CFO Rising EuropeDriving Financial Growth: Adapting to the

Evolving Role of CFO

17th & 18th September, 2015

Crowne Plaza DocklandsLondon

Speakers Include

Speakers Include

•

• Group CFO, Tupperware Brands Corp

• CFO, Dr Martens Airwair Group

• CFO, Quorn Foods

• CFO, Bonhams

• CFO, Sodexo

• CFO, Betfair

• CFO, GE Capital

• CFO, Cupid Plc

• CFO, voestalpine Metsec plc

• Director, Finance, Joy Global

• CFO, Yext

• CFO, Telefonica UK (O2)

Past Delegates include• Chief Financial Officer - Philips

• Controller - Intel

• VP, FP&A - BP

• Sr. Director, Finance - Bank of America

• VP, Finance - Bayer

• SVP, Retail - Nike

There is no question that CFO Publishing provides the gold standard events in the industry and will connect you with decision makers within finance. You will be meeting senior level executives from major corporations and innovative small to medium size companies.

1000+ Employees300-999 Employees50-299 EmployeesLess than 49 Employees

Company Size Of Attendees

8%

11%

25%56% 81%Attendees are

companies with at least

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Who Will You Meet?

Attendee Demographics

8%

14%

25%

13%3%

37%

C- LevelSVP/VPControllerSenior Director/DirectorManagerOther

Following on from the success of the 2014 CFO Rising Europe Summit, we are excited by the prospect of building on our financial leadership expertise by delivering another summit that will address the challenges faced by the modern CFO.

In today’s increasingly challenging and volatile financial environment, the role of the CFO has evolved significantly. Traditionally being viewed as a financial gatekeeper, the role of the CFO has expanded and evolved to a strategic partner and advisor to the CEO.

Chief Financial Officers who are looking to drive the performance of their finance teams, whilst taking on a more strategic outlook must attend this summit. Presentations will focus on:

• Outsourcing• Financial Transformation• Financial Leadership• Emerging Markets• Corporate Sustainability& Many More....

About The Summit

Confirmed Speakers

Martin LofnesCFOQuorn

Martin has been CFO of Quorn Foods since 2010 and was CFO when the business was acquired by Exponent Private Equity and ICG in 2011.   He is part of the management team that has transformed performance of the business, turning around UK performance, expanding internationally and reducing supply chain costs.  In the process they have doubled business profits.   Martin is a Scottish Chartered Accountant.   Prior to his current role, he held senior roles with Cadbury Schweppes and Premier Foods in finance and strategy and has worked in Asia and mainland Europe.   He is married with 3 children and lives in London.

Making the Boat go Faster- Finance’s Role in Business Transformation

When a management team needs to transform the performance of a business, the finance team has to transform itself to ensure it plays it’s full part in the process.   The Quorn Foods finance team has gone through that process and learned a lot along the way.  Martin Lofnes outlines how they ensured that they got the right people on the boat, were honest with themselves about systems and processes that needed to be changed and delivered the business partnering to support the business through the change.  This culminated in a hugely successful 2014 for the business and the finance team.

Xavier SansóCFOUppTalk

Xavier is a partner at Delvy, a   boutique advisory (Law & Finance) targetting the startup community. He also serves as a mentor at Spire Bioventures, a biotech equity fund (Barcelona/Palo Alto). Xavier is a visiting professor at EAE Business School, and has worked for 20 years as a CFO and in other senior finance leadership roles at an EMEA level. Most recently he served as the CFO of UppTalk, a mobile messaging / OTT MVNO startup that was sold to a main Spanish telecommunications operator in 2014. He has an MBA from ESADE (Barcelona) and is a qualified UK management accountant (CIMA Adv Dip MA).

Digital Business Models: Key Metrics and how to Make them Funable from a VC Perspective

Each digital business has its own metrics to watch after. More than 20 years from the birth of digital economy, these metrics are highly standardized across the main industries: e-commerce, marketplace, cloud software, content portals, and others - but the knowledge remains largely confined to those working in the digital economy. We will present these metrics, high level, together with real life examples of what makes those businesses fundable from a VC perspective

Steve CakebreadCFOyext

Steven Cakebread serves as Yext's Chief Financial Officer and is responsible for Yext's global financial operations.Prior to Yext, Steve served as Chief Financial Officer of Salesforce.com. Steve has served as a senior financial executive at rapidly growing technology companies for the past four decades. He has also served as Chief Financial Officer of Pandora Media Inc. and has held numerous senior leadership roles at Autodesk, Silicon Graphics World Trade, and Hewlett Packard.

