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CFO 2012: The Essential CFO – Leading the Way Achieving Success in Chaotic Times

May 17-18, 2012 The Roosevelt New Orleans A Waldorf Astoria HotelNew Orleans, LA

Pre-Conference Value-Added WorkshopsWednesday, May 16th

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Don’t let this complex economy slow you down. Industry experts will

demonstrate how to effectively lead your organization, manage risk, maximize

opportunities and achieve success.

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Dennis Lauscha CFO, New Orleans Saints

harry Markopolos Fraud Examiner & Author

Keynote speakers include:

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Speakers not to miss!Dennis Lauscha, CPA, Executive Vice President/Chief Financial Officer, New Orleans Saints. Now entering his 14th season, Dennis maintains multiple roles within the operations of the club and other holdings of owner Tom Benson. In addition to directing all financial functions of the organization, Lauscha maintains a lead position in the negotiations with government officials and has an active role in the management of the New Orleans Fox

affiliate, WVUE-TV, and Zelia, LLC. He joined the Saints as chief financial officer in 1998, has been a vice president since 2003, and is one of the club’s representatives at the NFL owner’s meetings.

Harry Markopolos, CFA, CFE, and Author. The Madoff whistleblower, Harry realized that Bernard Madoff’s investment strategy was an obvious fraud within five minutes, and spent the next nine years trying in vain to alert the Securities and Exchange Commission. His best-selling book, No One Would Listen, details the ten year quest Harry and his team undertook to prevent the biggest financial disaster of the 21st century. Since the Madoff

scandal broke, he has dedicated himself to becoming the world’s most visible and shrewd whistleblower on fraud and conflicts of interest in financial markets.

Scott Christopher, Executive Vice President, Speaking & Training, Levity Works. He is the co-author of the best-selling The Levity Effect: Why It Pays to Lighten Up and The Daily Carrot Principle. He has appeared on The Today Show, CNBC, Fox News and has been quoted or interviewed in hundreds of publications, including The New York Times, Washington Post, The Economist, Boston Globe, The Daily Mail, even ESPN The Magazine

and Ladies Home Journal. Scott travels the world speaking to leadership and employee groups about revitalizing morale and culture.

James Glassman, Managing Director & Senior Economist, JPMorgan Chase & Co. He works closely with the firm’s chief investment officer, commercial banking, investment banking, and government relations groups. James publishes independent research on the principal forces shaping the economy and financial markets. His views are widely cited in the financial media, where he is a frequent commentator on economic policy issues.

Stephen J. Berry, author, former CFO, and International MBA lecturer in Business Strategy. His employment experience includes a number of industries: banking, plastics, food manufacture, marketing, property and construction. Stephen has also sold seven businesses for their owners and overseen a pan-European expansion, and has now worked in 25 countries on four continents.

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Develop a strategic and winning game plan to manage risk, enhance leadership skills, and successfully implement change in today’s global economy.

World class experts, key updates. Innovative concepts.

Gain new perspectives! A strong lineup of leading experts and thought leaders will cover the information you need on legislative updates, emerging risks, healthcare issues, tax and accounting, insurance, and a wide range of new risks associated with fraud, cyber attacks, governance failures and finance. Experts will share insights and experiences, providing new ideas and solutions you can immediately utilize in your own organization.

As worldwide economic conditions become more complex every day, CFOs need to increasingly focus their attention on the new challenges and opportunities that lie ahead. Addressing the world’s new complexity requires a combination of sound strategies, innovative concepts, and practical business solutions that help provide value to your organization.

The 2012 aiCpa national Cfo Conference is an intensive two-day event that covers the key issues of the day, and provides the information and tools you need to engage and prosper in the global economy. Industry experts will guide you through the profound changes shaping our world, and help you improve risk management capabilities, leadership skills, and ability to make the best decisions for your organization’s future.

Who Should AttendCFOs, CEOs, COOs, CAOs, CROs, finance directors, investment bankers, directors of treasury, chief audit executives, audit committee members, loan officers, leaders of professional services firms and top-level financial executives.

learn from the best. Exchange Ideas. Network!It starts with a thought-provoking schedule during the pre-conference day. Then, throughout this informative two-day conference, you’ll benefit from the insights, knowledge and experience of leaders in business and industry. This program provides a unique opportunity to build your own personal network with peers, speakers and committee members during interactive sessions, open forum discussions, two networking receptions and daily networking lunches.

CFO Hot Topics – Domestic & Global Insurance Coverage Issues for CFOs: Loss Prevention at the Corporate Level

Economic Update Best Practices in Enterprise Risk Management

Strategic Planning for CFOs Business Lending: Opportunity for CFOs

International Integrated Reporting Preparing for New Developments in Healthcare

Board of Directors and CFO Interactions

Hot Topics

The Roosevelt New orleans A Waldorf Astoria hotel

Strike a delicate balance between business and pleasure at this luxurious and historical grand hotel. After a day of sessions in distinctive, state-of-the-art meeting rooms, enjoy catching up with friends at the famous Sazerac Bar, dine in exquisite restaurants, or spend your evening capturing all the sights and sounds of exciting New Orleans.


