cases in marketing management bible
TRANSCRIPT
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LIST OF ATTEMPTED QUESTIONS AND ANSWERSTrue/FalseQuestionThis question is from the case study "Mr. Atul & Mr. Bhaskar" : Atul felt that freedom to
workers means calling for indiscipline.Correct AnswerFalseYour AnswerTrueTrue/FalseQuestionThis question is from the case study "Ice-Kool" : Studying consumer behavior is important
to any business.Correct AnswerTrueYour AnswerTrueSelect The BlankQuestionThis question is from the case study "Ray Ltd." : The ________ was to be improved to
protect chocolate from melting.Correct AnswerPackagingYour AnswerPackagingMultiple Choice Single AnswerQuestionThis question is from the case study "Chap-pals" : Current competition of Chap-pal is :- Correct AnswerLeather shooseYour AnswerHawaiiMultiple Choice Multiple AnswerQuestionThis question is from the case study "Tristar" :What factors affected the estimated stock
requirement of 800 dealers?Correct Answer
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Political uncertainty , Act of godYour AnswerPolitical uncertainty , Competition actions , Dealer demandMultiple Choice Single AnswerQuestionThis question is from the case study "Price Plus" : What is the offer under discussion in the
case?Correct AnswerMoney back offer by AkaiYour AnswerMoney back offer by AkaiMultiple Choice Multiple AnswerQuestionThis question is from the case study "AR Sons" : AR Sons became a firm of reputation
because of :-Correct AnswerService , QualityYour AnswerService , QualityMultiple Choice Single AnswerQuestionThis question is from the case study "Lubri - Smooth Ltd." : As a promotional strategy the
owner believes in :-Correct AnswerSamplingYour AnswerDirect marketingSelect The BlankQuestionThis question is from the case study "Challenger Sports" : The company command
________ % of the market-share.Correct Answer60Your Answer75Multiple Choice Single AnswerQuestion
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This question is from the case study "Kleam" :Why did other companies failed to market
toothpastes?Correct AnswerNo uniform quality of KleamYour AnswerNo uniform quality of KleamMultiple Choice Multiple AnswerQuestionThis question is from the case study "Collaborative Product Development in E-Commerce"
:What were benefits of Collaborative development?Correct AnswerImproves operations , Cuts Costs , Saves TimeYour AnswerCuts Costs , Saves Time , Saves manpowerSelect The BlankQuestionThis question is from the case study "Anveshi - The Rural Development Organisation" :The
strategy to achieve the objective was to create ________.Correct AnswerVillage organisationYour AnswerVillage cooperativeMultiple Choice Multiple AnswerQuestionThis question is from the case "Ethel Graff" : Why do Europeans come to India to work? Correct AnswerIndian Experience matter in International market , Challenge of working in Unfamiliar
environmentYour AnswerChallenge of working in Unfamiliar environment , Indian Companies now pay higher
salariesTrue/FalseQuestionThis question is from the case study "Beauty Cosmetics" :Beauty cosmetics want to reach
the products at All India level.Correct AnswerTrueYour Answer
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TrueMultiple Choice Multiple AnswerQuestionThis question is from the case study "Astroid Computer Corporation" : What is the product
range of this company?Correct AnswerPersonal Computer , Monitors , PrintersYour AnswerPersonal Computer , Monitors , PrintersMultiple Choice Single AnswerQuestionThis question is from the case study "Hindustan Lever - Rural Marketing Initiative" :How
were towns & villages covered by HLL initially?Correct AnswerBy VanYour AnswerBy VanMultiple Choice Multiple AnswerQuestionThis question is from the case study "Reach India Ltd." : What different product segments
is Reach India Ltd. Operating in?Correct AnswerTelecom Service Provider , HandsetsYour AnswerTelecom Service Provider , HandsetsSelect The BlankQuestionThis question is from the case study "Delana Hosiery Works" :The owner of the company
believed in ________ human relations.Correct AnswerInformalYour AnswerInformalMultiple Choice Single AnswerQuestionThis question is from the case study "Priya Automobiles" : Why did model Priya still
continue to sell?
