changing perceptions, word of mouth & sampling - key experiential stats for 2016
TRANSCRIPT
Key marketing stats for 2016
CHANGING PERCEPTIONS WORD OF MOUTH amp SAMPLING
Changing consumers behaviour is a challenging yet necessary step for every brand
These stats on perception word of mouth and sampling illustrate how to successfully influence your target audience
Source ApadmiSource EventTrack 2015 Executive Summary Event Marketing Institute
of the respondents said participating at the event or experience made them more inclined to purchase assuming the product or service promoted was one they were interested in
98
Source Bing search trends
After the event 74 of the participants have a more positive opinion about the company brand product or service being promoted
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source Pew Research CenterSource Center for Exhibition Industry Research
of consumers said free samples or other giveaways motivated them to participate in the event or experience
81
Source EventTrack 2015 Executive Summary Event Marketing Institute
FREE
of consumers said they were more likely to purchase a product or service if they had the opportunity to try it out first
78
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source Nielsen
of UK shoppers would like stores to offer experiences that appeal to senses such as sound smell and taste in addition to sight and touch
30
Source Westfield
Source Leaderswest Digital Marketing Journal
of consumers tell a friends or family about their experience and mention the company or brand running the event
96
Source EventTrack 2015 Executive Summary Event Marketing Institute
of millennials say social opinions influence their purchase decisions
Source Leaderswest Digital Marketing Journal
51
Source 2015 Global Digital Marketing Report from Razorfish
of consumers identify word-of-mouth as a key influencer in their purchasing decision
74
Source OgilvyGoogleTNS
Source Verint
of consumers would tell friends and family about their experiences
61
BEcause is an experiential marketing agency dedicated to building brand love
22 Upper Ground London SE1 9PD
becausexmcom
e infobecausexmcom h +44 (0) 20 3371 3337
Changing consumers behaviour is a challenging yet necessary step for every brand
These stats on perception word of mouth and sampling illustrate how to successfully influence your target audience
Source ApadmiSource EventTrack 2015 Executive Summary Event Marketing Institute
of the respondents said participating at the event or experience made them more inclined to purchase assuming the product or service promoted was one they were interested in
98
Source Bing search trends
After the event 74 of the participants have a more positive opinion about the company brand product or service being promoted
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source Pew Research CenterSource Center for Exhibition Industry Research
of consumers said free samples or other giveaways motivated them to participate in the event or experience
81
Source EventTrack 2015 Executive Summary Event Marketing Institute
FREE
of consumers said they were more likely to purchase a product or service if they had the opportunity to try it out first
78
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source Nielsen
of UK shoppers would like stores to offer experiences that appeal to senses such as sound smell and taste in addition to sight and touch
30
Source Westfield
Source Leaderswest Digital Marketing Journal
of consumers tell a friends or family about their experience and mention the company or brand running the event
96
Source EventTrack 2015 Executive Summary Event Marketing Institute
of millennials say social opinions influence their purchase decisions
Source Leaderswest Digital Marketing Journal
51
Source 2015 Global Digital Marketing Report from Razorfish
of consumers identify word-of-mouth as a key influencer in their purchasing decision
74
Source OgilvyGoogleTNS
Source Verint
of consumers would tell friends and family about their experiences
61
BEcause is an experiential marketing agency dedicated to building brand love
22 Upper Ground London SE1 9PD
becausexmcom
e infobecausexmcom h +44 (0) 20 3371 3337
Source ApadmiSource EventTrack 2015 Executive Summary Event Marketing Institute
of the respondents said participating at the event or experience made them more inclined to purchase assuming the product or service promoted was one they were interested in
98
Source Bing search trends
After the event 74 of the participants have a more positive opinion about the company brand product or service being promoted
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source Pew Research CenterSource Center for Exhibition Industry Research
of consumers said free samples or other giveaways motivated them to participate in the event or experience
81
Source EventTrack 2015 Executive Summary Event Marketing Institute
FREE
of consumers said they were more likely to purchase a product or service if they had the opportunity to try it out first
78
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source Nielsen
of UK shoppers would like stores to offer experiences that appeal to senses such as sound smell and taste in addition to sight and touch
30
Source Westfield
Source Leaderswest Digital Marketing Journal
of consumers tell a friends or family about their experience and mention the company or brand running the event
96
Source EventTrack 2015 Executive Summary Event Marketing Institute
of millennials say social opinions influence their purchase decisions
Source Leaderswest Digital Marketing Journal
51
Source 2015 Global Digital Marketing Report from Razorfish
of consumers identify word-of-mouth as a key influencer in their purchasing decision
74
Source OgilvyGoogleTNS
Source Verint
of consumers would tell friends and family about their experiences
61
BEcause is an experiential marketing agency dedicated to building brand love
22 Upper Ground London SE1 9PD
becausexmcom
e infobecausexmcom h +44 (0) 20 3371 3337
Source Bing search trends
After the event 74 of the participants have a more positive opinion about the company brand product or service being promoted
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source Pew Research CenterSource Center for Exhibition Industry Research
of consumers said free samples or other giveaways motivated them to participate in the event or experience
81
Source EventTrack 2015 Executive Summary Event Marketing Institute
FREE
of consumers said they were more likely to purchase a product or service if they had the opportunity to try it out first
