ccse prep marketing pp

19
“IF IT TAKES A VILLAGE, BUILD ONE” Introducing Branding “Beyond Our Gates” HERE WE BRAND !!!

Upload: ccseprep

Post on 23-Dec-2014

372 views

Category:

Documents


0 download

DESCRIPTION

WHO WE ARE PRESENTATION!

TRANSCRIPT

Page 1: Ccse Prep Marketing Pp

“IF IT TAKES A VILLAGE, BUILD ONE”

Introducing Branding “Beyond Our Gates”

HERE WE BRAND !!!

Page 2: Ccse Prep Marketing Pp

HOW U CAN BE PART OF THE VILLAGE

“We Want You In The Village”

1WHO WEARE 2HOW OUR

PROGRAMWORKS?

3THE BENEFITS

TO PARTNERS &

COMMUNITY?

Page 3: Ccse Prep Marketing Pp

What Is CCSE PREP

Welcome To The “VILLAGE”

1“If It Takes A Village, Build One”

Page 4: Ccse Prep Marketing Pp

OUR POSITIVE ACADEMIC CULTURE

The CCSE PREP’s boarding and classroom culture will emphasize a belief that students must put forth “effective

effort”—working hard, with clear goals, and strategies derived from feedback—which will determine their success. In daily

morning roundtable, children will learn the concepts and tools of effective effort, as provided by their professors. They will

also learn the social skills that will equip them to be responsible members of the school community.

9-12th Grade College PrepIB & Leadership AcademyElite Basketball ProgramCommunity Stewardship

We Are…..

Why CCSE PREP?

In today’s climate of high school athletics and high education, it is only imperative that we see how rare and

unique this opportunity is to blend the two manifests. This is why it is crucial for programs like CCSE PREP to exist.

Page 5: Ccse Prep Marketing Pp

We develop the best basketball players in the country, but Predators Basketball is about team and winning. Our roster is filled with top players from around the globe

who come to CCSE Prep to experience what playing for a college program is all about.

“Our National High School program has one goal, a National & World Championship”

Our daily schedule, individual workouts, academic study table and time management is structured exactly like a high major college and professional program. When student-

athletes leave CCSE Prep they are prepared to succeed at the highest level.

Page 6: Ccse Prep Marketing Pp

Back in the day… a kid would play pickup ball in the sport of their choice around the neighborhood. When they decided they liked a sport enough to pursue it further, they

would go play for a local club team (it was the basketball team at the Eastside Boys Club in Tacoma for me, with Lawyer Milloy being a teammate). Uniforms might be paid

for by a local sponsor (Spud’s Pizza), but travel and other expenses were handled by the parents. Sometimes we would sell candy bars or do car washes to help fund

equipment or for a big tournament.

History Of Programs Like Ours

Page 7: Ccse Prep Marketing Pp

When high school began, the expectations and stress of playing sports increased. Your high school was your first priority. Then came the advent of

the internet and digital cable and everything changed. Suddenly everyone was checking on the status of all the possible recruits who might come to their

alma mater. Recruiting websites popped up like weeds in a fallow field. Suddenly people were watching high schoolers in “All-Star” games on ESPN

hoping this player or that would enroll at their school of choice or be drafted by their favorite professional team. The professionalization of high school

sports had begun…In 2006, Auto-dealer magnate Cliff Findlay created Findlay Prep. The plan was simple. Buy a house in his hometown of Henderson, NV. Fill it with 10 of the best high school players in the country (the world even), travel the country playing dozens of games and logging thousands of miles,

and get the attention of the national media. His plan succeeded beyond anyone’s wildest dreams!

HISTORY OF PROGAMS LIKE OURS !

Page 8: Ccse Prep Marketing Pp

While prep schools such as South Kent Prep in Connecticut have been known for their quality academics for decades, other “prep schools” and

“academies” have been popping up in the post-internet age as money making machines. Findlay Prep is not really a high school; it is simply a

basketball team. Not a single player is from Nevada.