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Correct AnswerWas the cheapest modelYour AnswerWas the cheapest modelMultiple Choice Multiple AnswerQuestionThis question is from the case study "Alcophin" :What Promotional tools are used by
Medical companies?Correct AnswerVisual Aid , Product LiteratureYour AnswerProduct Literature , HoardingsTrue/FalseQuestionThis question is from the case study "Tushar Laboratories" :Mumbai market was the
smallest in volumes.Correct AnswerFalseYour AnswerFalseSelect The BlankQuestionThis question is from the case study "ABC A Major Beverages Company" : The arrangement
between ABC & CCA is ________.Correct AnswerCCA will market ABC brands with their ownYour AnswerABC will market CCA brands with their ownMultiple Choice Single AnswerQuestionThis question is from the case study "Mr. Nitin Chandra" : Product Benefit of Silver plated
Bronze products is :-Correct AnswerThey are within reach of middle classYour AnswerThey are within reach of middle classMultiple Choice Multiple Answer
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QuestionThis question is from the case study "ABC Company" : Which categories did the company
entered lately?Correct AnswerRefrigerators , Air ConditionersYour AnswerAir ConditionersMultiple Choice Single AnswerQuestionThis question is from the case study "Blue Shield Company" : What type of promotion was
planned in high sale period by Benson & Johnson? Correct AnswerDiscount offerYour Answer1 + 1 FreeMultiple Choice Multiple AnswerQuestionThis question is from the case "General Motors Asia-Pacific" : With the global alliance The
three car manufacturers in India can :-Correct AnswerShare each other's products , Commonly buy components , Do cross brandingYour AnswerShare each other's products , Do cross brandingTrue/FalseQuestionThis question is from the case study "Hotel Black Pearl" :Since the opening of 'Saphire' the
business of Black Pearl is remarkably affected.Correct AnswerTrueYour AnswerTrueTrue/FalseQuestionThis question is from the case study "Priya Automobiles" : Supriya was generation bike &
was comparable with competition.Correct AnswerTrueYour Answer
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TrueMultiple Choice Single AnswerQuestionThis question is from the case study "Thompson & Thompson" : What is the current
product segment of the company?Correct AnswerHealth CareYour AnswerHealth CareMultiple Choice Multiple AnswerQuestionThis question is from the case study "Ray Ltd." : What were the product differences in
Super & Crystal?Correct AnswerDifferent Formulation , Different packagingYour AnswerDifferent Formulation , Different packaging , Higher priceTrue/FalseQuestionThis question is from the case study "Pratima Ltd." : The product WPDC-3 with the price
of Rs 300/- perfectly fits into the current product range of Pratima Ltd.Correct AnswerFalseYour AnswerFalseMultiple Choice Single AnswerQuestionThis question is from the case study "Watts & Volts Ltd." : What was the marketing
manager opposed for?Correct AnswerTwo parallel sales organisationsYour AnswerNew product managersSelect The BlankQuestionThis question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity
to the citizens of maintaining good health through ________.
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Correct AnswerExerciseYour AnswerExerciseSelect The BlankQuestionThis question is from the case study "Raja Consultants Ltd." : The characteristics of the
consumer panel were to be used for predicting the behavious of the ________. Correct AnswerPopulationYour AnswerTarget AudienceSelect The BlankQuestionThis question is from the case study "Food Processing Industry" : According to union, the
worker was employed as sweeper & not ________. Correct AnswerWet sweeperYour AnswerWet sweeperTrue/FalseQuestionThis question is from the case study "AR Sons" :Mr Sandeep felt that Internet plus mail
order can attain popularity.Correct AnswerTrueYour AnswerTrueTrue/FalseQuestionThis question is from the case study "Vacuum Flasks" : The company has state of the art
plant with a Japanese collaboration.Correct AnswerTrueYour AnswerFalseSelect The Blank
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QuestionThis question is from the case " The Real Thing " : Today Coca Cola is sold in ________
countries.Correct Answer200Your AnswerMore than 200True/FalseQuestionThis question is from the case study "Innovation & Improvisation" : 3 M encouraged
everyone to become product champions.Correct AnswerTrueYour AnswerTrueMatch The FollowingQuestionCorrect AnswerYour AnswerOld SpiceErratic Alcohol suppliesUniform qualitySugandha Mouth FreshnersTobaco ProductsTobaco ProductsKleamNo Uniform qualityNo Uniform qualityServices UnlimitedFunds for Social OrganisationsFunds for Social OrganisationsMultiple Choice Single AnswerQuestionThis question is from the case study "Priya Automobiles" :What must have affected the
performance of Mr. Jain?Correct AnswerNo incentives in cashYour AnswerLess demand in market
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Match The FollowingQuestionCorrect AnswerYour AnswerRoshni LampsNew Product OpportunitiesNew Product OpportunitiesLaxmi MillsRefined OilRaw OilMr. Dinesh KapoorFinancial InvestmentSetting Management PanelRaja ConsultantsSetting Consumer PanelFinancial InvestmentMultiple Choice Multiple AnswerQuestionThis question is from the case study "Tushar Laboratories" : What was Tushar's strength
over giant competitor?Correct AnswerGerman collaboration , No quality complaintsYour AnswerGerman collaboration , No quality complaints , Better distributionMultiple Choice Single AnswerQuestionThis question is from the case " Laxmi Mills " : What was the product benefit of refined
oil?Correct AnswerVery PureYour AnswerVery PureSelect The BlankQuestionThis question is from the case study "Maxwell Ltd." : According to Mr. Arvind, Success is
the outcome of well managed ________.Correct AnswerInterdependence
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Your AnswerEmployeesMultiple Choice Multiple AnswerQuestionThis question is from the case study "Bharat Research Development Corporation " : Whatdetails does Project Profile have?Correct AnswerProduct Identification , Types of machinery , Raw materialYour AnswerProduct Identification , Types of machinerySelect The BlankQuestionThis question is from the case study "Thompson & Thompson" : The name was decided as
