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What are the strategies to communicate

with the youth relating to differentproduct of different companies

Presented by:-Prateek Vidyarthi

Priya Kushwah

R Harish Babu

Rahul KumarRahul Vyas

Rajesh Nayyer

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Axe was launched in France in 1983 by Unilever.

It was inspired by another of Unilever's brands,

Impulse.

Unilever were keen to capitalize on Axe's French

success and the rest of Europe from 1985

onwards, later introducing the other products in

the range. Unilever were unable to use the name

Axe in the United Kingdom and Ireland due to

trademark problems so it was launched as Lynx.

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Strategies they use to attract thecustomers :-

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Q:- Do you use Deodorant?

Sales

Yes

No

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Q:- Which Deodorant do you like the most ?

67%

13%8% 12%

AXE Wildstone Zatak Rexona

0%

10%

20%

30%

40%

50%

60%

70%

80%

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Q:- Which fragrance you like ?

27%

57%

9% 7%

Chocolate Twist Recover Shock

0%

10%

20%

30%

40%

50%

60%

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Q:- How do you come to know about that ?

63%

21%

16%

TV Ads FriendsOther Media

0%

10%

20%

30%

40%

50%

60%

70%

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Honda Activa is recommended for its more practical andconservative styling, ease of use, better ride quality and the

excellent 97 cc engine(old). The vehicle has the option of kick-

and self-start. The chassis is of high rigidity under bone type and

the body panels are molded steel sheet.

Activa incorporates better rider comfort and includes the

puncture-resistant "tuff-up" tire and tube combination. It has

low riding height and low noise 4-cycle engine. It gives the

mileage of about 4045 km per litre in the long run.

Honda launched a new version of the Activa on 27 March 2009

with a completely new 110CC engine

HONDA ACTIVA

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Q:- Which Vehicle (two wheelers) do you

prefer most ?

53%

12%

30%

5%

Honda Activa Scootypep Pulsar Splendar

0%

10%

20%

30%

40%

50%

60%

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Q:- What are the qualities you prefer while

purchasing the Two wheelers ?

43%33%

17%

1.2

Mileage Economical Looks Resale Value

0%

20%

40%

60%

80%

100%

120%

140%

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This Close up toothpaste is made by

Lever Brothers Limited (Unilever) and

used all over Africa, from Tema inGhana, Nairobi in Kenya, Kampala

Uganda, Addis Ababa Ethopia, Dar es

Salam Tanzania, Limbe Malawi to Lusaka

Zambia.Curiously, this toothpaste contains the

same basic ingredients like the one made

in Europe.

CLOSE-UP

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Q:- Which Toothpaste do you prefer ?

57%

8%

23%

12

Close up Neem Active Meshwak Vicco

0%

20%

40%

60%

80%

100%

120%

140%

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Q:- Which Flavors you like ?

38%

22%

8%

32%

Crystal Salt Active Neem Red Hot

0%

5%

10%

15%

20%

25%

30%

35%

40%

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SAMPLE SIZE OF SERVEY :- 50

FACTSFINDING:-

67 % of youth consumer use AXE.

55 % of youth are using ACTIVA (male and female

both).

57% of youth using close up with different flavors.

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