How CFO’s can Successfully Embrace an Increasingly Tech-Focused World

Our changing world for technology requires that CFOs be educated on the uses of cloud solutions, the benefits, and why moving sooner than later can benefit a company. The use of these technologies has huge implications on staffing, skills to be hired, geo locations of operations, workflows, and sharing and controlling company information, from startup to enterprise corporations. In this session, Steve will explain what you need to look for in a solution provider, why getting in early can be better than waiting, and who are some of the worlds best SaaS solutions providers.

Franky De SmedtGroup CFOTupperware Brands Corporation

Senior finance executive with broad experience in both manufacturing and sales business units, consisting of positions with increasing responsibility in finance, information technology, operational, commercial and general management. Well rounded leader with cultural sensitivity and solid people skills coupled with a strategic vision and passion to continuously improve own performance and skill set as well as to develop and elevate the team..

How CFO’s can Successfully Contribute to Strategy.

Tupperware is one of the most trusted brand names in housewares, and for more than 60 years has made a difference in the lives of women around the world by offering an independent business opportunity.Today, we continue to break new ground. In December of 2005,Tupperware Corporation changed its name to Tupperware Brands Corporation to reflect the company's increasing product diversity.

Confirmed Speakers

Richard NixonCFOSodexo

CFO with considerable success in UK, Europe and Global markets for FMCG and Support Service sectors – significantly impacting business strategy and driving exceptional financial performance. Strong track record in leading finance transformations, business start ups including JVs, turn arounds, securing and optimising complex regional and global contracts (€300 million annualised revenues in 2012) and strategic projects both capital (factory builds) and IT.

Finance and Business Development- a Winning Team

Facilities management is becoming increasingly global and complex, with Corporate Procurement functions and supporting processes playing a greater role in RFP proposals, client negotiations and global deployments. In this changing environment there is an opportunity to evolve the role of the finance to optimise returns. In this presentation Richard highlights the key steps involved and lessons learnt when transforming the finance function from a back office support role to a critical, client-facing member of winning bid teams.

Confirmed Speakers

Hugh Watchorn graduated from the London School of Economics in 1984, and began his training with Arthur Andersen in London. He became a Member of the Institute of Chartered Accountants in 1989, and has gone on to apply his keenly commercial mind to fast-growing, entrepreneurial businesses across a wide range of sectors. He is particularly experienced in leading corporate finance projects such as taking companies to market, mergers and acquisitions, re-financing, and business turnarounds.

Hugh WatchornCFOBonhams

Financial Transformation

Bonhams is one of a very few top-tier fine art auction houses in the world. Since its establishment in 1793, it has been amongst the most respected and trusted brands in the industry. From a single showroom in eighteenth-century London, Bonhams' expertise and the trust of its clients has enabled it to grow into the internationally admired business it is today.

Managing DB and DC Pensions and How Finance Can Protect the Business so that the Business Can Focus on Further Growing it.

The UK pension landscape has changed quite dramatically over the last years. While the focus is gradually shifting from Defined Benefit to Defined Contribution Pension Schemes there are still lots of DB pension topics that should get managements full attention to protect the business in the long run. As both of these types of pension schemes come with their associated risks, Finance together with the DB Trustees and the DC Governance Committee needs to identify potential risks and find solutions that should be implemented to protect the business going forward.

Thomas BaumgartnerCFOvoestalpine Metsec plc

Thomas Baumgartner has been the CFO of voestalpine Metsec plc since 2009. The company is the largest subsidiary of voestalpine group in the UK and is the UK’s largest specialist cold roll-forming company providing products for the construction and manufacturing industries. Before moving to the UK from Austria he worked three years in the divisional headquarters of the now called Metal Forming Division of voestalpine group as Divisional Management Accountant. Thomas is a Master of Economics and Business Administration of the Vienna University of Economics and Business.

