Copyright Copyright © 2001, Prentice Hall, Inc.© 2001, Prentice Hall, Inc.

CHAPTER 16CHAPTER 16

2Copyright ©2001 Prentice Hall, Inc.

PREVIEW:PREVIEW:

is employee communication so important?is employee communication so important?

Lay-offs & downsizing have diminished Lay-offs & downsizing have diminished employee loyaltyemployee loyalty

Big gulfs between CEOs’ and employees’ Big gulfs between CEOs’ and employees’ pay have created mistrustpay have created mistrust

Globalization and “intellectual capital” are Globalization and “intellectual capital” are becoming more valuedbecoming more valued

3Copyright ©2001 Prentice Hall, Inc.

R E S P E C TR E S P E C T

Principles of EffectiveEmployee Communication

Principles of EffectiveEmployee Communication

1

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Honest FeedbackHonest Feedback

Principles of EffectiveEmployee Communication

Principles of EffectiveEmployee Communication

2

Too bad…

Good try.

Well done!

Great Job!!!

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RECOGNITIONRECOGNITION

Principles of EffectiveEmployee Communication

Principles of EffectiveEmployee Communication

3

Thank you for Thank you for all the hard all the hard

work!work!

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A VoiceA Voice

Principles of EffectiveEmployee Communication

Principles of EffectiveEmployee Communication

4

What if…

How about…

Maybe…

I think…

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ENCOURAGMENTENCOURAGMENT

Principles of EffectiveEmployee Communication

Principles of EffectiveEmployee Communication

5

You can do it!

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Benefits of Good Communication*Benefits of Good Communication* Willingness to express dissentWillingness to express dissent

Visibility and proximity of managementVisibility and proximity of management

Internal communication Internal communication BEFOREBEFORE external external communicationcommunication

Attention to clarityAttention to clarity

Friendly tone of companyFriendly tone of company

Sense of humorSense of humor*As expressed by Milton Moskowitz*As expressed by Milton Moskowitz

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QUICK QUIZQUICK QUIZ

What is the key to good employee What is the key to good employee communication?communication?

CREDIBILITYCREDIBILITY

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QUICK QUIZQUICK QUIZ

How can organizations increase How can organizations increase employee trust?employee trust?

Communicate early and frequentlyCommunicate early and frequently

Share bad news as well as goodShare bad news as well as good

Involve employees in the processInvolve employees in the process

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Employee Communication StrategiesEmployee Communication Strategies

Survey EmployeesSurvey Employees

Be CandidBe Candid

Be ConsistentBe Consistent

Be InnovativeBe Innovative

Personalize CommunicationsPersonalize Communications

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QUICK QUIZQUICK QUIZ

Name two tactics for learning Name two tactics for learning employee attitudes.employee attitudes.

ResearchResearch

Conduct an internal Conduct an internal communications auditcommunications audit

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When creating an Intranet, When creating an Intranet, consider:consider: The contextThe context Your objectivesYour objectives That it’s a journalistic enterpriseThat it’s a journalistic enterprise How you’ll market itHow you’ll market it Links to outside livesLinks to outside lives Establishing active management Establishing active management

commitmentcommitment

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Employee NewslettersEmployee NewslettersLet’s DiscussLet’s Discuss

An editor must determine:An editor must determine:

is this publication designed to reach?is this publication designed to reach?

kinds of articles should be featured?kinds of articles should be featured?is the budget?is the budget?is an appropriate format?is an appropriate format?is the approval process for the is the approval process for the newsletter?newsletter?

frequently should we publish?frequently should we publish?

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CritiqueCritique

Assign PhotosAssign PhotosEdit CopyEdit Copy

Ensure TimelinessEnsure TimelinessEnforce DeadlinesEnforce Deadlines

Format CopyFormat CopyAssign StoriesAssign Stories

Employee NewslettersEmployee NewslettersLet’s DiscussLet’s Discuss

An editor must decide how to:An editor must decide how to:

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Desktop PublishingDesktop Publishing

Allows a user to control the Allows a user to control the typesetting process in-housetypesetting process in-house

Provides faster turn-around Provides faster turn-around for clientsfor clients

Saves $$$!Saves $$$!

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Employee Annual ReportsEmployee Annual Reports

Chief Executive LetterChief Executive Letter

Use-of-Funds StatementUse-of-Funds Statement

Financial ConditionFinancial Condition

Description of the CompanyDescription of the Company

Include:Include:

0102030405060708090

1st Qtr2nd Qtr3rd Qtr4th Qtr

EastWestNorth

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Employee Annual ReportsEmployee Annual Reports

Social responsibility Social responsibility highlightshighlights

Organizational policyOrganizational policy

Emphasis on peopleEmphasis on people

Also include:Also include:

0102030405060708090

1st Qtr2nd Qtr3rd Qtr4th Qtr

EastWestNorth

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Another Way of Communicating With EmployeesAnother Way of Communicating With Employees

Change Them

Weekly

Motivate People

NEWS!NEWS!NEWS!

Make Them Catching

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COMPANYVIDEO

Must Be Broadcast QualityMust Be Broadcast Quality

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Use supervisors to Use supervisors to communicate with communicate with employeesemployees

Rely on the grapevine Rely on the grapevine to communicate to communicate informationinformation