case study fullsix - malakoff médéric (en - fr)
DESCRIPTION
Our Approach: A website focused on user experience and client’s culture Complete reorganization of offers and solutions presentation as well as graphic and structural revision of the portal Creation of simulators and educational video content to back the customer in his approach Revision of customer and affinity servicesTRANSCRIPT
![Page 1: Case Study FullSIX - Malakoff Médéric (EN - FR)](https://reader035.vdocuments.site/reader035/viewer/2022062300/557a5cf4d8b42a6e5a8b4f5d/html5/thumbnails/1.jpg)
![Page 2: Case Study FullSIX - Malakoff Médéric (EN - FR)](https://reader035.vdocuments.site/reader035/viewer/2022062300/557a5cf4d8b42a6e5a8b4f5d/html5/thumbnails/2.jpg)
Challenge:• Reform brand positioning of the group on the market of social welfare and set it in the general public• Ensure the proximity of Malakoff Mederic with its customers in everyday life
Our Approach:• A website focused on user experience and client’s culture• Complete reorganization of offers and solutions presentation as well as graphic and structural revision of the portal• Creation of simulators and educational video content to back the customer in his approach• Revision of customer and affinity services
![Page 3: Case Study FullSIX - Malakoff Médéric (EN - FR)](https://reader035.vdocuments.site/reader035/viewer/2022062300/557a5cf4d8b42a6e5a8b4f5d/html5/thumbnails/3.jpg)
Trailer
![Page 4: Case Study FullSIX - Malakoff Médéric (EN - FR)](https://reader035.vdocuments.site/reader035/viewer/2022062300/557a5cf4d8b42a6e5a8b4f5d/html5/thumbnails/4.jpg)
Institutional Website - Home
![Page 5: Case Study FullSIX - Malakoff Médéric (EN - FR)](https://reader035.vdocuments.site/reader035/viewer/2022062300/557a5cf4d8b42a6e5a8b4f5d/html5/thumbnails/5.jpg)
Institutional Website- Homepages
![Page 6: Case Study FullSIX - Malakoff Médéric (EN - FR)](https://reader035.vdocuments.site/reader035/viewer/2022062300/557a5cf4d8b42a6e5a8b4f5d/html5/thumbnails/6.jpg)
Institutional Website –TOUTm Offer
![Page 7: Case Study FullSIX - Malakoff Médéric (EN - FR)](https://reader035.vdocuments.site/reader035/viewer/2022062300/557a5cf4d8b42a6e5a8b4f5d/html5/thumbnails/7.jpg)
Help to choose tools- Simulators
![Page 8: Case Study FullSIX - Malakoff Médéric (EN - FR)](https://reader035.vdocuments.site/reader035/viewer/2022062300/557a5cf4d8b42a6e5a8b4f5d/html5/thumbnails/8.jpg)
Educational videos and animations
![Page 9: Case Study FullSIX - Malakoff Médéric (EN - FR)](https://reader035.vdocuments.site/reader035/viewer/2022062300/557a5cf4d8b42a6e5a8b4f5d/html5/thumbnails/9.jpg)
iPhone Application- SOS
![Page 10: Case Study FullSIX - Malakoff Médéric (EN - FR)](https://reader035.vdocuments.site/reader035/viewer/2022062300/557a5cf4d8b42a6e5a8b4f5d/html5/thumbnails/10.jpg)
Results:
• Average number of visitors/month:Before: 120 000 visits/month
After: 350 000 à 420 000 visits/month • So an increase by 3 to 4 times (!)