Niclas NeglenCFOGE Capital UK

Finance Executive with 10+ years of global experience driving positive change across General Electric’s (GE) multiple business units. Partnering with cross-functional management teams and aligning finance objectives to successfully execute business strategies. Experience in leading and developing high-performance and dispersed organisations. 

Aligning Finance Objectives when Partnering with Cross-Functional Management Teams

At GE Capital we provide smart financing and the know-how of GE to help our customers' capital go further and do more. GE Capital is an extension of GE's rich heritage of building and supporting growth. We're helping companies in ways that no other bank can. Any bank can help you finance. What we know can help you grow.

Confirmed Speakers

Tim HinesFinancial DirectorJoy Global Inc

A creative and dedicated finance professional with experience spanning financial services, FMCG, advisory services and large scale manufacturing. Coming originally from a small practice background and then a Big 4 in the Cayman Islands before making the move into industry. A diverse range of industry roles covering shared services, commercial finance, business partnering, financial controllerships and now finance director of the Europe and Asia region for a US listed industry leading business. Adding value through linking finance into the other functions and using shared information to bring new opportunities.

Cash is King

With commodity prices falling and FX rates being more volatile, cash planning and cash consumption are often more critical to our businesses and our customers. This session will discuss some methods being used to understand and manage cash and focus in particular on the work being done to help customers find the cash to invest in major new capital projects.

Niall StirlingCFOCupid Plc

Cupid is the leading network of Internet dating websites in the United Kingdom and other markets, with over 54 million members across 58 countries – we own and operate sites that cater to a broad user base, from the general interest (Cupid.com) to the more niche (Uniformdating.com).

Improving the FP&A Function

In addition to our own websites, Cupid also operates dating websites with our partners, which allow them to run their own branded dating websites on the highly acclaimed Cupid platform – a solution that has given outstanding results to sites like TheatreDating. Beyond online dating, Cupid also runs singles events cobranded with its media partner companies in the UK and the Republic of Ireland.

Ulric Adom Head of FinanceSanofi

Ulric has been with Sanofi for over a year, he is VP, Head of Finance, Global Divisions and Strategic Development. In these roles he is responsible for the financial oversight of Sanofi Global Divisions, including: Diabetes, Onocology, CHC, Speciality Care and Centers of Expertise.

Cash Flow Performance

Sanofi, a global integrated healthcare leader discovers, develops and distributes therapeutic solutions focused on patients’ needs. Sanofi has core strengths in the field of healthcare with seven growth platforms: diabetes solutions, human vaccines, innovative drugs, consumer healthcare, emerging markets, animal health and the new Genzyme (multiple sclerosis and rare diseases). Sanofi is listed in Paris (EURONEXT: SAN) and in New York (NYSE: SNY).

Confirmed SpeakersJens MadrianCFORWE npower

Jens Madrian was appointed as Chief Financial Officer of RWE npower in January 2013.  Since 2010, he has also headed up the Sales Portfolio Management activities for the Retail businesses across the RWE Group, generating sustainable EBITDA growth and risk reduction. Prior to this, he was Managing Director of RWE npower’s Commercial division between 2008 and 2012. He has extensive experience in the management and governance of credit, strategic and market risks, as well as the strategy and commercial optimisation of procuring wholesale gas and power for RWE npower’s domestic and industrial customer base.

The Operational CFO- Driving Business Performance

Dr Jens Madrian, CFO of RWE npower, will highlight how the energy giant’s operating model has evolved to better support stakeholders and how the CFO can deliver real value

Henrik HolmarkGroup CFODr. Marterns Airwair Group

Henrik Holmark has been the Group CFO of Dr. Martens Airwair Group since December 2014. Prior to joining the Dr. Martens Henrik was the Group CFO of PANDORA A/S. During Henrik’s tenure with PANDORA the company experienced more than a six fold increase in revenue and became one of the top 3 jewellery companies globally. Henrik also listed PANDORA on the Copenhagen Stock Exchange. Prior to PANDORA Henrik was a partner with Ernst & Young Advisory Services responsible for the CFO Agenda related services. Henrik graduated from Copenhagen Business School and is a Danish State Authorised Public Accountant (CPA).

