chapter 1 - 2 chapter 1 achieving success through effective business communication copyright © 2015...

Chapter 1 - 2

Chapter 1Chapter 1

Achieving Success Through Effective

Business Communication

Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall

Learning ObjectivesLearning Objectives1. Explain the importance of effective communication to your career and to the

companies where you will work

2. Explain what it means to communicate as a professional in a business context

3. Identify five unique challenges of business communication

4. Describe the communication process model and the ways social media are changing the nature of business communication

5. List four general guidelines for using communication technology effectively

6. Define ethics, explain the difference between an ethical dilemma and an ethical lapse, and list six guidelines for making ethical communication choices

Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall Chapter 1 - 3

Communication is Communication is Important to Your CareerImportant to Your Career


• Share Complex Share Complex IdeasIdeas

• Enhance Enhance Entrepreneurial Entrepreneurial EndeavorsEndeavors

• Become an Become an Effective LeaderEffective Leader

Chapter 1 - 4

Communication is Communication is Important to Your Important to Your

CompanyCompany• Influence Perceptions

• Increase Productivity

• Improve Employee

Satisfaction

• Improve Decisions


Be An Effective Be An Effective CommunicatorCommunicator

• Provide Useful Information• Give Facts and Evidence• Be Concise• Be Clear• Explain Benefits


Professionalism TraitsProfessionalism Traits

• Be the best

• Be dependable

• Be a team player

• Be respectful

• Be ethical

• Be positive


What Employers ExpectWhat Employers Expect


• Organize IdeasOrganize Ideas

• Listen ActivelyListen Actively

• Basic Technology Basic Technology

SkillsSkills

Chapter 1 - 8

What Employers ExpectWhat Employers Expect


• Adapt to AudiencesAdapt to Audiences• Communicate Communicate

EthicallyEthically• Manage Time & Manage Time & ResourcesResources

Chapter 1 - 9


The Audience-Centered The Audience-Centered ApproachApproach

The “You” Attitude The “You” Attitude

UnderstandingUnderstanding RespectingRespecting RelatingRelating

Emotional Intelligence

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Communicating in an Communicating in an Organizational ContextOrganizational ContextFormal

Upward

Downward

Horizontal

Informal

Grapevine

Rumor Mill

Social Media


Formal Communication Formal Communication NetworkNetwork


Unique Challenges of Unique Challenges of Business CommunicationBusiness Communication

• Globalization of Business

• Knowledge Workers

• Technological Advancements

• Evolution of Organizational Structures

• Teamwork an Essential Competitive Advantage



Exploring The Exploring The Communication Communication

ProcessProcess

Chapter 1 - 14

Barriers to Effective Barriers to Effective CommunicationCommunication

• Communication Barriers– Noise & Distraction

• Audience Perception– Expectations

• Audience Beliefs & Biases– Cultural Influences


Social Communication Social Communication ModelModel

InteractiveInteractive ConversationalConversational

Active Active ParticipantsParticipants Social MediaSocial Media


Business Business Communications Communications

1.0 Versus 2.0 1.0 Versus 2.0 TendenciesTendencies


Using Communication Using Communication TechnologyTechnology

• Aid to Interpersonal Communication

• Avoid Information Overload

• Use Productively• Reconnect With

People


Technology Tools for Technology Tools for CommunicationCommunication

• Web-Based Meetings

• Shared Online Workspaces

• Blogging, Microblogging

• Social Networking

• Business Applications

• Media Curation & Content Sharing

• CrowdsourcingCopyright © 2015 Pearson Education, Inc. publishing as Prentice Hall Chapter 1 - 19

Commit to Ethical Commit to Ethical CommunicationsCommunications

• True in Every Sense

• Includes Relevant Information

• Not Deceptive in

Any Way


Unethical Unethical CommunicationCommunication

• Plagiarism

• Selective Misquoting

• Distorting Visuals

• Omitting Information

• Misrepresenting Data

• Abusing Privacy or Security


Unethical Unethical Communication Communication

SampleSampleSunStar Sports

Confidential Memorandum

“SUBJECT: Pegasus market confirmation”

In addition to being misleading, using “confirmation” in the subject line slants readers’ perceptions before they have a chance to read the research results

and decide for themselves.

“Given the momentum we’ve already built up, coupled with this powerful endorsement of the concept, we’re confident the executive committee will

reach the same strategic conclusion that we have and continue funding the project.”

The writers bias the conversation again by implying that the executive committee would be making a mistake if it disagreed with them.


Ethical Communication Ethical Communication SampleSample

SunStar Sports

Confidential Memorandum

“SUBJECT: Market research summary for Pegasus project”

The neutral subject line doesn’t try to “sell” the conclusion before readers have the opportunity to review the evidence

for themselves.

“We recommend that further development be put on hold until the design can be clarified and validated with another round of consumer testing.”

The recommendation states clearly and honestly that the project probably will not live up to original hopes.



• Have you defined the situation?

• Why are you communicating?

• What impact will your message have?

• What good or harm will be achieved?

• Will your assumptions change?

• Are you comfortable with the decision?

General Ethical General Ethical GuidelinesGuidelines

Chapter 1 - 24

Summary of ObjectivesSummary of Objectives


chapter 1 - 2 chapter 1 achieving success through effective business communication copyright © 2015...

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