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CDIT Industry, Market Overview Personal Computer

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CDIT Industry, Market Overview

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Page 1: Cdit industry   market insight report

CDIT Industry, Market Overview

Personal Computer

Page 2: Cdit industry   market insight report

2

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

CDIT Industry – Category Statistics

Market Size (Bn INR) 994

Units (Million) 190

No. of Stores (‘000) 300

No of Manufacturer 200

Durable Industry includes Consumer Electronics, Home Appliances, Mobile Handset, DigiCam & Personal Computers

Source : GfK Nielsen & industry estimatesTime Period : CY 2010

Page 3: Cdit industry   market insight report

3

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

HA, 10

MOB, 70

DSC, 1

PC, 5

CE, 14

CDIT Industry – Market Contribution

Base : 190 Million Units

Segments By Unit

CE: Color Television, Audio/Video; HA: Refrigerator, Washing Machine, Air Conditioner, Microwave OvenMOB: Mobile Handset; PC: Desktop, Laptop; DSC: Digital Still Camera.

Durable Industry includes Consumer Electronics, Home Appliances, Mobile Handset, DigiCam & Personal Computers

Source : GfK Nielsen & industry estimatesTime Period : CY 2010

HA, 20

MOB, 40

DSC, 1

PC, 21 CE, 18

Base : 994 Billion INR

Segments By Value

Page 4: Cdit industry   market insight report

4

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

Market Insights(Basis GfK Nielsen India Reports)

Page 5: Cdit industry   market insight report

5

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

CRT TVConventional, Flat CRT(Total Urban India Report – 4378 Towns)

Page 6: Cdit industry   market insight report

6

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

Real flat TV market has experienced a YoY growth of 8%

GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914905 - RP 9002917 - ID 254147913

Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10Total REALFLAT NO REALFLAT

-18.8-5.8 -4.4 -19.5-2.0 -0.1 -16.5-17.2-20.22.7 -6.0 -1.5 11.13.2 7.8 -16.9-29.1-29.4Units QoQ Grt %Units YoY Grt %

0.0

0.5

1.0

1.5

2.0

2.5

3.0

Ths.

Unit

s (

x 1

,00

0 )

2,747.02,588.92,474.72,074.92,032.62,030.7

672.1556.3444.0

Market size by Technology

Page 7: Cdit industry   market insight report

7

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

Slim Tube Technology is gaining contribution

GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914882 - RP 9002773 - ID 254143363

SLIM TUBENO SLIM TUBE

Q1 10 Q2 10 Q3 10

75.3

24.7

71.9

28.1

64.2

35.8

GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914882 - RP 9002772 - ID 254143362

14-19"20"21"25"29">29"

Q1 10 Q2 10 Q3 10 Q1 10 Q2 10 Q3 10REALFLAT NO REALFLAT

5.6

84.0

10.3

5.3

85.4

9.1

5.0

85.0

9.8

6.9

27.6

65.1

8.0

20.5

70.9

6.5

22.7

70.5

Feature Analysis

Screen Size share Technology Mix

Page 8: Cdit industry   market insight report

8

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

Price Class Share The contribution of 7 - 9.2 K price band is increasing

GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914905 - RP 9002922 - ID 254146147

Q1 10 Q2 10 Q3 10

6.510.4

20.3

14.3

11.5

14.1

12.510.4

7.112.9

21.9

15.8

11.910.611.09.0

7.513.6

22.9

14.4

12.710.210.77.9

<3800 INR3800-4800 INR4800-5800 INR5800-6500 INR6500-7000 INR7000-7800 INR7800-9200 INR>=9200

Page 9: Cdit industry   market insight report

9

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

Panel TVLCD, Plasma TV(Total Urban India Report – 4378 Towns)

Page 10: Cdit industry   market insight report

10

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

LCD TV market has experienced a growth of 82% in units Q3’10/09.

GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914882 - RP 9002771 - ID 254143361

Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10Total LCD TV PLASMA TV

-9.4 0.3 28.5 -9.5 1.2 28.7 -4.8 -28.519.169.460.479.8 70.362.081.9 46.311.015.9Units QoQ Grt %Units YoY Grt %

0.0

0.1

0.2

0.3

0.4

0.5

0.6

Ths.

