changing our own game: how salesforce.com uses chatter
DESCRIPTION
Thinking about Chatter? Join us to hear how using Chatter has transformed our own company, and can do the same for yours. In 1 hour you'll learn how Chatter lets you collaborate across departments, geographies, and hierarchies and discover insights and resources you didn't know existed. Before you know it, you'll be able to get real-time feedback and mobilize the entire company's expertise behind every rep. What's not to like?TRANSCRIPT
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Changing Our Game: How Salesforce.com Uses Chatter
Robin Daniels: salesforce.comDoug Landis: salesforce.comNate Skinner: salesforce.com
Administrators
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Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2010. This documents and others are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
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Robin Daniels:
Salesforce Chatter
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How I Chatter
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Chatter: a Smarter Way to Collaborate
Stay on Top of What MattersUpdates pushed to you in real time
Connect the DotsFind expertise and collaborate in context
Step Up Everyone’s GameShare & discover best practices in real time
Trusted. Secure. Private
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Chatter Use Cases at salesforce.com
Connect with colleagues
Follow application records
Discover new insights
Share, share, everywhere
Engage with executives
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We’re connecting around the world
ShareShare
Connect withColleagues
Elay needs customer references for a meeting
People from all over the world jump in to help
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We’re connecting the dots for new opportunities
ShareShare
Rep asks Jim for intro to Fortune 500 CIO
Marc beats Jim to the punch
Connect withColleagues
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We follow top deals in real-time
ShareShare
Follow appRecords
2. Frank knows when the deal closes in real-time
1. Deal closes, triggers update
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We know what we are sharing with customers
ShareShare
We have an important customer meeting
We all share and collaborate on our presentations on the account record
Follow appRecords
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We discover competitors’ weaknesses
ShareShare
Discover New Insights
Competitive info is shared with our sales teams
Reps discover the pitfalls of competitor’s products
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We discover insights from our global colleagues
ShareShare
Discover New Insights
A sales rep needs some information for a customer
People in different departments provide answers
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We share content for customer meetings
ShareShare
Share, Share,Everywhere
Jason shares slide deck for customer meeting
Feedback is provided in context of the account record
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We crowd-source feedback on new initiatives
ShareShare
Share, Share,Everywhere
Woodson starts a new employee initiative and wants feedback
Gets tons of feedback from the whole company
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We break down hierarchical barriers
ShareShare
Engage with Executives
Sales Rep posts presentation for customer meeting
Marc offers to pitch in
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Our executives connect with real-time answers
ShareShare
Jim’s with customer and gets a tough technical question
And get’s a response back in 4 minutes that he shares with CIO
Engage with Executives
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We use less email – a 40% reduction
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Lessons Learned
Make it easy for executives and champions to
encourage Chatter usage
Better engagement leads to higher usage
Call out great usage of Chatter to inspire others
Reward with recognition and prizes
Think of innovative ways you can use Chatter
E.g. to take questions during an all-hands call
Extend Chatter with AppExchange apps
More than 60 apps make Chatter even better
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Flattens your cultureHidden heroes emerge
Top down and bottom up collaborationPerformance improvement
We Use Chatter to Find our Heroes
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Doug Landis
Director
Sales Productivity
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How Doug Uses Chatter
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Nate Skinner
Sr. Manager
Competitive Intelligence
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How Nate Uses Chatter
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John Kucera
Sr. Product Manager
Salesforce Chatter
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How John Uses Chatter
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Nate SkinnerCompetitive Intelligence
Doug LandisSales Productivity
John KuceraProduct Management
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