change is good...when you manage it properly

Change is good…when you manage it properly.

How do you define change management?

• Address the cultural issues of managing the resistance and discomfort experienced by people in an organization when new processes or technologies are introduced.

• Help employees gain acceptance and adoption of a new program and think differently.

• Includes extensive listening, marketing communications, customized process improvements and training.

• The goal is to ultimately change behaviors and turn them into best practices.

• The more customized the program is to the specific audience, the better.

April 9, 2023 2

No Such Thing as “One Size Fits All”

April 9, 2023 3

•Any good Change Management program should be uniquely suited to goals and challenges of that situation.

•It should not be treated as an optional “bolt-on” component to full implementations, essentially an afterthought. If you’re not factoring in Change Management up front, you could end up wasting a lot of time and money on your implementation.

Measuring Success: Critically Important

A customized measurement approach can be the most informative. Even so, here are a few of the primary measures:

• End-user adoption rates • Time to achieve expected savings• Percentage trained vs. percentage effectively trained, which requires evaluation of behavior change• End-user satisfaction• Overall client satisfaction, if working with a third party

April 9, 2023 4

Executive Sponsorship Key to Success

• Bullet 1 lorem ipsum





He or she works with a:

Change Management consultant and the Client Change Management Team member to approve the strategy, tactical plan and associated messaging.

Public Relations, Human Resources or Internal Marketing & Communications representative to build the strategy and tactical plan.

What to Look Out For—FUD Factors

Fear•Fear of learning something new. I’m good at this, what if I’m not good at that?

• Fear of new expectations. What if I can’t meet them?

•Fear of technology and new processes that require it. I barely use my cell phone, let alone apps.

•Fear of obsolescence, particularly with outsourcing of any kind. My skills may not be needed any more.

Uncertainty

• Wondering if and how their role will change. Will I lose power or status?

• Confused by communication that does not deliver a consistent message.

• Unclear about the what and the why of a change. Multiple and/or detailed explanations may be required.

Doubt• Don’t believe the change is

necessary.

• Not involved in decision to change, therefore no stake in its success.

• Question executive sponsorship and commitment.

• “Temporary” behavior change until it’s safe to go back to business as usual.

• View program as a project with an end and beginning, not as a culture shift.

April 9, 2023 6

4 Part Plan for a Smooth Transition

Tailored CommunicationsYou can gain buy-in well before a transition with frequent communications about how a change will make everyone’s work easier, as well as benefit the entire organization.

By making sure you have these four steps in place, you help reduce the fear and anxiety that usually surround change.

Training to Maximize AdoptionOrganized training for small groups of users will acquaint everyone with new processes and get them comfortable.

Tailor Changes to Support Work PracticesYour Change Management partner should understand each user’s needs and strive to support—and improve—those processes.

Transition/“Go-Live” SupportA Change Management professional should be available either on-site or on call to help ease the transition from old to new and answer any questions.

April 9, 2023 7

1 2

3 4

For more valuable insights, visit GetOptimistic.com

Presented by Xerox

change is good...when you manage it properly

Business