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CHARITY CONTEXT BENCHMARKINGMatt Porter, Business Insight Solutions Consultant
Consulting – Project Management – Training - GDPR
QBASE OVERVIEW
WHAT IS CONTEXT?
WITH SPECIAL THANKS TO…
THE METHODOLOGY
2015 Report
2016 Report
2017 Report
SEGMENTATION RULES
No Donation
•No Transaction
New
•FirstDonation in Past 12 Months
Active
•LastDonation in Past 12 Months
Lapsing
•Last Donation 12-24 Months Ago
Lapsed
•Last Donation Over 24 Months Ago
HOW ACTIVE IS A CHARITY DATABASE?
HOW CAN A CHARITY COMMUNICATE WITH THEIR SUPPORTERS?
EMAIL SOURCE OF PERMISSION
RECRUITMENT
GIFT AID PENETRATION
DM CASH RECRUITMENT
DM CASH CHRISTMAS APPEAL 2016
REGULAR GIVING: RECRUITMENT
DIRECT MAIL TO REGULAR GIVING CONVERSION
RAFFLE
RESULTS IN THE REPORT
LETS HEAR FROM ONE OF THE CHARITIES INVOLVED
Quick Question
History
66,090
17,297
Strategic Aims
TREAT PEOPLE LIKE AN INDIVIDUAL
INCREASE FUNDRAISED REVENUE
RECRUIT MORE SUPPORTERS
HELP MORE ‘BLOKES’ & PROVIDE MORE HELP FOR ‘BLOKES’
Fundraising
Challenge
Benchmarking
Comparison
New Product
Gift Aid
Communication
3219
Next time
FUTURE PLAN
• We want to grow:
• More charities
• More products
• More channels
• More relevance to you!
• Open session for all to feed into the next report
THANK YOU
Matt Porter, Business Insight Solutions Consultant
[email protected] 875408 07772 321723https://uk.linkedin.com/in/mattporterslinkedinprofile/