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CHALLENGES TO NEW PRODUCT DEVELOPMENT BY: IBADAT SINGH SETHI ROLL NO. 15-MBA-2012 II SEM

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Page 1: Challenges to new product development

CHALLENGES TO NEW PRODUCT DEVELOPMENT

BY: IBADAT SINGH SETHIROLL NO. 15-MBA-2012

II SEM

Page 2: Challenges to new product development

• How does one make a successful product ?

Page 3: Challenges to new product development

• What is New Product development?

Page 4: Challenges to new product development

Challenges to New Product Development

• GLOBAL COMPETITIONMAHINDRA & MAHINDRA

Page 5: Challenges to new product development

Challenges to New Product Development

• TIMEZARA

Page 6: Challenges to new product development

Challenges to New Product Development

• MARKET POTENTIALFACEBOOK AND INSTRAGRAM

Page 7: Challenges to new product development

Challenges to New Product Development

• TECHNOLOGICAL CHANGE

APPLE

Page 8: Challenges to new product development

Challenges to New Product Development

• DISTRIBUTION STARBUCKS

Page 9: Challenges to new product development

Challenges to New Product Development

• NEW FEATURES

GOOGLE

Page 10: Challenges to new product development

Challenges to New Product Development

• CRITICAL UNMET NEEDS

EMAMI FAIR & HANDSOME

Page 11: Challenges to new product development

Challenges to New Product Development

• MARKET SIZE

SEGWAY

Page 12: Challenges to new product development

Challenges to New Product Development

• PRICE

MICROMAX CANVAS

Page 13: Challenges to new product development

Challenges to New Product Development

• PROMOTION

RAONE

Page 14: Challenges to new product development

Challenges to New Product Development

• RESISTANCE TO CHANGE

COCA-COLA

Page 15: Challenges to new product development

Challenges to New Product Development

• Government PoliciesNew drug

Page 16: Challenges to new product development

CONCLUSION

• Global competition• Time• Market potential• Technological change• Distribution• New features• Price • Critical unmet needs• Promotion• Resistance To Change• Market size• Government Policies

Page 17: Challenges to new product development

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