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Batch-II

Certificate Programme on

FOREIGN TRADEEssentials of International Trade & Marketing Programme

An add-on course for MBA, Commerce Students andMSME Entrpreneurs Conducted on Sundays

9.30 a.m. to 12.45 p.m. (Including 15 minutes recess)

Conducted through WebinarSessions starting on Sunday, January 17 to March 21, 2021.

(10 Sundays)

Last date for Registration : Saturday, January 16, 2021

GoG-AMA Centre for International Trade

GoG-AMA Centre for International Trade

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Certificate Programme on

FOREIGN TRADE

Conducted through Webinars

We are now living in a world full of constant change and disruption. AnMBA qualification can get you your first job. But that degree alone cannotsustain you in your career growth all through your life. The reasons forthis are two-fold. One, the shelf life of skill-sets is getting shorter.Nowadays, skills become obsolete very fast. Second, new career optionsare emerging on the horizon, which were not there in the recent past.Export-Import is an area which presents many career opportunities.

It is a growing area due to India’s trade policies, economic reforms,technological advancements, and infrastructural developments. Theinherent strength of the economy further adds up to opportunities inExport-Import Business. A formal educational input in InternationalBusiness and Trade can translate into various job opportunities ininternational commodities, brokerages and exchanges, and internationalagents. Export firms or export companies are on the lookout for skilledpersonnel in logistics and supply-chain. Knowledge of internationalbusiness can spin-off into merchant export entrepreneurship. It can openup possibilities as Culture Advisor and Trainer. Today, internationalbusiness is undergoing structural changes, primarily shifting frommerchandise trade to services trade. This opens up an entirely new vistaof avenues for international trade professionals. The export value of virtualgoods and services, enabled by the digital economy, could grow to $197bn. by 2030.

GoG-AMA Centre of International Trade, Ahmedabad ManagementAssociation now offers an add-on Certification Course in InternationalTrade to final year MBA students, which you can pursue on weekendsalong with your regular academic journey. The course fee is nominal.The Course will be conducted through Webinars which will encompassclassroom lectures, group assignments etc. The Course will lead to newcompetencies in this fast changing, dynamic world. It will definitelyincrease your canvass of opportunities.

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An overview of the program is as follows:

SYLLABUS

Sunday STARTING AN EXPORT IMPORT BUSINESS S.M. ChaturvediJan. 17 9.30 a.m. to 12.45 p.m.

• Concepts in Export-Imports• Establishment and organisation of Export Import Business• Registration and approvals• Determinants for product identification• Identifying overseas Buyers and customers• Sources of Information• Import-Export documentation and procedures• Export Import and GST

Sunday FOREIGN TRADE POLICY AND CUSTOMS S.M. ChaturvediJan. 24 9.30 a.m. to 12.45 p.m.

• Structure of Foreign Trade Policy• IEC and ITC (HS) Codes, Country of origin• Membership of Export Promotion Council• Free Trade Agreement,

Preferential Trade Agreement-REX system• Pre-Export Incentives – Post export Incentives• Computation of Export Price• Impact of Incentives on Export Pricing• Customs - Concepts, Documentation and Procedure• Merchanting Trade – Line of Credit

Sunday MARKET RESEARCH –Jan. 31 ADVERTISING AND BRANDING Dr. Rajendra Prasad Sharma

9.30 a.m. to 12.45 p.m.

• Sources of Identification of Overseas Market• National Export Trade Statistics, International Trade

Statistics, Trade Accounts,• Market Profiling Template, Appraisal of Market, Market

Reports• Advertising Strategies and Market Segment, Branding,

Element of Branding Strategy,• Benefits of Brands, Benefits of Brand to Customers to the

Company• Appointment of Overseas Agent, Selection of Foreign

Agent, Criteria for Selection of an Agent, Commission toOverseas Agent

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Sunday INTERNATIONAL MARKETING STRATEGY V. RamasubramonianFeb. 7 9.30 a.m. to 12.45 p.m.

• Pre-requisites of International Marketing Professionals• An overview of International Marketing Strategy• Commodity v/s Product/Brand, Differentiation and

Positioning Strategies• Management of Marketing Channels, Strategies for

International Marketing of Services• International Marketing Communication Strategies,

E-Marketing, Direct Marketing, Being Different

Sunday SHIPPING, LOGISTICS AND MARINE INSURANCE – I S.R. BinjuFeb. 14 9.30 a.m. to 12.45 p.m.

• Nature, Role & Scope of Logistics & Supply ChainManagement.

• Export Logistics Planning.• Pre-Shipment, Shipment & Post Shipment stage.• Dock Stuffing, Factory Stuffing & ICD.• Global Commercial Geography; Means & modes of

transport• Significance of Transport, Sea Routes.

Sunday SHIPPING, LOGISTICS AND MARINE INSURANCE – II S.R. BinjuFeb. 21 9.30 a.m. to 12.45 p.m.

