case study delta airline poor customer service

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CUSTOMER SERVICE Members: Nguyen Thi Thanh Tai Nguyen Thi Mai Ho Thi Xuan Group 4

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Page 1: Case study Delta airline poor customer service

CUSTOMER SERVICE

Members: Nguyen Thi Thanh Tai Nguyen Thi Mai Ho Thi Xuan

Group 4

Page 2: Case study Delta airline poor customer service

CONTENT

1 2 3 4

Background Problems Solutions Evaluation Q&A

5

Page 3: Case study Delta airline poor customer service

BACKGROUND

1928 in Monroe,

Louisiana, USARichard Anderson

C.E. Woolman > 180 million

Founder Annual Passengers

Founded CEO

Brand name

Page 4: Case study Delta airline poor customer service

AwardsNo. 1 ranking in the Holistic World Safety Awards 2013

- Air Transport Rating Agency2014 Airline of the Year - Air Transport World MagazineTop 50 Most Admired Companies – Fortune 2015Number 1 Business Travel News’ Annual Airline Survey

2015 (for 5th consecutive year)Best Foreign Airline 2015 in KoreaBest-performing CEO in the world (The only Airline

Chief of the list) 2015

Page 5: Case study Delta airline poor customer service

MissionsWe—Delta's employees, customers, and community

partners together form a force for positive local and

global change, dedicated to bettering standards of

living and the environment where we and our

customers live and work.

Page 6: Case study Delta airline poor customer service

PROBLEMS

Page 7: Case study Delta airline poor customer service

7

CUSTOMERS’ COMPLAINT

Page 8: Case study Delta airline poor customer service

Orlando MCO

New York JFK

January

1st 2016January 2nd

at 4 p.m

the next day

at 12 midday1.5 hours

7.45 pm 1.5 hour wait 15 minutes January 3rd

at 1 a.m

FLIGHT DELAY

Page 9: Case study Delta airline poor customer service

9

Not offering food or drink during 8 hours waiting in Orlando airport

Flight delay => cancelling connecting flight with Virgin Atlantic

leaving New York JFK

Not informing the later leaving flight

ORLANDO MCO

Page 10: Case study Delta airline poor customer service

IN NEW YORK JFK

The hotel assigned at JFK

Not store customers’ luggage

No communication

between agents or hubsbeing given vouchers for

meals that could only be used in

the airport

Page 11: Case study Delta airline poor customer service

SOLUTIONS

Page 12: Case study Delta airline poor customer service

Solutions

Recognize and apologize for their

inconvenience

Refuse rightful

customer's

requirement about

compensation

issue 4 Electronic

Transportation Credit

Vouchers

Page 13: Case study Delta airline poor customer service

STRENGTHS

Made a compensation by 4 Electronic Transportation

Credit Vouchers for $ 150.00

EVALUATION

Realized their commitment

Page 14: Case study Delta airline poor customer service

WEAKNESSES

Do not respond quickly

Do not provide clear information about 4 vouchers

Put forward paltry compensation ( $150 airline credit)

Page 15: Case study Delta airline poor customer service

OTHER SOLUTIONS

1. Train course for staff

=> raising moral and manner

2. Another compensation

=> $250.00 voucher being valid for 1 year

3. Showing the recognition of the disappointment

and inconvenience

=> symbolizing Delta’s commitment to a

continued partnership

Page 16: Case study Delta airline poor customer service

1. http://news.delta.com/corporate-stats-and-facts

2. http://news.delta.com/awards-recognition

3. http://www.makingafortune.biz/list-of-companies-d/delta-air-lines.htm

4. http://www.bbb.org/atlanta

/business-reviews/airlines/delta-air-lines-in-atlanta-ga

-3049/complaints

Reference

Page 17: Case study Delta airline poor customer service

Thank you for your attention

!!!

Page 18: Case study Delta airline poor customer service