Panel Session: The Evolving Role of the CFO

Bringing together the focus of the CFO Rising Europe Summit, panelists will discuss the ways in which the role has changed, implications of these changes as well as where the role is likely to go in the future.

Imre Orban Director, FinanceCarlsberg Group

Imre is Finance Director with 15+ years of experience in EMEA and global positions covering Supply Chain and full P&L responsibility, financial planning and analysis, controlling, accounting, consolidation processes and policies, team building and transformation. He is hands-on, results oriented and business relevant leader who goes the extra mile for the success of his team. Imre’s experience includes both line and staff positions in several business categories, regions, and companies. He consistently demonstrated strong competencies by short- and long-term business growth, improved profitability and controls, strengthened teams.

Panel Session: How can the Finance Function Partner with Other Areas of the Business

To make better informed decisions it is crucial that the finance function work with other areas of the organisation. This panel will discuss the best ways to do this.

Confirmed SpeakersAlex GershCFOBetfair

20 years of diversified international financial management experience: Strong technical expertise in both public (UK and US listed) and private equity owned businesses. Including P&L, cash flow and working capital management, forecasting, strategic planning, debt structuring and investor relations.

Betfair: The Journey so Far

Alex Gersh will discuss the journey he has undertaken as the CFO as Betfair over the past three years and how the same principles he has

applied can be implemented in your organisation.

Mark EvansCFOTelefonica UK (O2)

As well as being the Chief Financial Offier at Telefonica UK (O2) Mark is also a Non-Executive Director at Hiscox and Chariman at Tesco Mobile. Prior to this, Mark was the CFO at Vodafone for 7 years.

The Role of the CFO in the Digital Age

Mark will use his experience as CFO of some of the most well-established mobile technology companies to discuss where and how modern CFO’s should make use of media and technology. The presentation will give practical advice on how you can use the digital age to drive the performance of your finance department.

Ian Holborn CFOThe Manchester College

Ian is the Deputy CEO for The Manchester College and is responsible for leading finance and estates strategy across the organisation. Ian is responsible for our MOL business and The Apprenticeship and Employer Training Unit. He is also responsible for audit, financial risk governance and shaping the strategic direction of the organisation. Ian joined us from the Hull College Group and has significant experience in both the public and private sector.

Steering a Socail Enterprise Through Deficit Reduction and Austerity: Applying Commercial Principles.

The biggest challenge really in terms of my career development has been in moving from the commercial into the public sector. There were a number of challenges, such as the different culture, the length of time it took for organisations in the public sector to make decisions, and some of the administration and red tape, which was quite suffocating at the outset. But actually it soon became clear that in joining the further education (FE) sector I was joining one of the more private-sector-focused areas of the old public sector world.

CFO Rising EuropeDate: 17th & 18th September, 2015Location: London, United KingdomVenue: Crowne Plaza London Docklands

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For larger groups or special requests contact

Nathan by calling +44 207 193 0753 or email nedwards@theiegroup.com Team discounts are applicable at the point of registration only.

Group Discount Offers3 Silver Passes: £2250 (£750 per attendee)5 Silver Passes: £3500 (£700 per attendee)3 Gold Passes: £2850 (£950 per attendee)5 Gold Passes: £4500 (£900 per attendee)3 Diamond Passes: £3450 (£1150 per attendee)5 Diamond Passes: £5500 (£1100 per attendee)

Type to enter text

Ways to Register+ 44 207 193 0753 + 1 310 598 7733 Click to Register

Registration Pricing

The Information

Silver Pass

£1095Access to all sessions &

networking events7 days access to presentations from the

summit via ieOnDemand

£895Early Bird Price

(before 17th July)

Diamond Pass

£1495Access to all sessions, networking events, annual subscription to all

content on the Finance & Supply Chain channels via ieOnDemand

£1295Early Bird Price

(before 17th July)

Gold Pass

£1295Access to all sessions, networking

events & unlimited access to presentations from the summit via

ieOnDemand

£1095Early Bird Price

(before 17th July)

1 Day Pass

£595Full access to the sessions to your chosen day of the summit, 7 days

access to presentations from the summit via ieOnDemand

7 dayonline access to event materials

On-Demand Pass

£400Unlimited access to presentations from the summit via ieOnDemand,

including presentations, interviews & the ability to contact speakers

Unlimited access to

ieOnDemand

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1. Delegate Information...

