case study pepsico · 2020. 2. 24. · case study mirza international ltd. simplifying surveillance...
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CASE STUDYMirza International Ltd.
Simplifying Surveillance
#A C T I P E R I M E T E R
About Mirza International Limited
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Mirza International Limited is India’s leadingmanufacturer and marketer of leatherfootwear and finished leather. With anestablished footprint that spans across 30countries, as well as a rock solidinfrastructure, Mirza has taken ground-breaking strides in the Indian leather industrysince its inception in 1979. Apart fromsupplying products to global retailers, Mirzaalso has global in-house brands - Red Tapeand Oaktrak - in its portfolio. Recently theCompany acquired brand Yezdi to increase itsproduct offerings. Mirza is the only Indianmanufacturer to sell footwear under ownbrand names in the fashion capitals of theworld, including UK, USA and France.Headquarted in Kanpur; with the Corporateand Marketing Office in New Delhi.
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Highlights• Mirza International has 10 distribution branches in India.
• Red Tape shoes are marketed in India through a network of120 exclusive Brand shops across 30 cities along with apresence in 175+ shop-in-shops.
• Mirza International is listed on the NSE and BSE.
• Mirza International has 90 acres of land bank for futureexpansion.
• In UK, the Company has garnered a 25% share in themen’sleather footwear in the mid-segment category, the high marketpenetration underlining the strong acceptance for its products.
CHALLENGESMirza International Limited
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Mirza International manufacturing units are locatedacross Unnao, Noida and Greater Noida. Based onvarious initial discussions and meetings, Mirzaallocated one of their site’s located in Noida, UttarPradesh to Securens Systems Pvt. Ltd. to conducta site survey and identify their on-field challenges.
Based on Securens audit / survey and meetingswith various key stake holders, Mirza was activelyseeking a permanent solution to the followingchallenges:
Challenges – Mirza International Limited
▰ Detect and deter theft or intrusions.
▰ Unreliable, inefficient & very costly security guards.
▰ No way to ensure whether old CCTV footages will be
available when required.
▰ Multiple vendors for installation and maintenance of
surveillance equipment.
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THE SOLUTIONSecurens Systems Pvt. Ltd.
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Smart Surveillance Technology At Work For You
Securens approach was to followproven systematic methods tounderstand the challenges, gaps andpain areas faced by MirzaInternational Limited.
Securens designed a technologicallyadvanced and innovative surveillancesolution ACTIPERIMETER™ to combatthe multiple challenges and it wassuccessfully installed at the MirzaInternational site in Uttar Pradesh.
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With ACTIPERIMETER™, the perimeter orboundary of the Mirza Internationalmanufacturing unit is secured digitally viaour Central Monitoring Station (CMS) usingnew age surveillance technology, sensors,alarms and video analytics.
ACTIPERIMETER™ is not only more reliableand superior than man-guarding, but is alsopowerfully efficient and cost-effective.
Using our proven eSurveillance basedperimeter monitoring, warehouses withlarge premises have saved up to 50 - 60% onman-guarding costs.
Simplifying Surveillance
Our surveillance technology can work in
conjunction with your night guard to pro-
actively detect and deter intrusions and at
the same time substantially reduce the cost
of your man-guarding.
Video surveillance is not only about security.
It's about insights that can help you improve
efficiency, achieve better safety standards &
design better business processes.
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MIRZA
The potential benefits of eSurveillanceinclude:
Business intelligence; timely reporting,investigation, and response to incidents;enhanced efficiency; real-time insights vialive monitoring; reduced physical securityguard costs; remote operability, visibilityand flexibility; generation of automatedalerts on a mobile dashboard; improvedinteroperability; standardization andadherence of SOPs; superior safety andsecurity.
Benefits of eSurveillance
India’s highly acclaimed eSurveillancesystem ACTIVEDETERRENCE™ by Securens,is an enterprise IoT solution equipped withadvanced sensors and AI capabilities whichcan prevent and protect businesses fromfinancial loss / loss of life due to criminalactivities or operational interruptions i.e.fire, gas leaks, theft, burglaries, pilferage,vandalism, unauthorized access etc.
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THE RESULTWe protect what matters most to you
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Within a short time of installation ofACTIPERIMETER™ the following benefitswere observed:
▰ Entire truck parking streamlined withinfirst month which was previouslyhaphazard.
▰ Saved 40 - 50% of security guard costsby reducing number of guards on site.
▰ Securens successfully detected anddeterred a suspicious incident(intrusion) at night
The Result Speaks For Itself
▰ Past images & video footage wereprovided on request.
▰ Employee efficiency increased as theyknow they are under surveillance.
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10,531Total number of incidents / crimes
DETECTED & DETERRED in India by Securens till Sep 2019.
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THANK YOUAny questions?
Contact a surveillance expert [email protected]
www.securens.in
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