Casia 2014

Team name: Berenice

Digital Marketing Model – What you Should be Doing

www.YourWebsite.com

International Customers

Drive Traffic

Conversion

Sales

QUANTIFIABLE RESULTS

FOCUSED TARGETTING & ADVERTISING

PROFESSIONAL TEAM

SEO & PPC

SOCIAL MEDIA

• Approx 70% to 80% of search traffic

• Keywords, Site Navigation, URL, Use of Videos & Meta

Data

• Medium/Long Term Strategy that delivers more customers

long term

1. Search Engine Optimisation• Long Term Process, but provides

long term benefits

• Analytics illustrate why your site is Effective / Ineffective & how to

improve Conversions (A/B Testing)

• Keyword Allocation - Allocate the keywords to the most suitable

pages of your site

ADVERTISINGADVERTISE ON SOCIAL MEDIA

WITH HIGHLY FOCUSED TARGETTINGTO ATTRACT RELEVANT CONSUMERS

CONTENT DEVELOPMENTDEVELOP CREATIVE & UNIQUE

CONTENTTO SHARE ON YOURSOCIAL MEDIA SITES

SOCIAL MEDIA SITE DEVELOPMENTINTEGRATED & BRANDED

SOCIAL MEDIA SITESTO ENGAGE NEW & EXISTING

CUSTOMERS

CREATE COMPETITONS & APPS

TO INCREASE FOLLOWERS& ENCOURAGE ENGAGEMENT

FACEBOOK COMPETITIONS

Social Media

£$€

Social Media – Micks Garage

Blog – Youtube – Twitter – Facebook – Google +

International Social Media

• Benefits of Affiliate Marketing with Micks Garages• Free to Join• Largest Online Parts & Accessories Range in Europe• Award winning website with over 1 Million Car Parts & Accessories• Free Delivery on Orders over €30Worldwide Delivery• Average Order Value: €5070% of customers purchase within 24

Hours• Banners, Links & Voucher Codes all available• Dedicated affiliate support team• Dedicated design team (custom ad creation available on request)• Exclusive Voucher Codes

Affiliate Marketing – Micks Garage

Digital Marketing in 2014

67%INCREASE IN LEADS

FOR BUSINESS’ THAT BLOG/SOCIAL

MEDIA

GOOGLE HIGHLIGHTS ALLOWS E-COMMERCE

SITES TO TAG PRODUCTS &

PRICES TO IMPROVE SEO

UK RETAILS SALESDIRECTLY THROUGH SOCIAL

MEDIA

ARE FORECAST TO GROW TO290M IN 2014

HIGHLY FOCUSED TARGETTING:

AGE

LOCATIONINTERESTS

33%CONSUMERS VIEW

MORE PAGES ON ADVERTISERS SITETHAT IS MOBILE

OPTIMISED

40%OF SOCIAL MEDIA USERS

ARE DECIDING WHAT TO BUY BASED ON REVIEWS, RECOMMENDATION ON SOCIAL

MEDIA

ALMOST HALF OF 16-24 YEAR OLDS

USE MESSAGING/EMAIL/ SOCIAL MEDIA WHILE WATCHING TV

24 %

Digital Marketing in 2014

OF PEOPLEUSE A 2ND SCREEN

WHEN WATCHING TV