changing the face of transport via apis. talk at apidays paris 2014
TRANSCRIPT
@ManfredBo1
Dubai Smart Gates
Dubai Airport introduces Smart GatesSrc: Flickr
@ManfredBo
Changing the Face of Transport via APIs
Manfred Bortenschlager
I work for 3scale.netAPI Management
@3scale
APIdaysParis, December 3, 2014
@ManfredBo3
Outline
1. Opportunities and Challenges in Transport
2. Five API Use Cases
3. API Economics
4. Wrap-up and take-aways
@ManfredBo4
International travel contributed $6.9tr to global GDP
Transport industry accounts for 4.5% of total employment
International trade growth forecast 8%
Growing hyperconnectivity: people, places, machines
Smart navigation systems reduce travel time by 18%Src: WEF, EC, Flickr
@ManfredBo5
Traffic congestion effects reduce GDP by $200bn in EU and US
Transport accounts for ¼ of EU’s emissions
71% of EU car drivers criticize convenience of PT
Saturation of EU skies, freight traffic to grow 125%
Growth rates energy ?Src: WEF, EC, Flickr
@ManfredBo6
The solution to all this ?
Application Programming Interfaces
…because APIs are interfaces that allow systems to work –
frictionless.
@ManfredBo7
Five API use cases
1. Enabling mobile channels
2. Growing ecosystem
3. Increasing reach
4. Powering business models
5. Driving innovation
www.3scale.net
@ManfredBo8
Open data for multi-modal
travel throughout UK
Open data for Smart Cities
Including transport data
Adopted by many mobile apps
1. Enabling mobile channels
@ManfredBo9
2. Growing ecosystems
Carma
Easily find matches for carpooling
Exposes same functionality via API
@ManfredBo10
3. Increasing reach
From service to platform
Opening up an API […] embeds them in a wider range of
apps […] and increases their sales potential because they
have more channels. (Gartner)
Src: http://bostinno.streetwise.co/2014/08/20/uber-api-open-uber-api-launch-partners-include-
starbucks-united-airlines/
@ManfredBo11
4. Powering business models
Aggregation of various transport-
related data feeds
Freemium price plan for API
access
@ManfredBo12
5. Driving innovation
Free access to data
from multitude of sources:
Lines, times, fares, points of interests, bikes, traffic jams,
speed cameras, electric car charge points…
Encourage mashups and innovation
@ManfredBo13
But what really is the power of APIs ?
@ManfredBo14
APIs enable the creation of platforms.
Src: http://www.valuewalk.com/
…A "platform" is a system that can be […] customized
by outside developers -- users -- and in that way,
adapted to countless needs and niches that the
platform's original developers could not have
possibly contemplated.
@ManfredBo16
APIs enable the creation of platforms.
Platforms enable 2-sided business models.
(aka Asymmetric Business Models)
@ManfredBo17
Asymmetric Business Models
Side 1 Type
“Home” market
Primary
Side 2 Type
“Victimized” market
Secondary
Drives the primary
@ManfredBo18
Platform economics
Price
Q1
P1
P1
Q1
Price
Quantity
Home Market Victimized Market
Platform Src:
wikipedia
@ManfredBo19
Platform economics
Price
Q2
P2
Q2P2
Price
Quantity
Home Market Victimized Market
Platform
P1 P2 (free)
@ManfredBo20
Platform economics: examples
Price
Q2
P2
Q2P2
Price
Quantity
Home Market Victimized Market
Platform
@ManfredBo21
APIs enable the creation of platforms.
A Platform…
…can serve n home and victimized markets !
…adapted to countless needs and niches…
@ManfredBo22
Platform and the five API use cases
1. Enabling mobile channels
2. Growing ecosystem
3. Increasing reach
4. Powering business models
5. Driving innovation
@ManfredBo23
Nearly 4/5 of the CEOs identified technological
advances such as the digital economy,
…
@ManfredBo24
Take-aways
There are tremendous opportunities in transport.
Several socio-economic, structural and technical
challenges need to be overcome.
APIs (will) play an essential role.
Five API use cases can be identified.
All relate to platform economics.
@ManfredBo25
The next miracle to come from transportation
@ManfredBo
Q&AManfred Bortenschlager
I work at 3scale.netAPI Management
@3scale
Changing the Face of Transport via APIs