cdit industry market insight report
DESCRIPTION
CDIT Industry, Market OverviewTRANSCRIPT
CDIT Industry, Market Overview
Personal Computer
2
GfK Retail and Technology
Client Conference 25th November 2010 14 April 13, 2023
© copyright by gfk
CDIT Industry – Category Statistics
Market Size (Bn INR) 994
Units (Million) 190
No. of Stores (‘000) 300
No of Manufacturer 200
Durable Industry includes Consumer Electronics, Home Appliances, Mobile Handset, DigiCam & Personal Computers
Source : GfK Nielsen & industry estimatesTime Period : CY 2010
3
GfK Retail and Technology
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HA, 10
MOB, 70
DSC, 1
PC, 5
CE, 14
CDIT Industry – Market Contribution
Base : 190 Million Units
Segments By Unit
CE: Color Television, Audio/Video; HA: Refrigerator, Washing Machine, Air Conditioner, Microwave OvenMOB: Mobile Handset; PC: Desktop, Laptop; DSC: Digital Still Camera.
Durable Industry includes Consumer Electronics, Home Appliances, Mobile Handset, DigiCam & Personal Computers
Source : GfK Nielsen & industry estimatesTime Period : CY 2010
HA, 20
MOB, 40
DSC, 1
PC, 21 CE, 18
Base : 994 Billion INR
Segments By Value
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Market Insights(Basis GfK Nielsen India Reports)
5
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CRT TVConventional, Flat CRT(Total Urban India Report – 4378 Towns)
6
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Real flat TV market has experienced a YoY growth of 8%
GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914905 - RP 9002917 - ID 254147913
Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10Total REALFLAT NO REALFLAT
-18.8-5.8 -4.4 -19.5-2.0 -0.1 -16.5-17.2-20.22.7 -6.0 -1.5 11.13.2 7.8 -16.9-29.1-29.4Units QoQ Grt %Units YoY Grt %
0.0
0.5
1.0
1.5
2.0
2.5
3.0
Ths.
Unit
s (
x 1
,00
0 )
2,747.02,588.92,474.72,074.92,032.62,030.7
672.1556.3444.0
Market size by Technology
7
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Slim Tube Technology is gaining contribution
GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914882 - RP 9002773 - ID 254143363
SLIM TUBENO SLIM TUBE
Q1 10 Q2 10 Q3 10
75.3
24.7
71.9
28.1
64.2
35.8
GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914882 - RP 9002772 - ID 254143362
14-19"20"21"25"29">29"
Q1 10 Q2 10 Q3 10 Q1 10 Q2 10 Q3 10REALFLAT NO REALFLAT
5.6
84.0
10.3
5.3
85.4
9.1
5.0
85.0
9.8
6.9
27.6
65.1
8.0
20.5
70.9
6.5
22.7
70.5
Feature Analysis
Screen Size share Technology Mix
8
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Price Class Share The contribution of 7 - 9.2 K price band is increasing
GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914905 - RP 9002922 - ID 254146147
Q1 10 Q2 10 Q3 10
6.510.4
20.3
14.3
11.5
14.1
12.510.4
7.112.9
21.9
15.8
11.910.611.09.0
7.513.6
22.9
14.4
12.710.210.77.9
<3800 INR3800-4800 INR4800-5800 INR5800-6500 INR6500-7000 INR7000-7800 INR7800-9200 INR>=9200
9
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Panel TVLCD, Plasma TV(Total Urban India Report – 4378 Towns)
10
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LCD TV market has experienced a growth of 82% in units Q3’10/09.
GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914882 - RP 9002771 - ID 254143361
Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10Total LCD TV PLASMA TV
-9.4 0.3 28.5 -9.5 1.2 28.7 -4.8 -28.519.169.460.479.8 70.362.081.9 46.311.015.9Units QoQ Grt %Units YoY Grt %
0.0
0.1
0.2
0.3
0.4
0.5
0.6
Ths.
