chapter 9: knowledge management and e-learning copyright © 2013 pearson education, inc. publishing...

Chapter 9:Knowledge Management and

E-Learning

Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 - 1

Learning objectives

1. Intellectual capital

2. Knowledge management

3. Human behavior

4. E-learning

5. Learning management system

6. Corporate vs. educational


World Bank

• Fights poverty in developing countries

• 10,000 employees in 100+ offices

• Low-interest loans and sharing knowledge

• ICT to manage intellectual capital


Intellectual capital

• Collective knowledge

• Asset for production

• Distinguishes successful organizations


• Human capital

• Social capital

• Structural capital


Types of intellectual capital

• Explicit knowledge

• Tacit knowledge


Types of knowledge

• Identify the goal

• Locate the sources

• Capture the knowledge

• Organize, share, and value knowledge


Knowledge management

Locate sources

• Expert location systems

• Social network analysis


Capture knowledge

• Build knowledge base

• Strategies for tacit knowledge


Organize, share, and value knowledge

• Organizing and sharing strategies

• Valuation strategies


Human element

• Employee perspective

• Self-interest


Incentives

• Influence sharing

• Unintended consequences

• Guidelines


Content issues

• Complicated technology

• Content

• Lack of content


Semantic web

• Web with meaning

• Resource description framework

• Futuristic scenarios


Practical tips

• Identify clear goal

• Get management buy-in

• Populate knowledge base with valuable

information

• Develop knowledge-sharing incentives


E-learning

• Self-paced

• Instructor-led

• Hybrid


Course development

• Subject matter expert

• Instructional designer

• Project sponsor

• Project manager


Content-authoring tools

• Narrated presentations

• Interactive presentations

• Screen captures

• Simulations


Learning managementsystems

• Learning objects, assessments, and

standards

• Social learning platforms


E-learning in education

• Corporate and education

• E-learning and classroom


Summary

1. Intellectual capital

2. Knowledge management

3. Human behavior

4. E-learning

5. Learning management system

6. Corporate vs. educational


Arkadin E-learning case

• Offices in 22 countries, 500+ employees,

and 8,000+ active clients

• Need to train new employees, and

accommodate variability across employees

• Adopted E-learning model with self-

assessment pre-tests


State Departmentwiki case

• U.S. diplomats move frequently from country

to country

• Needed much better way to capture and

transmit knowledge

• Developed Diplopedia wiki solution


chapter 9: knowledge management and e-learning copyright © 2013 pearson education, inc. publishing...

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