CASE STUDY

SUNRISE INDUSTRIES LTD.

SUNRISE INDUSTRIES LTD.

AN COMPANY OF NORTH INDIAWITH AN ANNUAL TURNOVER OF MORE THAN RS. 450 CRORES.

IRONS , FANS, GEYSERS, SEWING MACHINES,

WASHING MACHINES,

REFRIGERA

TORS

MANUFACTURING

GOODS ARE KNOW GLOCALLY

HEAD OFFICE - NEW DELHI , WORKS AT LUDHIANA, BOD HEAD - MR. KAMALDEEPEXECUTIVE DIRECTOR – MR. ANKIT .

ERAS &HISTORY

1990 1983

19811979

1975

Problems

The quarterly reports of the last year reveal that percentage of customer complaints is on the rise, the morale of the workers is going down and commitment of the workers to the organization is on the decline.

QUESTIONSQ.1 WHAT CHANGES IN STRUCTURAL DIMENSIONS HAVE TAKEN PLACE IN SUNRISE INDUSTRIES ?Q.2 IS THE PRESENT STRUCTURE ORGANIC?GIVE REASONS FOR THE ANSWER.Q.3 WHICH APPROACH TO ORGANIZATION DO YOU FEEL CAN HELP THE COMPANY TACKLE THE CURRENT PROBLEMS?