cerimage seo strategy

Cerimage Consulting

Introductions Background on Web Search Current Challenges Proposed Solutions

Copyright Cerimage Consulting 2011 2

A well developed strategy will ensure that you have clearly defined goals and objectives for the site. Design and development should follow the strategy. Once the site is built and launched, the success of the site can be measured against the goals.


Web Marketing Strategy

Build & Reinforce

Brand

Create Awareness

Ensure consistent message

Capitalize on visitor

traffic


Why is it important to be visible? Build Brand and Product Awareness Gain or Maintain market share Educate consumers Generate leads Reputation Management

Search Engine Visibility

Content

Structure

Titles & Tags

Web Presence


Search Engines are getting smarter Focus is on Quality Score Creating a “valuable experience” Site structure is gaining value Content is crucial Web presence is vital


Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements.

Paid Search are ads placed by bidding on keywords. It is an important revenue source for Google; therefore they make it difficult to gain visibility through organic search terms.


• Improve ranking

• Increase visibility across the web

• Create positive buzz

• Dominate Organic Search

• Engage consumers

• Generate leads

Site Structure

Tags & Titles

Site Content

Web Content


How will you measure success? What is a conversion? Who is the target audience(s)?


Key words and search terms Consumer behaviors Competitor sites Industry sites


Navigation Internal Link Optimization Site Map On Page Optimization Strategy


Optimize Image Tags Competitive Page Titles Compelling Page Descriptions


Relevant Optimized for search engines Coherent Compelling Comprehensive


Opportunities to promote brand and product

Raise consumer awareness – throughout the sales cycle

Establish a dialogue Social Media is a key component


REPORTING Google Analytics WebTrends Other Tools FEEDBACK Create exit survey Survey Monkey Other Tools


Search Strategy Research Site Structure Tags & Titles Content development/copywriting Recommendations for web presence Analytics set-up with reporting


cerimage seo strategy

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