Thompson & Thompson to encash the ________.Correct AnswerBrand EquityYour AnswerBrand Equity
LIST OF ATTEMPTED QUESTIONS AND ANSWERSMultiple Choice Single AnswerQuestionThis question is from the case study "Mr. Ramrao Panase" :The sales rep of the company
did not recommend the termination of Sujata & Anil because :-Correct AnswerThe demand may get disturbedYour AnswerThey had good reputation in marketMatch The FollowingQuestion
Correct AnswerYour AnswerIn initial years the concentration is inNorthern reagionWestern reagionThis question is from the case study "Switchex Company" : Switchex company
manufactures
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Entire range of awitchgear productsEntire range of awitchgear productsPricing strategyLower than the competitors by 8-10%Lower than the competitors by 8-10%Its Pune office headed byMr. PatilMr. PatilMultiple Choice Multiple AnswerQuestionThis question is from the case study "Mahesh Pharmaceuticals" : What are the
responsibilities of Propaganda Stockiest?Correct AnswerDistribute the medicines , Get medicines prescribed by the doctorsYour AnswerDistribute the medicines , Get medicines prescribed by the doctors , Get maximum
discount from the companyMultiple Choice Multiple AnswerQuestionThis question is from the case " Seven Species" : Which countries were banned from
exporting shrimps?Correct AnswerIndia , PakistanYour AnswerKoreaMultiple Choice Single AnswerQuestionThis question is from the case study "Deepak Pharmaceuticals" : Why did Mr. Khanna
slashed Ad budget?Correct AnswerSupply shorter than demandYour AnswerNo demandSelect The BlankQuestionThis question is from the case study "The Kellogg Company" :To increase sales in Brazin
the marketing director had to create a ________ breakfast habit.Correct Answer
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NutritiousYour AnswerNutritiousMultiple Choice Multiple AnswerQuestionThis question is from the case study "Challenger Sports" : If a particular cricket star fails
then this leads to :-Correct Answerless sale of bats with his photo , High inventoriesYour Answerless sale of bats with his photo , High inventories , Bad quality perception of bats , Poor
price for those batsTrue/FalseQuestionThis question is from the case study "Huge Electronics" :Due to matrix structure the
functional & project managers coexisted.Correct AnswerTrueYour AnswerTrueTrue/FalseQuestionThis question is from the case study "Sukhi and Bhoopy" : Using S & B brand name for the
new products produced in the new sewing machine is called Brand Extension.Correct AnswerTrueYour AnswerTrueMultiple Choice Multiple AnswerQuestionThis question is from the case study "Air Cool India Ltd." : The test marketing was decided
in Mumbai :-Correct AnswerTo see product Performance , Was done for 2 monthsYour AnswerTo see product Performance , Was done for 3 months , To see consumer response Multiple Choice Single Answer
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QuestionThis question is from the case study "Seema Leather" : Indian leather industry is facing
problem of :-Correct AnswerModernisationYour AnswerModernisationMultiple Choice Single AnswerQuestionThis question is from the case study "Konkan Trading Company" : Why was the officer
promoted by 5 grades?Correct AnswerExtraordinary Sports performanceYour AnswerOver achievement of targetTrue/FalseQuestionThis question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a direct
marketing firm.Correct AnswerTrueYour AnswerTrueSelect The BlankQuestionThis question is from the case study "Suc Seed Plantation" :M/S Suc Seed are innovator -
manufacturers & not too expert in ________ technique.Correct AnswerMarketingYour AnswerMarketingSelect The BlankQuestionThis question is from the case study "ABC A Major Beverages Company" : The arrangement
between ABC & CCA is ________.Correct AnswerCCA will market ABC brands with their ownYour Answer
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ABC will manufacture CCA brandsMultiple Choice Multiple AnswerQuestionThis question is from the case study "Mr. Vikrant Modi" : In what industry the product of
this company used as Raw Material?Correct AnswerChemical , PharmaceuticalYour AnswerFertilisers , Metal Coating , ChemicalMultiple Choice Multiple AnswerQuestionThis question is from the case study "Ajanta Biscuits" : In which segments is Ajanta Biscuit
currently present?Correct AnswerGlucose , SaltedYour AnswerGlucose , Salted , CreamTrue/FalseQuestionThis question is from the case study "Pratima Ltd." : The product WPDC-3 with the price
of Rs 300/- perfectly fits into the current product range of Pratima Ltd.Correct AnswerFalseYour AnswerTrueTrue/FalseQuestionThis question is from the case study "Innovation & Improvisation" : 3 M encouraged
everyone to become product champions.Correct AnswerTrueYour AnswerTrueMatch The FollowingQuestionCorrect AnswerYour Answer
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Divya BhaskarThe third Gujarati daily newspaper to be launchedThe third Gujarati daily newspaper to be launchedThis question is from the case study "The Marketing of Divya Bhaskar" : Pre launch
activites & StrategiesTo create awareness for Divya Bhaskar & establish brand imageTo create awareness for Divya Bhaskar & establish brand imageKey fingings of surveyTheir newspaper is average in all respectsTheir newspaper is average in all respectsPost survey phaseOrder bookings crossed a record mark of 2 lac.Order bookings crossed a record mark of 2 lac.Multiple Choice Multiple AnswerQuestionThis question is from the case study "Deepak Pharmaceuticals" : What was the effect of
slashed advertising?Correct AnswerProfits increased , Reserves increasedYour AnswerProfits increased , Reserves increased , Manpower increasedMultiple Choice Multiple AnswerQuestionThis question is from the case "The Real Thing" : Coke used think Global act Local policy
by way of :-Correct AnswerLocally manufacturing product , Creating country/ region specific advertising , Pricing the
product differently in Different countriesYour AnswerLocally manufacturing product , Creating country/ region specific advertising , Pricing the
