Dms Intelligence™ Intelligent Customer Engagement

The solution has reduced the brand’s monthly DM campaign costs by an average of 54% and contributed over$22K in top-line value.

BUSINESSOBJECTIVE

As part of its multichannel marketing strategy this dealer drops monthly direct mailers to thousands of households in central Florida area at an average cost of $1.25 per piece. While monthly direct mail delivers strong awareness around new product launches This Dealer wanted to improve campaign ROI with better targeting, and eliminate non relevant messages. The brand also wanted to gain insights about which households were most responsive to direct mail and which segments might be more effectively targeted via other channels such as email or text message. To cope with competition from other dealers, the brand wanted to leverage customer- response to try and raise Car/Truck sales in such a heavily saturated market.

THE SOLUTION

LIVE MARKETING harmonized this dealer’s existing customer DMS and transactions data by building purchase and campaign response profiles for every household targeted...

©LIVE MARKETING, 2014 All Rights Reserved

Drops This Subaru Dealer

DIRECT MAIL COSTS BY AN AVERAGE 54%

Family owned and operated since 1952. Subaru Dealer was a Saturn store. So current customer list is small, and in need of segmenting. They serve the Spring Hill, Brooksville and New Port Richey region with quality new and used Subaru vehicles.

Solution

Dms Intelligence™ Intelligent Customer Engagement

About LIVE MARKETING

Bottom-line savings on DM Costs –

LIVE MARKETING

BUSINESS BENEFITS

Along with increased foot falls and better overall response rates and conversions, this dealer has seen over $22K in incremental value added to its top line in 1 month with LIVE MARKTINGS DMS Intelligence™ solution in place. Direct mail and other customer campaigns are now synchronized to bear identical messages and offers, providing consistent experiences to all Central Florida based customers, this dealer’s monthly direct mail costs have dropped 50%..

LIVE MARKETING is the auto industry's first data driven marketing engine platform and connects over 9 million consumer records from the dealerships own data management system, builds consumer profile, markets a vehicle to those buyers, to call them to engage with the dealer, in a very time sensitive campaign. Founded by a team of veteran automotive and visionary pioneers in the data community, serving dealers for over 36 years, the company's mission is to disrupt traditional, old fashion campaigns and drive showroom-up rates through the roof. Allowing auto dealers to concentrate on selling, rather than mindless routine marketing habits that prove to be worthless. LIVE MARKETING has patent-pending unique algorithm that is used to mine the data in your DMS, and is delivering campaigns through direct, digital, and email designed to reach the right customers at the right time. This technology has a high conversion rate and at a fraction of the cost of other marketing options. LIVE MARKETING is based in Tampa, Florida. More info: www.mylivemarketing.com

Visit www.mylivemarketing.com for more details.

Direct contact call 1-855-795-3322 or dani@mylivemarketing.com ©LIVE MARKETING, 2014 All Rights Reserved

Promotion Name

Equity

Drop Strategy

Grp 1 & 2

SMS 3 & 4

Savings in Cost

1218.50

Extra Revenue

20,000

Profit $21,218.50