chapter 4 style and tone style is the way you use words to achieve a certain tone,or overall...
TRANSCRIPT
![Page 1: Chapter 4 style and Tone Style is the way you use words to achieve a certain tone,or overall impression. Business Writing Style After you have written](https://reader036.vdocuments.site/reader036/viewer/2022082820/56649f475503460f94c69562/html5/thumbnails/1.jpg)
Chapter 4 style and Tone Style is the way you use words to achieve a ce
rtain tone,or overall impression. Business Writing Style After you have written your document, ask yo
urself these questions: Word Choice Will my reader immediately understand each
word? Did I use jargon( 行话) , abbreviations?
![Page 2: Chapter 4 style and Tone Style is the way you use words to achieve a certain tone,or overall impression. Business Writing Style After you have written](https://reader036.vdocuments.site/reader036/viewer/2022082820/56649f475503460f94c69562/html5/thumbnails/2.jpg)
Were they appropriate and understandable? Did I use connecting/transitional words
to move my reader through the message? (See page 43-44)
Did I avoid cliches?(See page 26-28) Did I eliminate any weak verbs or phras
es?(examples:be,have,do)
![Page 3: Chapter 4 style and Tone Style is the way you use words to achieve a certain tone,or overall impression. Business Writing Style After you have written](https://reader036.vdocuments.site/reader036/viewer/2022082820/56649f475503460f94c69562/html5/thumbnails/3.jpg)
sentences Did I use a variety of sentence lengths? Is the average sentence length
approximately 15-18 words? Are most of my sentences in the active
voice? Were negative findings reported in
passive voice sentences? Is good news in short sentences,bad news
in longer sentences?
![Page 4: Chapter 4 style and Tone Style is the way you use words to achieve a certain tone,or overall impression. Business Writing Style After you have written](https://reader036.vdocuments.site/reader036/viewer/2022082820/56649f475503460f94c69562/html5/thumbnails/4.jpg)
Example: 1. This year, after a careful fine-tuning of
our budget, we were able to reduce our administrative costs by a grand total of $300,000.
Better:This year we saved $300,000 in administrative costs.
2. The report will be a week late. Better: The report will be a week late, but
it will include the latest figures.
![Page 5: Chapter 4 style and Tone Style is the way you use words to achieve a certain tone,or overall impression. Business Writing Style After you have written](https://reader036.vdocuments.site/reader036/viewer/2022082820/56649f475503460f94c69562/html5/thumbnails/5.jpg)
Appearance (外观) Is the size and font of the typeface easy to rea
d?( 文章的字号字体) Is there plenty of white space?( 空白足够多) Did I bold and underline appropriate words o
nly? (对需要的词进行粗体字 / 划线?) Did I break up large chunks of copy with subh
eads?( 用副标题来分割过长的正文?)
![Page 6: Chapter 4 style and Tone Style is the way you use words to achieve a certain tone,or overall impression. Business Writing Style After you have written](https://reader036.vdocuments.site/reader036/viewer/2022082820/56649f475503460f94c69562/html5/thumbnails/6.jpg)
Tone 语气 is best thought of as the attitude that shows Through a communication. Example : It is with our deepest and
sincerest good wishes that we hereby wish to acknowledge receipt of the news that you have been appointed vice-president of your company.
![Page 7: Chapter 4 style and Tone Style is the way you use words to achieve a certain tone,or overall impression. Business Writing Style After you have written](https://reader036.vdocuments.site/reader036/viewer/2022082820/56649f475503460f94c69562/html5/thumbnails/7.jpg)
Better: Congratulations. We hear you are the new vice- President of IBM. We use different tones in different situations: 1.Formal Tone: annual reports; technical repo
rts; formal minutes( 正式会议记录) 2.Semiformal: letters; memos;reports;writing
upward( 写给上级) 3.Informal: letters(to longtime associates/frie
nds); memos;emails
![Page 8: Chapter 4 style and Tone Style is the way you use words to achieve a certain tone,or overall impression. Business Writing Style After you have written](https://reader036.vdocuments.site/reader036/viewer/2022082820/56649f475503460f94c69562/html5/thumbnails/8.jpg)
How do you label tones in the following 4 sentences? Choose A.formal tone;B.informal
tone; C.semiformal tone; D.cold tone 1. Please find enclosed documents
regarding the credit-card project for your perusal. Your verbal analysis is required at the meeting scheduled for next Monday.
![Page 9: Chapter 4 style and Tone Style is the way you use words to achieve a certain tone,or overall impression. Business Writing Style After you have written](https://reader036.vdocuments.site/reader036/viewer/2022082820/56649f475503460f94c69562/html5/thumbnails/9.jpg)
2. A report on the credit-card project is attached for your review. We would appreciate hearing your observations at next Monday’s meeting.
3. Please review the attached credit-card report. We look forward to hearing your comments at next Monday’s meeting.
4. Here is the credit-card report. Let us know what you think at Monday’s meeting.
![Page 10: Chapter 4 style and Tone Style is the way you use words to achieve a certain tone,or overall impression. Business Writing Style After you have written](https://reader036.vdocuments.site/reader036/viewer/2022082820/56649f475503460f94c69562/html5/thumbnails/10.jpg)
Key:1.cold tone 2. Formal tone 3. Semiformal tone 4. Informal tone Don’t use shortened form of a word such
as “don’t, can’t, won’t,it’s” in formal reports.
Formal tone: The committee has not yet reached a decision.
Semiformal: The committee hasn’t reached a decision yet.
Informal: The committee hasn’t decided yet.