Unit
s (
x 1
,00
0 )
392.5393.8506.0
380.6385.3495.9
11.98.510.1
Market size by Technology
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Advance Technology - LED/ Full HD is gaining momentum.
GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914882 - RP 9002773 - ID 254143363
<=2223-31323740+42>=43
Q1 10 Q2 10 Q3 10
2.110.3
35.5
18.2
33.0
9.7
35.8
17.1
35.1
9.1
36.0
16.9
36.0
GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914882 - RP 9002772 - ID 254143362
LCD-DISPLAYPLASMA-DISPLAY
Q1 10 Q2 10 Q3 10
3.0
97.0
2.2
97.8
2.0
98.0
GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914882 - RP 9002774 - ID 254143364
FULL HDNO FULL HD
Q1 10 Q2 10 Q3 10
77.3
22.7
79.2
20.8
81.4
18.6
GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914882 - RP 9002775 - ID 254143493
LEDNO LED
Q1 10 Q2 10 Q3 10
98.5 97.2
2.8
95.3
4.7
Feature Analysis
Screen Size share Display Technology
Full HD TechnologyLED Technology
12
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© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914882 - RP 9002776 - ID 254143494
Q1 10 Q2 10 Q3 10
2.25.09.8
15.2
14.2
16.1
14.09.112.6
2.54.58.212.9
14.7
17.3
14.8
10.412.5
2.13.97.411.0
14.5
17.4
15.9
9.7
15.5
0 <= 1420014200 <= 1550015500 <= 2100021000 <= 2500025000 <= 3150031500 <= 3700037000 <= 4900049000 <= 5900059000 <= 6900069000 <= 79000> 79000
Price point below 21K showed increased contribution on the total market
Price Class Share
13
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Audio Home System(Total Urban India Report – 4378 Towns)
14
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Total AHS Retail Market - Home Theatre is a growing segment.
GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914964 - RP 9003121 - ID 254153843
Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10Total Home Theatre No Home Theatre
-14.84.7 14.1 -14.413.115.5 -16.4-23.66.7-16.94.0 6.8 -2.3 28.330.7 -44.9-46.6-46.2Units QoQ Grt %Units YoY Grt %
0
10
20
30
40
50
60
70
80
90
Ths.
Unit
s
67.570.780.6
52.058.968.0
15.411.812.6
Market size by Technology
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© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914964 - RP 9003122 - ID 254153863
022 + SUBWOOFER4 + SUBWOOFER5 + SUBWOOFER6 + SUBWOOFER7+ SUBW. A.M.
Q1 10 Q2 10 Q3 10
95.8
3.7
98.5
3.9
95.4
Output Channel
Output Channel - 5 + SUBWOOFER is the major contributor in Home Theatre
Feature Analysis
16
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Client Conference 25th November 2010 14 April 13, 2023
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© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914964 - RP 9003126 - ID 254151362
Q1 10 Q2 10 Q3 10
10.512.7
15.5
14.7
14.2
11.310.49.1
8.514.2
19.1
13.9
17.1
9.36.96.64.3
7.713.4
17.5
15.2
14.8
11.25.711.4
3.1
0 < 20002000 < 40004000 < 65006500 < 78007800 < 95009500 < 1200012000 < 1300013000 < 1650016500 < 20000>= 20000
Price Class Share Price point 4K-9.5K price bracket contribution has been increasing steadily.
17
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DVD Player(Total Urban India Report – 4378 Towns)
18
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DVD Market showed a marginal decline
GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1915163 - RP 9005251 - ID 254154784
Q1 10 Q2 10 Q3 10Total
-14.3 -5.1 -4.5-3.4 4.4 -1.4Units QoQ Grt %Units YoY Grt %
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
Ths.
