressing

28

65

50

65

90

61

50

5.00

5.00

5.00

5.00

5.00

5.00

5.00

140.00

325.00

250.00

325.00

450.00

305.00

250.00

Total 2045.00 Less Deposit 0.00

Balance 2045.00

Prepared By Received By

_____________________ ___________________________

PEIQI CHANG (COMPANY CHOP & SIGN)

IC No: 880908-56-5828

Inv No : INV1512/023

Date : 6/12/2015

Sales Person : Peiqi 012-6311018

Deliver By : Peiqi

iii. Cheque received from sponsors.


iv. Donation to PPKKCKS (cash) in envelope.

v. Official receipt received from PPKKCKS.

vi. Charity organisation permission letter.

vii. Sponsorship letter.

viii. Collected receipts from purchases.

ix. Receipt book used during charity drive

(All appendices were attached in an envelope)


charity drive report 2

Healthcare