biz charity drive report

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FNBE SEM2 AUG 2013 - BUSF 0103 INTRODUCTION TO BUSINESS

VICKY LEE WEI KEE, LEE QIAN YING, LEE PUI SUN, FELICIA TIONG YING MIN, LIU CHIA NIU

Business Final Project: Charity Drive Event

Introduction to Business (BUSF 0103)

Vicky Lee Wei Kee (0313317) Lee Qian Ying (0313749) Lee Pui Sun (0314584) Felicia Tiong Ying Min (0313610) Liu Chia Niu (0313338)

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Table of Content

No. Topic Page No.

1 Cover Page 1

2 Table of Content 2

3 Executive Summary 3

4 Objectives 4

5 Target Market 5

6 Competition Analysis 6

7 Product and Packaging 7~8

8 Pricing 9

9 Promotion 10

10 Sponsorship 11

11 Example of Sponsorship Letter 12

12 Distribution 13

13 Green Measures 14

14 Human Resource Planning 15

15 Evaluation of Results 16~19

16 References 20

17 Appendix 21~27

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Executive Summary

In this project, we were asked to start a business to raise fund for a charity

organization. The charity organization we chose was Society for the Prevention of

Cruelty to Animals, Selangor, Malaysia (SPCA Selangor). The reasons we chose this

organization is because they need our fund to protect and take care of the homeless

animals. They speak for those who cannot speak for themselves. Through this charity

drive, we successfully raised a total amount of RM2110.10 for the charity organization

by collecting donations and selling products. During the charity drive events, there were

a few competitors but we manage to find our method the hit the target. We did some

promotion on our product to get quick sales. We also provide good services for our

customer. We used different kind of persuasive techniques to communicate with our

suppliers and customers. Furthermore, we evaluated the duties and qualities required

by a job and stated the outline of the objectives, tasks, and responsibilities of a job. In

our team, we assigned the right job to the right person. Moreover, we also concerned

about green measures for this project. To sum up, our team is performing well since this

project started. The key factors that lead to well performance in this project are the

marketing plan, financial plan and operation plan.

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Objectives

We chose to donate our profits to the Prevention of Cruelty to Animals, Selangor,

Malaysia (SPCA Selangor). This is because that the SPCA, Selangor is a trusted charity

organization that is helping and protecting those defenseless animals. They receive

more than 700 unwanted, homeless or abused animals every month. They provide

adoption program, investigation of cruelty reports, humane education, assistance to

community animal caregivers and run a dedicated, low-cost spay/ neuter clinic. They

also lobby the Government and local municipals for humane treatment of animals and

harsher penalties for perpetrators of crimes against animals. Founded in 1958, SPCA is

a well-respected and trusted Non-Profit Organization. The organization has gained

tremendous goodwill, recognition and support from animal lovers all over Malaysia.

In this final project, we need to raise fund of at least RM2, 000 for SPCA. We

target to sell 150 pots of cactuses, 80 pieces of T-shirts, 20 health test services, 100

pieces of button badges and all the SPCA merchandises.

Here’s a You Tube link of our video: https://www.youtube.com/watch?v=rcuty-Ir1XA

https://www.youtube.com/watch?v=rcuty-Ir1XA

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Target Market

In this final project, we mainly target on the students and the stuffs in the campus.

In these modern days, students tend to pay more attention to the trend of fashion. So,

we decided to sell T-shirts with cool designs. Moreover, there are a lot of non-local

students studying in the campus and they are living in hostel. In order to make their

hostel room to look more vibrant and energetic, we sell cactus to them to fulfill their

needs. Cactuses provide oxygen to them and make their mood better while studying.

Besides that, we also found out that there are a lot of badges collectors in the campus.

And so we include button badges in our product list. The spending power of these

people are quite good because most of them have better background and higher

standard lifestyle.

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Competition Analysis

The 2 main competitors of our business are Dazzling Quintet and Six Little

Rabbits as they are also selling trendy clothes. The strengths of our products are they

are unique and high quality while the vulnerabilities of our competitors are the high

pricing of their products. But, the customers do buy products from them because they

had wide range of products and they are cool and attractive.

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Products and Packaging

Products

We sell Cool Bear Designed T-shirts, Memes Button Badges, Cactuses, and

Health Test Service for the charity drive event. Besides, we also get some merchandise

from SPCA such as Diaries, Notebooks, Sticky Notes, Mugs, Wristband and Woven

Bags.