Unit
s (
x 1
,00
0 )
1,411.1 1,338.8 1,277.9
Market size
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Standalone DVD players de-growing but advanced technology Blue Ray players are gaining popularity
GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1915163 - RP 9005252 - ID 254154795
BLU-RAY PLAY.NO BLU-RAY PLAY
Q1 10 Q2 10 Q3 10
99.9 99.8 99.6
GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1915163 - RP 9005252 - ID 254154795
DIVX PLAYBACKNO DIVX
Q1 10 Q2 10 Q3 10
39.7
60.3
40.6
59.4
39.7
60.3
DIVX Playback Contribution Blue-Ray Technology Mix
Feature Analysis
20
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© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1915163 - RP 9005255 - ID 254154979
Q1 10 Q2 10 Q3 10 Q1 10 Q2 10 Q3 10DIVX PLAYBACK NO DIVX
6.1
18.0
36.6
23.4
12.5
5.616.7
39.1
25.6
9.2
3.3
13.5
42.1
28.3
10.9
2.514.3
11.6
18.2
18.0
34.3
3.012.511.1
15.7
23.5
33.7
9.09.510.9
15.6
53.4<=1700 INR>1700-1900 INR>1900-2300 INR>2300-2600 INR>2600-3000 INR>3000-3500 INR>3500-3600 INR>3600
Price Class ShareIn basic DVD players (no DIVX), lower price class (<=1700) is gaining
share
21
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Air conditionerSplit, Window AC(Total Urban India Report – 4378 Towns)
22
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Total AC market experienced 75% YOY growth, while Split AC is driving the growth
GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914847 - RP 9002326 - ID 254140851
Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10TOTAL AC SPLIT AC WINDOW AC
20.7190.5-33.6 29.6199.9-32.9 6.3 172.3-34.94.4 47.775.2 12.367.8104.3 -8.2 17.633.2Units QoQ Grt %Units YoY Grt %
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
Ths.
Unit
s (
x 1
,00
0 )
445.5
1,294.2
859.7
294.5
883.1592.3
151.0411.1267.5
Market size by Technology
23
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Energy Efficient ACs are gaining momentum
GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914847 - RP 9002328 - ID 254140958
<=0.8 TON0.81 - 1.1 TON1.11-1.99 TON>= 2 TON
Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10TOTAL AC SPLIT AC WINDOW AC
2.3
73.4
21.4
2.9
75.5
20.5
2.6
75.5
20.2
2.6
3.1
71.8
22.9
2.2
75.0
21.7
75.8
20.9
76.6
18.7
4.2
76.7
18.1
4.4
74.6
18.75.2
GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914847 - RP 9002393 - ID 254141417
SPLIT ACWINDOW AC
Q1 10 Q2 10 Q3 10
33.9
66.1
31.8
68.2
31.1
68.9
GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914847 - RP 9002329 - ID 254140977
12345OTHERS
Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10TOTAL AC SPLIT AC WINDOW AC
14.79.12.8
20.2
36.4
16.9
12.211.8
2.2
24.4
33.3
16.1
13.110.9
2.8
22.9
33.9
16.3
12.4
13.7
4.2
27.5
38.8
3.3
10.0
17.3
3.2
31.4
33.7
4.4
11.6
15.9
4.0
28.5
35.4
4.6
19.1
5.9
31.7
43.3
16.8
9.4
32.6
41.1
16.4
10.5
30.7
42.3
Tonnage ContributionSub-Category Contribution
Energy Star Rating
Feature Analysis
24
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Price Class Share Split AC: Price class (23K-29K)- Gaining contributionWindow AC: Price class ( 17k-20K) – Gaining contribution
GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914847 - RP 9002331 - ID 254140932
Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10TOTAL AC SPLIT AC WINDOW AC
8.89.7
19.0
17.6
14.7
17.0
10.12.7
10.912.5
20.8
16.9
14.8
15.46.2
10.6
14.1
21.0
16.7
15.0
15.16.0
12.9
14.0
27.0
24.1
13.65.52.1
14.5
17.1
28.4
21.6
11.64.7
13.9
19.7
27.8
21.3
11.14.7
3.45.017.0
39.3
25.8
6.5
3.32.74.56.8
21.8
38.3
17.4
4.1
3.36.16.6
23.7
38.2
16.6
2.7
0 < 1000010000 < 1250012500 < 1500015000 < 1750017500 < 2000020000 < 2300023000 < 2600026000 < 29000>= 29000
25
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Client Conference 25th November 2010 14 April 13, 2023
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RefrigeratorDirect Cool, Frost free(Total Urban India Report – 4378 Towns)
26
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Market witnessed a growth of 20%, while Direct Cool Refrigerator is the growth driver
GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914911 - RP 9002952 - ID 254149881
Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10Total DIRECT COOL FROST FREE
3.5 54.7-35.6 5.3 58.7-38.9 -2.6 39.9-21.710.411.719.6 10.911.621.4 8.7 12.014.1Units QoQ Grt %Units YoY Grt %
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
1.8
2.0
2.2
Ths.