Conference Agenda

PRE-CoNfERENCE WEdNESdAY, MAY 16 / VAluE-AddEd WoRkShoPS

10:00 am - 6:00 pm registration open11:00 am - 1:00 pm Luncheon roundtables (complimentary) hosted by the Cfo alliance BMO

Register separately for these complimentary roundtable discussions. They’re an excellent opportunity to meet peers and receive complimentary CPE credits. A light lunch will be provided by The CFO Alliance. Join The CFO Alliance, an exclusive global community of CFO’s, senior financial leaders and decision makers who come together to share their experience, knowledge and wisdom. Through events like this roundtable, The CFO Alliance helps financial leaders network, share knowledge and receive guidance to act effectively and decisively, driving their continued success as a financial leader. Relationships developed through The CFO Alliance make executives more effective today and offer long-term investment throughout their career.

1:00 pm - 1:50 pm solutions sessions (complimentary) S1 2012 Currency Market Outlook: Seeing Beauty In Chaos – The Global Economy as You’ve Never Seen It Before SKA

Karl K. Schamotta, Senior Market Strategist, Western Union Business Solutions, Calgary, Alberta, CanadaJoin Karl Schamotta as he discusses the profound changes reshaping the world – from a currency trader’s distinctively balanced perspective. Karl will turn the complex interactions that govern the financial ecosystem into a series of explanatory illustrations to help you to see the deeper patterns that are driving exchange rate volatility. With a unique view on the evolving equilibrium of power between the major economies, he will provide insight into the traumatic realignments that are occurring within the U.S. and across the financial markets. And he may just change the way you see the global economy itself. Learning outcomes: Insight into the changes that are shaking the global economy to its core – and some of the ways that international businesses can turn this chaos into opportunity. An overview of the vital components required to construct a robust currency risk management program – and some of the trading tactics that can be used to harness volatility. Who should attend: Financial professionals and business leaders who are materially impacted by exchange rate movements.

S2 Commodities: Key Considerations for Hedge Accounting AAaron Cowan, CPA, Director, Chatham Financial, Kennett Square, PACommodities present a real and highly-variable exposure to many companies. Managing commodity risk can be challenging, especially when an entity want to apply hedge accounting. The hedge accounting guidance for nonfinancial items requires the incorporation of basis differences, which requires additional considerations in assessing effectiveness and measuring ineffectiveness. This session will provide an overview of the commodities market and the main hedge accounting requirements applicable to commodity hedge accounting, including potential pitfalls as well as challenges and best practices. Case studies will be used to provide context to the concepts discussed.

S3 CFO Outlook: Bringing the Future into Focus SKAFabiola Brumley, Southeast Region Business Banking Executive, Bank of America Merrill Lynch, West Palm Beach, FLThis session addresses: Jobs – Profits – Growth• Is more hiring on the horizon? Are the U.S. and global economies

on the rise? • What are the future trends for corporate financing, M&A and

international trade? Discover what America’s CFOs see ahead in our annual CFO Outlook.

a-aCCounting au-auDiting bMo-business ManageMent & operationse-eConoMiCs Mas-ManageMent aDvisory serviCes p/hr-personneL/hrpD-personaL DeveLopMent sKa-speCiaLizeD KnoWLeDge & appLiCations t-tax

FIELDS OF STUDY

Select One Concurrent Session

Topics and speakers are subject to change


2:00 pm - 3:30 pm pre-Conference Workshops (additional fee) 101 Protecting Your Organization from a CFO Perspective BMO

Rick Siebenaler, CISSP, Principal, Deloitte & Touche LLP, Chicago, IL What are the best practices to help CFOs develop a business-driven security framework that addresses the unique needs of their organization? How can viable security strategies balance cost, organizational risk tolerance and regulatory compliance obligations for your organization? Learn about current and emerging privacy and security issues that could impact your organization.Hear and discuss practical examples, highlighting common security challenges.

102 Lean and Business Process Improvement: Understanding the Keys to Improving Revenue, EBIT, Working Capital & Cash BMO

John Kim, President, John Kim & Associates, Inc., Davenport, IAThis session will focus on the keys to impacting balance sheet and income statement metrics: revenue, EBIT, working capital and cash. The vast majority of lean implementations have targeted “waste identification” and “waste elimination” as the purpose for lean. However, this approach results in a poor alignment between lean activities and true “bottom line” performance improvement. Learn the seven most common failure modes of lean transformation, as well as the keys to effectively utilizing “lean” principles and concepts to impact your financial performance.

3:30 pm - 5:00 pm pre-Conference Workshops (additional fee) 103 Mergers & Acquisitions: When? Why? The Boston Marathon, Not the 50-Yard Dash SKA

Paul Burmeister, Partner, Mergers & Acquisitions Practice Leader, Tatum, LLC, Boston, MAMany CFOs today see the M&A market as attractive, with deals on the rise, especially in the middle market. While there has never been a better time in recent memory for acquisitions, the risks are many for both buyers and sellers. What are the keys to a successful merger or acquisition and how do you avoid the common pitfalls? Paul Burmeister, an experienced CFO with substantial expertise in M&A and turnarounds, will offer insights regarding how to prepare for a transaction and minimize risk across the M&A process. Topics include due diligence, cultural consideration and integration as well as preparing to sell.