Unit

s (

x 1

,00

0 )

392.5393.8506.0

380.6385.3495.9

11.98.510.1

Market size by Technology

Page 11: Cdit industry   market insight report

11

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

Advance Technology - LED/ Full HD is gaining momentum.

GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914882 - RP 9002773 - ID 254143363

<=2223-31323740+42>=43

Q1 10 Q2 10 Q3 10

2.110.3

35.5

18.2

33.0

9.7

35.8

17.1

35.1

9.1

36.0

16.9

36.0

GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914882 - RP 9002772 - ID 254143362

LCD-DISPLAYPLASMA-DISPLAY

Q1 10 Q2 10 Q3 10

3.0

97.0

2.2

97.8

2.0

98.0

GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914882 - RP 9002774 - ID 254143364

FULL HDNO FULL HD

Q1 10 Q2 10 Q3 10

77.3

22.7

79.2

20.8

81.4

18.6

GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914882 - RP 9002775 - ID 254143493

LEDNO LED

Q1 10 Q2 10 Q3 10

98.5 97.2

2.8

95.3

4.7

Feature Analysis

Screen Size share Display Technology

Full HD TechnologyLED Technology

Page 12: Cdit industry   market insight report

12

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914882 - RP 9002776 - ID 254143494

Q1 10 Q2 10 Q3 10

2.25.09.8

15.2

14.2

16.1

14.09.112.6

2.54.58.212.9

14.7

17.3

14.8

10.412.5

2.13.97.411.0

14.5

17.4

15.9

9.7

15.5

0 <= 1420014200 <= 1550015500 <= 2100021000 <= 2500025000 <= 3150031500 <= 3700037000 <= 4900049000 <= 5900059000 <= 6900069000 <= 79000> 79000

Price point below 21K showed increased contribution on the total market

Price Class Share

Page 13: Cdit industry   market insight report

13

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

Audio Home System(Total Urban India Report – 4378 Towns)

Page 14: Cdit industry   market insight report

14

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

Total AHS Retail Market - Home Theatre is a growing segment.

GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914964 - RP 9003121 - ID 254153843

Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10Total Home Theatre No Home Theatre

-14.84.7 14.1 -14.413.115.5 -16.4-23.66.7-16.94.0 6.8 -2.3 28.330.7 -44.9-46.6-46.2Units QoQ Grt %Units YoY Grt %

0

10

20

30

40

50

60

70

80

90

Ths.

Unit

s

67.570.780.6

52.058.968.0

15.411.812.6

Market size by Technology

Page 15: Cdit industry   market insight report

15

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914964 - RP 9003122 - ID 254153863

022 + SUBWOOFER4 + SUBWOOFER5 + SUBWOOFER6 + SUBWOOFER7+ SUBW. A.M.

Q1 10 Q2 10 Q3 10

95.8

3.7

98.5

3.9

95.4

Output Channel

Output Channel - 5 + SUBWOOFER is the major contributor in Home Theatre

Feature Analysis

Page 16: Cdit industry   market insight report

16

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914964 - RP 9003126 - ID 254151362

Q1 10 Q2 10 Q3 10

10.512.7

15.5

14.7

14.2

11.310.49.1

8.514.2

19.1

13.9

17.1

9.36.96.64.3

7.713.4

17.5

15.2

14.8

11.25.711.4

3.1

0 < 20002000 < 40004000 < 65006500 < 78007800 < 95009500 < 1200012000 < 1300013000 < 1650016500 < 20000>= 20000

Price Class Share Price point 4K-9.5K price bracket contribution has been increasing steadily.

Page 17: Cdit industry   market insight report

17

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

DVD Player(Total Urban India Report – 4378 Towns)

Page 18: Cdit industry   market insight report

18

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

DVD Market showed a marginal decline

GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1915163 - RP 9005251 - ID 254154784

Q1 10 Q2 10 Q3 10Total

-14.3 -5.1 -4.5-3.4 4.4 -1.4Units QoQ Grt %Units YoY Grt %

0.0

0.2

0.4

0.6

0.8

1.0

1.2

1.4

1.6

Ths.