Unit
s (
x 1
,00
0 )
1,381.7
2,137.6
1,376.81,086.7
1,725.0
1,053.8
295.0412.6323.1
Market size by Technology
27
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2/3rd of the frost free market is occupied by less than 250 Liters
GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914911 - RP 9002953 - ID 254149964
< 201 LTRS> 450 LTRS201 - 250 LTRS251 - 300 LTRS301 - 350 LTRS351 - 400 LTRS401 - 450 LTRS
Q1 10 Q2 10 Q3 10 Q1 10 Q2 10 Q3 10FROST FREE DIRECT COOL
2.12.111.9
16.5
63.2
2.4
13.0
16.8
62.3
2.7
12.7
18.0
61.7
2.7
12.6
85.9
12.8
85.7
14.8
83.7
Feature Analysis
28
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© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914911 - RP 9002957 - ID 254150487
Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10Total FROST FREE DIRECT COOL
6.38.515.3
14.6
19.9
14.49.611.4
6.59.1
16.3
13.3
23.6
16.08.56.7
8.311.4
16.1
14.2
18.0
15.38.97.8
29.1
34.3
31.3
4.3
32.7
36.3
28.3
2.3
34.6
39.3
22.9
2.8
10.9
17.5
25.0
18.3
12.2
14.5
2.613.5
16.0
29.2
19.8
10.58.2
2.814.0
17.6
23.5
20.0
11.610.2
0 < 75007500 < 80008000 < 87008700 < 1000010000 < 1140011400 < 1380013800 < 16800>= 16800
Price Class ShareHi-end and mid range price class gaining momentum
29
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Client Conference 25th November 2010 14 April 13, 2023
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Microwave oven(Total Urban India Report – 4378 Towns)
30
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Market growth is lead by high technology segment – Convection MWO showed a growth of 29%.
GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914884 - RP 9002777 - ID 254143636
Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10TOTAL MWOCONVECTION MWOCOMBINATION MWOSOLO MWO
-13.3-0.48.5 -8.12.411.9 -17.5-4.28.6 -17.9-1.30.23.510.313.9 23.535.829.2 -11.6-7.33.1 -7.3-6.0-0.9Units QoQ Grt %Units YoY Grt %
0
50
100
150
200
250
300
Ths.