104 Managing Your Career Is Central to Quality of Your Life PDGreg Richardson, Principal, Dixon Hughes Goodman LLP, Newport News, VAFew people believe they get enough time away from work, because the reality is most of our waking hours are devoted to our jobs. This session will spotlight ten important factors with the power to influence the quality, credibility and sense of fulfillment associated with a chosen career, and the principles can be directly applied to those you oversee. Key objectives: • Identify and distinguish various factors underlying career success and fulfillment• Prioritize any areas that may deserve attention and begin the

“enhancement” process • Become more acutely aware of classic career inhibitors and employ some

counter agents• Develop a more proactive pattern of career planning, positioning and “control” • Internalize and personalize the connection between quality of career

and quality of life5:00 pm - 6:00 pm open forum Discussion (complimentary) sponsored by Key Challenges & Opportunities for CFOs SKA Facilitators: Ralph Bender, CFO, Manship Media, Baton Rouge, LA

Robert Fowles, CFO, Opus One Winery, Oakville, CADavid Hall, COO, Senior Managing Partner, Chatham Financial Corp., Kennett Square, PA Beth Nilsen, CFO, West Yost Associates, Davis, CADonna Mackenzie, CFO, IZEA - Innovations in Social Media, Orlando, FLCharles Mitman, Corporate Director of Business Development, Prism eSolutions, King of Prussia, PA

Brenda Morris, CFO, Love Culture Inc., Los Angeles, CAJoin this interactive discussion with committee members, speakers and attendees. What are the key challenges and opportunities for CFOs, both now and in the months ahead? Bring your comments and questions to this lively exchange.

6:00 pm - 7:00 pm Welcome reception




Conference Agenda

MAIN CoNfERENCE ThuRSdAY, MAY 17 / dAY oNE

7:00 am - 6:05 pm registration open7:00 am - 8:00 am Continental breakfast7:50 am - 8:00 am Welcome and introduction8:00 am - 9:00 am Keynote session 1 Fraud Prevention: Looking Under the Rocks AU

Harry Markopolos, CFA, CFE, Author, Boston, MAHarry Markopolos, the Madoff whistleblower, will provide a list of lessons learned from a risk analysis of the Madoff case so that you can better protect your organization from fraudsters. How did the entire system of checks and balances fail for that many decades in the $65 billion Bernie Madoff Ponzi scheme? Banks, investment banks, hedge funds, pension funds, endowments and regulators of all stripes failed to exhibit even a modicum of professional skepticism. Big 4, regional and local accounting firms also failed to exhibit professional skepticism despite numerous red flags and unintelligible account statements. The multibillion dollar Madoff firm’s auditor was a one-man accounting firm yet that raised no suspicions. How did Madoff game the SEC exam and enforcement teams? How did the complicit feeder funds game their own audits? Where were the accountants at the so-called independent third party administrators? How does an audit team know it’s being played? How can auditors recognize they’re being manipulated, and challenge their audit clients in order to protect themselves and stakeholders from blown audits and the resulting lawsuits? Harry will illustrate how fraud schemes themselves are simple in retrospect, but it is the concealment of the frauds that are complex because they are cleverly designed to beat static control environments. This session will arm you with plenty of audit tips, and impart lessons that have had to be relearned by capital markets’ due diligence professionals, accountants and regulators who forgot them all during the boom years.

9:05 am - 10:05 am general session 2 Economic Update E

James Glassman, Managing Director, Senior Economist, JPMorgan Chase & Co., New York, NYThis session will discuss the prospects for the emerging U.S. and global economic recoveries, and the implications for policies and markets. It will focus on the long-term challenges, including the fiscal options posed by the dire outlook for the government’s healthcare obligations.

10:05 am - 10:20 am beverage break & exhibits10:20 am - 11:20 am general session 3 CFO Hot Topics: Domestic & Global SKA

Moderator: Brenda Morris, CFO, Love Culture Inc., Los Angeles, CAPanel: Robert Fowles, CFO, Opus One Winery, Oakville, CAStephen L. Dwyre, Managing Director, Lloyds Bank Corporate Markets, New York, NY Beth Nilsen, CFO, West Yost Associates, Davis, CADan Crumb, CPA, CFO, Kansas City Chiefs Football Club, Kansas City, MOWhat are the key domestic and global issues facing CFOs in this challenging economy? How have other organizations effectively addressed these issues? Panelists will present their perspectives on topics they feel are most critical for today’s CFOs. Their experiences and lessons learned in dealing with past issues will help you formulate approaches to new issues that arise in your business. The panelists will also address issues raised by participants in this interactive session.

