CCDA NORTHERN CALIFORNIA REGIONAL CONFERENCE

“From Paycheck to Purpose Driven Careers: Helping Clients Thrive”SPONSORED BY THE CALIFORNIA CAREER DEVELOPMENT ASSOCIATION & HOSTED BY SAN JOSE STATE UNIVERSITY (SJSU)FRIDAY,NOVEMBER18,2016|SJSU,STUDENTUNION

CONFERENCE:8:00am-4:00pm|CCDAMEMBERSHIPMEETING:4:00pm-5:00pmTIME PROGRAM

8:00am Registration,Exhibits&Networking2ndFloor(RM.2A)

9:00amWelcome–President’sMessage(StudentUnionTheater--BasementLevel)Dr.YamonteCooper,President,CaliforniaCareerDevelopmentAssociationWelcome—SanJoseStateAdministration

9:15am

CreatingPurposeDrivenCareers&EmployerPanel(StudentUnionTheater--BasementLevel)

Moderator&KeynotePresenter:ArthurWoods,Co-Founder,ImperativePanelists:KimMcEachron,ChiefPeopleOfficer,GenomicHealthPattiRobinson,DirectorofHR,TidesFoundation

10:45am Break,Exhibits&Networking

11:00am

SessionI:ChooseoneworkshopServiceLearning,CommunityEngagement&InternshipsasCatalystsforPurposeDrivenWork(RM.2A)MichaelFallon/TabithaHart

PurposeThroughVolunteering:CareerServicesfortheIncarceratedRonElsdon(RM.3A)

TheRobotsAreComing:GrabYourPurposeandRun!CatherineVossPlaxton(RM.3B)

12:30pm–1:30pm Lunch,Exhibits&Networking2ndFloor(RM.1A&1B)

1:30pm

SessionII:ChooseoneworkshopTalkingPurposewith1stGenerationCollegeStudentsMathewStowe(RM2A)

VocationatWorkElspethRossetti(RM3A)

KeystoLivingaFlourishingLifeBasedonPositivePsychologyPrinciplesSusanChritton(RM3B)

2:45pm Break,Exhibits&Networking

3:00pm ClosingKeynote:TheRelentlessPursuitofMeaningfulWork2ndFloor(RM.1A&1B)MarkGuterman,MA,PrincipalofMeaningfulCareers.comandCEOofAmerica’sNextCareerCenter

3:45pm ClosingComments&RafflePrizes4:00pm CCDAMembershipMeeting–EveryoneIsWelcome!2ndFloor(RM.1A&1B)

ConferencePlanningCommittee:

MicheleBurns,CollegeofEducation,SanJoseStateUniversity|AnitaManuel,CareerCenter,SanJoseStateUniversityCarrieMcKnight,CareerServices,NotreDameDeNamurUniversity

EvelynRamos,Ombudsperson,SanJoseStateUniversity|Dr.LisaRaufman,Past-President,CCDASpecialthankyoutoCarmellStoianov,Treasurer,CCDA

ForadditionalinformationandCCDAmembership,visit:www.ccdaweb.org.THANKYOUFORJOININGUS!

MORNINGKEYNOTE&PANELPRESENTATION(9:15am-10:45am):CreatingPurposeDrivenCareers:EmployerPanelYourclientsspendthemajorityoftheirlifeworkingsoit’svitalthattheyarethrivingandfulfilledonthejob.Inthisinteractivesessionwe’llharnessbreakthroughresearchon“purpose”tohelpyourclientsuncoverwhatuniquelydrivesthemintheirdaytodaythenhelpthemframeamorecompellingnarrative.WewillalsofocusonhowSiliconValleycompaniesarehiringforpurpose-orientedemployees.Theemployerpanelwilladdress:

● Why“purpose”isimportanttoorganizations?● Howareemployersidentifyingandhiringforpurposeorientedemployees?● Howcancandidates’bestexemplifytheirpurposedriventraitsinthehiringprocess?

Moderator&KeynotePresenter:ArthurWoods,Co-Founder,Imperative

ArthurWoods(@ArthurWoods)isanentrepreneur,writer,globalspeakerandadvisortoleadingbrandsonthefutureofwork.HeistheCo-founderofImperative,acompanyleadingtheresearchandinnovationonpurposeintheworkplace.ArthurpreviouslyworkedatGooglewhereheledoperationsforYouTube’sEducationdivisionandoversawYouTubeforSchools.Arthurco-foundedtheCompassFellowship,thelargestcollegiatesocialenterprisetrainingprogramandOutinTech,theleadingglobalLGBTQtechnologycommunity.ArthurstudiedOperationsandinformationManagementatGeorgetownUniversityand

ProjectManagementatStanfordUniversity.HeisaWorldEconomicForumGlobalShaper,aNewYorkVentureFellowHeisatwo-timeTEDxspeakerandhehasbeenfeaturedinFastCompany,Forbes,Inc.,andHuffingtonPost.

