case study strathclyde business school
TRANSCRIPT
StrathclydeBusiness School
case study
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Strathclyde Business School
Strathclyde Business School is
a leading provider of executive
education and amongst 1% of
business schools worldwide to
be triple accredited.
Through bespoke business
education programmes the
business school creates a
knowledge exchange between
universities and industry.
{Melissa McCrindle}Head, Marketing and Student Recruitment, Strathclyde Business School
“We wanted to demonstrate the business school’s credentials as a leading centre for business education, in the UK, Europe and worldwide.”
our brief
BIG promotes Strathclyde
Business School’s successes,
drawing on relationships with
industry to position its academics
as leading sources of knowledge
and insightful commentary.
what we did
Strong relationships with UK media allow BIG to secure prominent commentary for
leading Strathclyde Business School academics.
By identifying targeted opportunities for comment and arranging introductions to key journalists BIG has developed substantial media profiles for a number of the business
school’s foremost experts in publications including the Financial Times.
what we did
BIG worked closely with Strathclyde Business
School to promote partnerships with high profile organisations, positioning the business
school as a key producer of the next generation
of business leaders.
what we did
BIG developed awareness of Strathclyde Business School’s bespoke executive education programmes, demonstrating its commitment to a direct knowledge exchange between universities and industry.
PR activity generated widespread interest in high profile partnerships with Babcock International and William Grant & Sons, generating coverage in local, national and trade
publications.
end result
Proactively seeking commentary opportunities, BIG secured media
appearances on Scotland Tonight and Good Morning Scotland, as well
as prominent coverage in The Herald and Director Magazine.
Working with the business school and its industry partners, BIG
successfully promotes the relationships between academia and
business, highlighting Strathclyde Business School’s status as one of
Europe’s leading institutions.
BIG utilised an extensive network of media contacts to achieve to places
leading Strathclyde Business School academics at the heart of the
media debate.
testimonial
{Professor Susan Hart}Dean, Strathclyde Business School
“ The BIG Partnership are an integral part of our marketing approach. It is not just about PR but about getting the opportunity to articulate views and demonstrate our expertise as a place of useful learning. They understand our priorities and are able to maximise their relationships with the media to deliver effective communications to assist us in meeting our objectives”
Glasgow
The BIG Partnership5 Park Circus PlaceGlasgow G3 6AH
0141 333 9585
Edinburgh
The BIG Partnership4th Floor, Venue Studios21 Calton RoadEdinburgh, EH8 8DL
0131 557 5252
Aberdeen
The BIG Partnership11 Thistle PlaceAberdeen AB10 1UZ
01224 615000
Liverpool
The BIG PartnershipSuite 620, The Plaza100 Old Hall StreetLiverpool L3 9QJ
0151 600 5126
www.bigpartnership.co.uk [email protected]
Fife
The BIG Partnership36-40 High StreetKirkcaldy KY1 1LU
01592 643200