product differently in Different countriesMultiple Choice Single AnswerQuestionThis question is from the case study "Dream Launch of Ford Escort" : What was the
percieved difference between petrol & diesel version of Escort?Correct AnswerPetrol is underpowered than dieselYour AnswerDiesel is smooth than petrol
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Multiple Choice Single AnswerQuestionThis question is from the case study "Paramount Fertilisers" : What facility was offered to
Paramount as a special case?Correct AnswerMore creditYour AnswerMore creditTrue/FalseQuestionThis question is from the case study "Bharat Research Development Corporation" : The
major area of dissent in case of BRDC was lack of marketing data.Correct AnswerTrueYour AnswerTrueMultiple Choice Multiple AnswerQuestionThis question is from the case study "Ray Ltd." : What were the product differences in
Super & Crystal?Correct AnswerDifferent Formulation , Different packagingYour AnswerDifferent Formulation , Different packaging , Different ConsumerTrue/FalseQuestionThis question is from the case study "Thompson & Thompson" : The study showed that the
market for prickly heat powder is declining.Correct AnswerFalseYour AnswerFalseMultiple Choice Single AnswerQuestionThis question is from the case study " Raja Consultants Ltd." : What did Raja Consultants
started with?Correct Answer
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ConsultancyYour AnswerAdvertisingSelect The BlankQuestionThis question is from the case study "Suc Seed Plantation" : M/S Suc Seed have always
believed in Excellence Through ________.Correct AnswerInnovationYour AnswerBest ServiceSelect The BlankQuestionThis question is from the case study "Delana Hosiery Works" :The owner of the company
believed in ________ human relations.Correct AnswerInformalYour AnswerProfessionalMultiple Choice Multiple AnswerQuestionThis question is from the case study "Job Satisfaction" : What was the effect of Jayant
continuing in the same job?Correct AnswerFrustration , DemoralisationYour AnswerFrustration , Demoralisation , Not meeting targetMultiple Choice Single AnswerQuestionThis question is from the case study "Shakti Fitness" :The profitability is highest for :-Correct AnswerJoggingYour AnswerYogaMultiple Choice Single AnswerQuestionThis question is from the case study "Priya Automobiles" :Why did the company started
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loosing the market?Correct AnswerNew Fuel efficient bike introducedYour AnswerNew Fuel efficient bike introducedTrue/FalseQuestionThis question is from the case study "Huge Electronics" :Due to matrix structure the
functional & project managers coexisted.Correct AnswerTrueYour AnswerTrueMultiple Choice Multiple AnswerQuestionThis question is from the case study "Roshni Lamp Makers Ltd." : What are the product
benefits of electronic ballast?Correct AnswerReduces energy consumption , Increases efficiency , Increases tube lifeYour AnswerReduces energy consumption , Increases efficiency , Increases tube lifeMultiple Choice Single AnswerQuestionThis question is from the case study "Kamlesh & Laltu" : What is the current product
constraint of kamlesh & Laltu?Correct AnswerOne Type & One sizeYour AnswerLittle heightSelect The BlankQuestionThis question is from the case study "Mr. Anna Patil" : Mr Anna Patil's farm was ________. Correct AnswerCanal irrigationYour AnswerCanal irrigationSelect The Blank
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QuestionThis question is from the case study "U.P. Mini Computers" : Zenith suggested a research
in India to decide on ________. Correct AnswerProduct MixYour AnswerPricingMultiple Choice Multiple AnswerQuestionThis question is from the case study "Tasty Biscuits Pune" : The positive points of this
company were :-Correct AnswerGood Quality , Good Distribution , Good PromotionYour AnswerGood Quality , Good Distribution , Good PriceMultiple Choice Single AnswerQuestionThis question is from the case study "Fluid Control Devices Ltd." : Fluid Control Devices
has current image of a manufacturer of :-Correct AnswerPetrol PumpsYour AnswerOil PumpsMultiple Choice Single AnswerQuestionThis question is from the case study "The Cold Ice-Cream Company" : What is the
promotional offer on the new product?Correct AnswerRs 6/- Off CouponYour AnswerBuy One get one freeSelect The BlankQuestionThis question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the
worst________ problem.Correct AnswerPublic RelationsYour Answer
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DistributionTrue/FalseQuestionThis question is from the case study "Ray Ltd." : The marketing director wanted Ray Ltd.
to diversify in Biscuits.Correct AnswerFalseYour AnswerTrueSelect The BlankQuestionThis question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct
dealers who were appointed as ________.Correct AnswerDistributorsYour AnswerDistributorsSelect The BlankQuestionThis question is from the case study "Chocolates" :CDM tried to break ________ that
chocolates are only for children.Correct AnswerConsumer mindsetYour AnswerConsumer mindsetTrue/FalseQuestionThis question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets
in the world.Correct AnswerTrueYour AnswerTrueSelect The BlankQuestionThis question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity
to the citizens of maintaining good health through ________.
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Correct AnswerExerciseYour AnswerExercise
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
True/False
Question
This question is from the case study "Air Cool India Ltd." : The launch got delayed because
the dealers were not ready.
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer
Question
This question is from the case study "Solar Energy" : What is the Product Benefit of a Solar
operated Products?
Correct Answer
Saves electricity & Money
Your AnswerSaves electricity & Money
Multiple Choice Single Answer
Question
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This question is from the case study "Saloni - Chocolates" : Developing Contacts with the
local schools was a :-
Correct Answer
PR Activty
Your Answer
Promotional Activity
Multiple Choice Multiple Answer
Question
This question is from the case study "Wall Mart - Logistic Leader" : What problems did
Wall Mart faced in some markets?