a-aCCounting au-auDiting bMo-business ManageMent & operationse-eConoMiCs Mas-ManageMent aDvisory serviCes p/hr-personneL/hrpD-personaL DeveLopMent sKa-speCiaLizeD KnoWLeDge & appLiCations t-tax

FIELDS OF STUDY


11:25 pm - 12:25 pm general session 4 E-Savvy: Indispensable IT to Increase Productivity & Profit – The Parts the Executives Need to Know BMO

Michael D. Foster, CISA, CISSP, Author, The Foster Institute, Inc., Napa, CAUsing computer “street smarts” to increase profit and productivity is very important in these days of technological and economic change. That’s why knowledge of the tips and tricks of using technology, explained in plain English, plays such an important role in achieving success for successful executives. Through technology demos, statistical analysis, discussions of current IT events, participants gain useful knowledge to save time and money related to managing IT. This session addresses the major IT pain points discovered through a short pre-event survey and discussed during the meeting. Attendees hear practical solutions that are working in the real world at other companies to transcend the challenges. Live demonstrations using at least 3 laptops – even a Mac – reveal simple ways to accomplish tasks and highlight principles that improve organizational bottom lines. Leave the session armed with concrete action items to implement with minimal monetary investment (if any), as well as a personal checklist of simple, valuable action steps to save money by ensuring IT investments are in line with IT best practices.

12:25 pm - 1:25 pm networking Lunch1:25 pm - 2:25 pm Concurrent sessions 5 Board of Directors and CFO Interactions BMO

Moderator: Donna L. Mackenzie, CPA, CFO, IZEA, Inc., Orlando, FLPanel: Paula H. J. Cholmondeley, CPA, MBA, Audit Committee Chairman, Albany International & Ultralife Corporation and Corporate Director, The Sorrel Group, Brookline, MARalph Bender, CFO, Manship Media, Board Member, Baton Rouge, LAThe Honorable Albert C. Zapanta, PAZ Resources LLC; Member, Board of Directors, Tyson Foods; President, U.S.-Mexico Chamber of Commerce, Springdale, ARWhether you are with a public or private company or a non-profit, interactions with the board of directors are a critical function of the CFO. Join this panel discussion to uncover best practices in communications with your board, gaining a positive return on board relationships, fulfilling compliance obligations, and engaging the board in strategic discussions.

6 Why Lease? Leasing as an Alternative to Debt or Equity BMOJames F. Burns, CEO, Blue Sky Capital Strategies LLC, New York, NYIn the aftermath of the financial meltdown, companies continue to confront significant challenges concerning access to, and the availability of, liquidity and capital. These unprecedented events have resulted in a global repricing of risk and credit, and a greater scrutiny of borrowers by lenders and their credit committees. For finance organizations responsible for managing the capital structure, the impact of these changes can be measured in a several tangible ways; • Wider credit spreads • More restrictive covenants • Consolidation of funding sources • Stricter underwriting practicesPrudent fiscal stewardship requires finance organizations to continually reassess their financial position and seek ways to creatively augment liquidity by expanding funding alternatives and sources. Credit crisis notwithstanding, the leasing market remains a robust viable source of financing for a broad range of asset classes for companies across the credit spectrum. Leasing often provides numerous advantages over conventional debt and equity, including: • Lower all-in cost of capital • Enhanced financial flexibility • Improved liquidity • Expanded funding sourcesLearn which best practices are critical for a successful program and the mistakes to avoid.


*be sure to supply a valid email address when registering. Instructions to access the speaker materials and website are distributed via email approximately two weeks prior to the start of the conference. Also, add [email protected] to your safe sender list.

all conference presentation materials will be posted to aiCpaConferenceMaterials.com Attendees will have access to download materials in advance of the conference and after the conference concludes.


Conference Agenda2:30 pm - 3:30 pm Concurrent sessions 7 Insurance Coverage Issues for CFOs: Loss Prevention at the Corporate Level MAS

Victor J. Sordillo, Vice President, Home Office Loss Control Manager, Chubb & Son, Whitehouse Station, NJThis session will provide an overview of the top risk management issues facing CFOs, and the loss-control services provided by insurance companies to address these risks. It will cover the most significant risks facing organizations today, and how they are identified and quantified. Most organizations experience small losses on a regular basis. • When are these a frequency problem and can lead to a large loss? • Can we identify the unique catastrophic event potential? • What losses reach the “C-suite”? The session will show examples of property and casualty losses that had a major impact on an organization, such as fires or explosions, contaminated food or defective products, intellectual property loss or reputation damage.

8 The Impact of Social Media BMOLori Driscoll, Director, PricewaterhouseCoopers LLP, Philadelphia, PAHow do you monitor, measure and drive an ROI through continued investment in social media platforms? Social media continues to transform how companies engage and empower consumers, employees and stakeholders. Join this informative session to set a foundational baseline – get more comfortable with investing in new channels while learning how to manage risks and opportunities for your company.