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Packaging

Packaging is another way to create identity for the products. Packaging can

protect the products from damaging. Packaging also makes it convenient for customers

to purchase the product.

We bought beautiful designed paper bag for the cactus and flower printed plastic

bags for the other products. We also provide boxes for the SPCA mugs so that the

customers can carry it easily around the campus.

Here’s a You Tube link of our video: https://www.youtube.com/watch?v=XcKMJdMxip8

https://www.youtube.com/watch?v=XcKMJdMxip8

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Pricing

Products Cost Price (RM) Pricing Price (RM)

Bear Designed T-Shirt 23.00 1 for RM 35.00

2 for RM 60.00

Memes Button Badge 2.00 1 for RM 3.00

4 for RM10.00

Cactus 2.00 1 for RM 6.00 / 1 for RM 7.00

2 for RM10.00 / 2 for RM12.00

Health Test Service 0.00 5.00 / 10.00

SPCA Diary 0.00 35.00

SPCA Puppy Notebook 0.00 10.00

SPCA Kitten Notebook 0.00 10.00

SPCA Dog Mug 0.00 25.00

SPCA Cat Mug 0.00 20.00

SPCA Wristband 0.00 3.00

SPCA Woven Bag 0.00 30.00

Setting and managing the price of the product is one of the most difficult and critical

decision that should be made for a business. No matter what type of product you are

selling, the price you charged your customers or clients will have a direct effect on the

success of your business. Although the pricing strategies can be complicated, the basic

rules of pricing are very straightforward. First of all, all the price must cover the costs

and profits. The most effective way to lower prices is to lower the costs. Furthermore,

the prices must be established to assure sales. During our charity drive,

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Promotion

Before the charity drive event, we discussed and named our business Teen

Driven as we are selling products which will attract the teenagers. To promote our

business, we designed our own logo. It was used as our business’ Facebook and

Instagram page profile picture. We also printed the logo in an A4 size paper and pasted

it on the sign board at our booth. We promoted our products on our Facebook and

Instagram page and asked our friends to like the page. We also provide contact number

so that the customers who were interested in our product can easily contact us and get

more information. Furthermore, we did provide both online and offline pre-order services

to make the customers purchase our products easily.

Here’s a You Tube link of our video: https://www.youtube.com/watch?v=eqcmNrZTlCk

https://www.youtube.com/watch?v=eqcmNrZTlCk

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Sponsorship

For our charity drive event, we are required to search for some sponsorship to

help us in purchasing the products. In our sponsorship letter, there is a Taylor’s campus

logo to show evidence that we are students of Taylor’s University Lakeside Campus.

After many tries distributing sponsorship letter to some companies, we finally get one

from our group member’s parents. We gave the sponsorship letter to them for their

signature as a proof of sponsoring us some money. Lee Qian Ying’s mother was willing

to sponsor 50 cactuses for us to sell. Here is the sponsorship letter that we had.

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Vicky Lee Wei Kee Foundation in Natural & Built Environment School of Architecture, Building & Design Taylor’s University No. 1 Jalan Taylor's 47500 Subang Jaya Selangor Darul Ehsan. ______________________________________________________________ 335-J, Jalan Kenanga 3/27, Taman Kenanga Sek-3, 75200, Melaka. 28 October 2013. Mdm. Gey Fund Raising for Charity Drive Event

We, the students from the School of Architecture, Building and Design of Taylor’s University, are currently involved in a fund raising event for our school project in November 2013. Therefore, we write this letter with the intention to invite you to commit some donations to this event. 2. Our plan is to raise a total of RM2000.00 via sales of products. All profits earned during the event will be donated to SPCA Selangor which is located at Ampang. 3. The Society for the Prevention of Cruelty to Animals, Selangor, Malaysia (SPCA Selangor) is a non-profit animal shelter in Selangor, Malaysia that aims to help animals that cannot defend themselves. The SPCA Selangor was founded by Ruth Spiers in 1958. 4. In addition to operating animal shelters, SPCA Selangor educates the public about responsible pet ownership, lobbies for animal protection and animal control laws, spays and neuters animals, and investigates animal cruelty complaints. 5. I look forward to have your commitment in the donations. You may reach me at 0128168356. Thank you. Sincerely yours, Lee Qian Ying

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Distribution

The products we sell are bear designed T-shirts, Memes button badges,

cactuses and health test service. For the T-shirts and badges, we get them supplied by

two shops in Sunway Pyramid. We went there by bus and buy the products from them

in cash. As for the cactuses, we get them from the supplier in Malacca and one of our

team members send them to campus by car. Furthermore, we also get products from

SPCA. We took KTM and LRT to Ampang. We went there for SPCA’s merchandises

such as dog and cat mugs, diaries, note books, wristband, and woven bag. During the

charity drive, we also provide health test service using the health test tool brought by

one of the members.