Unit

s (

x 1

,00

0 )

1,411.1 1,338.8 1,277.9

Market size

Page 19: Cdit industry   market insight report

19

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

Standalone DVD players de-growing but advanced technology Blue Ray players are gaining popularity

GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1915163 - RP 9005252 - ID 254154795

BLU-RAY PLAY.NO BLU-RAY PLAY

Q1 10 Q2 10 Q3 10

99.9 99.8 99.6

GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1915163 - RP 9005252 - ID 254154795

DIVX PLAYBACKNO DIVX

Q1 10 Q2 10 Q3 10

39.7

60.3

40.6

59.4

39.7

60.3

DIVX Playback Contribution Blue-Ray Technology Mix

Feature Analysis

Page 20: Cdit industry   market insight report

20

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1915163 - RP 9005255 - ID 254154979

Q1 10 Q2 10 Q3 10 Q1 10 Q2 10 Q3 10DIVX PLAYBACK NO DIVX

6.1

18.0

36.6

23.4

12.5

5.616.7

39.1

25.6

9.2

3.3

13.5

42.1

28.3

10.9

2.514.3

11.6

18.2

18.0

34.3

3.012.511.1

15.7

23.5

33.7

9.09.510.9

15.6

53.4<=1700 INR>1700-1900 INR>1900-2300 INR>2300-2600 INR>2600-3000 INR>3000-3500 INR>3500-3600 INR>3600

Price Class ShareIn basic DVD players (no DIVX), lower price class (<=1700) is gaining

share

Page 21: Cdit industry   market insight report

21

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

Air conditionerSplit, Window AC(Total Urban India Report – 4378 Towns)

Page 22: Cdit industry   market insight report

22

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

Total AC market experienced 75% YOY growth, while Split AC is driving the growth

GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914847 - RP 9002326 - ID 254140851

Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10TOTAL AC SPLIT AC WINDOW AC

20.7190.5-33.6 29.6199.9-32.9 6.3 172.3-34.94.4 47.775.2 12.367.8104.3 -8.2 17.633.2Units QoQ Grt %Units YoY Grt %

0.0

0.2

0.4

0.6

0.8

1.0

1.2

1.4

Ths.

Unit

s (

x 1

,00

0 )

445.5

1,294.2

859.7

294.5

883.1592.3

151.0411.1267.5

Market size by Technology

Page 23: Cdit industry   market insight report

23

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

Energy Efficient ACs are gaining momentum

GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914847 - RP 9002328 - ID 254140958

<=0.8 TON0.81 - 1.1 TON1.11-1.99 TON>= 2 TON

Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10TOTAL AC SPLIT AC WINDOW AC

2.3

73.4

21.4

2.9

75.5

20.5

2.6

75.5

20.2

2.6

3.1

71.8

22.9

2.2

75.0

21.7

75.8

20.9

76.6

18.7

4.2

76.7

18.1

4.4

74.6

18.75.2

GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914847 - RP 9002393 - ID 254141417

SPLIT ACWINDOW AC

Q1 10 Q2 10 Q3 10

33.9

66.1

31.8

68.2

31.1

68.9

GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914847 - RP 9002329 - ID 254140977

12345OTHERS

Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10TOTAL AC SPLIT AC WINDOW AC

14.79.12.8

20.2

36.4

16.9

12.211.8

2.2

24.4

33.3

16.1

13.110.9

2.8

22.9

33.9

16.3

12.4

13.7

4.2

27.5

38.8

3.3

10.0

17.3

3.2

31.4

33.7

4.4

11.6

15.9

4.0

28.5

35.4

4.6

19.1

5.9

31.7

43.3

16.8

9.4

32.6

41.1

16.4

10.5

30.7

42.3

Tonnage ContributionSub-Category Contribution

Energy Star Rating

Feature Analysis

Page 24: Cdit industry   market insight report

24

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

Price Class Share Split AC: Price class (23K-29K)- Gaining contributionWindow AC: Price class ( 17k-20K) – Gaining contribution

GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914847 - RP 9002331 - ID 254140932

Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10TOTAL AC SPLIT AC WINDOW AC

