www.simplify360.com

Stage 1

ThePreliminary

Round

Team Name: Arians

Name of first member: Harshita HemnaniCollege Name: TAPMI

Name of second member: Arshdeep SinghCollege Name: TAPMI

Social Media: Social Instrument of Communication

Media: Instrument of Communication

“The essence of social media is knowing your audiences and engaging them in something they love.”

What is Social Media???

The Social Media Map

•Social Bookmarking

•Social News

•Social Networking

•Social Photo and Video Sharing

•Wikis

•Microblogs

•Forums

•Podcasts

•Content Specific Communities

The Social Media Usage

Participation Accessibility 2-way DialogCommon Interests

Connectivity

Features of Social Media

Social Media in Organizations

Social Media Team Structure in Organizations

Report by: Harvard Business Review

Zappos:

Organizations Using Social Media the Right Way

Ford: Nike:

Social Media takes Time

Concept by: Beth Kanter

Social Media Success Criteria

Building the relationship

Nurturing the relationship

Honoring the relationship

Social Media Marketing

• Social media marketing refers to the process of gaining traffic or attention through social media sites.

• Social media itself is a catch-all term for sites that may provide radically different social actions.

• For instance, Twitter is a social site designed to let people share short messages or “updates” with others.

• Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

Social Media SWOT Analysis

Future of Social Media

Social media makes big data even bigger

Mobile and entertainment will morph

Marketing programs will reintegrate

Content marketing will grow

The power of a company’s network will deliver