ch11 monopolistic competition_and_oligopoly[1]
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Chapter Objectives • Characteristics of monopolistic
competition
• Normal profit in the long run
• Characteristics of oligopoly
• Game theory
• Three Oligopoly Models
• Oligopoly and Efficiency
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Monopolistic Competition
• Attributes of Monopolistic Competition
– Many sellers
– Product differentiation
– Free entry and exit
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Monopolistic Competition
• Many Sellers
– There are many firms competing for the same group
of customers.
• Product examples include books, CDs, movies, computer
games, restaurants, piano lessons, cookies, furniture, etc.
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Monopolistic Competition
• Product Differentiation
– Each firm produces a product that is at least slightly
different from those of other firms.
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Monopolistic Competition
• Free Entry or Exit
– Firms can enter or exit the market without
restriction.
– The number of firms in the market adjusts until
economic profits are zero.
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Relationship to other market models
• Monopolistic competition is similar to perfect competition in that:
– There are many buyers and sellers
– There are no barriers to entry or exit
• Monopolistic competition is similar to monopoly in that:
– Each firm is the sole producer of a particular product
– The firm faces a downward sloping demand curve for its product
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Demand curve facing a monopolistically
competitive firm
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Short-run equilibrium with
economic profit
• Short-run economic profits encourage new firms
to enter the market. This:
• Increases the number of products offered.
• Reduces demand faced by firms already in the market.
• Incumbent firms’ demand curves shift to the left.
• Demand for the incumbent firms’ products fall, and their
profits decline.
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Monopolistic Competition in the Short Run
Copyright©2003 Southwestern/Thomson Learning
Quantity 0
Price
Profit-
maximizing
quantity
Price
Demand
MR
ATC
(a) Firm Makes Profit
Average
total cost Profit
MC
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Short-run equilibrium with
economic losses
• Short-run economic losses encourage firms to
exit the market. This:
• Decreases the number of products offered.
• Increases demand faced by the remaining firms.
• Shifts the remaining firms’ demand curves to the right.
• Increases the remaining firms’ profits.
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Monopolistic Competitors in the Short Run
Copyright©2003 Southwestern/Thomson Learning
Demand
Quantity 0
Price
Price
Loss-
minimizing
quantity
Average
total cost
(b) Firm Makes Losses
MR
Losses ATC
MC
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The Long-Run Equilibrium
• Firms will enter and exit until the firms are
making exactly zero economic profits.
• The long run: only a normal profit
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A Monopolistic Competitor in the Long Run
Copyright©2003 Southwestern/Thomson Learning
Quantity
Price
0
Demand MR
ATC
MC
Profit-maximizing
quantity
P = ATC
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Long-Run Equilibrium
• Two Characteristics
– As in a monopoly, price exceeds MC.
• The downward-sloping demand curve makes MR less
than price.
– As in a competitive market, price equals ATC.
• Free entry and exit drive economic profit to zero.
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Monopolistic versus Perfect Competition
• Excess Capacity
– There is no excess capacity in perfect competition in the long run.
• Free entry results in competitive firms producing at the point where ATC is minimized, which is the efficient scale of the firm.
– There is excess capacity in monopolistic competition in the long run.
• In monopolistic competition, output is less than the efficient scale of perfect competition.
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Monopolistic versus Perfect Competition
Copyright©2003 Southwestern/Thomson Learning
Quantity 0
Price
Demand
(a) Monopolistically Competitive Firm
Quantity 0
Price
P = MC P = MR (demand
curve)
(b) Perfectly Competitive Firm
MC ATC
MC ATC
MR
Efficient scale
P
Quantity produced
Quantity produced = Efficient scale
A monopolistically competitive firm, in the long run, has “excess capacity” – (i.e., it produces a level of output that is below the least-cost level).
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Quantity
Pri
ce
an
d C
osts
MR = MC
MC
MR
D3
ATC
Q3 0
P3= A3
P=MC=Min ATC for pure competition (recall)
P4
Q4
Price is Lower
Excess Capacity at Minimum ATC
Monopolistic competition is not efficient
Monopolistic Competition
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Oligopoly
• Oligopoly
• Only a few sellers, each offering a similar or
identical product to the others.
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Oligopoly
• A few large producers
• Homogeneous or differentiated products
• Control over price – Mutual interdependence
– Strategic behavior
• Entry barriers
• Mergers
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Oligopoly
• Control over price – Because firms are few in oligopoly, each firm is a
price maker.
