case study ing direct
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Neurosciences Expertise for Bottom-Line Results | Case Study | www.netway.euTRANSCRIPT
Simplifying interfaces.
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vendredi 8 octobre 2010
ING Direct Case
Optimization of the online subscription form – Netway april 2010
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ING Direct France : a success story
Created in 2001, ING Direct is the 1rst online bank in France with now 800 000 clients
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ING Direct France : a low cost banking model
With strong values : We are Challengers , We are accessible, We are relentlessly optimistic, We are passionate executors
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A non efficient online subscription form …
• Step 1 : saisie coordonnées
• Step 2 : confirmation coordonnées
• Step 3 : choix d’investissement
• Step 4 : validation conditions générales
• Step 5 : confirmation finale
We call Netway to optimize the subscription form
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Has led us to contract Netway
Understanding user behaviour
Who is target audience
What’s the user mo5va5on
Flow analysis
Behavioural recommenda5ons
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The new online subscription form has been launched in april 2010…
Before After
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… with positive results.
+ 60%Conversion rates
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Alain DewispelaereMarc Van RymenantSales DirectorCEO & Founder
+352 621 31 22 04+352 621 31 22 [email protected]@netway.eu
Do you want the same results ?
Contact us
vendredi 8 octobre 2010
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vendredi 8 octobre 2010
Simplifying interfaces.
Having the right elements is not enough …
TMexcept where otherwise noted, content on this presentation islicensed under a Creative Commons Attribution 3.0 License
®
vendredi 8 octobre 2010