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TRANSCRIPT
Case Study
Brisbane Bathroom Company (https://www.brisbathco.com.au/)
Services: SEO, PPC
Prepared by
Brisbane Bathroom Company.
2
About Brisbane Bathroom Company
The Brisbane Bathroom Company specialises in all sorts of bathroom projects, large or small. Their team of bathroom renovators are highly
skilled and experienced. As a company, they pride themselves in paying keen attention to the ideas and needs of their clients so that they can
produce a flawless result every time, that goes beyond all expectation!
Brisbane Bathroom Company’s Digital Problems
Before partnering with Digilari Media, Brisbane Bathroom Company had been investing in pay per click for years, thus resulting in the company’s
increasing reliance on pay per click channels for enquiries. They also experienced fluctuations in the number of booked tasks: multiple periods a
year they went through business peaks and troughs.
Additionally, they noticed a rise in the number of enquiries irrelevant to their business.
The Objective
Client goals
➔ Double the number of customers’ enquiries
without increasing investment in pay per click.
➔ Generate a stable stream of revenue
➔ Pre book their renovation jobs month in advance
to accomodate for the troughs in the market
Our goals
➔ Increase traffic through organic search by 50%
➔ Improve traffic quality through Google ads by
100%
➔ Maintain an organic traffic goal conversion rate of
5%
The StrategyHow we achieve client’s goals
5
Integrated Approach
Upon analysing the industry and competitors Brisbane Bathroom Company was
competing against, Digilari soon outlined a strategy that would assist Brisbane
Bathroom Company to increase their organic traffic.
The pay per click campaigns via Google Ads still played an important role in our
initial strategy to ensure customers' enquiries were coming through over the
months. However, the account was restructured to maximise quality traffic and
conversions. Working closely with Brisbane Bathroom Company, Digilari was able
to identify the right target market and which channels would be most effective
for reaching this market. The client's Google Ads account was restructured to
target only those suburbs in Brisbane that fit their buyer persona. As
performance improved, so did the client’s confidence in Google Ads. Digilari
conducted extensive market research to establish the common search terms
Brisbane Bathroom Company’s target market use to search for services such as
theirs. Digilari optimised the main service pages for these search terms to
improve their organic ranking for these terms and result in an increase in traffic..
The ResultsNotable achievements we made
Improved organic traffic.
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Organic traffic results:
From Jan - Aug 2017 compared to
the same period in 2018 organic
traffic increased by 292%
Impact to conversions:
Organic conversion rate actually
decreased on the year to year
comparison by 22%, but due to the
significant increase in traffic the
total goal completions have
increased by 171%
Case Study: Brisbane Bathroom Company
Rocketed organic conversions.
8
Impact to conversions:
Numbers of conversions from
organic traffic rocketed, with a
171% increase.
Case Study: Brisbane Bathroom Company
Increased PPC conversion rate.
9
Impact to PPC Conversion
rate:
A 331% increase in Brisbane
Bathroom Company’s paid
traffic conversion rate, when
you compare August 2017 to
August 2018. Therefore
highlighting the improvement
in the targeting via our paid
channels.
Case Study: Brisbane Bathroom Company
Key Numbers
Increase in organic traffic year on
year
292% 171% 331%
Increase in conversions from
organic traffic
Increase in Google Ads conversion
rate
Highlight:
Increased lead quality has lead to a more successful internal sales team conversion rate from online enquiries.
Testimonial
A big thank you to the team at Digilari and especially to Jake who has worked with us since 2016 on our account. He takes a personal interest in our business and spends the time to listen and research our competitors to see how to make our business stand out. We have had an outstanding year…with our renovation team booked out by June, until the end of the year! We look forward to many more productive years under their guidance Never happened before, and we are so grateful to all the help from Sean, Jake and his team.—Helene Newson Brisbane Bathroom Company