• Types of Vessels, Types of Containers• Advantages of Containerization.• Multimodal Transport.• Warehousing-Types, Benefits,• Value added Warehousing.• Concepts of 3P/L & 4 P/L• Risk Management & Marine Insurance.

Sunday FEMA REGULATIONS ON EXPORTS AND IMPORTSFeb. 28 9.30 a.m. to 12.45 p.m. L.M. Goswami

• Introduction to FEMA• Current account and Capital account transactions• Understanding Balance of Payments• Convertibility of Rupee• Provisions relating to EEFC account• Provisions relating to consignment exports• Bill of Exchange- Sight and Usance- DP and DA Bills• FEMA regulations on Exports• FEMA regulations on Imports

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Sunday CROSS BORDER TRADE SETTLEMENTS THROUGH LETTER OFMar. 7 CREDIT, BANK GUARANTEES AND STANDBY LETTERS OF

CREDITS AND THE RELEVANT RULES (INTERNATIONALCHAMBER OF COMMERCE ICC PARIS)9.30 a.m. to 12.45 p.m. K. Parameswaran

• Terms of delivery and INCOTERMS 2020• Different types of trade settlements in international trade• Letters of Credit and UCP 600• Structuring import transaction through letter of credit• Handling export transactions through letter of credit –

precautions for the exporters to identify risky conditions• Commercial documents in letter of credit transaction –

negotiation of export documents under letter of credit• Understanding of International Standard Banking Practice

on Examination of Documents under letter of credit (ISBP745) – a supplement to UCP 600

• Bank Guarantees and Standby Letters of Credit – URDG758 and ISP 98

• With case studies• Brief reference to the recent developments – digitisation of

trade documents and eUCP version 2.0.

Sunday TRADE FINANCE FORMar. 14 MANAGING IMPORTS AND EXPORTS K. Parameswaran

9.30 a.m. to 12.45 p.m.

• Import finance– Suppliers credit and buyers credit– Comparative analysis

• Export finance• Different stages of export finance• Pre and Post shipment finance - in INR or Foreign currency:

Processing /disbursement/follow up /liquidation; Interestequalisation scheme

• Managing risks through– ECGC Ltd. and their services– International Factoring– Covering the transaction through Exim Bank’s Line of

credit arrangement• Question and Answer session

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Sunday FOREIGN EXCHANGE RATES ANDMar. 21 CURRENCY RISK MANAGEMENT L.M. Goswami

9.30 a.m. to 12.45 p.m.

• Structure of Foreign Exchange Markets• Exchange rate Mechanism• Factors affecting exchange rates• Interbank and Merchant rates• Spot and Forward rates• How do Banks quote rates to customers?• Currency risk and Hedging• Hedging tools – Forward contracts, Futures and Options• FEMA Regulations on forward contracts

10 (Ten) Sundays, 3 hours each 9.30 a.m. to 12.45 p.m.

Concessional programme fee: Rs.3500/-per participant including GST.Group Participation from Institution Rs.3300/- including GST. You canregister & remit fee Online through www.amaindia.org

Please register your participation to: ama@amaindia.org; WhatsApp.No. 7203030990 mentioning name of the programme, programme date,participant name, mobile number and e-mail ID.

Meeting link, ID & Password will be provided after receiving thefee. Phone: 079-26308601-2-3-4-5 Mobile: 7203030990Website: www.amaindia.org

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Faculty Profile:

S. M. Chaturvedi is a Management Consultant inInternational Business. Besides being a visiting facultywith leading Institutes of Management in India such asN.M. Institute of Management, Somaiya Institute ofManagement, IIM Calcutta, Banker’s Training Collegesand AMA, he is also a Motivational Speaker.

Dr. Rajendra Prasad Sharma is presently teaching atIndian Institute of Foreign Trade. He has more than 30years of experience (13 years in Industry and 20 years inacademics)

V. Ramasubramonian holds B.Tech (MechanicalEngineering – Industrial Stream) and a PG Diploma onExports Management. He did his Management EducationProgramme from IIM, Ahmedabad in 1997-98. He is having30 years of work experience in different industries across

the globe in Operations, Business Development and International Trade.

Shailendra Radhakrishna Binju is Head-InternationalLogistics at HEG Ltd. He is an MBA in Marketing andhas over 37 years Industry Experience.

L. M. Goswami worked with Bank of Baroda for 30 years.His core exposure was in Forex and Exchange dealings.He retired voluntarily in 2007 as Manager (Forex).Mr. Goswami has more than 15 years of experience inTeaching.

K Parameswaran started his career as a banker andnow been practicing in the field of International Trade andFinance for more than 20 years. He is as an AssociateProfessor at S.P. Jain Institute of Management andResearch, Mumbai handling International Finance. He has

conducted in-house programmes on topics relating to TradeFinance, Regulatory compliance from FEMA 1999 and Letters of Credit for several large corporations. He is also professionally connected withBAFT (Washington), BNP (Paribas), Citibank and several other reputedorganizations.