chapter (ayush)
TRANSCRIPT
Part-I:
General
Information
Page | 1
Chapter 1:
Introduction of
Organization
Page | 2
1.1 Mission, Vision & Aim
To provide continuous value through innovation, expertise, excellence & attain
highest level of customer satisfaction.
Their aim is to exceed the expectations of the customers in terms of quality and
achieve the goal of being preferred supplier. The responsibility therefore rests
within each department and ultimately with each individual employee.
Page | 3
1.2 Name & Address of office & plant
Name: Chiripal group of companies.
Corporate Office:
"Chiripal House",
Shivranjani Cross Roads,
Satellite, Ahmedabad - 380 015. Gujarat, INDIA.
+91 - 79 - 2673 4660 /
62 / 63
+91 - 79 - 2676 8656
corporate@chiripalgroup
.com
Name: Chiripal Industries Ltd. (Fabric division)
Plant:
Saijpur-Gopalpur,
Pirana road, Piplej,
Ahmedabad - 382 405. Gujarat, INDIA.
+91 - 79 -
25714568,1655, 0886
+91 - 79 - 2571 4569
m
Name: Nandan Exim Ltd.
Plant & Regd. Office
Page | 4
Survey No. 198/1 & 203/2,
Saijpur-Gopalpur, Pirana road,
Piplej, Ahmedabad - 382 405. Gujarat, India.
+91 - 79 - 98258 00199
+91 - 79 - 2571 1755
om
1.3 History of Company
Chiripal Group, Incorporated in the year 1972, is a professionally managed
business entity comprising of a team of professionals from different fields and
expertise.
The Group, which had started with a few power looms, has evolved into multi-
activity, multi-product Textile House that produces fiber to apparel under one roof.
The diversified business in the fields of Petrochemicals, Spinning, Weaving,
Knitting, Fabric Processing, Chemicals, Infrastructure and Educational Initiatives
offer employment to more than 20000 people associated directly or indirectly with
the Group.
With clear focus and ambitious growth plans on the anvil, the Group has been
gearing itself to take on the future challenges.
Page | 5
1.4 & 1.5 Organizational structure & Name of chairman &
board of directors.
(1) Mr. Vedprakash Chiripal is the Chairman and Managing Director of Chiripal
Industries Limited. He has obtained his Bachelor of Commerce degree from
Calcutta University. He has an experience of 37 years in the textile industry. Mr.
Vedprakash Chiripal is also Director in Nova Petrochemicals Limited and
Chairman of Nandan Exim Limited. He is trustee of Chiripal Charitable Trust,
Udgam Trust (Udgam High School), Agrawal Seva Samiti, Maharaja Agrasen
School, Agrawal Seva Sansthan and Agora Vikas Trust. He is known for his
financial acumen and he drives the Chiripal Group with his insights and vision. He
oversees strategic expansion initiative, business development and supervises the
finance of the group.
(2) Mr. Jaiprakash Chiripal is the Whole-Time Director of Chiripal Industries
Limited. He has obtained his Bachelor of Commerce degree from Gujarat
University. He has an experience of 22 years in the textile industry. Mr.
Jaiprakash Chiripal is also a Director of Chiripal Enterprise Limited. He is a
trustee of Chiripal Charitable Trust. He plays the key role in expansion and
implementation of projects. He is a key person for overall supervision of policies
laid down by the Board actively contributes in recruiting quality Human Resource.
(3) Mr. Jyotiprasad Chiripal is also a Director of Chiripal Industries Limited. He
has obtained his Bachelor of Commerce degree from Gujarat University. He has an
experience of 25 years in the textile industry. Mr. Jyotiprasad Chiripal is
Managing Director of Vishal Fabrics Private Limited.
Page | 6
(4) Mr. Brijmohan Chiripal is the Managing Director of the Chiripal Industries
Limited. He is a graduate in Chemical Engineering and has almost 20 years of
experience in textile.
(5) Mr. Bharat Bhushan Agarwal is CEO of Vishal Fabrics Private Limited. He
is a graduate. He has vast experience of 30 years in the textile industry. His
expertise is in overseas marketing of fabric and home-furnishing and also new
customer development for our processing division.