We delivered our products to customers using face to face service. The

customers approached our booth and bought our products directly; as for the T-shirts,

we sell them by online and offline pre-order. The customers who were interested in

purchasing the T-shirts wrote down their names and contact numbers on the form we

prepared for them. This is to help us to contact them easily when the products they

ordered arrived. To minimize the waiting time of the customers, we went to Sunway

Pyramid to get the products from the supplier every two days.

Throughout the charity drive week, we took turns to get donation from people in

the campus while the others stayed at the booth to sell the products. We get most of the

donation from Divisional Offices and the people at the bus stop. There were more

people buying our products during peak hours which were lunch time and evening.

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Green measures

During the charity drive event, we delivered our products with paper bags and

plastic bags. However, we always asked our customers the need of plastic bags before

giving them. Based on our knowledge on plastic bags, we knew that plastic bags are not

biodegradable like papers. It can produce toxic gases when it is burn using fire. Yet, we

cannot afford recycle bags since the cost of it is expensive than plastic bags, that is why

we get plastic bags to let customers carry their products easily. The pattern of plastic

bags we bought was nice, so our customers can reuse the plastic bags repeatedly.

As for the cactuses, we bought paper bags with two strings on to prevent our

customers carry around it with risk since cactuses grow with spikes. The paper bags are

thick enough to avoid the spikes coming out. It was also designed with nice pattern and

font, so customers can reuse it without any issues.

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Human Resource Planning

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Evaluation of Results

Profit and Loss Statement of Teen Driven for the period ended 24th November

2013

RM

RM

Revenue Sales

3337.00

Less: Cost of Goods Sold

T-Shirts

1196.00 Button Badges

130.00

Cactus

266.00

1592.00

Gross Profit

1745.00

Add: Sponsor Revenue

100.00 Donation Revenue

325.00

425.00

2170.00

Less : Operating Expenses

Selling Expenses: Resit Book 17.40 Packaging 32.50 Decorations 10.00

59.90

Net Profit

2110.10

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SPCA’s Products Price

(RM)

Quantity Total Amount

(RM)

Wristband 3.00 2 6.00

Paw’s It Note 15.00 3 45.00

Notebook 10.00 11 110.00

Diary 35.00 8 280.00

Woven Bag 30.00 1 30.00

Cat Mug 20.00 2 40.00

Dog Mug 25.00 4 100.00

TOTAL 611.00

Teen Driven

Products

Price

(RM)


(RM)

T-shirt 30.00 25 750.00

32.00 10 320.00

33.33 1 100.00

35.00 14 490.00

TOTAL 1660.00

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Teen Driven

Products

Price

(RM)


(RM)

Cactus 133 810.00

Button Badges 65 191.00

Teen Driven

Services

Price

(RM)


(RM)

Health Test 5.00 7 35.00

10.00 3 30.00

TOTAL 65.00

TOTAL 3337.00

As a whole, we gained our profit by selling T-shirts, Button Badges, Cactus and

SPCA Products like Mugs, Notebooks, Diaries, Wristband, and Sticky Notes and also

providing health test services. So basically, the profit gained by selling 52 T-shirts after

deducting the costs price is RM464, 133 Cactus for profit RM544, 65 Button Badges for

profit RM6, health care services for RM65 and gained profit of RM611 from selling

SPCA products sponsored by SPCA Ampang. After some basic accounting, we gained

a total amount of RM2110.10 after adding sponsor revenue and donations and

deducting the selling expenses.

After the charity drive week, we made reflection on our business. We could say

that we have succeeded as we have reached the targeted profit of more than RM2000

in which we didn’t expect the outcome. The sponsorship from SPCA in which SPCA

provided us their products for free really did increase our sales revenue, which is a total

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of RM611.00 sales which is also our direct net profit. Besides, we had set a good

strategy by selling the T-shirts using pre-orders method which is safer so that we would

not bare too much loses of it. The sales of cactus also contributed a large part of profit

we gained. As for the health test, it was an extra income for our business.

