principles of business knowing your customer · your own style . tone . taking the right tone...

Seminar Principles of Business Knowing your customer Hello!

Upload: others

Post on 27-Jul-2020

5 views

Category:

Documents

0 download

Report

Download

Embed Size (px):

TRANSCRIPT

SeminarPrinciplesofBusiness

Knowingyourcustomer

Hello!

Words

Page 3: Principles of Business Knowing your customer · Your own style . Tone . Taking the right tone Listening FIERCELY Matching / Mirroring Leading with a positive tone of voice Taking

The power of language

Appropriate for the moment

AnySome

Key brand words Your own style

Tone

Taking the right tone

Listening FIERCELY

Matching / Mirroring Leading with a positive tone of voiceTaking the lead

“Just because there’s nothing you can do, doesn’t mean there’s nothing you can”

Page 6: Principles of Business Knowing your customer · Your own style . Tone . Taking the right tone Listening FIERCELY Matching / Mirroring Leading with a positive tone of voice Taking

Simplicity

Page 7: Principles of Business Knowing your customer · Your own style . Tone . Taking the right tone Listening FIERCELY Matching / Mirroring Leading with a positive tone of voice Taking

Clear and concise

Using bold to pick out key words

• And bullet points• Using short sentences • Clear, everyday language • How would you explain this ‘down the pub’?• http://gunning-fog-index.com/

• Social norms – to make an impact

Page 8: Principles of Business Knowing your customer · Your own style . Tone . Taking the right tone Listening FIERCELY Matching / Mirroring Leading with a positive tone of voice Taking

Follow up

Page 9: Principles of Business Knowing your customer · Your own style . Tone . Taking the right tone Listening FIERCELY Matching / Mirroring Leading with a positive tone of voice Taking

Adding value

Different types of customers – different expectations

Adding value

Check the links

Using the right tone of voice to suit your audience...B2B Marketing Seminar - Taking it to the next level Using the right tone of voice to suit your audience 10th March 2011 Gifford

Muscle tone

Characterization, Mood & Tone Grade 7. Take Out Binder with Paper Remember to use Cornell Note-taking method

Discourse Approach to Turn-taking - University of … APPROACH TO TURN-TAKING FROM THE PERSPECTIVE OF TONE CHOICE BETWEEN SPEAKERS by Fuyuko Kato A dissertation submitted to the Faculty

IN TODAY’S FIERCELY COMPETITIVE LANDSCAPE, YOU CAN’T … · 2016-11-07 · IN TODAY’S FIERCELY COMPETITIVE LANDSCAPE, YOU CAN’T AFFORD THE RISK OF CHOOSING THE SCHOOL THAT

Introduction to the 8800SX Tiles and Controls · • Two Tone Sequential • Control Tone A and Tone B frequency, duration and spacing • Tone Remote • Configure tones for tone

Becoming an Employer of Choice in a Fiercely Competitive Talent Market

Taking Notes: Generating Twelve-Tone Music with Mathematics

POP D. ANAMARIA &(5&(75,35,9,1'02',),&5,/(),=,&2 (REZUMAT ... · Year 2008 (tone) Anul Year 2009 (tone) Anul Year 2010 (tone) Anul Year 2011 (tone) Anul Year 2012 (tone) Europa 2.742.684.00

Growing a Fiercely Loyal, Engaged, Instagram Following

Yes or No? - Prospect · there to stop the English taking away the Loch Ness Monster,” she said. Married to a naval officer and fiercely loyal to the White Ensign, speaking a cut-glass

400 SIBELSOUND - SibelGroup · Pure tone threshold audiometry by free field Pure tone suprathreshold audiometry (SISIGRAM) Pure tone suprathreshold audiometry (Fowler-ABLB, Tone Decay,

4. TRI-Tone / PEN-Tone 5. Have fun! - AMPTEK.ES

Riverside . Avondale . Ortega . Murray Hill · FIERCELY LOCAL NEWS ... FIERCELY LOYAL READERS | OCTOBER 2018, VOL. 12, ISSUE 10 Digging up history in Memorial Park Real cats (and

Touch-tone Dialing: Dual Tone Multi-Frequency (DTMF

Tone and Voice Prepare to be thrilled. – Tone= sarcastic

Tone What is Tone?. Tone What is Tone? The writers or speakers attitude toward a subject, character, or audience Conveyed through the authors choice of

Tone or Attitude:. Tone/ Attitude... A definition: Definition of Tone Tone, in written composition, is an attitude of a writer toward a subject or

Fiercely final 2013 stanford e245

Fighting Fraud Fiercely - The roundtable on 'Outpacing Fraud

Ultra Tone

The Civil Society is Fiercely Fighting for Better Anti

IDENTIFYING TONE. Part 1. Theory What is tone? Why do students need to understand the author’s tone? How to identify tone? Part 2. Practice

Tone - Char-Em Literacy - Homecharemliteracy.weebly.com/uploads/1/6/5/0/16504920/tone...Understanding tone •Tone is deciphered through: – 1. Figurative Language: •a tool that

Author’s Tone. What is an author’s tone? Tone indicates the writer’s attitude. Often an author's tone is described by adjectives, such as: cynical, depressed,

S tone∑all S tone∑all

FOTB · Web view30/08/2013 · The Antichrist will fiercely oppose God’s truth in the nations. Currently, the devil is fiercely attacking the biblical view of the sanctity of

cdn.beverlyhillsladentist.com...fine jeweler, Michel Magne adjusts color, hue, shape and thinness of veneer to subtly enhance the natural tooth, taking skin tone and other characteristics

Harry Partch, Diamond Marimba · 62 Tone Just 12-Tone Plus 6th-Tone Just multi-tonic

Perbezaan tone excel dan tone plus

Tone, and Mood …to support the author’s purpose TONE TONE is simply the author’s attitude toward the subject. TONE is simply the author’s attitude toward

Close Reading: Revision. Tone Tone is important in your appreciation of the passages you are given to read. There is nothing worse than taking everything

Hiring Competitor’s Top Talent & Being Fiercely Competitive Without Exposing Your Company

Tone Hierarch Mirror Forms 12 Tone Serial

Tone excel