catchment area analysis - royapuram 5

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Page 1: Catchment Area Analysis - Royapuram 5
Page 2: Catchment Area Analysis - Royapuram 5

•Royapuram is located 3.5 km from Chennai Central station.

•Royapuram is the place where the first railway station of south India was constructed in 1950.

•Royapuram has the Chennai's Port Trust located on its shores.

•Royapuram also has Kalmandapam alongside in its constituency.

•Previously Royapuram was a home to many Anglo Indians and today their numbers can be very low since people emigrate to other parts of city or to other countries.

Page 3: Catchment Area Analysis - Royapuram 5

The most highlighted place in royapuram is the Chennai Port formerly known as Madras Port,

It is the second largest port of India. It is over 125 years old. It is a substantial reason for the economic growth of Tamil

Nadu, especially for the manufacturing boom in South India. Its container traffic crossed 1 million TEUs for the first time in

2008. It is currently ranked the 91st largest container port. The home to the Southern Railways and the most important rail

hub in South India to Royapuram,the place where the first railway station of south India constructed.

Royapuram Railway station building, which was previously in a dilapidated condition, has now been refurbished.

Page 4: Catchment Area Analysis - Royapuram 5

It is believed to be one of oldest surviving railway station structures of the Indian Railways and thanks to the recent makeover stands again proudly posing to the onlookers riding through the Royapuram over bridge connecting Parry's.

Royapuram retains its specialty as the principal suburb of the Parsi community of Madras.

It is also recognized as one of the old residential areas for the Anglo-Indian community.

Page 5: Catchment Area Analysis - Royapuram 5

Big Bazaar is a chain of hypermarkets in India with more than 150 stores in operation.

Big Bazaar covers a whole lot of domestic products which includes Home & Kitchen Appliances, Apparels, Groceries & Beverages, Electronics & Computing and Toys & Games under the same roof.

The added advantage for the customers shopping in Big Bazaar is that there are all time discounts and promotional offers going on in the Big Bazaar on its salable products.

Page 6: Catchment Area Analysis - Royapuram 5

No hypermarket is there in royapuarm.

High brand equity.

State of art infrastructure.

Page 7: Catchment Area Analysis - Royapuram 5

Royapuram

Washermenpet(1km)

Tondiarpet(3km)

Tiruvottriyur (7km)

Sowcarpet (3km)

Broadway (2km)

Wall tax road(2km)

Page 8: Catchment Area Analysis - Royapuram 5

Wards Name Population

14 Tondiarpet 35546

15 Sanjeevirayanpet

23705

16 Grace garden 26307

17 Ma-po-si nagar 26519

18 Royapuram 17259

19 Singarathottam 18857

20 Narayanappa thootam

18579

21 Old washermenpet

21610

22 Meenakshimanpet

30440

Population Details(As per 2010 census details):

Page 9: Catchment Area Analysis - Royapuram 5

Bus No From To

1 Thiruvetriyur B.S Thiruvanmiyur

1A Thiruvetriyur B.S Thiruvanmiyur

10A Tollgate Saidapet West

1B Thiruvetriyur B.S Tambaram

56C Broadway Thiruvetriyur B.S

56N Broadway Ennore

101 Thiruvetriyur B.S Poonamallee

T1 Royapuram Thiruvanmiyur

Page 10: Catchment Area Analysis - Royapuram 5

Royapuram

Washermenpet

Korukkupet

Channai beach

Page 11: Catchment Area Analysis - Royapuram 5

s.no Bank Location

1. Central co-operative bank

M.S.koil street,royapuram

2. ICICI bank Chennai port trust,Gate zero, royapuram

3. Indian bank Mannarswamy koil road, royapuram

4. Indian Overseas bank Mannarswamy koil road, royapuram

5. State bank of india Mannarswamy koil road, royapuram

6. Tamil Nadu State Apex Co-operative

bank

Suryanarayanan chetty street, royapuram

7. Laxshmi vilas bank Suryanarayanan chetty street, royapuram

Page 12: Catchment Area Analysis - Royapuram 5

Reliance Fresh (1/2km)

More.(6km)

Megamart(3km)

Mc Rennet (1/2km)

Reymonds (1/2km)

Archana sweets & restaurant (1/2km)

Page 13: Catchment Area Analysis - Royapuram 5

Reliance Fresh

Strengths : Price Quality Space

Weakness : No sign boards Lack in customer service

Page 14: Catchment Area Analysis - Royapuram 5

More.

Strengths: Varieties Sign boards

Weakness: Actual MRP pricing Less space Less offers

Page 15: Catchment Area Analysis - Royapuram 5

Mega mart

Strength: Branded apprarels Offers

Weakness: High price Less varieties Less space

Page 16: Catchment Area Analysis - Royapuram 5

Sri veera’s creation

Strengths: Good assortment Reasonable pricing Sign boards Adequate space

Weakness: Non branded items Minimum catchment area Less advertisement

Page 17: Catchment Area Analysis - Royapuram 5

Kalandar madina textiles

Strengths: Store image Expertise Quality Reasonable price

Weakness: Less promotional offers

Page 18: Catchment Area Analysis - Royapuram 5

Sri sona collections

Strengths: Personal touch with customers Low price

Weakness: Less space Poor customer service Local brands

Page 19: Catchment Area Analysis - Royapuram 5

Santhosh departmental stores

Strengths: Price discounts Good customer service

Weakness: Less space Less varieties No shopping comforts

Page 20: Catchment Area Analysis - Royapuram 5

Anbu stores

Strengths: Variety Wholesale price Door delivery

Weakness: No touch and feel of the products No promotional offers

Page 21: Catchment Area Analysis - Royapuram 5

Kannan storesStrengths: Wholesale price Quantity discounts Varieties

Weakness: High competition location

Page 22: Catchment Area Analysis - Royapuram 5

Pushpa stores

Strengths: Space Wholesale price Home delivery Availability

Weakness: Customer service

Page 23: Catchment Area Analysis - Royapuram 5

J.K.supermarket

Strengths: Price discounts Customer service layout

Weakness: Limited space Shopping comforts

Page 24: Catchment Area Analysis - Royapuram 5

Murugan stores Strengths: Store location Wholesale pricing Varieties

Weakness: No touch and feel of products