Correct Answer
Lack of Historical data , Inexperienced manpower
Your Answer
Lack of Historical data , Inexperienced manpower
True/False
Question
This question is from the case study "Ice-Kool" : Studying consumer behavior is important
to any business.
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
Question
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This question is from the case study "Paramount Fertilisers" : Why was the production of
four products suspended ?
Correct Answer
They were uneconomical , Seasonal , Poor Product life cycles
Your Answer
They were uneconomical , Seasonal , Poor Product life cycles
True/False
Question
This question is from the case study "Vacuum Flasks" : The company has state of the art
plant with a Japanese collaboration.
Correct Answer
True
Your Answer
True
Select The Blank
Question
This question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the
worst________ problem.
Correct Answer
Public Relations
Your Answer
Public Relations
Match The Following
Question
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Correct Answer
Your Answer
Marriott InternationalInternational hospitality giant
International hospitality giant
Sukhi and Bhoopy
Brand name "S&B"
Brand name "S&B"
Crunchy and Crispy Ltd.
Processed food business
Processed food business
Pratima Ltd.
WPDC-3 Waterproof Disposal Camera
WPDC-3 Waterproof Disposal Camera
Select The Blank
Question
This question is from the case study "Shri Krishnan Ranganathan" : Between 1978 & 1994
Glow had under gone six ________.
Correct Answer
Brand extensions
Your Answer
Brand extensions
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Select The Blank
QuestionThis question is from the case study "Food Processing Industry" : According to union, the
worker was employed as sweeper & not ________.
Correct Answer
Wet sweeper
Your Answer
Wet sweeper
Multiple Choice Single Answer
Question
This question is from the case study "Indian Aluminium Company" : What was the target
Audience for Super Wrap?
Correct Answer
Housewives
Your Answer
Housewives
Multiple Choice Multiple Answer
Question
This question is from the case study "Job Satisfaction" : What was the effect of Jayant
continuing in the same job?
Correct Answer
Frustration , Demoralisation
Your Answer
Frustration , Demoralisation
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Multiple Choice Multiple Answer
QuestionThis question is from the case study "Marriott International" : Who were the established
competitors of Marriott?
Correct Answer
Holiday Inn , Ramada , Quality Inn
Your Answer
Holiday Inn , Ramada , Quality Inn
Multiple Choice Single Answer
Question
This question is from the case "Coca-Cola" : Coke's products were banned from sale in
Belgium because :-
Correct Answer
They made more than 100 children ill
Your Answer
They made more than 100 children ill
Select The Blank
Question
This question is from the case study " Sukhi and Bhoopy" : Sukhi and Bhoopy are engaged
in ________sports equipments.
Correct Answer
Manufacture and selling
Your Answer
Manufacture and selling
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Multiple Choice Multiple Answer
QuestionThis question is from the case "Ethel Graff" : Why do Europeans come to India to work?
Correct Answer
Indian Experience matter in International market , Challenge of working in Unfamiliar
environment
Your Answer
Challenge of working in Unfamiliar environment , Indian Experience matter in
International market
Multiple Choice Single Answer
Question
This question is from the case study "Blue Shield Company" : What type of promotion was
planned in high sale period by Benson & Johnson?
Correct Answer
Discount offer
Your Answer
Discount offer
Multiple Choice Single Answer
Question
This question is from the case study "Blue Shield Company" :What problem is faced by
Benson & Johnson?
Correct Answer
Retailers could not sell the stocks
Your Answer
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Retailers could not sell the stocks
Multiple Choice Single Answer
Question
This question is from the case study "Samadhan Sakhali Udyog" : Samadhan Sakhali Udyog's
Distribution channel contains :-
Correct Answer
Own Chain of Shops
Your Answer
Own Chain of Shops
Multiple Choice Single Answer
Question
This question is from the case study "Lubri - Smooth Ltd." : At what stage of Product Life
Cycle the product A-20 is?
Correct Answer
Maturity
Your Answer
Maturity
Multiple Choice Single Answer
Question
This question is from the case study "Fast Page Communication" : Pagers are facing stiff
resistance from :-
Correct Answer
Family members
Your Answer
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Family members
Multiple Choice Single Answer
Question
This question is from the case "General Motors Asia-Pacific" : What is Maruti's benefit to
these car manufacturers?
Correct Answer
They can source the components cheap
Your Answer
They can source the components cheap
Select The Blank
Question
This question is from the case study "Mr. Ramrao Panase" :According to Mr. D'Costa, if the
business is to be expanded it has to have a marketing team and a ________.
Correct Answer
Distribution Network
Your Answer
Distribution Network
True/False
Question
This question is from the case study "Mr. Rajiv Goyal" : The market for light engineering
products was shrinking.
Correct Answer
False
Your Answer
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False
Multiple Choice Single Answer
Question
This question is from the case study "Fluid Control Devices Ltd.": The Market Share of
Fluid Control Devices in Pumps in year 1968 was :-
Correct Answer
0.33
Your Answer
0.33
Multiple Choice Single Answer
Question
This question is from the case " Mr Dinesh Kapoor " : What segment is Mr. Kapoor planning
to enter?
Correct Answer
Gymnasium
Your Answer
Gymnasium
Select The Blank
Question
This question is from the case study "Organic Marketing Initiatives and Rural
Development" :The rapid increase in production of ________ is creating new and complex
challenges.