EmployerPanelists:KimMcEachron,ChiefPeopleOfficer,GenomicHealthKimMcEachronbringsover25yearsofhumanresourcesexperience,bothfromentrepreneurialandlargecompanyenvironments.Throughouthercareer,Kimhasfocusedondesigningexperiencesandculturestoinspireindividuals,teams,andorganizationstoreachtheirfullpotential.SincejoiningGenomicHealth,Inc.in2012,asSeniorVicePresident,HumanResources,Kimhasbeenresponsibleforthealignmentofstrategic,operationalandorganizationalprocessestobuildcapabilitiesforglobalgrowth.KimholdsaMaster’sdegreeinIndustrialRelationsfromUniversityofMinnesota-TwinCitiesandaBachelor’sdegreein

SociologyandAnthropologyfromCarletonCollege.KimisontheBoardofHRPeople+Strategy(HRPS),andisamemberofTheCaliforniaHRStrategyForum,andtheAssociationforManagersofInnovation(AMI).In2008and2010,Ms.McEachronwasrecognizedforhercorporateleadershipatMedtronicandin2003,shereceivedtheWomeninBusinessAwardfromtheNorthBayBusinessJournal.

PattiRobinson,DirectorofHR,TidesFoundationPattiRobinsonhasover20yearsofexperienceasaHumanResourcesExecutiveinglobalandmulti-industrycorporationsandnonprofitorganizations.AtTides,PattihastakentheentireworkforcethroughDesignThinkingandtheImperativePurposeSurvey.SheiscurrentlyworkingonaDiversityListeningCampaignandevolvingMultiStakeholderCollaborations.PattibelievesthatthishumancenteredapproachtoworkenablesTidesmissiontoacceleratethepaceofsocialchange,workingwithinnovativepartnerstosolvesociety’stoughestproblems.

CLOSINGKEYNOTE(3:00pm-3:45pm):TheRelentlessPursuitofMeaningfulWork(MarkGuterman)Endthedaywithacomprehensiveoverviewofapproachesthatsupportmeaningfulwork.Themodelthatwillbepresentedhasbeendevelopedoveryearsofpracticeanditoffersguidanceonhowtointegratethreeaspects(Competence,Intention,

andPurpose)intoaperson’sworklife,whichthenleadstomeaning.MarkGuterman,MA,isprincipalofMeaningfulCareers.comandCEOofAmerica’sNextCareerCenter.HeisacareercoachandtrainerforSanFrancisco-basedJVS,careercounselorfortheFDIC,andcareeradvisorforUCBerkeley’sHaasSchoolofBusiness.HeisalsotheauthorofCommonSenseforUncommonTimes:ThePowerofBalanceinWork,Family,andPersonalLife,co-authorofValueSearch.Markprovidescareerdevelopmentconsultationfororganizations,including:AT&T,Google,CiscoSystems,Xilinx,andHewlettPackard.HewasrecentlynamedaPurposePrizeFellow,givenbyEncore.org(formerlyCivicVentures),to

honor“socialinnovatorsintheirencorecareers.”

PROGRAMSESSIONS&GUESTSPEAKERS:MORNINGSESSIONS(11:00am-12:15pm)ChooseoneworkshopServiceLearning,CommunityEngagement&InternshipsasCatalystsforPurposeDrivenWork(MichaelFallon/TabithaHart)Today’smillennialsarechallengedbyanincreasinglysecularandtechnologydrivensociety.Learnwhatnewtrendsinhighereducation, service-learning, community engagement, and internships – canbecome catalysts for purposedrivenwork; andhowstudentstranslatetheseexperiencesintomeaning.

MichaelFallonisalifelongeducator,havingtaughtinhighschools,communitycolleges,andatSanJoseStateUniversity.HeteachesseveralSociologycoursesatSJSU,includingaCareerCapstone.Aftershortin-between tenureswith communityorganizations,Michaelhas servedwithSJSU’sCenter forCommunityLearning&Leadershipsince2002,becomingdirector in2008.Hispersonalpursuits includemeditation,jogging(withhisdogs),reading&writing,sports,andtravel.

PurposeThroughVolunteering:CareerServicesfortheIncarcerated(RonElsdon)Volunteer career services in a prison provide a valuable benefit given the substantial career support needs of peopleapproachingre-entrytosocietyafterincarceration.Thissessiondescribestherewardsandchallengesofsuchvolunteerwork,andhowtocontributecareercounselingexpertiseinthismeaningfulway.

RonElsdonisafounderoforganizationsinthecareerandworkforcedevelopmentfields.Hispublishedworksinclude:HowtoBuildaNontraditionalCareerPath:EmbracingEconomicDisruption(Praeger,2014);editorofBusinessBehavingWell:SocialResponsibility,fromLearningtoDoing(PotomacBooks,Inc.,2013);editorofBuildingWorkforceStrength:CreatingValuethroughWorkforceandCareerDevelopment(Praeger,2010);andauthorofAffiliationintheWorkplace:ValueCreationintheNewOrganization(Praeger,2003).Heholdsa

doctorateinchemicalengineeringfromCambridgeUniversity,amaster’sincareerdevelopmentfromJohnF.KennedyUniversity,andabachelor’sinchemicalengineeringfromLeedsUniversity.www.elsdon.com

