chapter 14 ethics professionalism and social responsibility

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All Rights ReservedFundamentals of Entrepreneurship Oxford Fajar Sdn. Bhd. (008974-T), 2013 1 1


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CHAPTER 14

ETHICS PROFESSIOA!IS"A# SOCIA! RESPOSI$I!IT%


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O&'e(tives

The oje!"#$e% of "h#% !ha&"er are "o'

no, *nder%"and, a&&re!#a"e and rea+#e "he#&or"an!e of ood ora+%, e"h#!% and &rofe%%#ona+

$a+*e% #n or#n +#fe *nder%"and "he ean#n e#n &rofe%%#ona+ #n "he#r

or

a&&re!#a"e "he #&or"an!e of %o!#a+ re%&on%##+#"/aenda "o a *%#ne%% oran#a"#on


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!earning Out(omes

" "he end of "h#% !ha&"er, %"*den"% %ho*+d e a+e "o'+earn "ha" ood !hara!"er #% a $er/ #&or"an" #nred#en"for %*!!e%% #n +#fe #n "he +on "er. S*!!e%% %ho*+d no" e

a%ed ere+/ on a"er#a+ a!h#e$een" a+one *" #n!+*de"he &ra!"#%e% of ood ora+ and e"h#!a+ &r#n!#&+e%.no, *nder%"and, a&&re!#a"e, and re+a"e "o !or&ora"e%o!#a+ re%&on%##+#"/ &roje!" *nder"aen / an/ *%#ne%%oran#a"#on.


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All Rights ReservedFundamentals of Entrepreneurship Oxford Fajar Sdn. Bhd. (008974-T), 2013 1

Introdu(tion

"h#!% #n$o+$e &er%ona+ e+#e$e, $a+*e% and ood &ra!"#!e%%*!h a% e#n d#%!#&+#ned, hone%", re%&on%#+e and"r*%"or"h/ and #" #% "he a%#% of j*deen" he"her a&er%on% a!"#on #% ood or ad, or r#h" or ron, $#r"*e or$#!e, j*%"#!e or !r#e, e"!.

rofe%%#ona+#% ean% a &er%on #% !o&e"en" and 5*a+#f#ed"o do a %&e!#f#! "a% and he *nder"ae% "o do "he "a% #n "heanner "ha" #% "o e ex&e!"ed fro a &rofe%%#ona++/!o&e"en" &er%on %*!h a% a!"#n #"h d*e !are, %#++,d#+#en!e and !o&+/#n #"h "he r*+e of +a, re*+a"#on% and

!ode of &ra!"#!e. Be#n %o!#a++/ re%&on%#+e ean a &er%on #++ en%*re "ha" h#%

a!"#on #++ !on"r#*"e enef#"% "o "he %o!#e"/, en$#ronen" and!o*n"r/ and #" #++ no" !rea"e harf*+ o*"&*" or #&a!" "o "he%o!#e"/ and !o*n"r/.


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The Importan(e of Ethi(s and Code of )ood

Professional Condu(t for Individuals and

Corporate Organi*ations

F*ndaen"a++/, en"re&rene*r% o&era"e "he#r *%#ne%% "o offer&rod*!"% and %er$#!e% "o "he#r !*%"oer% and #n "he &ro!e%% ae%oe &rof#". The &ro!e%% / h#!h a &er%on doe% h#% *%#ne%%%ho*+d e e"h#!a++/ and +ea++/ r#h", !on"r#*"e enef#"% "o "he%o!#e"/ and doe% no" &o%e an/ harf*+ #&a!" "o "he %o!#e"/ or

en$#ronen". n "he +on "er, o*r %*!!e%% #++ a+a/% de&end on o*r %#++ and

!hara!"er%. % "he !ha#ran of one of "he +are%" and o%"%*!!e%%f*+ &hara!e*"#!a+ !o&an/, Br#%"o+-/er% S5*#, &*"% #",en %*!!eed +e%% / "he#r "a+en"% and ore / "he#r !hara!"er(:eore, 1997).

"h#!% en!o&a%%e% hone%"/, for"hr#h"ne%%, re!#&ro!#"/, fa#r &+a/,een !o#"en"%, and #ndne%%. (:eore, 1997).