Unit
s269.0267.8290.6
128.9132.0147.785.181.588.5
55.054.354.4
Market size by Technology
31
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Operating convenience is catching up
GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914884 - RP 9002779 - ID 254145098
21 LTRS OR LESS22 -26 LTRS27 LTRS OR MORE
Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10TOTAL MWOCONVECTION MWOCOMBINATION MWOSOLO MWO
22.4
21.5
56.1
24.1
20.9
55.0
23.8
23.8
52.4
46.0
27.0
27.0
48.0
25.5
26.5
45.4
29.1
25.5
21.2
77.8
21.1
77.5
2.2
23.8
74.1
9.1
90.9
9.4
90.6
9.6
90.3
GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914884 - RP 9002778 - ID 254144357
CONVECTION MWOCOMBINATIONMWOSOLO MWO
Q1 10 Q2 10 Q3 10
20.4
31.6
47.9
20.3
30.4
49.3
18.7
30.5
50.8
GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914884 - RP 9002916 - ID 254149966
ELECTRONICMECHANICOTHERS
Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10TOTAL MWOCONVECTION MWOCOMBINATION MWOSOLO MWO
3.6
34.1
62.3
3.1
32.4
64.6
2.8
31.9
65.3
20.0
79.2
18.4
80.7
17.8
81.1
6.8
41.5
51.7
5.0
41.5
53.5
4.2
42.7
53.1
5.4
55.6
39.0
5.1
52.7
42.2
5.3
52.5
42.2
GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914884 - RP 9002810 - ID 254149611
PULL-OPENPUSH BUTTONOTHERS
Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10TOTAL MWOCONVECTION MWOCOMBINATION MWOSOLO MWO
55.7
43.1
53.5
45.2
50.9
48.3
49.6
48.4
50.2
48.1
48.2
50.3
51.8
47.3
50.7
47.8
51.7
48.3
75.7
24.2
65.9
34.0
57.0
43.0
Segment Mix Capacity Mix
Door Type Control Panel
Feature Analysis
32
GfK Retail and Technology
Client Conference 25th November 2010 14 April 13, 2023
© copyright by gfk GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914884 - RP 9002780 - ID 254146129
Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10TOTAL MWO CONVECTION MWOCOMBINATION MWOSOLO MWO
9.313.411.013.2
13.5
14.3
13.08.73.5
11.5
13.6
13.6
12.1
14.0
13.6
11.98.1
11.612.8
14.8
12.612.1
15.0
11.97.3
19.3
28.0
21.5
18.8
6.43.4
22.8
27.2
26.0
15.54.9
22.1
24.9
26.9
16.85.8
2.213.1
32.8
34.5
15.6
2.514.6
37.6
35.2
8.0
3.813.4
30.1
41.6
8.2
8.4
37.9
39.2
14.1
10.9
46.1
38.6
3.8
9.4
49.1
35.3
6.1
0 < 30003000 < 37003700 < 45004500 < 55005500 < 65006500 < 80008000 < 95009500 < 11500>= 11500
Price Class ShareMid price class (4500 – 9500) are the growth drivers
33
GfK Retail and Technology
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Washing machineSemi, Fully Automatic(Total Urban India Report – 4378 Towns)
34
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Washing machine market showed a growth of 10%
GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914857 - RP 9002395 - ID 254141462
Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10TOTAL WMFULLY AUTOMATIC FRONT LOADFULLY AUTOMATIC TOP LOADSEMI AUTOMATIC TWIN TUB
-31.5-4.211.5 -35.2-4.041.5 -30.1-11.514.6 -31.7-1.16.719.14.210.1 3.5-12.710.6 49.38.13.8 12.85.312.2Units QoQ Grt %Units YoY Grt %
0.0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
Ths.
Unit
s (
x 1
,00
0 )
779.5746.4832.5
55.753.575.7216.4191.5219.4
505.7500.1533.7
Market size by Technology
35
GfK Retail and Technology
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Consumer are shifting towards high technology
GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914857 - RP 9002397 - ID 254141471
< 6KG6 - < 6.56.5 - < 7KG>= 7KG
Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10TOTAL WMFULLY AUTOMATIC FRONT LOADFULLY AUTOMATIC TOP LOADSEMI AUTOMATIC TWIN TUB
24.5
31.9
34.7
8.9
25.7
30.1
35.3
8.9
28.6