(6) Mr. Deepak Chiripal is the Chief Executive Officer of Nandan Exim Limited.
He has been developing the export business and domestic market of the company
and is also in charge of overall administration and supervision of the production
and operations department.
(7) Mr. Vishal Chiripal is CEO of Chiripal Industries Limited. He holds a
Bachelors Degree in Business Administration from K.S School of Business
management, Ahmedabad and Adelphi University, New York. He also holds a
Masters Degree in Business Management [Marketing] from Clark University,
Boston, USA. He has been a key person in developing new areas of business and
exploring new markets.
(8) Mr. Rajesh Bindal is Executive Director of Chiripal Industries Limited. He
has obtained his Bachelor of Commerce degree from Gujarat University. He has an
experience of 14 years in the textile industry. His expertise is in marketing and new
customer development for our processing division.
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(9) Mr. Amit Bindal is a managerial key person of Chiripal Industries Limited. He
is a commerce graduate from Gujarat University. He has an experience of more
than 10 years in the field of Textiles.
1.6 Products
Shirting Fabrics
Synthetic Fabrics
Cotton Hosiery
Poly Knits
Bottom weight Fabrics
Denims
Polar Fleece
Flock Fabrics
Bed sheets
Embroidered Fabrics
Chemical Products
Page | 8
1.7 Corporate Social Responsibilities
As a responsible "corporate citizen" they are engaged in various social
welfare activities. Through their social commitment they intend to promote
initiatives, for the educational and health awareness amongst the weaker sections
of the society. Every year they organize voluntary Blood Donation drive with the
support of Prathama Blood Centre, at corporate office and all over the Group units.
This year on 15th July, 2011, they have been able to collect more than 1200
bottles of the blood through voluntary donation and active participation of
their Staff members and Workers. This was the great opportunity for every one
of them to demonstrate one's dedication and commitment to the society.
1.8 Major achievement of the organization.
2010
1. Residential project with 3 BHK luxurious flats "Shanti Botanica" has been
launched in Gandhinagar.
2. Incorporated Shanti Juniors Pre-schools, Shanti Asiatic School and Shanti
Business School.
3. As an effort of the group to contribute towards social cause, Shanti
Educational Initiatives (SEI) has been conceived.
4. Three units manufacturing warp knit fabrics, PP woven sacks and corrugated
boxes started operations in our textile park - Vraj Integrated Textile Park
(VITP).
5. Captive Power Plant of 25 MW capacity has become operational in Piplej.
Page | 9
6. 53 Tsudakoma Air jet looms have been annexed in group companies to
enhance production capacity of Bottom-weight and Denim fabrics.
7. Production capacity of flock fabrics have been scaled up with the
commissioning of a state-of-the-art fully integrated coating/flocking line
from Europe.
2009
1. Substantially enhanced processing capacity by installing Reggiani Printing
Machine, Tong Geng Jet Dyeing Machine, additional CBR & CDR line.
2. Chiripal launches branded bedsheet range Commencement of CBR, CMR
and CDR Production.
2008
1. Nandan Exim Ltd. receives Certificate of Merit from SRTEPC for
substantial growth in exports. Nandan Exim Ltd. brought Right issue of Rs.
45.5 crore to expand denim capacity and setup Captive Power Plant. Chiripal
sets up Vraj Integrated Textile Park in Ahmedabad.
2007
1. Acquired all the aspects of M/s Arunoday Mills Ltd. under SARFAESI Act
from IDBI Bank.
2006
1. Chiripal Industries Ltd. (Processing Unit) amalgamated with Chiripal
Petrochemicals Ltd. and the name of amalgamated entity changed to
Chiripal Industries Ltd. Setup of embroidery division with Shiffli machines.
Page | 10
2005
1. Nandan Exim Limited enters the capital market with an IPO of Rs. 12 crore
and established denim manufacturing plant. Cotton hosiery plant began its
operations at Chiripal Industries Ltd. Captive Power Plant installed at
Chiripal Industries Ltd.
2004
1. Production of 100% cotton and blended cotton fabrics started at Nandan
Exim Limited. Paper tube manufacturing began at Chiripal Industries Ltd.