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S*!!e%% #n +#fe #% no" ere+/ a%ed on a"er#a+ a!h#e$een" a+one.;or+d+/ a!h#e$een" $o#d of e"h#!a+ &r#n!#&+e and ood deed #n o%"!a%e% #% on+/ %*!!e%% a#"#n "o !r*+e.


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The (ost of non+ethi(al, non+

professional and so(iall- irresponsi&le

S*!!e%% #n +#fe #% no" ere+/ a%ed on a"er#a+ a!h#e$een" a+one.;or+d+/ a!h#e$een" $o#d of e"h#!a+ &r#n!#&+e and ood deed #n o%"!a%e% #% on+/ %*!!e%% a#"#n "o !r*+e. !h#e$een" $o#d ofe"h#!a+ &r#n!#&+e and ood !ond*!" #% on+/ an a!h#e$een" "ha"a&&ear% "o e %*!!e%%f*+ o*"ard+/ *" #n"erna++/, #" #% of"en f*++ of

orr/, anx#e"/, %+ee&+e%%-n#h", de&re%%#on and %e+f-do*" "ha" a/!a*%e a &er%on %e+f-de%"r*!"#$e &ro!e%%. one/ o"a#ned "hro*h #++ea+ ean% #% %*&&o%ed "o #$e one

&ro%&er#"/ and ha&ne%% *" #" of"en e!oe a %o*r!e of #%er/and %hae "o "he &er%on and h#% fa#+/.

;arren B*ffe"", "he fao*% er#!an #n$e%"or and *%#ne%%an,

%a#d "ha" a ood nae and re&*"a"#on a/ "ae /ear% "o ee%"a+#%hed *" #" !an e de%"ro/ed #n a a""er of #n*"e% on+/ #f one#% no" !aref*+.


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Fa(tors That Influen(e Individual Ethi(al

.alues And Pra(tises

Fa#+/ nf+*en!e%


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Islami( Ethi(al .alues

*%+# %ho*+d f#nd #" ea%/ "o re%o+$e an/ %+a#! e"h#!a+#%%*e%, a% #n o%" !a%e%, "he ora+, eha$#o*ra+ ande"h#!a+ *#dan!e &ro$#ded on *%#ne%% dea+#n% #n %+a

are $er/ !o&rehen%#$e and de"a#+%.


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The fo++o#n% are e/ %+a#! &r#n!#&+e% "ha" ha$e eenfo*nd "o ha$e rea" #nf+*en!e on a *%+# a/ of +#fe#n!+*d#n h#% ora+ and eha$#o*ra+ &ra!"#%e% #n do#n

*%#ne%%'?#% f*ndaen"a+ e+#e$e #n "he onene%% of od and h#%ro+e #% "o e an oed#en" %er$an" ho fo++o a++ "he&re%!r#e "ea!h#n of %+a o*"+#ne #n "he @*ran and&ro&he" S..; &ra!"#%e% (S*nnah). %+a#! "ea!h#n

&re%!r#e "ha" a *%+# eha$#o*r and e"#5*e""e (h+aand da) "oard o"her fe++o *%+#, non-*%+#% anda++ o"her od !rea"#on% %*!h a% en$#ronen" (ah+*).

Islamic Ethical Values (cont.)


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?#% e+#e$e #n "he +#fe of "he hereaf"er here h#% e$er/ a!" #n"h#% or+d #++ e exa#ned and #$en reard% and&*n#%hen" a!!ord#n+/. ?en!e, he %ho*+d e #ndf*+ of no""o "ran%re%% %+a#! +ea+ +##" (S/ar#a") a% o*"+#ne #n %+a.

The #&or"an" of a#n %*re "ha" ha"e$er earn#n% he&*r%*e% and o"a#n% %ho*+d e ha+a+ #.e. &er#%%#+e /%+a. >+ear *#de +#ne% are &ro$#ded "o de"er#ne he"her%oe"h#n #% ha+a+ or o"her#%e.