– But unlike monopoly, the oligopoly must consider how the rivals will react to any change in its price, output, product…
– Oligopoly is thus characterized by: • Mutual interdependence
• Strategic behavior
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Mutual interdependence
• A situation in which each firm’s profit depends
not entirely on its own price and sales strategies
but also on the other firms.
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Strategic behavior
• Strategic behavior occurs when the best
outcome of the firm depends upon the actions
and reactions of other firms.
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Oligopoly
• Entry barriers – The same barriers to entry that create pure
monopoly also contribute to the creation of oligopoly.
– Economies of scale are important entry barriers source.
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Oligopoly
• Mergers – The merging or combining of two or more
competing firms.
– It may substantially increase their market share, and in turns may allows the new firm to achieve greater economies of scale.
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Game theory
• Game theory is the study of how people behave in
strategic situations.
• Strategic decisions are those in which each
person, in deciding what actions to take, must
consider how others might respond to that
action.
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Game theory
• Because the number of firms in an oligopolistic
market is small, each firm must act strategically.
• Each firm knows that its profit depends not
only on how much it produces but also on how
much the other firms produce.
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Game theory
• We assume that we have a duopoly.
• A duopoly is an oligopoly with only two
members. It is the simplest type of oligopoly.
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Game theory
RareAir’s Price Strategy
Up
tow
n’s
Pri
ce
Str
ate
gy
A B
C D
$12
$12
$15
$6
$8
$8
$6
$15
High
High
Low
Low •2 competitors •2 price strategies •Each strategy has a payoff (profit) matrix •Greatest combined
profit •Independent actions
stimulate a response
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Game theory
RareAir’s Price Strategy
Up
tow
n’s
Pri
ce
Str
ate
gy
A B
C D
$12
$12
$15
$6
$8
$8
$6
$15
High
High
Low
Low •Independently lowered prices in expectation of greater profit leads to the worst combined outcome •Eventually low outcomes make firms return to higher prices
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Game theory
• Both firm realize they would make higher profits
if each used a high-pricing strategy.
• But each firm ends up choosing a low-price
strategy because it fears that it will be worse off
if the other firm use a low-price strategy against
it.
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Game theory
• Self-interest makes it difficult for the oligopoly
to maintain a cooperative outcome with low
production, high prices, and monopoly profits.
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Three Oligopoly Models
• Kinked-demand curve (Noncollusive oligopoly)
• Cartels and Other Collusion: Collusive pricing
• Price leadership
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Kinked-Demand Curve
• Noncollusive oligopoly
• Strategies
– Match price changes
– Ignore price changes
• Combined strategy
• Price inflexibility
• The kinked-demand curve
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Kinked demand curve model
• Other firms are assumed to match price
decreases, but not price increases.
• There is little evidence suggesting that this
model describes the behavior of oligopoly firms.
• Game theory models are more commonly used.
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Pri
ce
Pri
ce
an
d C
osts
Quantity Quantity
0 0
P0
MR2
D2
D1
MR1
e
f
g
Rivals Ignore Price Increase
Rivals Match Price Decrease
Q0
Competitor and rivals strategize versus each other Consumers effectively have 2 partial demand curves
and each part has its own marginal revenue part
MR2
D2
D1
MR1 Q0
MC1
MC2
P0
Resulting in a kinked-demand curve to the consumer – price and output are optimized at the kink
e
f
g
Kinked-Demand Curve
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• Criticisms of the model
– It does not explain how the going price gets to P0
– The linked-demand curve explains price inflexibility but not price itself
– Prices are not that rigid
– Price wars: successive and continuous rounds of price cuts by rivals as they attempt to maintain their market shares.
Kinked-Demand Curve
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Cartels and Other Collusion
• Cartels are legal in some countries
• A cartel arrangement can maximize industry profits
• Each firm can increase its profits by violating the
agreement
• Cartel agreements have generally been unstable.
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Pri
ce
an
d C
osts
Quantity
Cartels and Other Collusion
• Price and output – The oligopolistic firms face identical demand
and cost conditions – Joint profit maximization (common price)
D
MR=MC
ATC
MC
MR
P0
A0
Q0
Economic Profit
Effectively Sharing The Monopoly Profit
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Cartels and Other Collusion
• Obstacles to collusion – Demand and cost differences
– Number of firms
– The potential for cheating
– Break down during recessions
– Legal obstacles: antitrust law
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Price Leadership Model
• Price leadership involves an informal understanding among oligopolists to match any price change initiated by a designated firm.
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Oligopoly and Efficiency
• Not productively efficient (P = min ATC)
• Not allocatively efficient (P =MC)
• Tendency to share the monopoly profit
• Qualifications
– Increased foreign competition
– Limit pricing
– Technological advance