3:30 pm - 3:50 pm refreshment break & exhibits3:50 pm - 4:50 pm Concurrent sessions 9 Steps to an IPO BMO

Brenda Morris, CFO, Love Culture Inc., Los Angeles, CAAn IPO involves an enormous number of details and innumerable tasks among multiple parties and organizations. If you are a CFO contemplating this form of financing, join this session and learn how to coordinate the overall IPO process. The CFO, usually the project manager, needs to know the details of the company, have ready access to the company’s management, legal and accounting advisors, possess the internal authority and stature to make administrative decisions, and prod others to act as needed, and be able to devote a substantial majority of his/her business time to the job. Learn how to do this as effectively as possible and develop a timeline for the process. This is a very interactive session so bring your questions!

10 Private Company Financial Reporting Update ARobert Durak, CPA, Senior Technical Advisor, Accounting Standards, AICPA, New York, NYDifferences in GAAP, where appropriate, for private companies are needed ASAP!• Decision by FASB’s parent, the Financial Accounting Foundation, and what

this means in relation to generating appropriate differences in GAAP• What are the differences in GAAP that the private company financial reporting

constituency believes is warranted?5:05 pm - 6:05 pm general session 11 The Levity Effect: It Pays to Lighten Up P/HR

Scott Christopher, Author/Speaker, Levity Works, Salt Lake City, UTBest-selling humorist and culture consultant Scott Christopher shares the latest evidence and insights of how lightening up the workplace fosters commitment and engagement. Too often organizational leaders turn up their noses at the notion that levity really matters or wrongly conclude that fun is somehow detrimental to productivity. Using examples from a few of the world’s most successful companies in some of the most “serious” industries, Scott proves that fun at work is serious business. Learn the three pillars of a levity culture and why they “pay.” Discover your own sense of humor and how to wisely wield it. Find out what drives engagement and how to apply employee recognition practices that really work. Be reminded what it feels like to ache from laughter.

6:05 pm - 7:15 pm networking reception




MAIN CoNfERENCE fRIdAY MAY 18 / dAY TWo

6:45 am - 5:10 pm registration open6:45 am - 8:00 am Continental breakfast7:00 am - 7:50 am early riser sessions 201 FASB/IASB Convergence Projects Update A

Brian H. Marshall, CPA, Partner, National Accounting Standards Group, McGladrey & Pullen, LLP, Stamford, CTFaye E. Miller, Director, National Professional Standards Group, McGladrey & Pullen, LLP, Baltimore, MDThe FASB and IASB are currently working together on a significant number of projects. This session will cover the status of these joint projects, with a particular focus on: • Revenue Recognition • Leasing • Financial Instruments

202 Key Considerations when Establishing a Foreign Presence BMO

James Morrison, CFO, Teknor Apex Company, Pawtucket, RISo you’re establishing a presence in a foreign country for the first time. What do you need to consider? Learn how strategy and due diligence come together to identify the action steps an organization needs to bear in mind before making this important investment. In addition, learn how one company ensures that entries into foreign countries are controlled, and all functions are informed and able to effect a smooth first step.

8:00 am - 9:00 am Keynote session 12 Leadership in a Complex World: Creating a Winning Organization from Chaos SKA

Dennis Lauscha, Executive Vice President & CFO, New Orleans Saints, New Orleans, LAWhen so many experts wrote off the New Orleans Saints as a viable NFL franchise, how was it able to reach new heights, on and off the field, when faced with stadium challenges, work stoppage, and other obstacles in the rebuilding of a major urban city in America?• Challenges of running an organization in the midst of disaster• Lessons learned from Hurricane Katrina that became the foundation to

winning Super Bowl XLIV• Innovative partnership with the state of Louisiana to align interests with

the goal of mutual benefit• Striving for success with the threat of work stoppage• Expanding our local footprint through media• Other business opportunities on the horizon and where we see our

market going9:05 am - 10:05 am general session 13 Preparing for New Developments in Healthcare SKA

Michael R. Bertaut, Healthcare Economist, Blue Cross Blue Shield of Louisiana, Baton Rouge, LAThe Patient Protection and Affordable Care Act is already reshaping the healthcare and health insurance landscapes. It will reach its apex with the launch of Health Insurance Exchanges for individuals and small businesses, which begin accepting applicants in late 2013. New computations, new interpretations of the social contracts between employers and employees, and new levels of transparency will drive employers to seek new solutions to old problems. This session aims to narrow the focus to critical health insurance issues upon which employers will seek guidance going forward.

10:05 am - 10:20 am beverage break & exhibits



Conference Agenda10:20 am - 11:20 am general session 14 How to Effectively Manage Risks: Best Practices in Enterprise Risk Management MAS

Scott Childers (invited), Senior Manager, Integrated Trade Management, Walt Disney Company, Orlando, FLIn today’s global economy, companies must navigate an increasingly complex maze of risks and opportunities to lead businesses toward sustained success in the future. Unmanaged risk, as well as over-controlled risk, can impact the achievement of company objectives. This session will cover best practices and critical issues facing companies in the coming decade.• What is the CFO role in identifying, prioritizing and mitigating risk? • What are the primary operational and strategic risks that most

organizations face? 11:25 am - 12:25 pm general session 15 Strategies of the Serengeti P/HR