Their players attended classes at the for-profit Henderson International School. They attended classes between their trips to Illinois, Kentucky

(twice), Ohio (twice), Florida (twice), Massachusetts, South Dakota, Virginia, Arizona, New Jersey and Texas.

Page 9: Ccse Prep Marketing Pp

History of Programs

“A typical school day for the Findlay players starts with a morning practice from nine to 11, followed by class

from 11 to 12. After a short lunch break, classes resume until three. The day concludes with a weight training session from three to four before the players return

home”

Findlay Prep has won two consecutive “national championships” for which we all could not ever recall

there being such a thing when I was in high school.

Page 10: Ccse Prep Marketing Pp

The only program that even comes close to our model is Findlay Prep, as you will read in our model we truly will

have a program of a Findlay Prep caliber, but what makes us stronger and better is our true keen sense of true

academic/college readiness & community

HOW WE ARE ABOUT TO CHANGE THE HISTORY OF PREP SCHOOLS

Page 11: Ccse Prep Marketing Pp

2 HOW OUR PROGRAM WORKS?

"A champion needs a motivation above and beyond winning."-Pat Riley-

Page 12: Ccse Prep Marketing Pp

Wha

t Mak

es U

s CC

SE P

REP

DIF

FERE

NT!

We are the only program to play foreign HS Basketball teams overseas

We Play College Programs

We will be branded with a city and/or University

The First ever prep school to be endorsed by a State Chamber of Commerce

First Prep School program to have a former pro athlete as a its Head Coach

The only PREP School to offer a International Baccalaureate Curriculum

What Makes CCSE PREP UNIQUE

Page 13: Ccse Prep Marketing Pp

Without continual growth and progress, such words as

improvement, achievement, and success have no

meaning.”-Benjamin Franklin-

We will play 4 High School Games overseas

We will play a minimum of 5 HS teams in the top FAB 50

We will play at least 2 college programs

We will play in at least 3 top ranked recognized tournaments.

We will host a tournament

What Our Schedule Looks Like

Our Global schedule begins in July with some of the world’s most competitive teams, and playing in some of the world’s most recognized tournaments

CCSE PREP

Page 14: Ccse Prep Marketing Pp

3 The BENEFITS To Our Sponsors & The COMMUNITY?

Page 15: Ccse Prep Marketing Pp

High School basketball generated $700 million in revenue for the 2010-11

The High School Basketball tournaments and National Championships are aired on National TV (ESPN, ESPN2, Local & Regional stations)

Did you know about 40% of revenue is from prep schools, and is expected to grow 3% next year and 10% within the next 4 years. (280 million)

Did you know HS Basketball Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige in sponsoring events attracting your target market.

Did U Know

Page 16: Ccse Prep Marketing Pp

CCSE “ELITE” Basketball “PREP” School will help bring the following:

Economic & Development Growth

Jobs

Small Business Revitalization

Community & Civic Pride

Partnerships

What We Bring To The Community……….

Page 17: Ccse Prep Marketing Pp

» Enhancing Image/Shaping Consumer Attitudes

» Product Integration

» Driving Sales

» Creating positive publicity and better visibility

» Differentiating from competitors

» Helping with good "Corporate Citizen" role

» Enhancing business, consumer and VIP relations

BENEFITS OF BRANDING WITH US !

Page 18: Ccse Prep Marketing Pp

Launch community sports camps

Help provide funding to launch after school programs

Working with community partners in engagement through our athletes.

Getting involved with local high schools and increasing their athletic programs

Working with K-12 schools through leadership opportunities.

Developing Beyond Our Gates

Increasing economic growth

Benefits To The Community

Page 19: Ccse Prep Marketing Pp

TO BUILD THIS VILLAGE…Our Partners!

“If It Takes A Village, Build One”

JUST TO NAME A FEW…………………....