Case study on star buck coffee

Submiitedtoprof:

Mr Virag shah.

Prepared by:

Ashwini Sharma.

Case study on star bucks coffee shop

1) Recognize the need form to retention of customer in the face of economic

recession.

Ans) the case study is more over talking about the new aspect of

business aspect, adopting with the culture, Style and the

preferences of customer towards the brand.

The two star states like California and Florida was contributing the large

amount of revenue from these two states goes down with the effect of recession,

and even the slowdown of housing slump.

They think to start the new variant in their business like music

playing store, book reading station and also provide the comfort

restaurant facilities where they get meals also in cheaper rate.

They wanted people to choose the ambience of star buck and spend

the time, and being relaxed with the service.

2) Design a changing pattern of a consumer buying behaviour along with

perception analysis in reference with the case.

Ans) In this case the changing pattern is highly depends upon the way of

customer interaction with the shop and utilize the ambience and

performance of the star buck with the categories of service of excellence.

The purpose of spreading the star bucks is to create the brand image of

the service and the product depth taste and acknowledge of product.

Customers were more connected with the coffee which was uplifting the

brand visual effectiveness.

3) Evaluate the effectiveness of 7p’s marketing strategy adapting by

Starbucks to promote its various products.

Ans) The star buck has promoted their product with the various different

promotional strategies like introducing the restaurants business, and also

started various activities like opening barista shop and providing the best

relaxed ambience with the facilities of seating arrangement of office

people and over being the time for chatting with the friend , and they

introduced the garlic bread products in their course and spread the

happiness with the variety of different product and create the friendly

environment, persons , place and promotion play the most important role

in the marketing strategy in the and it help to identifying the untapped

market with the different style of product reached.

4) Critically discuss the role of brand image differentiation in line with the

case.

Ans) the brand image of star buck is briefly discussed in the point of

differentiate with the image of the star buck and the other competitors

like Mc-Donald’s which give the tough competitions to the star buck and

others , the image which star buck has made in longer period of times is

with the outstanding service which no one can compete, and the comfort

which it provide the interaction between the customer and company with

the service factors, I think company had a great impact with the image

perception and make the immense presence in the country fort.

5) Explain the various promotional tools adapted by star buck to retain its

market.

Ans) Starbuck