29.7
31.6
10.0
9.94.58.0
77.6
11.84.39.9
74.0
11.62.89.1
76.5
14.3
30.7
43.8
11.3
13.3
29.7
44.4
12.6
12.3
31.4
45.7
10.7
30.5
35.4
33.7
32.0
32.9
34.6
37.9
32.4
29.2
GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914857 - RP 9002396 - ID 254141468
FULLY AUTOMATICFRONT LOADFULLY AUTOMATICTOP LOADSEMI AUTOMATICTWIN TUBSEMI AUTOMATICSINGLE TUB
Q1 10 Q2 10 Q3 10
64.9
27.8
7.1
67.0
25.7
7.2
64.1
26.4
9.1
Segment Contribution Capacity Mix
Feature Analysis
36
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Price Class ShareThe contribution of mid price point (7.5K-10K) is increasing
GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914857 - RP 9002399 - ID 254141557
Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10Q1 10Q2 10Q3 10TOATL WM FULLY AUTOMATIC FRONT LOADFULLY AUTOMATIC TOP LOADSEMI AUTOMATIC TWIN TUB
2.34.65.76.28.110.2
21.2
11.0
14.89.23.0
2.62.34.35.06.68.010.9
21.5
11.8
13.89.52.9
2.83.14.85.28.57.812.4
22.0
10.612.07.7
30.6
19.5
38.4
4.22.24.7
36.0
28.5
28.1
2.32.22.3
30.6
30.7
32.7
2.3
6.6
19.4
21.8
27.4
13.05.72.1
8.9
18.9
25.0
29.1
10.43.9
6.9
19.1
31.8
27.7
8.92.0
10.2
30.2
16.1
22.4
13.6
4.4
12.2
30.5
17.4
20.4
13.8
4.1
15.6
33.5
16.5
18.5
11.62.9
0 < 45004500 < 50005000 < 55005500 < 60006000 < 65006500 < 70007000 < 75007500 < 85008500 < 1000010000 < 1200012000 < 1400014000 < 1600016000 < 1900019000 < 22000>= 22000
37
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Mobile PhonesGSM, CDMA mobile(50K+ Population Town Report – 793 Towns)
38
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Mobile market has seen 5%+ QoQ growth, mostly due to multiple SIM slot phones.
Market size by Technology
GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914855 - RP 9002989 - ID 254153903
Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10Total MobileGSM (incl single/multiple SIM)CDMA
13.94.3 4.8 16.95.5 5.7 -7.1 -6.3 -3.3Units QoQ Grth %0
2
4
6
8
10
12
14
16
18
Ths.
Unit
s (
x 1
,00
0 )
15,52116,19116,97513,95814,72715,559
1,5631,4641,416
39
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Consumers preference shifting towards better technology products
# of SIM slots
Camera ResolutionSmartphones
share
Keyboard Type
Feature Analysis
40
GfK Retail and Technology
Client Conference 25th November 2010 14 April 13, 2023
© copyright by gfk GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1914855 - RP 9002392 - ID 254153887
Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10Total Mobile GSM CDMA
6.515.48.415.7
18.3
30.1
2.8
7.511.912.7
16.0
15.9
30.3
3.0
8.111.511.9
20.9
15.6
26.1
3.5
2.17.116.8
9.1
16.6
19.8
27.4
8.012.8
13.7
17.0
17.0
28.4
8.612.2
12.7
22.0
16.5
24.7
2.87.75.1
54.2
26.6
3.22.92.66.34.9
49.7
30.4
2.72.83.07.96.1
42.3
35.2<=1K1-1.5K1.5-2K2-3K3-4K4-6K6-10K10-15K>15K
Sub Rs.2000 mobile phone occupy close to half of the estimated market sizePrice Segment analysis
41
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Personal ComputersDesktop, Mobile computing(Top 43 Town report)
42
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Market Size by TechnologyLaptop market is growing 3 times more than Desktop PC growth
GfK Retail and Technology 11/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1909114 - RP 8944079 - ID 253463613
Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10Total PC DESK COMPUT.INMOBILE COMPUTING
2.7 5.7 6.1 -0.1 5.1 3.9 7.2 6.6 9.419.923.820.9 9.2 10.211.3 40.451.337.3Units QoQ Grt %Units YoY Grt %
0.0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
Ths.