8.89.7

19.0

17.6

14.7

17.0

10.12.7

10.912.5

20.8

16.9

14.8

15.46.2

10.6

14.1

21.0

16.7

15.0

15.16.0

12.9

14.0

27.0

24.1

13.65.52.1

14.5

17.1

28.4

21.6

11.64.7

13.9

19.7

27.8

21.3

11.14.7

3.45.017.0

39.3

25.8

6.5

3.32.74.56.8

21.8

38.3

17.4

4.1

3.36.16.6

23.7

38.2

16.6

2.7

0 < 1000010000 < 1250012500 < 1500015000 < 1750017500 < 2000020000 < 2300023000 < 2600026000 < 29000>= 29000

Page 25: Cdit industry   market insight report

25

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

RefrigeratorDirect Cool, Frost free(Total Urban India Report – 4378 Towns)

Page 26: Cdit industry   market insight report

26

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

Market witnessed a growth of 20%, while Direct Cool Refrigerator is the growth driver

GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914911 - RP 9002952 - ID 254149881

Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10Total DIRECT COOL FROST FREE

3.5 54.7-35.6 5.3 58.7-38.9 -2.6 39.9-21.710.411.719.6 10.911.621.4 8.7 12.014.1Units QoQ Grt %Units YoY Grt %

0.0

0.2

0.4

0.6

0.8

1.0

1.2

1.4

1.6

1.8

2.0

2.2

Ths.

Unit

s (

x 1

,00

0 )

1,381.7

2,137.6

1,376.81,086.7

1,725.0

1,053.8

295.0412.6323.1

Market size by Technology

Page 27: Cdit industry   market insight report

27

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

2/3rd of the frost free market is occupied by less than 250 Liters

GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914911 - RP 9002953 - ID 254149964

< 201 LTRS> 450 LTRS201 - 250 LTRS251 - 300 LTRS301 - 350 LTRS351 - 400 LTRS401 - 450 LTRS

Q1 10 Q2 10 Q3 10 Q1 10 Q2 10 Q3 10FROST FREE DIRECT COOL

2.12.111.9

16.5

63.2

2.4

13.0

16.8

62.3

2.7

12.7

18.0

61.7

2.7

12.6

85.9

12.8

85.7

14.8

83.7

Feature Analysis

Page 28: Cdit industry   market insight report

28

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk GfK Retail and Technology 11/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914911 - RP 9002957 - ID 254150487

Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10Total FROST FREE DIRECT COOL

6.38.515.3

14.6

19.9

14.49.611.4

6.59.1

16.3

13.3

23.6

16.08.56.7

8.311.4

16.1

14.2

18.0

15.38.97.8

29.1

34.3

31.3

4.3

32.7

36.3

28.3

2.3

34.6

39.3

22.9

2.8

10.9

17.5

25.0

18.3

12.2

14.5

2.613.5

16.0

29.2

19.8

10.58.2

2.814.0

17.6

23.5

20.0

11.610.2

0 < 75007500 < 80008000 < 87008700 < 1000010000 < 1140011400 < 1380013800 < 16800>= 16800

Price Class ShareHi-end and mid range price class gaining momentum

Page 29: Cdit industry   market insight report

29

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

Microwave oven(Total Urban India Report – 4378 Towns)

Page 30: Cdit industry   market insight report

30

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

Market growth is lead by high technology segment – Convection MWO showed a growth of 29%.

GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914884 - RP 9002777 - ID 254143636

Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10TOTAL MWOCONVECTION MWOCOMBINATION MWOSOLO MWO

-13.3-0.48.5 -8.12.411.9 -17.5-4.28.6 -17.9-1.30.23.510.313.9 23.535.829.2 -11.6-7.33.1 -7.3-6.0-0.9Units QoQ Grt %Units YoY Grt %

0

50

100

150

200

250

300

Ths.

Unit

s269.0267.8290.6

128.9132.0147.785.181.588.5

55.054.354.4

Market size by Technology

Page 31: Cdit industry   market insight report

31

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

Operating convenience is catching up

GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914884 - RP 9002779 - ID 254145098

21 LTRS OR LESS22 -26 LTRS27 LTRS OR MORE

Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10TOTAL MWOCONVECTION MWOCOMBINATION MWOSOLO MWO

22.4

21.5

56.1

24.1

20.9

55.0

23.8

23.8

52.4

46.0

27.0

27.0

48.0

25.5

26.5

45.4

29.1

25.5

21.2

77.8

21.1

77.5

2.2

23.8

74.1

9.1

90.9

9.4

90.6

9.6

90.3

GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914884 - RP 9002778 - ID 254144357

