reliance industries ltd
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inroduction of reliance and marketing strategiesTRANSCRIPT
Harshit
Sharma
INVERTIS
► Chemical Engineer from the University of Bombay and pursued MBA from Stanford University, USA.
► Joined Reliance in 1981 and initiated backward integration from textiles into polyester fibers and further into petrochemicals
Mukesh Ambani
► Conferred 'ET Business Leader of the Year' Award by The Economic Times (India) in the year 2006.
► Had the distinction and honor of being the co-chair at the World Economic Forum Annual Meeting 2006 in Davos, Switzerland.
► Ranked 42nd among the 'World's Most Respected Business Leaders' and second among the four Indian CEOs featured in a survey conducted by Pricewaterhouse Coopers and published in Financial Times, London, November 2004.
Men Behind Reliance
► Anil D Ambani joined Reliance
in 1983 as Co-Chief Executive
Officer, and was centrally
involved in every aspect of the
company’s management over
the next 22 years.
►Credited with a number of path-breaking financial innovations in the Indian capital markets.
►Spearheaded the country’s first forays into the overseas capital markets with international public offerings of global depositary receipts, convertibles and bonds.
►1991, directed Reliance Industries in its efforts to raise over US$ 2 billion.
Reliance Companies in Retail
► RIL's Retail Project will be through the following companies: Reliance Retail Limited Subsidiary of RILRanger Farms Private Limite Subsidiary of Reliance Retail Limited Retail Concepts and Services Private Limited Subsidiary of Reliance Retail Limited Reliance Retail Insurance Broking Limited Subsidiary of Reliance Retail Limited Reliance Dairy Foods Limited Subsidiary of Reliance Retail Limited Reliance Retail Finance Limited Subsidiary of Reliance Retail Limited RESQ Limited Subsidiary of Reliance Retail Limited Reliance digital Retail Limited Subsidiary of Reliance Retail Limited Reliance Service Solutions Limited Subsidiary of Reliance Retail Limited
Reliance communication► In July 2003, Reliance
Communications joined hands with HDFC Bank to deploy India’s first wireless Point of Sale (POS) for processing credit card transactions.
► Wireless POS enables banks to significantly expand the number of retail outlets accepting credit cards.
► Caused expansion of credit cards & ATM retail for banks in smaller towns.
Reliance key Petrol Pumps Dhabbas
► Food restaurant aimed at anyone and everyone.
► Charpais, khats, and normal tables.
► Separate sections for family.
► Showers for the long distance riders including truck drivers.
►Reliance Infocomm tower.
►Soon Reliance WebWorld
►Free lunch/dinner to truck drivers getting in more than 100 litters of diesels and other schemes like these.
►Not going straight ahead with expansion of its n/w for distribution, instead going to be export oriented company, to stay away from govt. pump competition.
Future Reliance Petrol pumps.
Reliance Mart
►Inked acquisition deals for over 50 million sq ft via franchise & direct routes.
►Target of a 100 million sq ft by 2011 to develop its hypermarket business.
►Reliance Mart’s first hypermarket opened in Ahmedabad on Wednesday 15th of Agust.
►a range of over 95,000 products
►categories fresh produce, food and grocery, home care products, apparel and accessories, non-food FMCG products, consumer durables and IT, automotive accessories, lifestyle products and footwear.
►Unique services Tailoring, shoe repair, watch repair, a photo shop, gifting services and laundry services.
►automotive accessories, fine jewellery and fashion jewellery in a retail format for the first time.
►The hypermarket also launched a host of Reliance's in-house brands
►EDLP (every day low price) basis at prices 15-20% lower than market prices.
Reliance fresh.
► RIL’s Rs 25,000 crore venture
Reliance Fresh
► Reliance Retail - 240 neighbourhood and convenience stores under the Reliance Fresh chain.
► 1.31 lakh Reliance loyalty customers, across Punjab, Andhra Pradesh, Rajasthan, Tamil Nadu, Delhi, Jharkhand, Karnataka, Gujarat, Maharashtra, Madhya Pradesh and Kerala.
► Introducing retail apparel, footwear, women wear and lingerie at its stores.
Reliance Fresh
►‘Reliance One’, customers can earn 1
RelianceOne point for every Rs 100 spent.
►Open from 8 am to 9 pm, 7 days a week.
►Fresh fruits and vegetables, staples, top-up
grocery and ‘Reliance Select’, the Reliance
brand of products.
Reliance Fresh
►20 trained sales
associates attending to
the customers.
►Provide direct
employment to 5 lakh
young Indians and
indirect job
opportunities to a
million people
Future
►Plans to add more stores across different geographies, and eventually have a pan-India footprint by year 2011.
►seamless supply chain infrastructure, unprecedented even by world standards.
►Reliance is aiming to touch almost every Indian customer and supplier.
Reliance Retail Future
► Aims to launch 700 Reliance Town Centre (RTC) in the country to cater to population below 3 lakh.
► These centres will house everything that a town needs. first Centre by December.
► More centres next year across the country and the company aims to introduce first RTC in north India.
success story of relience► The Reliance Group founded in 1932, is India's largest
business house with total revenues of over US $ 22.6 b and exports of US $ 3.6 b
► It began as a an SME
The Group's activities span exploration and production of oil and gas, refining and marketing, petrochemicals, textiles, financial services, insurance, power, telecom and infocom initiatives
► The Group exports its products to more than 100 countries the world over
► Reliance Group revenue is equivalent to about 3.5 % of India's GDP
► The Group contributes nearly 10 % of the country's indirect tax revenues and over 6% of India's exports
► Today, the Reliance Group has one of the largest family of shareholders in the world