Casual Connect Kiev 24.10.2012Sebastian Sujka CEO Observer Network

Agenda

What are we going to do today? Why?

Right fit for your game

Lack of transparency

Overview of Landscape

Agenda

What are we going to do today?

Problems:No real idea of what is popularNo real idea of different marketsNo real idea about particular market

Agenda

0. Boring Stats1. Top 10 Game Genres on Facebook2. User Preferences around the World3. Eastern Europe in Focus

What are we going to do today? How?

0. Boring Stats

Top Games by MAU

Source: AppStats.eu

Top Games by DAU

Source: AppStats.eu

Top Developers by MAU

Source: AppStats.eu

Top Developers by DAU

Source: AppStats.eu

Takeaways

Takeaways

No takeaways…

Takeaways

No real idea of what is popularNo real idea of different marketsNo real idea about particular market

1. Top 10 Game Genres on Facebook

Nr. 10: Bingo Games

Source: AppStats.eu

4.949.000 DAU

Nr. 9: Restaurant Games

Source: AppStats.eu

5.179.500 DAU

Nr. 8: Quiz Games

Source: AppStats.eu

6.918.050 DAU

Nr. 7: Strategy & Combat Games

Source: AppStats.eu

7.572.831 DAU

Nr. 6: Poker Games

Source: AppStats.eu

10.238.623 DAU

No 5: Word Games

Source: AppStats.eu

11.114.000 DAU

No 4: Slot Machine Games

Source: AppStats.eu

11.550.000 DAU

No 3: Match-3 Games

Source: AppStats.eu

13.863.000 DAU

Nr. 2: Bubble Shooter Games

Source: AppStats.eu

17.058.800 DAU

No 1: Farm Games

Source: AppStats.eu

19.770.963 DAU

Takeaways

2. User Preferences around the World

USA, Indonesia, Germany, Argentina, Egypt, India, Taiwan

Facebook Around the World

USA

Source: AppStats.eu

Facebook Around the World

Indonesia

Source: AppStats.eu

Facebook Around the World

Germany

Source: AppStats.eu

Facebook Around the World

Argentina

Source: AppStats.eu

Facebook Around the World

Egypt

Source: AppStats.eu

Facebook Around the World

India

Source: AppStats.eu

Facebook Around the World

Taiwan

Source: AppStats.eu

Takeaways

3. Focus on Eastern Europe *

*Ukraine, Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Slovakia

Eastern Europe in Focus

Facebook Around the World

Region: Eastern Europe Dimension: DAU

Gender: All Age: All

Source: AppStats.eu

Eastern Europe in Focus

Facebook Around the World

Region: Eastern Europe Dimension: DAU

Gender: Female Age: All

Source: AppStats.eu

Eastern Europe in Focus

Facebook Around the World

Region: Eastern Europe Dimension: DAU

Gender: Male Age: All

Source: AppStats.eu

Eastern Europe in Focus

Region: Eastern Europe Dimension: DAU

Age: 13-18 Gender: All

Source: AppStats.eu

Eastern Europe in Focus

Facebook Around the World

Region: Eastern Europe Dimension: DAU

Age: 19-25 Gender: All

Source: AppStats.eu

Eastern Europe in Focus

Facebook Around the World

Region: Eastern Europe Dimension: DAU

Age: 26-35 Gender: All

Source: AppStats.eu

Eastern Europe in Focus

Facebook Around the World

Region: Eastern Europe Dimension: DAU

Age: 36-45 Gender: All

Source: AppStats.eu

Eastern Europe in Focus

Facebook Around the World

Region: Eastern Europe Dimension: DAU

Age: 45+ Gender: All

Source: AppStats.eu

Takeaways

overview of what is popularoverview of different marketsoverview about particular market

Takeaways

• Definitely makes sense to know your market• Facebook number can help you in mobile• Lots of hidden opportunities

Questionsquestions, answers:

sebastian@appstats.eu

Questions?