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?e %ho*+d e #++#n "o *%e h#% a%%e"% and earn#n% "o&a/ o+#a"or/ re+##o*% !on"r#*"#on (Aaa") and!on"r#*"e dona"#on (Sada5ah) "o "he *nfor"*na"e %*!ha% or&hanae, e"!. and he *%" a$o#d e#n reed/ or

a!" +#e a #%er. ;ha"e$er h#% a"er#a+% !on"r#*"#on #++e rearded #n "he hereaf"er. The !on!e&" of od +e%%#n (Baraah) ean "ha" a

%a++er earn#n% !an e %*&er#or "han a #erearn#n% #f #" #% earn "hro*h e"h#!a+ and +ea+ ean

and a% %*!h earn#n #% f*++ of ++ah% +e%%#n. n/#++ea+ and *ne"h#!a+ earn#n "ha" a% *%ed "o feedone% fa#+/ +a!ed od% +e%%#n, #++ "a#n"ed h#% %o*+and a/ r#n harf*+ effe!"% "o "he fa#+/.



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n "he &*r%*#" of a"er#a+ a#n, a *%+# #% o$ern / a fe$a+*e% %*!h a% e#n read/, %a"#%f#ed and #++#n "o a!!e&"ha"e$er #% orda#n "o h# / od (@anaah), e#n "hanf*+ "ood a" a++ "#e (S/**r) and e#n %"eadfa%" #n an/

*nder"a#n and &a"#en!e #n an/ d#ff#!*+"#e% (Saar). The%e$a+*e% %ho*+d he+& h# "o e #ndf*+ no" "o %*!!* "o adde%#re, "e&"a"#on and a$o#d "ran%re%%#n "he e"h#!a+ +##"&ro$#ded / "he %+a#! +ea+ +##" (S/ar#a") and "he !o*n"r/+a.

n %hor", a &ra!"#%#n *%+# #++ a+a/% an" "o earn #n!oe"ha" #++ +ead h# "o &ro%&er#"/, ha&ne%%, &*r#f/ h#% %o*+ ande" :od% +e%%#n #n "h#% or+d and e e5*a++/ %*!!e%%f*+ #n"he hereaf"er.



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/hat is So(ial Responsi&ilit-0

>or&ora"e %o!#a+ re%&on%##+#"/ (>S=) refer "o "he &ra!"#!e% ofa%%*#n a !er"a#n re%&on%#+e a!"% / !or&ora"eoran#a"#on% "o !rea"e &o%#"#$e #&a!" "o en$#ronen",

!on%*er%, e&+o/ee%, !o*n#"#e%, %"aeho+der%and a++o"her eer% of "he &*+#! %&here. So!#a+ re%&on%##+#"/ean% oran#a"#on% or #nd#$#d*a+% &ra!"#!e ood e"h#!a+&r#n!#&+e% and a!" a% a ood !or&ora"e or #nd#$#d*a+ !#"#en of"he !o*n"r/.
http://en.wikipedia.org/wiki/Stakeholder_(corporate)http://en.wikipedia.org/wiki/Public_spherehttp://en.wikipedia.org/wiki/Public_spherehttp://en.wikipedia.org/wiki/Stakeholder_(corporate)


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An entrepreneur business activity should beneft him as aperson and at the same time it should contribute macrobeneft to the society and nation. Business projects thatpolluted the environment and caused suering to the society

in act contribute negatively to the society and nation.

hat is !ocial "esponsi#ilit$%(cont.)


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hat is !ocial "esponsi#ilit$%(cont.)


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.ies on So(ial Responsi&ilit-

The enera+ $#e on *%#ne%% #% "ha" en"re&rene*r% are #++#n "o%a!r#f#!e an/"h#n #n order "o e" "he#r &rof#". n re!en" /ear%,#n!#den"% of &oor 5*a+#"/ &rod*!"%, ##"a"#on &rod*!"%, add#"#on ofharf*+ a"er#a+ #n"o an*fa!"*red food (e.. add#"#on of e+a#ne

"o #+ #n >h#na), #rre%&on%#+e a!" of "hro#n &o#%ono*% a"er#a+#n"o "he r#$er, e"!. are exa&+e% here !or&ora"e #rre%&on%##+#"/ arefre5*en"+/ e#n h#h+#h"ed #n "he ne%&a&er%.


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Vie&s on !ocial "esponsi#ilit$(cont.)


