Media Kit October 2016

Introducing

Cashrewards

We delivered over $250M in eCommercerevenue for Australian Advertisers in FY16

$12 Million in cashback to members

We are now delivering over 1% of online retail spend in Australia (according to the NAB online retail index) and we are less than 2 years old

We are growing by 10% month-on-month

We are 160,000+ members strong

What is cashback?

Get paid to shop

• Cashback sites are a simple idea. Instead of going directly to a shop, you access a retailer's online store through a link from a cashback website

• You still receive your item directly from the retailer, but you also get some money from the cashback website

• It is often a percentage of the total price you paid

• The sites have links to retailers of everything from groceries and fashion, to holidays and broadband deals

• 98% of all global brands use Cashback sites ubiquitously as part of an always on marketing strategy

• Cashrewards is the largest Cashback site in Australia

Our most loved categories

% OF RESPONDENTS

1 Tickets to shows, movies, events 6.5%

2 Travel (tickets/accommodation 6.4%

3 Women’s clothing 5.6%

4 Books 5.2%

5 Music to download 4.8%

6 Ebooks 4.5%

7 Fast food/meals 4.3%

8 Computer accessories and software 3.5%

9 Video games and consoles 3.2%

10 Men’s clothing 3.1%

11 Fashion accessories, jewellery and watches 3.0%

12 Alcohol 3.0%

13 Supermarket shopping 2.5%

14 Shoes & footwear 2.5%

15 Crafts/hobbies 2.2%

16 Communications equipment 2.2%

17 Movie downloads 2.1%

18 Small electrical goods 2.1%

19 Health products 2.0%

20 Homewares 2.0%

TOP 20 PRODUCT CATEGORIES PURCHASED DIGITALLY BY CONSUMERS IN AUSTRALIA, JUNE 2015

Note: ages 14+ who bought digitally in the past 4 weeksSource: Roy Morgan Research, *Single Source Australia* as cited in press release, Dec 2, 2015

www.eMarketer.com

34%

31%

12%

9%

3%

3%3%

2%

1%1%1%

Online market place

Grocery

Travel

Alcohol

Appliances and Electronics

Department Store

Apparel and Accessories

Health and Beauty

House and Garden

Office Supplies

Food

Books

Sports and Fitness

Video Games

Telco

Music

EBAY TESTIMONIAL

eBay is renowned as Australia's largest shopping market, and Cashrewards is a vital eBay partner in Australia. The Cashrewards community delivers huge incremental revenue for eBay, and its member base is growing rapidly. We acknowledge and thank the team at Cashrewards for changing online shopping behaviour in Australia, and more importantly distributing our marketplace offers to a wider reach.

We fully expect the Cashrewards community to become the most powerful shopping community in the country before long. With their mantra of 'Get paid to Shop', they are hyper-engaged and purchase with such high volume and frequency that we can’t be anything but impressed by their performance. We see this relationship maturing and growing stronger over the next few years.

Head of Internet Marketing eBay, Feb 2016

Watch our 1 min explainer on YouTube

https://youtu.be/TLyO_AG7z4Q

660% more return through Cashrewards for AdvertisersSavvy marketers are switching spend from Search and Display to Cashback in order to capitalise on the premium ROAS and its post paid buying metric delivered by Cashrewards, guaranteeing sales without risk.

$-

$5.00

$10.00

$15.00

$20.00

$25.00

$30.00

$35.00

IAB and NAB Average onlineadvertiser ROAS 2015

Cashrewards Average onlineadvertiser ROAS

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

www.cashrewards.com.au flybuyseshops.com.au estore.velocityfrequentflyer.com

onlinemall.qantaspoints.com pricepal.com.au

Website Traffic Experian Hitwise 2016

3x more visits than Coles Flybuys eStore: Source Experian July 2016

2x more sales than Virgin Velocity eStore: Source eBay July 2016

Demographics

34%

8%

6%

4%2%

25-34

35-44

45-54

18-24

55-64

65+

GENDER % AUSTRALIA % CASHREWARDS MEMBERS

Female 50.2% 45%

Male 49.8% 55%

Total 100.0% 100.0%

It is commonly known that demographic groups A, B, C are the most affluent segments of people in Australia.