78
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source Nielsen
of UK shoppers would like stores to offer experiences that appeal to senses such as sound smell and taste in addition to sight and touch
30
Source Westfield
Source Leaderswest Digital Marketing Journal
of consumers tell a friends or family about their experience and mention the company or brand running the event
96
Source EventTrack 2015 Executive Summary Event Marketing Institute
of millennials say social opinions influence their purchase decisions
Source Leaderswest Digital Marketing Journal
51
Source 2015 Global Digital Marketing Report from Razorfish
of consumers identify word-of-mouth as a key influencer in their purchasing decision
74
Source OgilvyGoogleTNS
Source Verint
of consumers would tell friends and family about their experiences
61
BEcause is an experiential marketing agency dedicated to building brand love
22 Upper Ground London SE1 9PD
becausexmcom
e infobecausexmcom h +44 (0) 20 3371 3337
Source Pew Research CenterSource Center for Exhibition Industry Research
of consumers said free samples or other giveaways motivated them to participate in the event or experience
81
Source EventTrack 2015 Executive Summary Event Marketing Institute
FREE
of consumers said they were more likely to purchase a product or service if they had the opportunity to try it out first
78
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source Nielsen
of UK shoppers would like stores to offer experiences that appeal to senses such as sound smell and taste in addition to sight and touch
30
Source Westfield
Source Leaderswest Digital Marketing Journal
of consumers tell a friends or family about their experience and mention the company or brand running the event
96
Source EventTrack 2015 Executive Summary Event Marketing Institute
of millennials say social opinions influence their purchase decisions
Source Leaderswest Digital Marketing Journal
51
Source 2015 Global Digital Marketing Report from Razorfish
of consumers identify word-of-mouth as a key influencer in their purchasing decision
74
Source OgilvyGoogleTNS
Source Verint
of consumers would tell friends and family about their experiences
61
BEcause is an experiential marketing agency dedicated to building brand love
22 Upper Ground London SE1 9PD
becausexmcom
e infobecausexmcom h +44 (0) 20 3371 3337
of consumers said they were more likely to purchase a product or service if they had the opportunity to try it out first
78
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source Nielsen
of UK shoppers would like stores to offer experiences that appeal to senses such as sound smell and taste in addition to sight and touch
30
Source Westfield
Source Leaderswest Digital Marketing Journal
of consumers tell a friends or family about their experience and mention the company or brand running the event
96
Source EventTrack 2015 Executive Summary Event Marketing Institute
of millennials say social opinions influence their purchase decisions
Source Leaderswest Digital Marketing Journal
51
Source 2015 Global Digital Marketing Report from Razorfish
of consumers identify word-of-mouth as a key influencer in their purchasing decision
74
Source OgilvyGoogleTNS
Source Verint
of consumers would tell friends and family about their experiences
61
BEcause is an experiential marketing agency dedicated to building brand love
22 Upper Ground London SE1 9PD
becausexmcom
e infobecausexmcom h +44 (0) 20 3371 3337
Source Nielsen
of UK shoppers would like stores to offer experiences that appeal to senses such as sound smell and taste in addition to sight and touch
30
Source Westfield
Source Leaderswest Digital Marketing Journal
of consumers tell a friends or family about their experience and mention the company or brand running the event
96
Source EventTrack 2015 Executive Summary Event Marketing Institute
of millennials say social opinions influence their purchase decisions
Source Leaderswest Digital Marketing Journal
51
Source 2015 Global Digital Marketing Report from Razorfish
of consumers identify word-of-mouth as a key influencer in their purchasing decision
74
Source OgilvyGoogleTNS
Source Verint
of consumers would tell friends and family about their experiences
61
BEcause is an experiential marketing agency dedicated to building brand love
22 Upper Ground London SE1 9PD
becausexmcom
e infobecausexmcom h +44 (0) 20 3371 3337
Source Leaderswest Digital Marketing Journal
of consumers tell a friends or family about their experience and mention the company or brand running the event
96
Source EventTrack 2015 Executive Summary Event Marketing Institute
of millennials say social opinions influence their purchase decisions
Source Leaderswest Digital Marketing Journal
51
Source 2015 Global Digital Marketing Report from Razorfish
of consumers identify word-of-mouth as a key influencer in their purchasing decision
74
Source OgilvyGoogleTNS
Source Verint
of consumers would tell friends and family about their experiences
61
BEcause is an experiential marketing agency dedicated to building brand love
22 Upper Ground London SE1 9PD
becausexmcom
e infobecausexmcom h +44 (0) 20 3371 3337
of millennials say social opinions influence their purchase decisions
Source Leaderswest Digital Marketing Journal
51
Source 2015 Global Digital Marketing Report from Razorfish
of consumers identify word-of-mouth as a key influencer in their purchasing decision
74
Source OgilvyGoogleTNS
Source Verint
of consumers would tell friends and family about their experiences
61
BEcause is an experiential marketing agency dedicated to building brand love
22 Upper Ground London SE1 9PD
becausexmcom
e infobecausexmcom h +44 (0) 20 3371 3337
Source 2015 Global Digital Marketing Report from Razorfish
of consumers identify word-of-mouth as a key influencer in their purchasing decision
74
Source OgilvyGoogleTNS
Source Verint
of consumers would tell friends and family about their experiences
61
BEcause is an experiential marketing agency dedicated to building brand love
22 Upper Ground London SE1 9PD
becausexmcom
e infobecausexmcom h +44 (0) 20 3371 3337
Source Verint
of consumers would tell friends and family about their experiences
61
BEcause is an experiential marketing agency dedicated to building brand love
22 Upper Ground London SE1 9PD
becausexmcom
e infobecausexmcom h +44 (0) 20 3371 3337
BEcause is an experiential marketing agency dedicated to building brand love
22 Upper Ground London SE1 9PD
becausexmcom
e infobecausexmcom h +44 (0) 20 3371 3337