www.simplify360.com

Stage 1

ThePreliminaryRound

Team Name: Team HK

Name of first member: Kanika KhandelwalCollege Name: Banasthali University

Name of second member: Hricha BhardwajCollege Name: Banasthali University

Social media

“Websites and applications that enable the users to create and share content or to participate in social networking.”

-Oxford Dictionary

INTRODUCTION

A reality, satirically miles away from the demarcation line of reality… say, a “virtually real world”!Social Media is a vital component that draws a link between various people, at various places, at different levels and occupations. In short, it brings the entire world together at one place, interacting and communicating via the Internet.Lets not forget about the countless applications and advantages of the Virtual world. From corporate world to marketing, hospitality to education, entertainment to politics; in the new era social media is the most widely adapted, cheap and effective way used by individuals to flourish in their respective work spheres. Facebook, Twitter, YouTube, Pinterest, Instagram; and an endless number of social networking sites are widely used these days, especially influencing youngsters.

Social media working strategy

Build and ark Listen and compare What’s the point Success metrics Analyze audience What’s your one thing? Engagement and Humanization Channel Plan

CLASSIFICATION OF SOCIAL MEDIA

Social Media technologies take on many different forms including Internet Forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, videos, rating and social bookmarking.By applying a set of theories in the field of media research and social processes, social media has been classified into six different types:

Collaborative Projects Blogs and Microblogs Content communities Social networking sites Virtual game-worlds Virtual social worlds

Use of social media (statistics)

Factors of Distinction from other media

Quality

Reach

Frequency

Accessibility

Usability

Immediacy

Permanence

Pros & cons of using social mediaAdvantages:

Facilitates open communication. Allows employees to discuss ideas, post news, share links. provides an opportunity to widen business contacts. Targets a wide audience and improves business reputation.

Disadvantages:

Opens up the possibility for hackers to commit fraud. Increases the risk of people falling prey to online scams. Potentially results in lost productivity, especially if employees are busy updating profiles, etc. Provides examples of policy violations.

social media

Changing the world…Beyond just socializing…

Upload!! Like!! Share!! Comment!!

-This is what social media is all about!!

Presented by:-

Kanika khandelwalHricha bhardwaj.