Manufacturing facility for process chemicals and binders established at
Chiripal Industries Ltd. Warp knit fabrics division became operative at
Chiripal Industries Ltd.
2001
1. Flocked Fabrics Division established at Chiripal Industries Ltd. (Processing
Unit)
2. Flock fabrics division established at Chiripal Industries Ltd. Started
manufacturing of polar fleece fabrics. Production of texturised yarn started
at Chiripal Industries Ltd.
2000
1. Polyester knit fabrics division established at Chiripal Industries Ltd.
1995
1. Nova Petrochemicals Ltd. started production of polyester partially oriented yarn.
Page | 11
1994
1. Incorporated Nandan Exim Pvt. Ltd.
1993
1. Establishment of joint venture company Nova Petrochemicals Ltd.
1988
1. International marketing division established and export activity initiated.
1985
1. Chiripal Industries Ltd. (Processing Unit) established at Piplej, Ahmedabad.
1976
1. The first venture Chiripal Textiles mills Ltd. established at Narol,
Ahmedabad.
1972
1. Chiripal Group's foundation laid with a few power looms.
Page | 12
1.9 Future Plans of the Company
In coming years, Chiripal has plans to increase cotton/polyester knits capacity. The
group also plans to further consolidate its backward integration plan by enhancing
cotton spinning capacities and putting up a Polyester chip plant.
Projects are in final stages to put up manufacturing capacities for flexible
packaging materials in VITP. The group plans to put up a Power plant of 10 MW
in the Vraj Integrated Textile Park to reap benefit of cheap power.
In Education business area, the next venture on cards is a world class PG
engineering institute.
Page | 13
Chapter 2:
Industry
Information
Page | 14
2.1 Introduction to Industry
Pursuing its ambitious plans of expansion, Chiripal Group laid foundations of
ultra-modern 100% cotton & blended bottom wear fabrics and the most modern &
versatile denim manufacturing project called Nandan Exim Limited.
Nandan Exim Limited is housed with one of the most sophisticated weaving
plants and other facilities to manufacture superior quality gray cotton fabrics,
khakhis and denims.
The products manufactured by Nandan Exim Limited are primarily intended for
sufficing the needs of the leading customers of the country and exports to the
developed markets of the West and South East Asia, Europe & America.
The plant manufactures 100% cotton piece dyed fabric, blended cotton fabric and
denim keeping in tune with the fashion and market trends.
Also manufactured are fabrics of different weaves, dyes, combination of yarns,
weights etc. These fabrics find applications in various outfits and garments. The
range of fabrics include denim, twills, stretch, bull denim, broken twills.
The products manufactured at Nandan Exim Limited are primarily marketed in
International as well as Domestic market. Within a short span of one year, the
company has been able to supply its products to renowned national players as well
as exporters. The marketing efforts are concentrated towards having a presence
among various customer groups in the international arena like the garment
manufacturers, importers, distributors, etc. and the readymade garment exporters,
Page | 15
renowned brands, distributors & stockiest in the national market.
Customer is the heart of all the endeavors, be it sales, marketing, quality control or
R&D. So they continually exert to meet and exceed their Customer's expectation.
At Nandan Exim Limited, they believe that a healthy environment is vital to the
healthy existence of current and future generations and that one can't build a strong
economy at the cost of endangering the environment. They also believe that both,
the manufacturers and the consumers alike must be concerned about the
environment and that the preservation of the environment is not a one-time job, but
a never-ending process.
2.2 Industry situation in India
Nandan Exim Ltd. Comes at 3rd position in Indian denim manufacturing
companies.
Page | 16
2.3 Major Competitors & Market Shares
Major Competitors
Aarvee Denims and Exports Ltd.
Arvind Ltd.
K G Denim Ltd.
Nivea
Garden Ltd.
Reliance textile ltd.
Market Shares/Share holding pattern
Holder's Name No of Shares % of Shares
Promoters 25454551 55.88%
General public 14095669 30.95%
Other Companies 4161040 9.14%
Foreign institutes 1700000 3.73%
Foreign NRI 137796 0.30%
Total 45549056 100.00%
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Part-II
Introduction to
Functional Areas
Page | 18
Chapter 3:
Production
Management
Page | 19
3.1 Major & Sub products
Denims.
