Team name: AkužaSelected EE County: CroatiaTeam leader: Stefani Mikulec

Team members: • Iva Dragičević, Croatia• Stefani Mikulec, Croatia

• In Croatia exists over 80.000 companies - mostly private sector

• During the economic crisis many companies in Croatia were left in serious problems and the environment isn’t improving:| Taxes are increasing, | Laws are changing on daily basics,| Investments are still extremely low and| Personal consumption is decreasing.

Result – insolvency and liquidation due to the increased operating costs

| But, expectations and prediction of next couple of years are mostly optimistic

• In 2012. every entrepreneur faced another annual decrease of production in all main industrial affiliations

• situated in 81th out of 144 counties - among the countries of southeastern Europe – Montenegro in 72nd place, Romania in 78th, Bosnia and Hercegovina in 88th, and Albania in 89th

Source

IT| mobile applications, | web pages, | social networks

Mostly private sector

Small family businesses 5-15 employees

Micro companies – 1-5 employees (every employee has an equal share)

Producing unique products – usually handmade – old, almost forgotten ploys

Through business clusters depending the sector

Through business clusters depending the sector

tourism

agriculture

IT

energy

unique and new marketingcost reduction

high quality products all in one virtual shopping

mall

Croatian Creation

• market oriented to customer's needs and wants

• focused on high product and service quality (Croatian Quality)

make to order

UNIQUENESS AND LONG

TRADITION

Diversified regions that offer whole pallet of services (hiking, fishing, diving, windsurfing, canoeing, rafting, free climbing, etc.)

Rich cultural heritage - chance to expand their businesses based on local legends, archeological findings )

LIMITED PRODUCTION

(small series of products)

If it stays a building, than it will be eco-friendly designed (ex. solar panels)

In the cloudIn the cloud

Flexible

working hours

Dislocation of offices

from buildings in a city to suburbs, villages,

homes, vineyards etc...

Designed virtual Croatian shopping mall with all Croatian products listed

Sorted by regions and industrial sectors, but also products and services

So for example, you can book a room in a local

hotel and try to experience everything that particular region offers.

You can eat local organic and fresh food…

You can preorder services and products for your vacation and plan every step.

…you can see how products are made…

…or you can simply order products to your address.

Everything you need will be in one place…

Company will be divided in 5 regions (centers)

• products and services (health and medicine, hotels and private accommodation booking, restaurants and local taverns, excursions, events, vine cellars, etc…)

• each one will represent everything that part of

Croatia offers

Thank you for the attention!