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xa&+e of an #rre%&on%#+e a!" "ha" !a*%ed #rre&ara+e daaed of #naa"aer!*r/ o#%on#n (%o*r!ed fro ;##&ed#a).#naa"a#% a ne*ro+o#!a+%/ndroe !a*%ed / %e$ere er!*r/ &o#%on#n.S/&"o% #n!+*de a"ax#a, n*ne%%#n "he hand% and fee", enera+*%!+e eane%%, narro#n of "he f#e+d of $#%#onand daae "o hear#nand %&ee!h. n ex"ree !a%e%, #n%an#"/, &ara+/%#%, !oaand dea"hfo++o #"h#n ee% of "he

on%e" of %/&"o%. !onen#"a+for of "he d#%ea%e !an a+%o affe!" fe"*%e%#n "heo.#naa"a d#%ea%e a% f#r%" d#%!o$ered #n #naa"a!#"/ #n *ao"o &refe!"*re,Ca&an #n 196. " a% !a*%ed / "he re+ea%e of e"h/+er!*r/ #n "he #nd*%"r#a+a%"ea"er fro "he >h#%%o >or&ora"#onD% !he#!a+ fa!"or/, h#!h !on"#n*ed fro1932 "o 1968. Th#% h#h+/ "ox#! !he#!a+ #oa!!**+a"ed #n %he++f#%h and f#%h #n#naa"a Ba/ and "he Sh#ran*# Sea, h#!h hen ea"en / "he +o!a+ &o&*+a!e

re%*+"ed #n er!*r/ &o#%on#n. ;h#+e !a", do, , and h*an dea"h% !on"#n*ed o$erore "han 30 /ear%, "he o$ernen" and !o&an/ d#d +#""+e "o &re$en" "he &o++*"#on.% of ar!h 2001, 2,26 $#!"#% had een off#!#a++/ re!on#%ed (1,784 of ho hadd#ed) and o$er 10,000 had re!e#$ed f#nan!#a+ !o&en%a"#on fro >h#%%o. B/ 2004,>h#%%o >or&ora"#on had &a#d E86 #++#on #n !o&en%a"#on, and #n "he %ae /ear a%ordered "o !+ean *& #"% !on"a#na"#on. On ar!h 29, 2010, a %e""+een" a% rea!hed"o !o&en%a"e a%-/e" *n!er"#f#ed $#!"#%.

http://en.wikipedia.org/wiki/Neurologyhttp://en.wikipedia.org/wiki/Mercury_poisoninghttp://en.wikipedia.org/wiki/Ataxiahttp://en.wikipedia.org/wiki/Numbnesshttp://en.wikipedia.org/wiki/Muscle_weaknesshttp://en.wikipedia.org/wiki/Field_of_viewhttp://en.wikipedia.org/wiki/Hearing_(sense)http://en.wikipedia.org/wiki/Manner_of_articulationhttp://en.wikipedia.org/wiki/Insanityhttp://en.wikipedia.org/wiki/Paralysishttp://en.wikipedia.org/wiki/Comahttp://en.wikipedia.org/wiki/Deathhttp://en.wikipedia.org/wiki/Congenitalhttp://en.wikipedia.org/wiki/Fetushttp://en.wikipedia.org/wiki/Minamata,_Kumamotohttp://en.wikipedia.org/wiki/Minamata,_Kumamotohttp://en.wikipedia.org/wiki/Fetushttp://en.wikipedia.org/wiki/Congenitalhttp://en.wikipedia.org/wiki/Deathhttp://en.wikipedia.org/wiki/Comahttp://en.wikipedia.org/wiki/Paralysishttp://en.wikipedia.org/wiki/Insanityhttp://en.wikipedia.org/wiki/Manner_of_articulationhttp://en.wikipedia.org/wiki/Hearing_(sense)http://en.wikipedia.org/wiki/Field_of_viewhttp://en.wikipedia.org/wiki/Muscle_weaknesshttp://en.wikipedia.org/wiki/Numbnesshttp://en.wikipedia.org/wiki/Ataxiahttp://en.wikipedia.org/wiki/Mercury_poisoninghttp://en.wikipedia.org/wiki/Neurology


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BalanceConsideration to AllStake Holders

nterest!"ntrepreneurs#businesses need to takeactive steps inprotecting the needso their stake holders.

$hey need to adopt abalanced approachedin order to achieve itssocial responsibilitygoals.


chapter 14 ethics professionalism and social responsibility

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