Unit
s (
x 1
,00
0 )
721.9763.0809.7
432.3454.3472.0289.6308.7337.8
43
GfK Retail and Technology
Client Conference 25th November 2010 14 April 13, 2023
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Feature AnalysisConsumers preference shifting towards higher technology features
Processor Type Share
Graphic Card
RAM Share
Operating System Share
GfK Retail and Technology 11/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1909114 - RP 8944698 - ID 253468363
Q1 10 Q2 10 Q3 10
7.44.92.9
46.8
35.4
7.12.05.09.4
40.4
34.4
6.44.36.1
15.4
32.9
33.0
PENTIUMCORE 2 DUOCORE I3ATOMCORE I5CORE 2 QUADCELERONOthers
GfK Retail and Technology 11/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1909114 - RP 8944314 - ID 253468362
Q1 10 Q2 10 Q3 10
7.115.3
47.2
30.1
8.0
16.0
47.0
28.4
10.4
14.4
50.4
24.2
<=1 GB<=2 GB<=3 GB>3 GB
GfK Retail and Technology 11/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1909114 - RP 8944081 - ID 253468360
Q1 10 Q2 10 Q3 10
85.7
14.3
83.0
17.0
80.4
18.5
DEDICATEDINTEGRATED
GfK Retail and Technology 11/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1909114 - RP 8944313 - ID 253468361
Q1 10 Q2 10 Q3 10
7.8
46.8
45.2
8.1
47.5
44.1
7.4
49.4
42.9
DOSMICROSOFTLINUXOthers
44
GfK Retail and Technology
Client Conference 25th November 2010 14 April 13, 2023
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Price Class ShareThe contribution of price class (16-20K) in desktop and (24-28K) in mobile
computing is increasing
GfK Retail and Technology 11/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1909114 - RP 8944080 - ID 253468359
Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10 Q1 10Q2 10Q3 10TOTAL PC DESK COMPUT.INMOBILE COMPUTING
6.1
19.5
23.8
15.3
13.2
12.05.03.8
6.2
20.6
23.7
16.6
12.510.35.43.6
6.1
21.2
22.1
16.6
11.610.77.72.8
9.4
28.9
37.4
16.5
4.32.2
8.9
30.9
37.2
16.0
3.6
8.4
32.3
35.0
16.44.8
5.63.5
13.4
26.6
26.7
11.68.92.7
2.25.43.8
17.5
25.4
23.0
12.67.72.4
2.85.84.2
16.8
21.1
23.5
17.66.22.2
>52000 INR>42000-52000 INR>37000-42000 INR>32000-37000 INR>28000-32000 INR>24000-28000 INR>20000-24000 INR>16000-20000 INR<=16000 INR
45
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Digital Still Camera(Top 10 Town report)
46
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Total DSC Retail Market - DSC market showed a growth of 38%
GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1915084 - RP 9004161 - ID 254154320
Q1 10 Q2 10 Q3 10
-3.2 14.4 9.922.2 43.9 38.0Units QoQ Grt %Units YoY Grt %
0
50
100
150
200
250
300
Ths.
Unit
s
216.1 247.2 271.7
Market size
47
GfK Retail and Technology
Client Conference 25th November 2010 14 April 13, 2023
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Cameras with high megapixels and optical zoom are growing
GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1915084 - RP 9004163 - ID 254154030
<=3x3-4x4-6x6-10x>10x
Q1 10 Q2 10 Q3 10
3.04.58.8
24.3
57.1
3.06.610.1
31.7
46.3
3.57.29.6
34.8
42.4
Optical Zoom Share GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1915084 - RP 9004165 - ID 254154189
0 <= 88 <= 1010 <= 1212 < 100
Q1 10 Q2 10 Q3 10
39.4
43.3
16.0
48.2
34.3
16.7
52.2
35.4
12.0
Mega Pixels Share
Feature Analysis
48
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Lower price bands (<=8000) occupy 2/3rd of the market
GfK Retail and Technology 10/2010
© by GfK-RT, www.gfkrt.com PRJ 87614 - RG 1915084 - RP 9004171 - ID 254154314
Q1 10 Q2 10 Q3 10
5.73.45.28.7
19.0
58.1
4.53.39.79.9
15.6
57.1
4.32.36.58.213.2
65.5<=8000 INR>8000-10000 INR>10000-12000 INR>12000-14000 INR>14000-16000 INR>16000 INR
Price Class Share
49
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Client Conference 25th November 2010 14 April 13, 2023
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