Correct Answer
Organic Food
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Your Answer
Organic Food
Multiple Choice Multiple Answer
Question
This question is from the case "Ethel Graff" : The company plans to increase the intake of
Europeans in India because :-
Correct Answer
In India they cost only 25 % , Attrition is only 15 %
Your Answer
In India they cost only 25 % , Attrition is only 15 % , They know the language
Select The Blank
Question
This question is from the case study "Thompson & Thompson" : The name was decided as
Thompson & Thompson to encash the ________.
Correct Answer
Brand Equity
Your Answer
Brand Equity
True/False
Question
This question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a direct
marketing firm.
Correct Answer
True
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Your Answer
True
True/False
Question
This question is from the case study "Chocolates" : Kitkat & Perk are available in all towns
at national level.
Correct Answer
False
Your Answer
False
Multiple Choice Multiple Answer
Question
This question is from the case study "A cooperative milk union" :Why couldn't the dairy
get qualified people?
Correct Answer
It was in rural area , Rural area did not have urban facilities
Your Answer
It was in rural area
Multiple Choice Single Answer
Question
This question is from the case "Harish Patel" : What is the advantage of Kandla Port in
electronics exports?
Correct Answer
Seepz zone
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Your Answer
Seepz zone
Multiple Choice Single Answer
Question
This question is from the case study "Auto fast" : In which area was the company looking
to gain dominance?
Correct Answer
Factory CNC machines
Your Answer
Factory automation equipment
True/False
Question
This question is from the case study "Hotel Black Pearl" :Since the opening of 'Saphire' the
business of Black Pearl is remarkably affected.
Correct Answer
True
Your Answer
True
Match The Following
Question
Correct Answer
Your Answer
Chap-Pals is a brand name in
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Leather footware industry
Leather footware industry
Marketing OrientationQuality control technique-JIT manufacturing system
Quality control technique-JIT manufacturing system
Saloni - Chocolates
Distributor of special cadies
Distributor of special cadies
Fit-Fit exerciser equipment
Sold in urban localities to higher middle class
Sold in urban localities to higher middle class
Currently Samadhan Sakhali Udyog is
Operating through 4800 own retail stores
Operating through 4800 own retail stores
Select The Blank
Question
This question is from the case study "Raja Consultants Ltd." : The characteristics of the
consumer panel were to be used for predicting the behavious of the ________.
Correct Answer
Population
Your Answer
Population
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Multiple Choice Single Answer
QuestionThis question is from the case study "Banarasidas" :What concept did Banarasidas applied
in satisfying customers?
Correct Answer
Customisation
Your Answer
Customisation
Multiple Choice Single Answer
Question
This question is from the case "The Real Thing" : Coca Cola pursued aggressive Global
Branding by way of :-
Correct Answer
Creative placement of its logo
Your Answer
Attractive packaging
Multiple Choice Single Answer
Question
This question is from the case study "Deepak Pharmaceuticals" : What regulation did Mr.
Khanna introduced immediately after joining?
Correct Answer
Checks with the orders
Your Answer
Advance payment for the orders
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Select The Blank
QuestionThis question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct
dealers who were appointed as ________.
Correct Answer
Distributors
Your Answer
Distributors
Multiple Choice Multiple Answer
Question
This question is from the case study "Blue Shield Company" :Which medium were used to
popularise the offer by Benson & Johnson?
Correct Answer
TV , News papers
Your Answer
TV , News papers
Multiple Choice Multiple Answer
Question
This question is from the case study "Paramount Fertilisers" : What was the tie up
between Paramount & Pennsylvania?
Correct Answer
Sales & Distribution , Marketing
Your Answer
Sales & Distribution , Marketing
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True/False
QuestionThis question is from the case study "ABC Company" : The Indian middle class is about
1/3rd of population.
Correct Answer
True
Your Answer
True
Select The Blank
Question
This question is from the case study "Anveshi - The Rural Development Organisation"
:Anveshi worked in villages which are ________
Correct Answer
Economically vulnerable.
Your Answer
Economically vulnerable.
Multiple Choice Multiple Answer
Question
This question is from the case study "Air Cool India Ltd." : The test marketing was decided
in Mumbai :-
Correct Answer
To see product Performance , Was done for 2 months
Your Answer
To see product Performance , Was done for 2 months
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This question is from the case study "Ajanta Biscuits" : In which segments is Ajanta
Biscuit currently present?
Glucose , Salted
This question is from the case study "Priya Automobiles" : Supriya was generation bike& was comparable with competition.True
This question is from the case "General Motors Asia-Pacific" : With the global allianceThe three car manufacturers in India can :-
Share each other's products , Commonly buy components , Do cross branding
This question is from the case study "Second Generation System" : What are theproduct benefits of second generation computers?
4 to 16 times more storage , Could be used as word processors , Could operate
sophisticated programs
This question is from the case study "Samadhan Sakhali Udyog" : Samadhan SakhaliUdyog's Distribution channel contains :-Own Chain of Shops
This question is from the case study "Public Distribution" :What is PDS?Public Distribution System
This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were thedirect dealers who were appointed as ________.
Distributors
This question is from the case study "Ashoka Sports Ltd." :What are the expectations ofAshoka from the retailers?
Premium service , Quality display
This question is from the case study "Priya Automobiles" :What must have affected theperformance of Mr. Jain?
No incentives in cash
This question is from the case study "Huge Electronics" :Due to matrix structure thefunctional & project managers coexisted.
True
This question is from the case study "Solar Energy" : What is the Product Benefit of aSolar operated Products?