Results
![Page 11: Case Study FullSIX - Malakoff Médéric (EN - FR)](https://reader035.vdocuments.site/reader035/viewer/2022062300/557a5cf4d8b42a6e5a8b4f5d/html5/thumbnails/11.jpg)
• Strategic Brand & Marketing Consulting
• Digital Strategy
• Integrated Advertising
• @lternative TV, Digital Advertising & Media
• Social Marketing, Content & Events• Performance Based Media - Acquisition
• eCommerce
• Relationship Marketing
• Websites, Platforms & Applications
• Mobile & Shopper Marketing
• Consumer Research
• Analytics, Data & Performance
• Conversation Tracking & Analysis
![Page 12: Case Study FullSIX - Malakoff Médéric (EN - FR)](https://reader035.vdocuments.site/reader035/viewer/2022062300/557a5cf4d8b42a6e5a8b4f5d/html5/thumbnails/12.jpg)
![Page 13: Case Study FullSIX - Malakoff Médéric (EN - FR)](https://reader035.vdocuments.site/reader035/viewer/2022062300/557a5cf4d8b42a6e5a8b4f5d/html5/thumbnails/13.jpg)
Enjeux :• Rénover le positionnement la marque du Groupe sur le marché de la protection sociale et l’installer auprès du grand public• Assurer la proximité de Malakoff Mederic auprès de ses clients au quotidien
Notre approche :• Un site Internet centré sur l’expérience utilisateur et la culture client• Réorganisation complète de la présentation des solutions et offres et refonte graphique et structurelle du Portail• Création de simulateurs et de contenus vidéos d’inspiration pédagogique pour accompagner le client dans sa démarche• Refonte des espaces clients & des espaces affinitaires
![Page 14: Case Study FullSIX - Malakoff Médéric (EN - FR)](https://reader035.vdocuments.site/reader035/viewer/2022062300/557a5cf4d8b42a6e5a8b4f5d/html5/thumbnails/14.jpg)
Trailer
![Page 15: Case Study FullSIX - Malakoff Médéric (EN - FR)](https://reader035.vdocuments.site/reader035/viewer/2022062300/557a5cf4d8b42a6e5a8b4f5d/html5/thumbnails/15.jpg)
Site institutionnel – Home page
![Page 16: Case Study FullSIX - Malakoff Médéric (EN - FR)](https://reader035.vdocuments.site/reader035/viewer/2022062300/557a5cf4d8b42a6e5a8b4f5d/html5/thumbnails/16.jpg)
Site institutionnel - Homepages
![Page 17: Case Study FullSIX - Malakoff Médéric (EN - FR)](https://reader035.vdocuments.site/reader035/viewer/2022062300/557a5cf4d8b42a6e5a8b4f5d/html5/thumbnails/17.jpg)
Site institutionnel – Offre TOUTm
![Page 18: Case Study FullSIX - Malakoff Médéric (EN - FR)](https://reader035.vdocuments.site/reader035/viewer/2022062300/557a5cf4d8b42a6e5a8b4f5d/html5/thumbnails/18.jpg)
Outils d’aide au choix - Simulateurs
![Page 19: Case Study FullSIX - Malakoff Médéric (EN - FR)](https://reader035.vdocuments.site/reader035/viewer/2022062300/557a5cf4d8b42a6e5a8b4f5d/html5/thumbnails/19.jpg)
Vidéos et animations pédagogiques
![Page 20: Case Study FullSIX - Malakoff Médéric (EN - FR)](https://reader035.vdocuments.site/reader035/viewer/2022062300/557a5cf4d8b42a6e5a8b4f5d/html5/thumbnails/20.jpg)
Application iPhone - SOS
![Page 21: Case Study FullSIX - Malakoff Médéric (EN - FR)](https://reader035.vdocuments.site/reader035/viewer/2022062300/557a5cf4d8b42a6e5a8b4f5d/html5/thumbnails/21.jpg)
Résultats
Résultats :
• Moyenne de visiteurs uniques/mois : Avant : 120 000 vu/mois Après : 350 000 à 420 000 vu/mois • Soit une progression x 3 à x 4 (!)
![Page 22: Case Study FullSIX - Malakoff Médéric (EN - FR)](https://reader035.vdocuments.site/reader035/viewer/2022062300/557a5cf4d8b42a6e5a8b4f5d/html5/thumbnails/22.jpg)
• Strategic Brand & Marketing Consulting
• Digital Strategy
• Integrated Advertising
• @lternative TV, Digital Advertising & Media
• Social Marketing, Content & Events• Performance Based Media - Acquisition
• eCommerce
• Relationship Marketing
• Websites, Platforms & Applications
• Mobile & Shopper Marketing
• Consumer Research
• Analytics, Data & Performance
• Conversation Tracking & Analysis