TheRobotsAreComing:GrabYourPurposeandRun!(CatherineVossPlaxton)Futuredevelopmentsindisruptivetechnology,economicglobalization,andthemovementtowardmasshighereducationpromisetodestabilizework,thedefinitionofcareer,andultimatelyhowindividualsfindpurposeinlife.Duringthissession,wewillexplorethepredictionsaroundthesetrendsandtheimplicationsforcareerdevelopment.Howcanacareercounseloreffectivelyguideclientswhentrait-matchingstrategiesseemtoonarrowtoaccountfortheserapidlyevolvingdynamics?Whatclientbehaviorsshouldcareercounselorsfostertoenabletheirclientstorespondeffectivelytodisruptivechangesinwork?ThesessionwillconcludewithanexaminationoftheconceptsandpotentialapplicationsoftheChaosTheoryofCareers,atheorythatdrawsfromideasinbothscienceandspiritualityandwasdevelopedtoguidepreparationfor

careersinanenvironmentofunpredictability.

CatherineVossPlaxtonwasappointedtothepositionofDirectoroftheSanJoseStateUniversityCareerCenterinJuly2016.CatherinehasworkedintheSJSUCareerCentersinceDecember2014.ShecametotheCenterwithmorethanfourteenyearsofexperienceinindividualandorganizationalperformancedevelopmentthroughtheuseofhumanresourcedevelopmenttechniquesandinformationtechnologyimprovements.CatherinehasaB.A.inEconomics,M.A.inHumanResources&OrganizationDevelopment,M.AinCounselorEducationandiscurrentlypursuingherEd.D.inEducationalLeadership.

AFTERNOONSESSIONS(1:30pm-2:45pm)ChooseoneworkshopTalkingPurposewith1stGenerationCollegeStudents(MathewStowe)Thepresentationwillreviewmyworkshoptitled“ExploreYourPurpose&FindWhatYouLove.”Ifacilitatethisworkshopwithfirstgenerationcollegestudentseverysemester.AsIwalkthroughtheworkshopIwillcovertheneedsandconcernsthatarise.Participantswillreceivehandoutsusedduringtheworkshopaskingstudents15questionsabouttheirpurpose.Feedbackbackfromthestudentswillalsobeprovidedtogivefirsthandfeedbackofhowstudentsperceiveandprocessthis

information.MathewStoweisanAcademicAdvisorwiththeEducationalOpportunityProgram(EOP)atSanJoseStateUniversity(SJSU).HereceivedhisB.A.inSociologyandM.AinEducationalCounselingfromSJSU.Mathew,afirst-generationcollegestudent,hashadhisownjourneydiscoveringhispurpose.Hehopestosharehisownexperienceaswellashisexperiencehelpingothersdiscovertheirpurpose.

VocationatWork(ElspethRossetti)Doyourclientsorstudentsstruggletoreconcilemakingmoneywithfindingmeaningatwork?Comehearhowonecollegecareercenterworkswithstudentstoreconcilethisdichotomyandhelpthemstayconnectedtotheirpersonalinspirationsaswellastheirprofessionalaspirations.

ElspethRossettiisSeniorDirectoroftheCareerCenteratSantaClaraUniversity.SheisaformerexecutivewithextensiveexperienceworkinginSiliconValley.Elspethhasprovidedleadershipdevelopment,executivecoaching,andcareerconsultingtoSiliconValleycompaniessuchasHewlett-Packard,Cisco,andAgilent.Herblendofcorporateexperienceandcounselingtrainingallowshertounderstandthesupportneededforstudentsinrecognizingandarticulatingtheirstrengthsasthey

entertheworkforce,aswellasfindingsatisfactioninmakingameaningfulcontributiononcethere.Herarticleentitled“VocationatWork”waspublishedintheFall2014“Conversations”magazineonJesuithighereducation.ShewasakeynotespeakeratLoyolaMarymountUniversity’ssymposium“CareerImagination:VocationatWork”.ShehasbeenafrequentpresenterattheMountainPacificAssociationofCollegesandEmployers.

KeystoLivingaFlourishingLifeBasedonPositivePsychologyPrinciples(SusanChritton)Whatifthesecrettoaflourishinglifewasactuallyaformula?Turnsout,decadesofresearchhavebeendedicatedtouncoveringwhatenablespeopletoliveflourishinglives.Today’spresentationwillintroduceprinciplesofPositivePsychology

andlookathowyoucanincorporatetheseintoyourwork.SusanChritton(@SusanChritton)isanExecutiveCareerCoach,MasterCareerCounselor,AppliedPositivePsychologyPractitioner,andauthorofPersonalBrandingforDummies.Sheguidesprofessionalslookingtoengagetheirauthenticselfintheworldbyusingherextensiveexperienceincareerdevelopment,personalbranding,andpositivepsychology.Susandrawsonherabilitytoidentifyeachindividual'suniquenessandthenarrangethevariablestomapoutastrategicdirection.SheservesonthePresident’sLeadershipCouncilforJFKUniversity.Shespendsherfreetimetravelingtheworld,partakinginbookclubs,andridingherredVespatoyogaclass.

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