cbe16 - beyond style: make your package a marketing powerhouse
TRANSCRIPT
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Cynthia Sterling,
Shannon Pestoni, & Christiane Silberwasser
BEYOND STYLE:
MAKE YOUR PACKAGE
A MARKETING POWERHOUSE
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"Strategy without tactics
is the slowest route to victory.
Tactics without strategy is the noise
before defeat."
Sun Tzu , Au thor o f the Ar t o f War
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Packaging design
and materials selections are
tactical decisions driven by
brand strategy
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How do you make
your package a
marketing powerhouse?
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The
BIG Idea
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Invest in packaging components:
That reinforce your positioning
Make the biggest impact
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Brand Strategy Drives
Packaging Choices
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GRAB THEIR
ATTENTION
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The
BIG Idea
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SELECTING YOUR
COMPONENTS
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GLASS
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Semi-custom
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Colored or Decorated
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Fully Custom - Proprietary
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Decals
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LABELS
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Year Cases Print Method Total Cost Per Label Cost
2005 280 Letter Press $3,000 $0.90
2014(print estimate)
1740 Lithography $7,539 $0.36
2014 1740 Digital $4,522 $0.24
Jelly Jar
Print Cost Comparison
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Foils16%
Glass45%
Corks18%
Labels21%
Letter Press
Foils18%
Glass50%
Corks21%
Labels11%
Digital
Jelly Jar
Packaging Cost Breakdown
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Screen Printed Labels
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Alternative Materials
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CLOSURES
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Application Costs
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WHEN YOU GET HOME
Gather samples of your key competitors and put in
a lineup.
See whats working, and where you have
opportunities to stand out.
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FREE STRATEGY SESSION
Cynthia@sterlingcreativeworks.
com
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Sterlingcreativeworks.com
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