Community Economic Community Economic DevelopmentDevelopment

What is CED?What is CED?

Development of the community, by the community Development of the community, by the community

A process whereby community members come together to take collective A process whereby community members come together to take collective action and provide solutions to common problemsaction and provide solutions to common problems

The scope of CED can vary from small initiatives to large activities that The scope of CED can vary from small initiatives to large activities that involve the whole communityinvolve the whole community

Goals – to improve the quality of lifeGoals – to improve the quality of life

Community Capacity BuildingCommunity Capacity Building

Community capacity: people, skills, Community capacity: people, skills, infrastructure, policies and systemsinfrastructure, policies and systems

Capacity building – both means and endCapacity building – both means and end

Think global and act localThink global and act local

CED vs economic developmentCED vs economic development

CED does not seek only economic CED does not seek only economic growth; it focuses on development, growth; it focuses on development, people, ecosystemspeople, ecosystems

CED vs top – bottom strategiesCED vs top – bottom strategies

Decisions are taken by each community Decisions are taken by each community according to its goals and needsaccording to its goals and needs

CED approachesCED approaches

Holistic approach – tackling all factors of developmentHolistic approach – tackling all factors of developmentSelf reliance and community control – building on local strength; Self reliance and community control – building on local strength; decreasing dependency on economic interests outside the regiondecreasing dependency on economic interests outside the regionSustainability – stress on local activitySustainability – stress on local activityParticipation and inclusion – all the community members are Participation and inclusion – all the community members are encouraged to participateencouraged to participateInterdependence – recognizes the web of relationships and its Interdependence – recognizes the web of relationships and its decisions aim to benefit the local and the larger communitydecisions aim to benefit the local and the larger communityLiving within the ecological limits Living within the ecological limits DiversityDiversityLong term visionLong term visionCollaborativeCollaborativeCommunity building and human dignityCommunity building and human dignity

CED StrategiesCED Strategies

The Bucket Model

Local economies are like a leaky

bucket: money flows in like the way we

pour water into a bucket and some of

this water leaks out, just like local

revenue is lost when spent on non-local

business and labour.

1. Plug the leaks1. Plug the leaks

2.Increase the flow2.Increase the flow

3. Secure the plugs 3. Secure the plugs

4. Build the bucket4. Build the bucket

CED Strategies Fall Into FOUR Categories

Plug the LeaksPlug the Leaks

PROBLEMPROBLEM: Foreign imports and business taking : Foreign imports and business taking away from rural local economyaway from rural local economy

GOALGOAL: To increase the local economy: To increase the local economy

PLANPLAN: Support local business owners. : Support local business owners. BUY LOCAL!!!BUY LOCAL!!!

VS

St. John’s Farmer’s St. John’s Farmer’s Market – started as a Market – started as a summertime venture summertime venture and became a and became a permanent, year-long permanent, year-long market to boost market to boost revenue made by local revenue made by local farmers, craftsmen and farmers, craftsmen and market contributors.market contributors.

Increase the Increase the InflowInflow

PROBLEMPROBLEM: :

Local economy can make Local economy can make

more revenue, but more revenue, but

isn'tisn't

GOALGOAL: :

To increase local economy’s To increase local economy’s

revenue through the export revenue through the export

of local goods and servicesof local goods and services

PLANPLAN: :

Add to the value of Add to the value of

products. How? products. How?

MANUFACTURING goods at MANUFACTURING goods at

home, for exporthome, for export

www.nlbusiness.ca

Secure the PlugsSecure the Plugs

PROBLEMPROBLEM: : Local economy isn't safeguardedLocal economy isn't safeguarded

GOALGOAL: : To help local businesses continue to turn To help local businesses continue to turn profit and operateprofit and operate

PLANPLAN: : Business development, training, coaching, Business development, training, coaching, supporting the expansion of local industry supporting the expansion of local industry sector over Big Business sector over Big Business

www.downtownstjohns.comwww.downtownstjohns.comSt. John’s Downtown Development Commission is a St. John’s Downtown Development Commission is a coalition of independent ma and pa business coalition of independent ma and pa business owners who set-up shop in downtown St. John’s,owners who set-up shop in downtown St. John’s,NL; formed in1966, when shopping malls began toNL; formed in1966, when shopping malls began torip into local economyrip into local economy

Strengthen the BucketStrengthen the Bucket

PROBLEMPROBLEM: The assets of a community aren’t being : The assets of a community aren’t being maximized to their potentialmaximized to their potential

GOALGOAL: To build on the strengths existing within a : To build on the strengths existing within a communitycommunity

PLANPLAN: Get the most out of the over-looked, under-utilized : Get the most out of the over-looked, under-utilized resources and assets in a community by resources and assets in a community by

developing developing them; it'll enhance the strength of the communitythem; it'll enhance the strength of the community

NL tourism NL tourism sector optimizes sector optimizes and profits from and profits from the province’s the province’s unique culture, unique culture, people and people and

natural beauty natural beauty

New industries New industries are beginning to are beginning to pop up within the pop up within the province province

Quiz Time!Quiz Time!