Gray cotton fabrics
Khakhis.
3.2 Production Process
Spinning (Thread making)
Polyester chips are use to make thread by mixing the chips with oil in drier plant.
This drier is cleaned every month. The chips gets mixed & heated, then melted due
to heat & converted to polymers. Then, these polymers are cleaned in the cleaning
department. After cleaning, the polymers are stretched and the thread is produced.
A sample of chips is taken from every baggage for testing the quality in the lab.
Different test are done on the chips to know about the quality of the chips e.g. to
test % of moisture of oil chips & if any sample is not passed in the test, then the
whole baggage is sent back to the respective chip manufacturing company.
Drawing
After extrusion from the spinneret, the fibers are drawn or elongated, with the help
of geodes wheels. Depending upon the desired properties, the polyester fibers are
usually drawn up to five times its original length. For higher tenacity, the filaments
are drawn to a greater extent. When the fibers come in contact with the air, they
solidify. Usually, the PET fibers are drawn hot as it produces more uniform fibers.
PCDT fibers are drawn at higher temperature due to their higher melting point.
During the drawing process itself, fibers may be textured which saves time, efforts
and production cost and also gives greater quality control over the finished fibers.
Page | 20
After the polyester yarn is drawn, it is wound on large bobbins or flat-wound
packages, ready to be woven into material. In NANDAN EXIM two types of yarns
are produced to make denim with the help of winder machine.
(1) POY i.e. Partially Oriented Yarn.
(2) FDY i.e. Fully Drawn Yarn.
Fabric Making
The bobbins are sent to the processing department for the final process of fabric
making. Sizing machines are use for beaming of fabric in which no water but only
chemicals are used. The plant uses the machine of JUPITER COMPANY for
beaming. After beaming, the material goes into the looms to make final fabric. It
takes 3-4 hours to make 1 ton fabric.
Cleaning, Folding, Packaging & Distribution Process
The finished fabric sent to cleaning department to clean the fabric with help of
chemicals to give it a finishing look. After drying the cleaned fabric, it is sent to
the folding department were the fabric is folded for distribution. The fabric is then
kept in the storage for some time. The storage has the capacity to keep 3-4 tones of
fabric for distribution. When the company gets the order the fabric is sent from
storage to the packing department for the packing of fabric rolls. The fabric is then
transported by different means which are on contract basis.
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3.3 Raw Material & sources
POLYMER CHIP is the most important raw material to produce polyester fabric.
Sources
Reliance
Alok
Nakoda
Kbm
Garden.
These companies provide raw material to NANDAN EXIM
3.4 Plant location & address
Name: Nandan Exim Ltd.
Plant & Regd. Office
Survey No. 198/1 & 203/2,
Saijpur-Gopalpur, Pirana road,
Piplej, Ahmedabad - 382 405. Gujarat, India.
+91 - 79 - 98258 00199
+91 - 79 - 2571 1755
om
Page | 22
3.5 Inspection & quality control
To maintain the company's competitive position in national as well as international
market, stringent quality policy is maintained and implemented at all levels of the
organization in order to achieve highest standards of excellence.
At Nandan Exim, they adopt stringent quality policy to ensure quality products of
highest standards, timely services and customer satisfaction. Well-defined TQM
policy is adhered at all levels of production and manufacturing under strict
supervision of highly qualified personnel. TQM system includes timely delivery
and optimum quality, at the most reasonable prices.
Latest technology, skilled manpower and excellent human relations adopted by the
promoters help in delivering an ultimate quality product in order to achieve the
goal.
Their manufacturing unit always keeps abreast with the latest technological
developments and innovates to match the market trends in terms of quality and
choice. Equipments and processes are either replaced or refurbished as and when
necessary to cater to their customer's requirements.
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3.6 Utilities
In the process of denim fabric manufacturing following things are utilized:
Electricity- 6 kHz/per day.
Water- 10 lac litre/per day.
Coal- 54 tons/ day.
Lignite- 150 tons/ day.
Transportation- on contract basis
3.7 Disposal of waste
The disposable waste is disposed in the boiler & rest is dumped in the nearby area.