Stephen J. Berry, Author & Strategist, Realis, Englefield Green, Surrey, England, UKStephen will help us learn from some of the world’s greatest strategy experts: the animals of the African Serengeti – the giraffe, elephant, lion, cheetah, hippopotamus and others – each expert in their own strategies. They have survived both drought and flood; they are giants of strategic success. If we fail in our business strategies, we create a new resume; if they fail, they become someone else’s lunch – yet they have been successful for much longer than any of our businesses. How do they do it? What knowledge can we unlock from them? How can we take that knowledge and apply it to our organizations? Stephen has lived in the “serengeties” and “jungles” of business and universities, and will demonstrate aspects from these animal experts, which you can instantly apply in your own organization.special event: stephen will host a book signing, offering “strategies of the serengeti” for purchase, immediately following his session.

12:25 pm - 1:15 pm networking Lunch1:15 pm - 1:45 pm general session L2 Rebooting Business: Valuing the Human Difference – The Key to Sustainable Success SKA

Carol Scott, Vice President, Business, Industry & Government, AICPA, Durham, NCTake advantage of this opportunity to discuss a current CGMA Thought Leadership Paper Presentation. CFOs and CEOs from around the world agree that the human dimension – relationships with customers, employees, partners and communities – is essential for increasing economic momentum and sustaining long-term success. Learn about cutting-edge research conducted by the AICPA and the Chartered Institute of Management Accountants (CIMA) that included surveying nearly 300 CEOs from more than 21 countries to understand how they view current global challenges and, as leaders, their priorities in meeting those challenges. Supplemented with insights from in-depth interviews with 17 CEOs, chairmen and other business leaders, the research explores how to understand and unlock the value of the human dimension, the importance of measuring non-financial value, the power of transparency and balancing short-term demands with long-term strategies for sustainable success.

1:45 pm - 2:45 pm general session 16 Strategic Planning for CFOs BMO

Dr. Ralph Maurer, Ph.D., EMH Strategy & Tulane University, New Orleans, LAIn this session Dr. Ralph Maurer will draw on up-to-date research and his experience as a strategy consultant to detail the current best practices in strategic planning. This will include a discussion of: • How to conduct strategic planning retreats • Ongoing maintenance of the strategic plan • Strategy making in uncertain, highly dynamic markets • The relationship between financial and strategic planning • Strategic planning as an organization-wide capability

2:45 pm - 3:05 pm refreshment break & exhibits


3:05 pm - 4:05 pm Concurrent sessions 17 International Integrated Reporting A

Robert J. Laux, CPA, CMA, Senior Director, Financial Accounting and Reporting, Microsoft Corporation, Redmond, WAThe International Integrated Reporting Committee (IIRC) issued its Discussion Paper, Towards Integrated Reporting – Communicating Value in the 21st Century, in September 2011. The paper considers the rationale behind the move towards Integrated Reporting, offers initial proposals for the development of an International Integrated Reporting framework, and outlines the next steps towards its creation and adoption. Participants will gain: • An understanding of the goal of Integrated Reporting • A high-level understanding of the International Integrated Reporting framework• A summary of the feedback on the IIRC discussion paper

18 Developments in Tax Policy: What CFOs Can Expect from Washington as Tax Armaggedon & Tax Reform Approach T

Gary J. Gasper, Senior Partner, Co-Director, Washington Council, Ernst & Young LLP, Washington, DC In a few short months, the “Bush tax cuts” will again expire, dramatically increasing top individual and estate tax rates. The capital gains rate will increase from 15% to 20%, while the dividend rate will go from 15% to 39.6%. In addition, starting in 2013, a number of tax increases enacted as part of the Health Care Reform bill will begin, such as a new 3.8% additional tax on certain passive income, including interest, capital gains, and dividends. Not only will these issues begin to dominate the legislative landscape in Washington, but they will also underlie the economic policies of the presidential campaigns. Tax matters will impact multinational corporations, businesses of all sizes, and individuals across the country. In addition to the Bush tax cuts expiration, Congress will have to address the expiration of over 100 tax provisions that expired at the end of 2011, or expected to expire at the end of 2012 (including R&D tax credit, AMT, and many more). Moreover, there is momentum building to entirely reform both the corporate and individual tax systems. All at the same time, while Washington continues to try to rein in spending and deal with huge structural deficits.