However, we also did something wrong throughout this event. On the first day of

the charity drive week, the sales of T-shirts were really bad and we only managed to get

one pre-order of shirts. This is due to the way of displaying our T-shirts, in which we

displayed them on the table with plastic bags wrapping over the shirts. The next day, we

did promotion for the shirts and hung 3 samples high up using hangers to attract more

people. And this really worked as our sales of T-shirts improved on the following day

and we received more and more pre-orders. If we were to repeat the event one more

time, we would not order too many of our products. The badges sales were really bad

as we only managed to sell 65 out of 180 badges, however the supplier was willing to

let us return the remaining unsold badges after the charity event, same goes to the

cactus in which we initially bought 150 cactuses and managed to sell 133, and returned

the remaining 17 cactus. And also we would have approach and collect more donation

in the school compound as our donations collected from our donation box is only

RM325.00, considered little as compared to the other groups. We would also approach

and gain more sponsorship from outside businesses if we were to repeat the event one

more time.

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References:

Arquette, M. (2013). How to Use Instagram to Promote Your Design Business.

Retrieved on 2013, October 24 from

http://www.wsidesignermarketplace.com/content/designer/Design_Blog/20

13/04/how_to_use_instagram.html

Campbell, A. (2011). 10 Businesses You Can Start With Little Capital. Retrieved on

2013, October 22 from http://www.sba.gov/community/blogs/guest-

blogs/industry-word/10-businesses-you-can-start-with-little-capital

Spangler, T. (2013). 5 Simple Strategies to Increase Sales Revenue in 2013. Retrieved

on 2013, October 11 from http://www.plazabridgegroup.com/5-strategies-

to-increase-sales-in-2013/

Unknown. (2013). 7 Tools You Should Use to Gain Customers. Retrieved on 2013,

October 31 from http://www.huffingtonpost.com/young-entrepreneur-

council/title-7-tools-you-should-_b_3398023.html

Unknown. (n.d.). Pricing A Product. Retrieved on 2013, October 22 from

http://www.entrepreneur.com/encyclopedia/pricing-a-product

http://www.wsidesignermarketplace.com/content/designer/Design_Blog/2013/04/how_to_use_instagram.html

http://www.wsidesignermarketplace.com/content/designer/Design_Blog/2013/04/how_to_use_instagram.html

http://www.sba.gov/community/blogs/guest-blogs/industry-word/10-businesses-you-can-start-with-little-capital

http://www.sba.gov/community/blogs/guest-blogs/industry-word/10-businesses-you-can-start-with-little-capital

http://www.plazabridgegroup.com/5-strategies-to-increase-sales-in-2013/

http://www.plazabridgegroup.com/5-strategies-to-increase-sales-in-2013/

http://www.huffingtonpost.com/young-entrepreneur-council/title-7-tools-you-should-_b_3398023.html

http://www.huffingtonpost.com/young-entrepreneur-council/title-7-tools-you-should-_b_3398023.html

http://www.entrepreneur.com/encyclopedia/pricing-a-product

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Appendix

Receipts from purchases

Receipts from Min Hoe Yuen Bonsai Nurseries for Cactus

Receipt of banking in to

Badges Supplier, Ivan

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Receipts from 1X1 TEE for T-Shirts

Receipt books

RM2.80 X 2 =

RM5.60

(Vicky Lee)

Receipts from Taylor’s

University for Receipt Books

Receipt from KrafTangan Cinta Kasih SDN BHD for paper bags and plastic

bags

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Receipts and cash bills for purchasing Receipt books

Receipt from Daiso for cactus decorations

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Receipts from SPCA Ampang

Total amount of donation to SPCA Ampang = RM2110.10

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Charity Week

Our booth and the display of our products Advertising and decorating our booth

Our display board Serving our customers

Packaging Payment by customers

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Photos of products during the Charity Week

Writing receipts

Donation to the SPCA Ampang

Cacti

Memes Button Badges

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Here’s a You Tube link of our reflection video:

https://www.youtube.com/watch?v=cfqzOxfyPeQ

Cool Bear T-shirts

SPCA Products

NOTEBOOK DIARY

PAW-IT-NOTES

(STICKY NOTES)

MUGS

https://www.youtube.com/watch?v=cfqzOxfyPeQ