ccc workshop - part 4: the business of community composting [mary ryther, compost with me]

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Using theBusiness Model Canvas (BMC)to study a compost company.

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Cost Structure

Revenue Streams

Partners

Activities

Resources

Value

Channels

Customer Relations

CustomerSegments

Business Model CanvasCompost With Me

1.2.3.4.

6.

5.

7.8.

9.

Business Model Canvas (BMC)1. Customer Segments2. Value Propositions3. Channels4. Customer Relationships5. Revenue Streams6. Key Resources7. Key Activities8. Key Partners9. Cost Structure

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1. Customer Segments

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• Commercial

• Residential

• Institutional

• Special Events

http://www.robertpaul.com/agents/4255-Kathy-Deerman

2. Value PropositionCompost With Me

• Solution to a customer’s problem or need.

• Statement of the tangible results a customer gets from our service.

2. Value PropositionCompost With Me

=

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwi_s8Cj68nRAhVOySYKHQevB3oQjRwIBw&url=http://www.123rf.com/photo_22297112_garbage-truck.html&psig=AFQjCNEE_TzxY64kWxf7-8gai3_MA3OCXQ&ust=1484765075263868





3. Channels

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How We: a. Engage & inform our various

customer segments.

b. Sell our services.

c. Deliver our Value Proposition.

3. ChannelsCompost With Me

a. Customer Engagement: • Door-Knocking• Personal Contacts • Public Radio • Print Media • Website & Social Media• Bulletin Boards

3. ChannelsCompost With Me

b.Sales: • Check • Electronic• Cashc.Delivery: • Bike • Truck • Farmers’ Market

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiW-4q3_snRAhWTdSYKHRuvCxcQjRwIBw&url=https://thenounproject.com/term/bike-wheel/196737/&psig=AFQjCNFzb4223sVmbI-GxGDrkMBlE66lTw&ust=1484770268153047

4. Customer Relationships

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Finding, Retaining, & Growing Customers

• Environmental Mission• Personalized Service• Friendly Relationship• Reliability

5. Revenue Streams

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Residential & Commercial• Fixed List Pricing • Volume Discount at Commercial Scale

Other considerations:• What is preferred payment mode?• What % of total revenue does each

revenue stream represent?

5. Revenue Streams

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Residential1 month………….$303 months………. $751 year…………..$275 Commercial1 Barrel……Priced $15 - $5/each• Sliding scale based on volume

Compost SalesStill researching market & pricing…

5. Revenue Streams

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CommercialPricing

6. Resources

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Intellectual PropertyTeam MembersEquipmentClient ListSite

6. Resources

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7. Activities

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What We Do:

• Marketing & Outreach• Collection Route Planning• Food Scrap Collections• Cleaning• General Problem Solving• Compost Site Management• Compost Production• Compost Sales

7. Farmers MarketCompost With Me

8. PartnersCompost With Me

• Nobska Farms• Farmers Market• CARE for Cape & Islands• Cape Abilities• Equatorial Feeds• Chamber of Commerce• County Fairgrounds


Nobska Farms• chili pepper micro farm• endorses our compost

Falmouth Farmers Market• venue for customer interaction

CARE for Cape & Islands• 501c3 grant provider

Cape Abilities• Community integrated employment


Equatorial Feeds• Black Soldier Fly R&DChamber of Commerce• Business Education, Networking & MarketingCounty Fairgrounds• Site Partnership for on-site composting

9. Cost StructureCompost With Me

Value-Driven Model:• High Quality Service & Product• Highly Customized to Customer

Preferences

Most Costly Resources:• Labor, Trucks, Insurance

9. Cost StructureCompost With Me

Labor:• Minimum Wage in MA…..$11/hr. Truck:• 2006 Ford F-150…………$299/mo.Insurance• Liability………………….~$1000/yr.• Workers Comp…….…..~$1500/yr.• Auto (per truck)……….~$1500/yr.

Cost of Truck CollectionsTrip to Woods Hole

• 6 Stops• 19 Miles R/T• 88 Minutes

Cost Factors:Labor, Time, Fuel, Miles

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Ranger = $37.68

F-150 = $40.15

Biggest Challenge:

Growth?Add Second Truck

• Add Second Site• Add New Customers• Recruit More Help

• Expand Geographic Reach

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