2. Pass Types...Early Bird Pass Options until 17th July, 2015

Early Bird Silver: £895 Attendees ____ Early Bird Gold: £1095 Attendees ____ Early Bird Diamond: £1295 Attendees ____

Regular Pass Options after 17th July, 2015 Silver Pass: £1095 Attendees ____ Gold Pass: £1295 Attendees ____ Diamond Pass: £1495 Attendees ____

Pass Descriptions:Silver Pass: Access to all sessions & networking eventsGold Pass: Access to all sessions, networking events & unlimited access to the summit presentations via ieOnDemandDiamond Pass: Access to all sessions, networking events, annual subscription to all content on the CFO & Finance channels via ieOnDemand

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Prices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the original purchase. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before 17th August 2015 incur an administrative charge of 50%. If you cancel your registration after 17th August 2015 you will be charged the full fee. You must notify CFO Publishing in writing of a cancellation, or you will be charged the full fee. CFO Publishing reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.

Registration FormCFO Rising Europe17th & 18th September, 2015 | London, UKFor registration or more information on the program, please call Nathan on +44 207 193 0753 , or fax this registration form to + 1 310 598 7733.

3. Payment Options...

Group Discount Pass Options 3 Silver Passes:£2250 (£750 per attendee) 5 Silver Passes: £3500 (£700 per attendee) 3 Gold Passes: £2850 (£950 per attendee) 5 Gold Passes: £4500(£900 per attendee) 3 Diamond Passes: £3450(£1150 per attendee) 5 Diamond Passes: £5500 (£1100 per attendee)

For larger groups or special requests contact Nathan by calling +44 207 193 0753 or email nedwards@theiegroup.com Group passes only available when all participants register together.

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7 Schedule

Networking Drinks 17.00 - 19.00

18 September

Session One 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Two 10.30 - 12.00

Lunch 12.00 - 13.30

Session Three 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Four 15.30 - 17.00

Day Two

17 SeptemberDay One 08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

19.00

08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

Session Five 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Six 10.30 - 12.00

Lunch 12.00 - 13.30

Session Seven 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Eight 15.30 - 17.00

Sponsors & Partners

For sponsorship information contact Abigail at afletcher@theiegroup.comF TI L

Silver Sponsor

Exhibitor

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Exhibitor

2015 Calendar

CFO Consumer Goods Pharma & BiotechHigh Tech RetailCXOIE Summit Healthcare

January Expected Attendees DateCorporate Performance Management Summit New York 150+ January 28 & 29, 2015FebruaryFP&A Innovation Summit San Diego 250+ February 18 & 19, 2015MarchCFO Rising East Summit Miami 300+ March 11 & 12, 2015AprilFP&A for High-Tech Summit San Francisco 150+ April 8 & 9, 2015Financial Forecasting & Planning Summit London 150+ April 8 & 9, 2015FP&A Innovation Summit Hong Kong 150+ April 23 & 24, 2015JuneCorporate Performance Management West Summit San Diego 150+ June 17 & 18, 2015SeptemberFP&A Innovation Summit Boston 250+ September 9 & 10, 2015Treasury Management Summit Boston 150+ September 9 & 10, 2015Risk Management Summit Boston 150+ September 9 & 10, 2015Compliance & Regulation Summit Boston 150+ September 9 & 10, 2015CFO Rising Europe Summit London 150+ September 17 & 18, 2015OctoberCFO Rising West Summit San Francisco 300+ October 22 & 23, 2015NovemberController Summit Boston 150+ November 12 & 13, 2015CFO Playbook for Private Companies Summit Miami 150+ November 19 & 20, 2015

SponsorshipOpportunities

Giles Godwin-Brownggb@theiegroup.com

+1 (415) 692 5498 US+44 (207) 193 0386 UK

Delegate Invitations

Sean Foremansforeman@theiegroup.com

+1 (415) 692 5514 US+44 (207) 193 1655 UK