CHAPTER 12 &Tech Guide 4

Business Intelligence

&

Intelligent Systems

Announcements

Class Today Chapter 12 – Business Intelligence Tech Guide 4 – Intelligent Systems

Tues. Class Review for Final Exam

Final Exams Section 007 (11:00 AM) – Tues., 5/5 11:30-2:30 Section 008 (12:30 PM) – Thurs., 5/7 11:30-2:30

Chapter 11 Review

Customer Relationship Management Why do we need CRM? Operational CRM Analytical CRM

Supply Chain Management Solutions through IS

CLASS OUTLINE

Managers and Decision Making

What Is Business Intelligence? BI Applications for Data Analysis BI Presenting Results BI Case

Intelligent Systems

Opening Information

Opening Clip: What is BI and Analytics?

http://www.youtube.com/watch?v=0aHtHl-jcAs Target Story - Video Clip

Now that we capture all this info…. What do we do with it?

Managers have three basic roles Interpersonal roles Informational roles Decisional roles

Why do managers need IT support?

Source: Media Bakery

Why Managers Need IT Support

Decision Analysis

Problem Structure:

Nature of Decision: Operational control Management control Strategic planning

Highly structured

Semistructured Highly unstructured

Order entry Loan approval Determining a new Store location

What Is Business Intelligence?

How Business Intelligence Works?

ERP

CRM

SCM

DataWarehouse

“Getting data in” “Getting data out”

The Scope of Business Intelligence

Smaller organizations:Excel spreadsheets

Larger organizations:Data mining, predictive analytics,

dashboards

Finance DM

How Organizations Use BI

Enterprise-Wide

Need

Departmental

Need

DATA WAREHOUSE

Sales DM

Inventory/ Shipping

DM

What can you do with Business Intelligence?

Business Intelligence Applications

•Multidimensional Analysis or Online Analytical Processing (OLAP)

•Data Mining

•Decision Support Systems

Multidimensional Analysis or Online Analytical Processing (OLAP)

“Slicing and dicing” data stored in a dimensional format, drilling down in greater detail and aggregating data.

Data Mining

Searching for information in a database, data warehouse, or data mart.

Decision Support Systems (DSS)

Combine models and data in an attempt to solve semistructured/unstructured problems.

DSS capabilities: Sensitivity analysis

What-if analysis

Goal-seeking analysis

Presenting BI Results:Digital Dashboards

Digital

Dashboards

Presenting BI Results:Data Visualization

Data Visualization Technologies

Geographic Information

Systems

Hans Rosling Ted Talk and Data Visualization

The Power of VisualizationEven though a picture is “worth a thousand words,” we have to be very careful about just what we are seeing.

Presenting BI Results

Presenting BI Results:Real-Time BI

Enables users to employ multi-dimensional analysis, data mining and decision support systems to analyze data in real time.

Example:

FIGURE 12.7 1-8000 CONTACTS customer service agent dashboard.

Careers in Business Intelligence

Entry Level: •Business Intelligence Analyst

Companies using BI•IBM Global Services•Deloitte

Skills Needed•Hot in Demand Area•Analytical Ability allowing you to learn:

• Understanding the tools• Database/SQL• Basic Programming• Analysis/Reporting Knowledge

Chapter Review

Describe and provide examples of the three different ways in which organizations use business intelligence.

Chapter Review (cont.)

Specify the BI applications available to users for data analysis, and provide examples of how each might be used to solve a business problem at your university.

Chapter Review (cont.)

Describe three BI applications that present the results of data analyses to users, and offer examples of how businesses and government agencies can use each of these technologies.

TECH GUIDE 4

Intelligent Systems

Introduction to Intelligent Systems

Intelligent systems

Artificial intelligence (AI)

© Luis Alonso Ocana/Age Fotostock America, Inc.

Introduction to Intelligent Systems

Business Applications – IBM’s Watson

http://www.businessweek.com/stories/2010-09-21/artificial-intelligence-goes-mobilebusinessweek-business-news-stock-market-and-financial-advice

Expert Systems

Expertise & Expert systems (ESs)

Expert Systems:Expertise Transfer from Human to Computer

Four Activities Involved: Knowledge acquisition Knowledge representation Knowledge inferencing Knowledge transfer

Intelligent Agents

Assists in performing repetitive tasks which use expert systems and fuzzy logic to create a seemingly intelligent behavior (aka “Bots”)

Intelligent Agents: Examples

Information Agents

Monitoring-and-Surveillance Agents

User Agents

Tech Guide Review

Differentiate between artificial intelligence and human intelligence.

Define expert systems, and provide examples of their use.

Tech Guide Review (cont.)

Define intelligent agents, and provide examples of their use.