NANDAN EXIM is also a non polluted company.
They honor the places where they do business by endeavoring to become the
foremost industrial name in preserving ecology, the corporation that cherishes
nature and restores the environment. To attain the objectives they have
indigenously developed processes and equipments that either reduce or completely
eliminate pollution.
Page | 24
Chapter 4:
Human Resource
Management
Page | 25
4.1 Total Number of Employees & Shifts
There are in all 7000-8000 workers in Chiripal Group industry out of which 501-
2000 workers are in NANDAN EXIM Ltd. The Factory runs continuously thus
worker have to come in between two shifts i.e. morning shift & night shift.
4.2 Organizational chart
Board of Directors
V.P. Company Manager Manager V.P.
Production Secretary (Finance) (Civil) Marketing
Chief Store Factory Manager
Accountant officer Manager (costing)
Assistant Assistant
Dy. Manager Managers
Engineers Supervisor Commercial Procurement
Workers
Page | 26
4.3 Recruitment Method
Nandan Exim Ltd. Uses both the way of recruitment i.e. Internal & External.
Internal Sources
They use internal references from their employees for the process of recruitment.
External Sources
The company also relies on some external sources for recruitment. They are:
Advertisement in Newspaper
Online (internet) Advertisement
Employment Exchange
Employment of Labour contractors on commission bases
Taking help of recruitment consultants as a last resort.
4.4 Selection & Training method
Selection Process
The company uses the standard process of selection. It consists of the following
stages.
Preliminary interview
Selection test
Employment interview
Reference & Background Analysis
Selection Decision
Physical examination
Page | 27
Job offer
Employment Contract
Training Process
The necessary drive is developed in the employee force by tapping their talents and
facilitating job enrichment and skill enhancement. The Training Initiative provides
a forum where training methods across the organization are benchmarked into
structured programs.
Training is given to the employee as per the job description of the company &
company norm. Normally they use to give both ON JOB TRAINING & OFF JOB
TRAINING.
4.5 Performance Appraisal
Performance of all the employees is praised according to the done by them.
4.6 Safety & Welfare Activity
They strive to provide an injury-free work environment. All the production
equipments are designed to meet the stringent safety requirements and standards. A
regular computerized maintenance of all equipments ensures minimization of
equipments failures and accidents. All their employees are educated about hazards
related to heat, machinery.
The whole Chiripal Group is committed to provide the leadership and resources for
a Health and Safety Program that protects its workers from adverse exposures to
hazards and prevents occupational injuries and illnesses. Since their manpower is
Page | 28
trained in first -aid and safety drills they are well equipped to face & avert any
unforeseen medical emergency.
4.7 Trade Union Activity
Page | 29
Chapter 5:
Marketing
Management
Page | 30
5.1 Products
Brand name & logo
Textile Products portfolio
Circular knitted fabric
Warp knitted fabric
Flocked fabric
Polar fleece
Woven
Denim & khakhis
Embroidery
Cotton hosiery
Garments
Page | 31
5.2 Product Range list
Circular knitted fabric
Polyester Single Jersey
Cotton Double Jersey
Polyester Double Jersey
Polyester Rib
Cotton Single Jersey
Cotton Rib
Warp knitted fabric
Tricot
Flocked fabric
Plain
Printed
Flock on Flock
Embossed
Print on Embossed
Cot Flock
Polar fleece
Drop Needle
Pique Fleece
Terry Fleece
Vellour Fleece
Plain Polar Fleece
Printed Polar Fleece
Page | 32
Woven
Plain Dyed
Printed
Denim & khakhis
Denim
WeavesTwills – left hand and right hand, Tussore/Canvas, Herring bone,
Broken Twill, Cords, etc.
Blends Cotton x Polyester, Cotton x Micro, Cotton x Lycra, etc.
Weights Qualities starting from 6.5 Oz to 14.75 Oz
Finishes Flat finishes, Soft finishes, full blotch, Other special finishes
Khakhis
Weaves
Twills, Canvas, Tussore, Cavillary Twills, Ottoman, Bedford
cord, Rib stop, P.Q cord, Sateen, Poplin, Full Panama, Oxford,
Herring bone, etc.