Saves electricity & Money
This question is from the case study "Marico Industry" :Marico Industry's marketing strategy - Acquire more FMCG brands
Marico is big player in - Hair care market
Marico took over - "Anti-Lice" Shampoo - Medikar
This question is from the case study "Lubri - Smooth Ltd." : As a promotional strategythe owner believes in :-
Sampling
This question is from the case study "Fast Page Communication" : Pagers are facingstiff resistance from :-
Family members
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This question is from the case study "Anveshi - The Rural Development Organisation":Anveshi had special concern for women & underprivileged.
True
This question is from the case study "Fluid Control Devices Ltd.": The Market Share ofFluid Control Devices in Pumps in year 1968 was :-
0.33 This question is from the case study "Huge Electronics" :Due to rapid ________ the
company organisation chart was constantly changing.
Growth
This question is from the case study "Health Club" : The membership of club is adverslyaffected because:-
Death in swimming pool
This question is from the case study "The Cold Ice-Cream Company" : The marketingteam felt that the use of coupon will result in greater ________.
Brand Awareness
This question is from the case study "Mr Satish" :Satish's firm enjoys good reputationbecause of :-Quality
This question is from the case study "Air Cool India Ltd." : The test marketing wasdecided in Mumbai :-
To see product Performance , Was done for 2 months
This question is from the case " The Real Thing " : The name Coca Cola was registeredas ________.
Trade mark
This question is from the case study "Konkan Trading Company" : What was the requestof Trade Union of Konkan Trading Company?
Promote the worker who is good in other sports
This question is from the case study "Lubri - Smooth Ltd." : At what stage of ProductLife Cycle the product A-20 is?
Maturity
This question is from the case study "Wall Mart" : Wall Mart is the largest chain ofoutlets in the world.
True
This question is from the case study "Wall Mart - Logistic Leader" : What was Wall Martoffering when it started?
High Quality Products & Service , Low Prices
This question is from the case " The Real Thing " : Esteemed Brain Tonic & IntellectualBeverage was the ________ of the brand.
Positioning
This question is from the case study "Mr. Ramrao Panase" :According to Mr. D'Costa, ifthe business is to be expanded it has to have a marketing team and a ________.
Distribution Network
This question is from the case study "Saif Runs" :The market can expand if the price is________.
Competitive
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This question is from the case study "Priya Automobiles" : The financial scheme wasbeneficial for ________ by employees in different organisations.
Group booking
This question is from the case study "Hotel Black Pearl" : Current customer profile ofHotel Pearl is :-
Middle & Upper Middle class This question is from the case study "Watts & Volts Ltd." : Regional manager was
responsible for developing new products.
True
This question is from the case study "Moonlight Ltd." : What were the two types ofdistribution followed by the company?
Direct sales to wholesalers , Redistribution to retailers
This question is from the case study "Anveshi - The Rural Development Organisation":Anveshi worked in villages which are ________
Economically vulnerable.
This question is from the case study " Air India " : The idea suggested by one employeeof Air India was to :Provide telephone service on board
This question is from the case "Laxmi Mills " : The main product benefit offered bykardi Oil is :-
Low cholesterol
This question is from the case study "Saloni - Chocolates" : Developing Contacts withthe local schools was a :-
PR Activty
This question is from the case study "Collaborative Product Development in E-Commerce" :What did collaborative development involve?
Sharing product design , Sharing Engineering documents
This question is from the case study "ABC Company" : The Indian middle class is about1/3rd of population.
True
This question is from the case study "Bags & Baggage's Ltd." : Bags & Baggage Ltd.Always preferred to give discounts to ________.
Consumer
This question is from the case study "Channels of Distribution" : What were the twoproduct qualities of Joshi & Deshpande's product over competition?
Superior quality , Lower price
Chap-Pals is a brand name in - Leather footware industryMarketing Orientation - Quality control technique-JIT manufacturing system
Saloni - Chocolates - Distributor of special cadies
Fit-Fit exerciser equipment - Sold in urban localities to higher middle class
Currently Samadhan Sakhali Udyog is - Operating through 4800 own retail stores
This question is from the case " Seven Species" : WTO ruled that United States waswrong in prohibiting import from three countries.
True
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This question is from the case study "AR Sons" :Mr Sandeep felt that Internet plus mailorder can attain popularity.
True
This question is from the case study "Indian Aluminium Company" : What was thetarget Audience for Super Wrap?
Housewives This question is from the case study "Elevator Grant" : ________ for elevators was
considered as a prerequisite prior to entry.
Market Research
This question is from the case study "Shree Ganesh Detergents" : What are the productbenefits of the detergent of Shree Ganesh?
better quality , cheaper price , Less harmful to arms
This question is from the case study "Pratima Ltd." : The product WPDC-3 with theprice of Rs 300/- perfectly fits into the current product range of Pratima Ltd.
False
This question is from the case study "Innovation & Improvisation" : 3 M encouragedeveryone to become product champions.True
Divya Bhaskar - The third Gujarati daily newspaper to be launchedThis question is from the case study "The Marketing of Divya Bhaskar" : Pre launch
activites & Strategies - To create awareness for Divya Bhaskar & establish brand image
Key fingings of survey - Their newspaper is average in all respects
Post survey phase - Order bookings crossed a record mark of 2 lac.
This question is from the case study "Deepak Pharmaceuticals" : What was the effectof slashed advertising?
