ch 2. mobile computing applications myungchul kim [email protected]
TRANSCRIPT
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• Overview and Mobile Messaging Services • M-Commerce, M-Portals, M-CRM, M-SCM• Specialized Mobile Applications and Examples
2. Mobile Computing Applications
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Types of Mobile Computing Applications
• Wireless messaging services • Wireless websites and mobile portals• Mobile e-commerce and its variants • Mobile customer relationship management
systems (M-CRM) • Mobile supply chain management systems (M-
SCM)• Specialized applications involving mobile agents
and wireless sensor networks
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High Level EB Architecture
Bu
siness layer
APP
DB
Back-end Integration
Local Resources
External (Trading Partner) Resources
Fro
nt-e
nd I
nteg
ratio
n
APP
DBExternalPartnerNetwork
Consumers BusinessBusiness
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SMS Architecture
SMSC
Internet
MobileSwitchingCenter(MSC)
HLR
Voice mail
web
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Blackberry Architecture
Internet
Blackberry Handhelds
MobileSwitchingCenter(MSC)
EmailService
Mobile Data
Service Applications
CorporateFirewall
BlackBerryEnterpriseServer
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MMS Architecture
MMSServer
Internet
MobileSwitchingCenter(MSC)
Voice mail
Web
Pictures
OtherContent
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Pre-Purchase Activities•Product search and discovery•Comparison shopping and product selection•Negotiation of terms (price, delivery time)
Purchase Consummation•Placement of order•Authorization of payment •Receipt of product
Post-Purchase Activities•Settlement of payment disputes•Resolution of quality issues (e.g., return policies)•Customer questions and answers
Online PURCHASING (E-Procurement)
E-procurement
Do everything Electronically
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High Level Online Purchasing Architecture
Business layer
Orderprocessing,Inventory,payment
Catalog
Back-end Integration
Local Processing
External SupplierResources
Fro
nt-e
nd I
nteg
ratio
n
Catalogs
ExternalPartnerNetwork
BuyersSeller
Business
HomePages
Orderprocessing,Inventory,payment
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Data Network
Voice Over IP
Wireless Phone
Network
Positional and Voice Commerce
Feature Server
Computer+GPS
Wireless Phone+GPS
GIS/Map Voice
Portal
Wireless Phone
Applica-tion Server
Partner
NetworkAPPs DBs
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Portals
Portal(View
Integration)
Shoppingand
Back-end systems
SearchEngine
Reference tools
Communication
Facilities
News News
News Web-
advertising
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What Mobile Portals Can Provide
The following content provided by the portals can benefit from wireless access
• Product and service information • Travel reservations • Advertising • Alerts and notifications • Remote monitoring• Personal information management (PIM) • Location-based services • Telematics • Wireless gaming
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Mobile Portal Architecture
Business layer
APP
DB
Back-end Integration
Local Content Providers
External Content Providers
Fro
nt-e
nd I
nteg
ratio
n
APP
DBExternalPartnerNetwork
Portal Site
Portal Users
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Customer Relationship Management
BusinessRelationshi
pManageme
nt
CustomerRelationshi
p Manageme
nt
SupplierRelationshipManagemen
t
PartnerRelationshipManagement
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How Mobility can Help Customer Relationship Management
CRM systems can benefit from wireless access and result in increased revenues, entrance into new markets, improved quality and higher customer loyalty. The particular functions impacted by mobility are: :
• Advertising and marketing campaigns • Sales force automation (SFA) functionality • Order entry and order status • Customer service and support • Field force automation (FFA) functionality
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Mobile CRM Architecture
APP
DB
Back-end Integration
Local Resources
External (Trading Partner) Resources
Fro
nt-e
nd I
nteg
ratio
n
APP
DBExternalPartnerNetwork
Business layer
( Business rules, m
ining, reporting)
CRM Sever CRM Users
CustomerDatabase
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Business Processes
eCommerce middleware, Other middleware, System software
Networks
Applications
NSP(Network
Service providers)
Platformservice provider
(PSP)
ASP
BSP (e.g.,delivery
)
Web Services ISP(InternetService Providers)
Service Providers
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Supplier Distributer Manufacturer Reseller Customer
procurement of materials
transformation of materials into intermediate and finished products
distribution of finished products to customers
Mobile Supply Chains
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Supplier Distributor Manufacturer Reseller Customer
Manufacturer CustomerSupplier
Supplier
a) Existing/Old Supply Chain
b) New Supply Chain
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Location Sensitive applications• E911 services• Search for the most relevant information
according to your location – • Display maps and calculate routes based on
where you are located. • Fleet tracking (limo services)• Advertising and notification services relevant
to the user’s location. • Insurance risk analysis can be conducted based
on locations.
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Wireless sensor Network Applications
A
C
B
ED
Access Point
General Network(Corporate LAN, Internet)
X Y
Not Used
WSN
-Measurements at different locations-Many monitoring applications
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Mobile Agent Applications• Different class of applications in which the
application programs themselves are mobile.
• Not mobile devices over wireless networks. • Simply stated: Agent: something that works on your
behalf• Typical agents are mobile, autonomous, intelligent
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Mobile Agent Applications (cont.)
Many possible applications of mobile agents in Ecommerce (eMarkets)
• Personal agents to collect and present information to you in the way you want it
• shop bots: agents that go around and shop on your behalf• Brokers and traders can be agents that act on your behalf• Collaborative agents can perform collaborations • Mobile agents to support mobile ecommerce
– wireless devices may not be always connected – mobile agents hop around finding their way over a wireless network
• Multi-agent systems for large scale trading and brokering – Many local agents – Local agent managers handle local agents
– multi-agent systems handle multiple local agent managers
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•Mobile Messaging Services • M-Commerce, M-Portals, M-CRM, M-SCM• Specialized Mobile Applications and Examples
• Case Study: Taking Sensor Networks from the Lab to the Jungle, IEEE Computer, August 2006.
Summary