Blends 1005 cotton, Cotton x Polyester, Cotton x Lycra, Cotton x
Tencel, Cotton x Linen, Cotton x Polyester filament, etc.
Plies Single ply, 2 – ply, 3 – ply
Yarn Types Open End, Ring Spun, Multi count and Amslers
Weights 8 Ozes to 14.5 Ozes in bottom weight; 4 Ozes to 6 Ozes in
shirting
Embroidery
Cotton Allovers
Net Allovers
T. C. Laces
Page | 33
Cotton Laces
Pallas
Guipure Laces
Dress Materials
Denims Embroidered Fabric
All types of Trims
Cotton hosiery
Garments Shirts,
Jackets,
Bathrobes,
T-Shirts,
Night Wears,
Ladies Tops,
Capri
Ladies Dresses.
5.3 Pricing Policy
Page | 34
5.4 Distribution Channel
The company uses this type of distribution channel to supply their product to
customers.
The company does not have any retail outlet for distribution.
The Chiripal Textiles Industry is an export intensive industry and about one third
of its total production is exported in some form or the other, through export
friendly government policies and positive effort by the exporting community. The
50 percent exports of the entire textile are the readymade garments, most of which
is cotton, readymade garments and accessories. This is followed by handicrafts,
Silk Products, Woolen Textile. The annual export of the approx. 20 crores.
5.5 Promotion Strategies
Advertising
The company does not use any advertising medium to increase its sales.
Page | 35
Manufacturer
Wholesaler
Customer
Chapter 6:Swot Analysis
Page | 36
SWOT ANALYSIS
Strengths
Indian Textile Industry is an independent and self reliant industry.
Availability of low cost and skilled manpower provides competitive advantage
to industry.
India has great advantage in spinning sector and has a presence in all process of
operation and value chain.
Industry has large and diversified segments that provide wide variety of
products.
Growing economy and potential domestic and international market.
Industry has manufacturing flexibility that helps to increase the productivity.
Weaknesses
Indian Textile Industry is highly fragmented industry.
Industry is highly dependent on cotton.
Lower productivity in various segments.
Lack of technological development that affect the productivity and other
activities in whole value chain.
Higher indirect taxes, power and interest rates.
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Opportunities
Growth rate of domestic textile industry is 6 – 8 % per annum.
Large, Potential domestic and international market.
Product development and diversification to cater global needs.
Increased disposable income and purchasing power of indian customer opens
new market development.
Emerging retail industry and malls provide opportunities for the apparel,
handicraft and other segments of the industry.
Greater investment and FDI opportunities are available.
Threats
Competition from other developing countries.
Continuous quality improvement is the need of the hour as there are different
demand patterns all over the world.
Geographical disadvantages.
International labour and environmental laws.
To balance the demand and supply.
To make balance between price and quality.
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Chapter 7: Conclusion &
Findings
Page | 39
Conclusion
Our overall impression about the unit is inexpressible. In this report after analyzing
we can conclude that Chiripal Textile industry is progressive very rapidly in the
Indian market. The performance of the unit is very impressive in the past year. At
present Chiripal Textile Industry is popular. 43 years is a very big time for any
brand to establish itself successfully in the market. This gives us golden
opportunity to know all the functional area of Chiripal Textile industry. We had
known about the products of Chiripal Textile industry, their quality, packaging,
and price.
Hope and wise that the success story of Chiripal Textile industry going forever and
other industries should take inspiration from this successfully story.
We are sure and confident that successor capable and innovative my best wishes
for future success of the industry is an important part of our visit.
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BibliographyI’ve got this helpful information from the Production manager Mr. Alok Agarwal
& Production Supervisor Mr. Shanti Parmar and I’m very thankful to them.
I’ve also taken the help of various company reports published on internet i.e.
Annual Report 2010-2011, Draft of Prospectus, etc.
A marketing report on Chiripal industries made by one of my senior also helped
me a lot.
I’ve also uses different e-sources for detailed information. Some of the websites
are follows:
www.google.co.in
www.chiripalgroup.com
www.indiainfoline.com
www.sebi.gov.in , etc.
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