A Medicine Wheel Model for A Medicine Wheel Model for Community Economic Community Economic

DevelopmentDevelopment

Four races Four races

Four directionsFour directions

Four elementsFour elements

Four community symbols: community, Four community symbols: community, unity, equity, opportunityunity, equity, opportunity

CommunityCommunity

Positive aspects: people take the initiative Positive aspects: people take the initiative to become active within their own CED to become active within their own CED sectorsector

Negative aspect: Some people might not Negative aspect: Some people might not be as interested as others be as interested as others

UnityUnity

Positive aspect: People will come together Positive aspect: People will come together to work towards community changeto work towards community change

Negative aspect: Some people might not Negative aspect: Some people might not want to change anything, they might be want to change anything, they might be comfortable with the status quocomfortable with the status quo

EquityEquity

Positive aspect: there would be no Positive aspect: there would be no discrimination against minorities; all the discrimination against minorities; all the people will be treated as equals while people will be treated as equals while working togetherworking together

Negative aspect: ?Negative aspect: ?

OpportunityOpportunity

Positive aspect: People involved will have Positive aspect: People involved will have the opportunity to become role models and the opportunity to become role models and set examples for younger peopleset examples for younger people

Negative aspect: There might not be Negative aspect: There might not be always equal opportunities for everyonealways equal opportunities for everyone

Asset MappingAsset Mapping

Taking an Asset-Based or Solution-Focused ApproachTaking an Asset-Based or Solution-Focused Approach (Kretzmann & McKnight, 1993):(Kretzmann & McKnight, 1993):

1.1. Draw a circle in the centre of your paper and write the name of a Draw a circle in the centre of your paper and write the name of a group of community members in the circlegroup of community members in the circle

2.2. Think of all the systems, institutions, organizations, etc. that your Think of all the systems, institutions, organizations, etc. that your group could be connected to or partnered withgroup could be connected to or partnered with

3.3. Draw an arrow from each potential connection pointing at the group Draw an arrow from each potential connection pointing at the group in the centre and write one way that your group would benefit from in the centre and write one way that your group would benefit from that partnershipthat partnership

4.4. Draw an arrow from your group pointing to the potential partner and Draw an arrow from your group pointing to the potential partner and write one way that your group could contribute to that partnership.write one way that your group could contribute to that partnership.

Asset Mapping ExampleAsset Mapping Example

Local Artists

Local Businesses

Art studios lead to galleries, gift

shops, community development

Create cultural district to attract

economic development and

tourism

THE DEVELOPMENT WHEELTHE DEVELOPMENT WHEEL

Organizational PrerequisitesOrganizational Prerequisites

Do we have the systems in place and Do we have the systems in place and stability to be able to take on a new project? stability to be able to take on a new project?

Are we willing to have the flexibility that is Are we willing to have the flexibility that is required to learn as we go and adapt to required to learn as we go and adapt to differences between the plan and the differences between the plan and the reality?reality?

Pre-PlanningPre-Planning

How will we engage a broad range of How will we engage a broad range of community members? community members?

– Community meetings and discussion groupsCommunity meetings and discussion groups– General statements about community goals General statements about community goals

and dreamsand dreams– Consider possible CED strategiesConsider possible CED strategies– Begin to think about a planBegin to think about a plan

Organizational DevelopmentOrganizational Development

How will we develop a strong How will we develop a strong understanding of the CED process in our understanding of the CED process in our organization?organization?

– Capacity-building training in CED principles Capacity-building training in CED principles and process skillsand process skills

– Work planWork plan– Monitoring and evaluation systemsMonitoring and evaluation systems– Legal structuresLegal structures

Venture DevelopmentVenture Development

What would we like our areas of focus to be?What would we like our areas of focus to be?

– Housing stabilityHousing stability– Food securityFood security– Increasing the diversity of local industriesIncreasing the diversity of local industries

What businesses, community groups, organizations will What businesses, community groups, organizations will we focus on?we focus on?

– Co-opsCo-ops– Neighbourhood associationsNeighbourhood associations– Local labour union membersLocal labour union members

How will we get the funding for these ventures?How will we get the funding for these ventures?

Community Participation & Community Participation & Strategic NetworkingStrategic Networking

How can we build a network of How can we build a network of relationships that will provide access to relationships that will provide access to necessary resources, build community necessary resources, build community capacity and support community economic capacity and support community economic development?development?

*Always keep capacity-building in mind**Always keep capacity-building in mind*

Appropriate Technical Appropriate Technical AssistanceAssistance

How can we use external assistance to How can we use external assistance to build capacity in areas where there is a build capacity in areas where there is a lack of experience and/or knowledge?lack of experience and/or knowledge?

– Transfer skillsTransfer skills– Make ideas realityMake ideas reality

Result….Result….

When these components exist they When these components exist they attract skills and talents that increase attract skills and talents that increase organizational capacity!organizational capacity!