delta airline

DeltaDelta Flying high by Managing Effectively

Delta Air LinesDelta Air Lines• is a major United States airline

headquartered in Atlanta, Georgia, in the United States.

• has experienced a great deal of adversity and success throughout its corporate history.

Delta’s DestinationsDelta’s Destinations350 destinations across six continents.

HistoryHistory1928

Delta air lines was founded in Monroe, Louisiana

1953Another key merger with Chicago and Southern Airlines

1978Offer first transatlantic flights from Atlanta to London-Gatwick

1982Financial losses“The spirit of Delta”

1991Acquisition of Pan American world Airways

2008Delta and Northwest merged and has new partner, Virgin Australia

1947Successful merger with Northwest

2009Expanded trans-Atlantic joint venture with Air France-KLM.

2010Invest more than $2 billion through 2013 to improve the customer experience.

• To minimize impact on the environment

• To conduct operations in environmentally sustainable manner.

DELTA’S ENVIRONMENT POLICYDELTA’S ENVIRONMENT POLICY

• To reduce the greenhouse gas emissions

• To update our climate change strategy and programs as new information emerges

DELTA’S CARBON EMISSIONS POLICYDELTA’S CARBON EMISSIONS POLICY

DELTA’S FORCE FOR GLOBAL GOODDELTA’S FORCE FOR GLOBAL GOOD

ADVANCING GLOBAL DIVERSITYADVANCING GLOBAL DIVERSITY•Latin American Association•Washington, DC Martin Luther King, Jr. National Memorial Project Foundation, Inc.


IMPROVING GLOBAL WELLNESS•American Red Cross•CARE UNICEF•Children's Miracle Network•Habitat for Humanity

IMPROVING THE ENVIRONMENT•THE NATURE CONSERVANCY


PROMOTING ARTS & CULTURE•The National Black Arts Festival,•The Corporation of the Year Award from the Georgia Association of Museums and Galleries.

Awards & RecognitionsAwards & Recognitions

Criteria Delta Qatar Lufhansa Asiana

Established 1928 in Monroe,

Louisiana, USA*

1993 in Doha, Qatar

1926, newly founded 1953

after 2-nd World War

1988, Seoul, South Korea

Employees More than

80,000 more than

20,000 119,084 9,073

Destinations (2012)

318 124 215 103

Passengers (2012)

More than 160 million

15 million Over 90 million More than

14,7 million Revenue for 2011

$35.1 billion US$ 6.4 billion

$39 billion $0.8 billion

Further ResearchFurther Research

Discussion QuestionsDiscussion QuestionsHow important is a solid ethical foundation for a company like Delta?

Delta airline gain acceptance in the area of eco-friendly airline. As we can see from the many awards that Delta won by customers vote, we can see how important the solid ethical foundation is for Delta.

1

Discussion QuestionsDiscussion QuestionsCreate your own definition of ethics. How could your definition assist on the practical application of ethics in a business like Delta?2The ethics is our lifestyle that helps us to stay as a human. And the Delta has to make next criteria their ethic principles:

• Meeting needs of passengers and employees

• Taking care of environment

• Spending on charity purposes

Discussion QuestionsDiscussion QuestionsIn an industry that is so competitive, do you feel ethical behavior becomes more or less important for firms to be successful? Why?3In an industry that is so competitive, ethical behavior becomes more important for firms to be successful. Because, how bigger the company is, so more attention it has. So, it has to do his best by sharing its wealth.

delta airline

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