C A S E S T U D Y - R E T A I L S T O R E 3 D A N I M A T I O N

S a i n s b u r y ’ s - T h a n e t

In the Autumn of 2014 Sainsbury’s used the construction of its 107,000 sq ft store at Thanet, Kent to trial

intelligent Building Information Modelling (BIM) in the construction process. The trial was to be used as a

blueprint for rolling out BIM across the company in future construction projects.

BIM is a current development in both process and technology that enables all members of the construction

design team, architects, structural and service engineers, to work in a collaborative 3D environment.

All members of the design team work collaboratively on a central 3D model of the project.

This provides a clear visual representation that all elements �t together perfectly with clash reports

highlighting any issues. These can then be corrected before the construction starts saving time, money and

reduces wastage on site.

To help sta� and other stakeholders develop an understanding of Building Information Modelling, the

Sainsbury’s store development team approached C A Design Services to create a video demonstrating the

BIM process.

Using the available BIM models, CADS 3D Studio created an animation showing the Sainsbury’s building

rising from the ground, starting with the structural shell. Once the building is complete including the

Sainsbury’s branding, the viewer is taken inside the store, up the travelator and into the empty store. The

space is then quickly �lled with the mechanical and electrical features followed by the retail �xtures and

�ttings.

At this stage the animation demonstrates the range of information that can be added to the model from

other data sources. These include the macro-space detail from CADS StoreSpace®, micro-space information

from JDA and additional speci�cations for equipment via ICON/Sainsbury’s speci�cation management

system.

The animation then completes the picture by �lling the aisles and shelves with products,

while taking the viewer on a walk through the store. The animation creates an engaging experience giving

the viewer a real sense of the completed store’s look and feel.

C A S E S T U D Y - S A I N S B U R Y ’ S - T H A N E T

P R O J E C T H I S T O R Y

O U R A P P R O A C H

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Great Yarmouth

C A Design Services LtdThe Design Centre

Hewett RoadGapton Hall

Great Yarmouth NR31 0NN

Leeds

C A Design Services LtdUnit 25, Howley Business village

Howley Park RoadMorley

Leeds LS27 0BZ

Wolverhampton

C A Design Services LtdThe Creative Industries CentreWolverhampton Science Park

Glaisher DriveWolverhampton WV10 9TG

C A S E S T U D Y - S A I N S B U R Y ’ S - T H A N E T

“The completed video of this high pro�le BIM pilot project was shown to over 600 senior managers within Sainsbury’s.

The 3D animation created a great impression, providing our managers with a valuable insight into the Building Information Modelling process.

It also clearly demonstrated how a 3D model created for the design and construction of a new store could be used to link together existing currently unconnected data sources across the business.

Having worked with CADS 3D team on a number of visualisation projects, I knew they would be able to bring to life this complicated message in a vibrant and engaging way. They clearly understood the brief and delivered a fantastic animation on time and on budget. What more could I have asked for?”

Michael BarberSainsbury’s

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