The Cashrewards community contains twice the national average in all segments which implies the level of spending power captured by our audience is significant

AGEGENDER

Source: Experian Hitwise 2016

%

25% NEW

CUSTOMERS

8%TABLET

23% MOBILE

69%DESKTOP

Cashrewards report almost half of their members earn over $150k per annum (nearly 2X average AU salary of $78,000 in 2016) and the majority are classed in Mosaic socio-economic grades A or B

52% of users purchase from brands that they had never considered before

Where cashback was offered AOV increased 121%, with a 250% increase in margin

Chinese Community

Chinese community within Cashrewards

• Genealogy studies indicates our audience has a penetration of greater then 22% Chinese Australians

• The Chinese Australian community have large disposable incomes and are online savvy

0

1

2

3

4

5

6

http://www.abs.gov.au/ausstats/abs@.nsf/mf/3412.0/

>22%CHINESE

Expats % of Australian population 2015

Influencers

One of OzBargain’s top influencers is TA

• OzBargain is Australia’s largest shopping social network

• OzBargain reaches over a million visitors every month. Web statistics taken from Google Analytics, as of the month of December 2015

9,733,773 sessions

2,114,783 users

33,801,681 page views

94.55% Australian visitors

56.95% search engine traffic

TA – One of OzBargain’s Leading Posters - He’s one of us

USER DEALS AVG VOTE

TRENT86 1007 38.77

tightarse 815 109.72

easternculture 457 38.63

tonester 325 20.74

Spackbace 312 29.87

altomic 296 12.02

scotty 191 21.67

monty.melb 163 24.53

kaneissik 143 31.48

SavatteDodo 128 19.64

USER DEALS AVG VOTE

tightarse 772 115.03

TRENT86 493 67.19

easternculture 217 70.46

Spackbace 95 77.56

IWantThatFlight 80 57.42

tonestar 56 84.59

scotty 47 62.26

kaneissik 45 78.96

monty.melb 39 69.74

MyGroceries.com.au 35 62.00

STORE COUNT PERCENTAGE

woolworths.com.au 136 6.5%

coles.com.au 128 6.1%

udemy.com 115 5.5%

read.amazon.com 80 3.8%

scoopon.com.au 68 3.3%

dicksmith.com.au 60 2.9%

jetstar.com 49 2.3%

shoppingexpress.com.au 43 2.1%

play.google.com 41 2.0%

iga.net.au 37 1.8%

Total: 2088

Average: 6.5/week

Votes: 83.6 (Average)

MOST DEALS POSTED BY USERSMOST FRONT-PAGE DEALS POSTED BY A USER DEALS

What TA has to say?

https://www.ozbargain.com.au/node/217371

I find it incredible to think I'll be earning a full-time income from doing something I absolutely love.

I'm 100% committed to making this work, and I'll make sure everyone benefits.

I won't leave anything unexplored.

Opportunities

Talk to us about the best targeting option for you

• We have millions of ways to target our members

• We use advanced real time customer intelligence to increase engagement

• Email segmentation is just one method of targeting

• Speak to us about how we can align your goals to our members

Today’s Hot Offers – 120,000 unique visitors per month

25%-50% minimum increase in commission 1

Unique offers and codes2

Fly Virgin with our all-inclusiveFlights from just $69!

+ Up to 3.00% Cashback

No coupon code is required

Double Cashback Campaign

• Double commission for 7 days minimum

• 1x SOLUS EDM to 110,000 members

• 1x Weekly EDM placement

• 1x Homepage “Today’s Hot Offer” placement

• 1x Facebook post to 53k fans

• Price on request

Facebook post example – 53,000+ Fans

On site overlays

• Home page overlay

• 25,000 UV’s per week

• 25,000 interactions per week

• A/B testing

• Price on request

In page survey

• Ask any question

• Pre-qualify certain outcomes

• Ask brand health questions

Contact details:

Chris Garner - chris.garner@cashrewards.com

Andrew Clarke - andrew.clarke@cashrewards.com

Kate Eringa - kate.eringa@cashrewards.com

TA - ta@cashrewards.com