4:10 pm - 5:10 pm Concurrent sessions 19 Risk Dashboards & Score Cards MAS

Brett Knowles, MBA, CMC, Executive Partner, Balanced Scorecard Network, Toronto, CanadaRisk is an area that has rapidly emerged as critical to every business. Unfortunately, up to this point, the “bleeding edge” work has been left to the risk thought leaders and appears to only be applicable to significant organizations and within them, understandable by only the risk experts. This session will bring risk to the rest of us, specifically to: • Reveal “best practices” around risk categories and analysis • Show how to translate these risk “concepts” into management tangible

tools like scorecards, dashboards, analytics and business intelligence• Enable the risk concepts and tools through management practices

20 Business Lending: Opportunities for CFO EModerator: Brenda Morris, CFO, Love Culture Inc., Los Angeles, CAPanel: Dwayne Bertrand, Managing Director, Head of Food Team, John Hancock Financial Services Group, Sacramento, CAFabiola Brumley, Southeast Region Business Banking Executive, Bank of America Merrill Lynch, West Palm Beach, FLStephen L. Dwyre, Managing Director, Lloyds Bank Corporate Markets, New York, NY Murray McCaig, Managing Director, MaRS Cleantech Fund, Toronto, CanadaIn this volatile environment just about every CFO is faced with how to fund their businesses. What is the right capital structure and is it even available? What are the options with commercial banks, private equity, capital markets and more? Join our panelists – a knowledgeable banker, investor, and diverse CFO – to learn about the options, how to use them, and key takeaways on financing your businesses!

5:10 pm Conference adjourns




Additional Resources

The Traits of Today’s CFO: A Handbook for Excelling in an Evolving Role Author: ron rael, CPa

Publisher: aICPaThis book explores in detail critical traits of controllers and Cfos and explains specifically what actions are required to meet these requirements. It provides a wealth of information on coaching employees and, in the process, transferring accountability for results back into their hands. It further includes thorough coverage of best practices in governance and risk programs, gap analysis, shaping organizational culture, and team building.

Availability: online access2011 Paperback regular $78.75PCG1203E AICPA Member $63.00 CGMA Holder $53.00

Risk Assessment for Mid-sized Companies: Tools for Developing a Tailored Approach to Risk Management Author: scott M. Mckay, CPa, Cfe, CIa, CCsaPublisher: aICPa

Ideal for the CPa or Cfo who is familiar with the Coso standards, this toolkit transforms those standards into actionable erM processes. It offers practical examples and explanations that lay out a clearly defined framework for approaching enterprise risk management from start to finish. It helps you identify risk at the entity level in small and medium size enterprises, and allows you to develop a tailored approach to an organization’s risk management requirements.

Availability: online access2011 Paperback regular $93.75091101 AICPA Member $75.00

The Traits of Today’s CFO A Handbook for Excelling in an Evolving Role

Ron Rael, CPA

1172

1A-3

59

bestseller


executive boardroom series: strengthening your enterprise’s risk oversight for strategic benefit

March 29-30, 2012 • AICPA Boardroom • New York, NY

This high-level workshop gives you the tools and hands-on training to confidently and competently address questions regarding effective enterprise-wide risk oversight. Limited to just 50 participants, top strategists and renowned experts will provide advanced training and real-world ideas for senior executives and board members. Don’t miss this unique learning opportunity. For more details, log onto cpa2biz.com/auditconf.

executive boardroom series: sustainability Workshop

September 20-21, 2012 • AICPA Boardroom • New York, NY

This unique learning experience is designed to provide h hands-on training from top strategists and thought leaders to create an action plan for formulating and implementing a strategic sustainability initiative within your organization. Interactive sessions and case studies will provide participants with resources and networks to make a business case for sustainability and begin the implementation process within their organizations. For more details, log onto cpa2biz.com/conferences.

executive boardroom series: advanced risk oversight for strategic benefit

October 25-26, 2012 • AICPA Boardroom • New York, NY

Highly focused, advanced strategies on addressing emerging strategic risks, while gaining valuable knowledge on methods and applications for integrating risk oversight with strategy planning and execution, developing key risk indicators to proactively anticipate risk events, and to strengthen board governance in the new regulatory environment. For more details, log onto cpa2biz.com/conferences.

financial planning and analysis WorkshopJuly 12-13, 2012 • AICPA Boardroom • New York, NY

A comprehensive workshop that focuses on providing essential solutions for CPAs and financial managers expanding their foundation into strategy and performance management, financial planning, forecasting and analysis. Renowned thought leaders and subject matter experts will provide participants with first-hand knowledge and guidance for implementing an integrated performance management process, including: developing a strategy-based budget and rolling forecasting process; value management; developing key performance metrics for profitability; and important operational and change management considerations for accelerating implementation. For more details, log onto cpa2biz.com/conferences.

Introducing the Executive Boardroom Series, three featured conferences created in collaboration

between the AICPA and the ERM Initiative at NC State University’s Poole College of Management including:


Additional Resources

OPP RTUNITYIt’s what CGMA stands for.

Officially, it’s Chartered Global Management Accountant. Established by AICPA and CIMA, two of the world’s most prestigious accounting bodies, CGMA is a new designation representing

accomplished professionals that drive and deliver business success, worldwide.