![Page 11: Chapter 4 style and Tone Style is the way you use words to achieve a certain tone,or overall impression. Business Writing Style After you have written](https://reader036.vdocuments.site/reader036/viewer/2022082820/56649f475503460f94c69562/html5/thumbnails/11.jpg)
Chapter 4 ---continued Summary of key points of Chapter 4 You-attitude is a style of writing which
looks at things from the reader’s point of view, emphasizing what the reader wants to know,respecting the reader’s intelligence,and protecting the reader’s ego.
To apply you-attitude, use the following five principles:
![Page 12: Chapter 4 style and Tone Style is the way you use words to achieve a certain tone,or overall impression. Business Writing Style After you have written](https://reader036.vdocuments.site/reader036/viewer/2022082820/56649f475503460f94c69562/html5/thumbnails/12.jpg)
1. Focus on what the reader receives or can do. In positive or Neutral situations, stress what the
readers wants to know. 2. Be specific about the reader’s request
or order. 3. Don’t presume that you know how the
reader feels or will react. 4. Don’t talk about your own feelings
unless you’re sure the reader wants to know how you feel.
![Page 13: Chapter 4 style and Tone Style is the way you use words to achieve a certain tone,or overall impression. Business Writing Style After you have written](https://reader036.vdocuments.site/reader036/viewer/2022082820/56649f475503460f94c69562/html5/thumbnails/13.jpg)
5.In negative situations, avoid the Word you. Protect the reader’s ego. Use
impersonal expressions and passive verbs to avoid assigning blame.
Apply you-attitude beyond the sentence level by using organization and content as well as style to build goodwill.
Positive emphasis means focusing on the positive rather than the negative aspects of a situation.
![Page 14: Chapter 4 style and Tone Style is the way you use words to achieve a certain tone,or overall impression. Business Writing Style After you have written](https://reader036.vdocuments.site/reader036/viewer/2022082820/56649f475503460f94c69562/html5/thumbnails/14.jpg)
De-emphasize negative information by using the five Techniques: 1. Eliminate negative words and words
with negative connotations.(see page 77) 2. State information positively. Focus on
what the reader can do rather than on what you won’t or can’t let the reader do.
3. Justify negative information by giving a reason or linking it to a reader benefit.
![Page 15: Chapter 4 style and Tone Style is the way you use words to achieve a certain tone,or overall impression. Business Writing Style After you have written](https://reader036.vdocuments.site/reader036/viewer/2022082820/56649f475503460f94c69562/html5/thumbnails/15.jpg)
4. If the negative is truly unimportant, omit it. 5. Bury the negative information and
present it compactly. Success-consciousness allows you to
project a tone of confidence in yourself, your products and services,and your organization.
To develop success-consciousness in your writing, you should:
![Page 16: Chapter 4 style and Tone Style is the way you use words to achieve a certain tone,or overall impression. Business Writing Style After you have written](https://reader036.vdocuments.site/reader036/viewer/2022082820/56649f475503460f94c69562/html5/thumbnails/16.jpg)
1. Eliminate words which express doubt.(page 84) 2. Eliminate words which imply that the
reader may not be satisfied. 3. Eliminate words that suggest you may
not have expressed yourself clearly or convincingly.
Reader benefits are benefits or advantages that the reader gets by using the writer’s services, buying the writer’s products, following the writer’s policies, or adopting the writer’s ideas.
![Page 17: Chapter 4 style and Tone Style is the way you use words to achieve a certain tone,or overall impression. Business Writing Style After you have written](https://reader036.vdocuments.site/reader036/viewer/2022082820/56649f475503460f94c69562/html5/thumbnails/17.jpg)
Reader benefits can exist for policies and ideas as well as for
Goods and services. Reader benefits tell readers that they can do the job and that success will be rewarded.
To create reader benefits, you should: 1. Identify the feelings, fears, and needs
that may motivate your reader. 2. Identify the objective features of your
product or policy that could meet the needs you’ve identified.
![Page 18: Chapter 4 style and Tone Style is the way you use words to achieve a certain tone,or overall impression. Business Writing Style After you have written](https://reader036.vdocuments.site/reader036/viewer/2022082820/56649f475503460f94c69562/html5/thumbnails/18.jpg)
3. Show how the reader can meet His or her needs with the features of
the policy or product. You-attitude, positive emphasis,
and success-consciousness are primarily matters of style. Reader benefits are content; you write or talk about reader benefits using you-attitude and positive emphasis.
![Page 19: Chapter 4 style and Tone Style is the way you use words to achieve a certain tone,or overall impression. Business Writing Style After you have written](https://reader036.vdocuments.site/reader036/viewer/2022082820/56649f475503460f94c69562/html5/thumbnails/19.jpg)
Revise this letter with simple words and right tone: Dear Sir: This is to acknowledge your message
dated April 10 concerning the above referenced billing error. Upon checking our records, we found that the invoice should indeed read as US$125.00 instead of US$225.00. We apologize for this oversight and attach herewith the correct invoice. Thank you in advance for your kind consideration we remain.
Sincerely yours,(53 words)
![Page 20: Chapter 4 style and Tone Style is the way you use words to achieve a certain tone,or overall impression. Business Writing Style After you have written](https://reader036.vdocuments.site/reader036/viewer/2022082820/56649f475503460f94c69562/html5/thumbnails/20.jpg)
Model Answer: Dear Sir: Thank you for your message of April 10. We ha
ve confirmed that the invoice should read as US$125.00 and not US$225.00. We are sorry for this error and have enclosed/have attached/will mail/will fax a corrected invoice for US$125.oo.
Sincerely yours, (35 words)