CONVECTION MWOCOMBINATIONMWOSOLO MWO

Q1 10 Q2 10 Q3 10

20.4

31.6

47.9

20.3

30.4

49.3

18.7

30.5

50.8

GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914884 - RP 9002916 - ID 254149966

ELECTRONICMECHANICOTHERS

Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10TOTAL MWOCONVECTION MWOCOMBINATION MWOSOLO MWO

3.6

34.1

62.3

3.1

32.4

64.6

2.8

31.9

65.3

20.0

79.2

18.4

80.7

17.8

81.1

6.8

41.5

51.7

5.0

41.5

53.5

4.2

42.7

53.1

5.4

55.6

39.0

5.1

52.7

42.2

5.3

52.5

42.2

GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914884 - RP 9002810 - ID 254149611

PULL-OPENPUSH BUTTONOTHERS

Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10TOTAL MWOCONVECTION MWOCOMBINATION MWOSOLO MWO

55.7

43.1

53.5

45.2

50.9

48.3

49.6

48.4

50.2

48.1

48.2

50.3

51.8

47.3

50.7

47.8

51.7

48.3

75.7

24.2

65.9

34.0

57.0

43.0

Segment Mix Capacity Mix

Door Type Control Panel

Feature Analysis

Page 32: Cdit industry   market insight report

32

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914884 - RP 9002780 - ID 254146129

Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10TOTAL MWO CONVECTION MWOCOMBINATION MWOSOLO MWO

9.313.411.013.2

13.5

14.3

13.08.73.5

11.5

13.6

13.6

12.1

14.0

13.6

11.98.1

11.612.8

14.8

12.612.1

15.0

11.97.3

19.3

28.0

21.5

18.8

6.43.4

22.8

27.2

26.0

15.54.9

22.1

24.9

26.9

16.85.8

2.213.1

32.8

34.5

15.6

2.514.6

37.6

35.2

8.0

3.813.4

30.1

41.6

8.2

8.4

37.9

39.2

14.1

10.9

46.1

38.6

3.8

9.4

49.1

35.3

6.1

0 < 30003000 < 37003700 < 45004500 < 55005500 < 65006500 < 80008000 < 95009500 < 11500>= 11500

Price Class ShareMid price class (4500 – 9500) are the growth drivers

Page 33: Cdit industry   market insight report

33

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

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Washing machineSemi, Fully Automatic(Total Urban India Report – 4378 Towns)

Page 34: Cdit industry   market insight report

34

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

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Washing machine market showed a growth of 10%

GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914857 - RP 9002395 - ID 254141462

Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10TOTAL WMFULLY AUTOMATIC FRONT LOADFULLY AUTOMATIC TOP LOADSEMI AUTOMATIC TWIN TUB

-31.5-4.211.5 -35.2-4.041.5 -30.1-11.514.6 -31.7-1.16.719.14.210.1 3.5-12.710.6 49.38.13.8 12.85.312.2Units QoQ Grt %Units YoY Grt %

0.0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

Ths.

Unit

s (

x 1

,00

0 )

779.5746.4832.5

55.753.575.7216.4191.5219.4

505.7500.1533.7

Market size by Technology

Page 35: Cdit industry   market insight report

35

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

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Consumer are shifting towards high technology

GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914857 - RP 9002397 - ID 254141471

< 6KG6 - < 6.56.5 - < 7KG>= 7KG

Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10TOTAL WMFULLY AUTOMATIC FRONT LOADFULLY AUTOMATIC TOP LOADSEMI AUTOMATIC TWIN TUB

24.5

31.9

34.7

8.9

25.7

30.1

35.3

8.9

28.6

29.7

31.6

10.0

9.94.58.0

77.6

11.84.39.9

74.0

11.62.89.1

76.5

14.3

30.7

43.8

11.3

13.3

29.7

44.4

12.6

12.3

31.4

45.7

10.7

30.5

35.4

33.7

32.0

32.9

34.6

37.9

32.4

29.2

GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914857 - RP 9002396 - ID 254141468