Find out more at cgma.org

C2B_CGMA_spacefiller_HorizontalAd.indd 1 2/13/12 10:13 AM

Chair

Members

brenda Morris, CFO, Love Culture, Inc., Los Angeles, CA

steering Committee

aiCpa staff

Melinda arndt, Conference Manager, Durham, NC Kayla briggs, Senior Manager, Durham, NCsandra McMahon, Manager, Program Development, Durham, NC

ralph bender, CFO, Manship Media, Baton Rouge, LArobert fowles, CFO, Opus One Winery, Oakville, CADonna Mackenzie, CFO/VP Operations, IZEA – Innovations in Social Media, Orlando, FLChuck Mitman, Corporate Director of Business Development, Prism eSolutions, King of Prussia, PA beth nilsen, CFO, West Yost Associates, Davis, CA

The AICPA and CIMA have formed a joint venture to power a new designation for management accountants, the Chartered global Management accountant (CgMa). The CgMa is designed to elevate management accounting and further emphasize its importance for businesses worldwide. The CgMa recognizes the unique role played by management accountants in global businesses, guiding critical business decisions and driving strong business performance. The designation sets a new standard for global recognition of management accounting by building on the longstanding foundations and thought leadership of the AICPA and CIMA. United by global quality standards for ethics and performance, the CgMa maintains distinct credibility and positioning among worldwide business designations.


reCoMMenDeD Cpe CreDit 18 (main), up to 8 (optional) This conference was prepared in accordance with the Joint AICPA/NASBA Statement on Standards for Continuing Professional Education (CPE) Programs effective on January 1, 2002. The recommended CPE Credits are in accordance with these standards; however, your individual state board is the final authority on the acceptance of programs for CPE credit.ConferenCe fee Registration fees are determined by current membership status in the AICPA. Please indicate member number on the registration form to obtain the correct discount. Conference fee includes all sessions, conference materials, continental breakfasts, refreshment breaks, luncheons and a reception. Fee for value-added workshops includes all session materials and refreshment breaks.

Dress CoDe Business CasualCanCeLLation poLiCy You may cancel without penalty if written cancellation requests are received by April 2, 2012. Due to financial obligations incurred by the AICPA, a credit voucher less 50% of the registration fee will be issued for written requests received by April 26, 2012. No refunds or credits will be issued on cancellation requests received on or after April 27, 2012. For further information, call the AICPA Service Center at 888.777.7077. hoteL anD grounD transportation inforMation Contact the hotel directly to obtain their policy on reservations, deposits and cancellations. Rooms will be assigned on a space-available basis only. To receive our special group rates mention that you will be attending the aiCpa Cfo 2012 Conference.

the roosevelt new orleans Hotel Phone: 504.648.1200 123 Baronne Street Hotel Reservations: 1.800.WALDORF New Orleans, LA 70112 Hotel Room Rate: $219 single/double Hotel Reservation Cutoff Date: April 17, 2012

ground Transportation – to and from the hotel and airport (rates and times are approximate) Taxi Service: $30-$40 each way, 20 minutes hotel Parking: Registered guests overnight: $40+taxairLine inforMation The AICPA has a special arrangement with Maupin Travel, Inc. of North Carolina to assist you with your travel arrangements. This travel agency may be reached at 800.345.5540. If you prefer to make your own travel plans, be sure to mention the participating airline’s reference number (listed below) to take advantage of deeply discounted “Zone Fares” that do not require a Saturday night stay-over. Discounts are valid for round trip registered AICPA meetings or conferences only. Some restrictions may apply. american airlines 800.433.1790 Index #22047 united airlines 800.521.4041 Refer to Meeting ID #531SI Delta airlines 800.328.1111 Refer to Meeting ID #NM8QE For up-to-date airline information regarding special travel discounts, please visit cpa2biz.com/conferences. Due to recent airline industry fare restructuring, we cannot guarantee that the above group travel agreements will be in effect at the time when you are making your travel arrangements. Please contact the airline and/or your travel agency for latest applicable discounts and arrangements. Car rentaL hertz Car rental – AICPA Member Discounts: Call 800.654.2240. Ref. Code CV#021H0019. Airline and car rental discounts are available only when you or your travel agent book through the 800 number. We strongly advise you to confirm your conference registration and hotel reservation prior to making your travel plans.exhibit anD sponsorship opportunities Don’t miss the opportunity to present and sell your organization’s services and products to thousands of CPAs and financial professionals at AICPA conferences. For detailed information on conference exhibit and sponsorship opportunities, please send your email to [email protected].

4 Ways to

register

fast

onLine*: www.cpa2biz.com/conferences PhoNE*: 1.888.777.7077 or 1.919.402.4500fax*: 1.800.362.5066 or 1.919.419.4795 MaiL: Complete and mail the form along with your promotion code to:AICPA Member Service Center, Conferences, 220 leigh farm Road, durham, NC 27707-8110*Credit card registration only (AICPA VISA® **, American Express® , diners Club® , discover® , MasterCard® or VISA® )**If you use an AICPA credit card, you can earn 5 points per dollar spent on AICPA Conference purchases. To learn more or apply, visit www.cpa2biz.com/bankofamerica

group registration Registration for 2 or more individuals at the same time may qualify for group discounts; additional savings may be available for groups of 10 or more. For more information please call the AICPA Service Center at 888.777.7077 (9AM-6PM ET). program Code: Cfo12

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cfo 2012: the essential cfo – leading the way€¦ · · 2018-04-06cfo 2012: the essential cfo...

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