case study made in dagenham
TRANSCRIPT
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Case Study Made in Dagenham
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Storyline summary
Made in Dagenham is an film about the 1968 Ford Dagenham strike. Working class women whose job involved sewing together the car seat covers organised this strike and their actions led to the advent of the Equal Pay Act.
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Release Date
1st October 2010
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Funding
BBCParamount
Hanway sales company UK film council
Sony Pictures Classics
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Budget
$7,200,000
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Director
Nigel Cole
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Cast
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Sally Hawkins playing Rita
O’Grady
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Andrea Riseborough
playing Brenda
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Jaime Winstone playing Sandra
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Bob Hoskins playing Albert Passingham
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Production Company • Audley Films• BBC Films• BMS Finance• HanWay Films• Lipsync Productions• Number 9 Films• UK Film Council
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Distribution Company
Paramount Pictures International
(2010) (UK)
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Money made at UK box office
$ 5,458,600
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Money made worldwide
$12,395,228
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How was the film promoted? • The publicity materials for a film release, including
the poster, the trailer and the film's official website are all designed to raise audience's awareness and expectations of the forthcoming film.
Made in Dagenham trailer; http://www.youtube.com/watch?v=Nc20m1JoDsw
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The poster The poster is an important promotional tool for selling a film. The poster needs to engage
potential audiences by telling us what to expect as well as providing information on stars, genre, plot and production. Posters will often organise this information based upon which of these will attract the largest audience.
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Other promotion materials
Internet ads
Trailer
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References • http://www.filmeducation.org/madeindagenham/
context.html