FULLY AUTOMATICFRONT LOADFULLY AUTOMATICTOP LOADSEMI AUTOMATICTWIN TUBSEMI AUTOMATICSINGLE TUB

Q1 10 Q2 10 Q3 10

64.9

27.8

7.1

67.0

25.7

7.2

64.1

26.4

9.1

Segment Contribution Capacity Mix

Feature Analysis

Page 36: Cdit industry   market insight report

36

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

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Price Class ShareThe contribution of mid price point (7.5K-10K) is increasing

GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914857 - RP 9002399 - ID 254141557

Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10TOATL WM FULLY AUTOMATIC FRONT LOADFULLY AUTOMATIC TOP LOADSEMI AUTOMATIC TWIN TUB

2.34.65.76.28.110.2

21.2

11.0

14.89.23.0

2.62.34.35.06.68.010.9

21.5

11.8

13.89.52.9

2.83.14.85.28.57.812.4

22.0

10.612.07.7

30.6

19.5

38.4

4.22.24.7

36.0

28.5

28.1

2.32.22.3

30.6

30.7

32.7

2.3

6.6

19.4

21.8

27.4

13.05.72.1

8.9

18.9

25.0

29.1

10.43.9

6.9

19.1

31.8

27.7

8.92.0

10.2

30.2

16.1

22.4

13.6

4.4

12.2

30.5

17.4

20.4

13.8

4.1

15.6

33.5

16.5

18.5

11.62.9

0 < 45004500 < 50005000 < 55005500 < 60006000 < 65006500 < 70007000 < 75007500 < 85008500 < 1000010000 < 1200012000 < 1400014000 < 1600016000 < 1900019000 < 22000>= 22000

Page 37: Cdit industry   market insight report

37

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

Mobile PhonesGSM, CDMA mobile(50K+ Population Town Report – 793 Towns)

Page 38: Cdit industry   market insight report

38

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

Mobile market has seen 5%+ QoQ growth, mostly due to multiple SIM slot phones.

Market size by Technology

GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914855 - RP 9002989 - ID 254153903

Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10Total MobileGSM (incl single/multiple SIM)CDMA

13.94.3 4.8 16.95.5 5.7 -7.1 -6.3 -3.3Units QoQ Grth %0

2

4

6

8

10

12

14

16

18

Ths.

Unit

s (

x 1

,00

0 )

15,52116,19116,97513,95814,72715,559

1,5631,4641,416

Page 39: Cdit industry   market insight report

39

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

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Consumers preference shifting towards better technology products

# of SIM slots

Camera ResolutionSmartphones

share

Keyboard Type

Feature Analysis

Page 40: Cdit industry   market insight report

40

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914855 - RP 9002392 - ID 254153887

Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10Total Mobile GSM CDMA

6.515.48.415.7

18.3

30.1

2.8

7.511.912.7

16.0

15.9

30.3

3.0

8.111.511.9

20.9

15.6

26.1

3.5

2.17.116.8

9.1

16.6

19.8

27.4

8.012.8

13.7

17.0

17.0

28.4

8.612.2

12.7

22.0

16.5

24.7

2.87.75.1

54.2

26.6

3.22.92.66.34.9

49.7

30.4

2.72.83.07.96.1

42.3

35.2<=1K1-1.5K1.5-2K2-3K3-4K4-6K6-10K10-15K>15K

Sub Rs.2000 mobile phone occupy close to half of the estimated market sizePrice Segment analysis

Page 41: Cdit industry   market insight report

41

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

Personal ComputersDesktop, Mobile computing(Top 43 Town report)

Page 42: Cdit industry   market insight report

42

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

Market Size by TechnologyLaptop market is growing 3 times more than Desktop PC growth

GfK Retail and Technology 11/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1909114 - RP 8944079 - ID 253463613

Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10Total PC DESK COMPUT.INMOBILE COMPUTING

2.7 5.7 6.1 -0.1 5.1 3.9 7.2 6.6 9.419.923.820.9 9.2 10.211.3 40.451.337.3Units QoQ Grt %Units YoY Grt %

0.0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

Ths.