Profits increased , Reserves increased
This question is from the case "The Real Thing" : Coke used think Global act Localpolicy by way of :-
Locally manufacturing product , Creating country/ region specific advertising , Pricing
the product differently in Different countries
This question is from the case study "Dream Launch of Ford Escort" : What was thepercieved difference between petrol & diesel version of Escort?
Petrol is underpowered than diesel
This question is from the case study "Paramount Fertilisers" : What facility was offeredto Paramount as a special case?
More credit
This question is from the case study "Bharat Research Development Corporation" : Themajor area of dissent in case of BRDC was lack of marketing data.
True
This question is from the case study "Ray Ltd." : What were the product differences inSuper & Crystal?
Different Formulation , Different packaging
This question is from the case study "Thompson & Thompson" : The study showed thatthe market for prickly heat powder is declining.
False
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This question is from the case study " Raja Consultants Ltd." : What did RajaConsultants started with?
Consultancy
This question is from the case study "Suc Seed Plantation" : M/S Suc Seed have alwaysbelieved in Excellence Through ________.
Innovation This question is from the case study "Delana Hosiery Works" :The owner of the
company believed in ________ human relations.
Informal
This question is from the case study "Job Satisfaction" : What was the effect of Jayantcontinuing in the same job?
Frustration , Demoralisation
This question is from the case study "Shakti Fitness" :The profitability is highest for :-Jogging
This question is from the case study "Priya Automobiles" :Why did the company startedloosing the market?
New Fuel efficient bike introduced This question is from the case study "Huge Electronics" :Due to matrix structure the
functional & project managers coexisted.
True
This question is from the case study "Roshni Lamp Makers Ltd." : What are the productbenefits of electronic ballast?
Reduces energy consumption , Increases efficiency , Increases tube life
This question is from the case study "Kamlesh & Laltu" : What is the current productconstraint of kamlesh & Laltu?
One Type & One size
This question is from the case study "Mr. Anna Patil" : Mr Anna Patil's farm was________.
Canal irrigation
This question is from the case study "U.P. Mini Computers" : Zenith suggested aresearch in India to decide on ________.
Product Mix
This question is from the case study "Tasty Biscuits Pune" : The positive points of thiscompany were :-
Good Quality , Good Distribution , Good Promotion
This question is from the case study "Fluid Control Devices Ltd." : Fluid Control Deviceshas current image of a manufacturer of :-
Petrol Pumps
This question is from the case study "The Cold Ice-Cream Company" : What is thepromotional offer on the new product?
Rs 6/- Off Coupon
This question is from the case " Coca-Cola " : Analysts felt that Belgian recall was theworst________ problem.
Public Relations
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This question is from the case study "Ray Ltd." : The marketing director wanted RayLtd. to diversify in Biscuits.
False
This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were thedirect dealers who were appointed as ________.
Distributors This question is from the case study "Chocolates" :CDM tried to break ________ that
chocolates are only for children.
Consumer mindset
This question is from the case study "Wall Mart" : Wall Mart is the largest chain ofoutlets in the world.
True
This question is from the case study "Shakti Fitness" :Shakti Fitness offers anopportunity to the citizens of maintaining good health through ________.
Exercise
This question is from the case study "Mr. Ramrao Panase" :The sales rep of thecompany did not recommend the termination of Sujata & Anil because :-The demand may get disturbed
In initial years the concentration is in - Northern reagionThis question is from the case study "Switchex Company" : Switchex company
manufactures - Entire range of awitchgear products
Pricing strategy - Lower than the competitors by 8-10%
Its Pune office headed by - Mr. Patil
This question is from the case study "Mahesh Pharmaceuticals" : What are theresponsibilities of Propaganda Stockiest?
Distribute the medicines , Get medicines prescribed by the doctors
This question is from the case " Seven Species" : Which countries were banned fromexporting shrimps?
India , Pakistan
This question is from the case study "Deepak Pharmaceuticals" : Why did Mr. Khannaslashed Ad budget?
Supply shorter than demand
This question is from the case study "The Kellogg Company" :To increase sales in Brazinthe marketing director had to create a ________ breakfast habit.
Nutritious
This question is from the case study "Challenger Sports" : If a particular cricket starfails then this leads to :-
less sale of bats with his photo , High inventories
This question is from the case study "Huge Electronics" :Due to matrix structure thefunctional & project managers coexisted.
True
This question is from the case study "Sukhi and Bhoopy" : Using S & B brand name for
the new products produced in the new sewing machine is called Brand Extension.
True
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This question is from the case study "Air Cool India Ltd." : The test marketing was
decided in Mumbai :-
To see product Performance , Was done for 2 months
This question is from the case study "Seema Leather" : Indian leather industry is facingproblem of :-
Modernisation
This question is from the case study "Konkan Trading Company" : Why was the officer
promoted by 5 grades?
Extraordinary Sports performance
This question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a
direct marketing firm.
True
This question is from the case study "Suc Seed Plantation" :M/S Suc Seed are innovator
- manufacturers & not too expert in ________ technique.
Marketing
This question is from the case study "ABC A Major Beverages Company" : The
arrangement between ABC & CCA is ________.
CCA will market ABC brands with their own
This question is from the case study "Mr. Vikrant Modi" : In what industry the product
of this company used as Raw Material?
Chemical , Pharmaceutical
This question is from the case study "Ajanta Biscuits" : In which segments is Ajanta
Biscuit currently present?
Glucose , Salted