Unit

s (

x 1

,00

0 )

721.9763.0809.7

432.3454.3472.0289.6308.7337.8

Page 43: Cdit industry   market insight report

43

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

Feature AnalysisConsumers preference shifting towards higher technology features

Processor Type Share

Graphic Card

RAM Share

Operating System Share

GfK Retail and Technology 11/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1909114 - RP 8944698 - ID 253468363

Q1 10 Q2 10 Q3 10

7.44.92.9

46.8

35.4

7.12.05.09.4

40.4

34.4

6.44.36.1

15.4

32.9

33.0

PENTIUMCORE 2 DUOCORE I3ATOMCORE I5CORE 2 QUADCELERONOthers

GfK Retail and Technology 11/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1909114 - RP 8944314 - ID 253468362

Q1 10 Q2 10 Q3 10

7.115.3

47.2

30.1

8.0

16.0

47.0

28.4

10.4

14.4

50.4

24.2

<=1 GB<=2 GB<=3 GB>3 GB

GfK Retail and Technology 11/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1909114 - RP 8944081 - ID 253468360

Q1 10 Q2 10 Q3 10

85.7

14.3

83.0

17.0

80.4

18.5

DEDICATEDINTEGRATED

GfK Retail and Technology 11/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1909114 - RP 8944313 - ID 253468361

Q1 10 Q2 10 Q3 10

7.8

46.8

45.2

8.1

47.5

44.1

7.4

49.4

42.9

DOSMICROSOFTLINUXOthers

Page 44: Cdit industry   market insight report

44

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

Price Class ShareThe contribution of price class (16-20K) in desktop and (24-28K) in mobile

computing is increasing

GfK Retail and Technology 11/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1909114 - RP 8944080 - ID 253468359

Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10TOTAL PC DESK COMPUT.INMOBILE COMPUTING

6.1

19.5

23.8

15.3

13.2

12.05.03.8

6.2

20.6

23.7

16.6

12.510.35.43.6

6.1

21.2

22.1

16.6

11.610.77.72.8

9.4

28.9

37.4

16.5

4.32.2

8.9

30.9

37.2

16.0

3.6

8.4

32.3

35.0

16.44.8

5.63.5

13.4

26.6

26.7

11.68.92.7

2.25.43.8

17.5

25.4

23.0

12.67.72.4

2.85.84.2

16.8

21.1

23.5

17.66.22.2

>52000 INR>42000-52000 INR>37000-42000 INR>32000-37000 INR>28000-32000 INR>24000-28000 INR>20000-24000 INR>16000-20000 INR<=16000 INR

Page 45: Cdit industry   market insight report

45

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

Digital Still Camera(Top 10 Town report)

Page 46: Cdit industry   market insight report

46

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

Total DSC Retail Market - DSC market showed a growth of 38%

GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1915084 - RP 9004161 - ID 254154320

Q1 10 Q2 10 Q3 10

-3.2 14.4 9.922.2 43.9 38.0Units QoQ Grt %Units YoY Grt %

0

50

100

150

200

250

300

Ths.

Unit

s

216.1 247.2 271.7

Market size

Page 47: Cdit industry   market insight report

47

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

Cameras with high megapixels and optical zoom are growing

GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1915084 - RP 9004163 - ID 254154030

<=3x3-4x4-6x6-10x>10x

Q1 10 Q2 10 Q3 10

3.04.58.8

24.3

57.1

3.06.610.1

31.7

46.3

3.57.29.6

34.8

42.4

Optical Zoom Share GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1915084 - RP 9004165 - ID 254154189

0 <= 88 <= 1010 <= 1212 < 100

Q1 10 Q2 10 Q3 10

39.4

43.3

16.0

48.2

34.3

16.7

52.2

35.4

12.0

Mega Pixels Share

Feature Analysis

Page 48: Cdit industry   market insight report

48

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

Lower price bands (<=8000) occupy 2/3rd of the market

GfK Retail and Technology 10/2010

© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1915084 - RP 9004171 - ID 254154314

Q1 10 Q2 10 Q3 10

5.73.45.28.7

19.0

58.1

4.53.39.79.9

15.6

57.1

4.32.36.58.213.2

65.5<=8000 INR>8000-10000 INR>10000-12000 INR>12000-14000 INR>14000-16000 INR>16000 INR

Price Class Share

Page 49: Cdit industry   market insight report

49

GfK Retail and Technology

Client Conference 25th November 2010 14 April 13, 2023

© copyright by gfk

THANK YOU!